Steve Jobs’ favorite analytics company acquired by Yahoo

If you’re a long-time Apple watcher, you may be familiar with Flurry Analytics as Steve Jobs’ favorite analytics firm. The video above sums up his opinion well on the topic. Today, Re/code breaks the news that Yahoo’s prolific Mergers and Acquisition department will be acquiring Flurry for “hundreds of millions of dollars” later today. TechCrunch pegs the price at roughly $300 million. As for Apple, the Cupertino-based company will be launching its own iOS analytics software this fall alongside iOS 8.

Update: The purchase is now official:

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Report: iOS and Android make tech history with worldwide, fast-growing adoption

 

Mobile analytics firm Flurry published a new report today asserting iOS and Android handsets have experienced adoption at such a supersonic speed that their growth rate has now eclipsed all consumer technology in history.

According to Flurry:

The rate of iOS and Android device adoption has surpassed that of any consumer technology in history.  Compared to recent technologies, smart device adoption is being adopted 10X faster than that of the 80s PC revolution, 2X faster than that of 90s Internet Boom and 3X faster than that of recent social network adoption.  Five years into the smart device growth curve, expansion of this new technology is rapidly expanding beyond early adopter markets such as such as North America and Western Europe, creating a true worldwide addressable market.  Overall, Flurry estimates that there were over 640 million iOS and Android devices in use during the month of July 2012.

Smartphones making headway as they spread worldwide is nothing new, but their history-making adoption rate is certainly notable. The report illustrated countries with the greatest number of device activations as well as the fasting growing markets. The results indicated the United States sits at No. 1 with 165 million iOS and Android handset activations for July, but China experienced a leading 401 percent activation growth during the same period.

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Developers begin seeing iOS 6 hits in App Store application usage logs

Last week, we revealed Apple’s decision to drop Google Maps in iOS 6 in exchange for its own in-house solution branded simply as “Maps.” At the time, we told you many versions of iOS 6 have been floating around Apple’s campus, which indicated Apple is likely on track for a mid-June unveiling at this year’s World Wide Developers Conference. Shortly after, references to an upcoming iOS 6 beta were found in the code strings of the iCloud.com beta website.

One app developer informed us today that it has recently noticed users running iOS 6 using its app. The developer observed the “iOS6″ string when collecting the OS version from analytics software. It has not been able to trace exactly when the iOS 6 users started appearing, but it was sometime over the past week. Other developers that we spoke to began seeing hits in late April. There is a good chance that this means Apple is amidst iOS 6 compatibility testing with higher-profile applications from the App Store. The process of next-generation versions of iOS appearing in developer usage logs occurred last year too.

Although Apple’s new Maps app and its 3D mode will likely be pushed as a major feature of iOS 6, we noted previously that anyone anticipating major home screen changes or Android-style widgets will likely be disappointed. Yesterday, The Wall Street Journal reported Apple was preparing to unveil an upgrade to iCloud at WWDC that would include new sharing and commenting features for photos, as well as video syncing capabilities that will likely be the Video Stream feature we told you about last year.
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Apple saw record sales this holiday season, 12 times the amount of activations on Christmas Day

Apple saw record-setting sales this holiday season, according to Localytics. So well, that 12.5 times more iOS devices were activated over Christmas than past weekends. For comparison sake: there were 21 times more iPods compared to 14 times more iPhones. The iPods were most likely gifted to younger children who do not yet have a cell phone. At any rate… there were many people enjoying iOS devices on Christmas Day.

Apple is said to have another record setting quarter after a very successful fiscal Q4 for the company. The last earnings report said Apple claimed $28.27 billion in revenue and saw record-setting Mac and iPhone sales. The holiday quarter is expected to be even better.

Apple is set to have its best year ever in its App Store with approximately 10 billion downloads in 2011, along with a record-setting holiday season. That estimate doubles collective downloads from the three years prior, according to research firm Flurry. The report noted the Android Market hit 10 billion cumulative downloads in December, up from 3 billion total downloads in May 2011.

Flurry also backs up Localytics claim and said Christmas Day 2011s activations crushed Christmas Day 2010s by almost 2.5 times. This year saw 6.8 million iOS and Android device activations, and last year saw 2.8 million device activations. That’s a 140 percent growth. We are looking forward to hearing what Apple has to say in late January.

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Flurry: iOS + Android destroy Nintendo + Sony in U.S. portable gaming revenues

Nintendo president Satoru Iwata declared Apple and iOS as the “enemy of the future” back in 2010. Not only was he right, according to new estimates for the U.S. portable game software by revenue from Flurry Analytics, 2011 seen Nintendo’s grip on the market slide even further as iOS and Android games triple their marketshare from 20% in 2009 to 60% during 2011.

The graphic above shows U.S. revenue for Flurry’s portable gaming category- a category that now includes Nintendo DS, Sony PSP, iOS, and Android. As you can see, iOS and Android have together taken the lead from Nintendo with 58% of revenues in comparison to last year’s 34%. In comparison, Nintendo DS held 57% during 2010, while dropping to just 36% in 2011. Total US revenue jumped from $2.7 billion in 2009 to $3.3 billion in 2011.

When comparing combined game revenues of the two veterans– Sony and Nintendo– with the combined revenues of the two new guys– Apple and Google– 2011 will be the first year where the emerging platforms dominate with iOS and Android estimated to take in $1.9 billion in comparison to the DS and PSP’s $1.4 billion. That accounts for a $200 million drop for Sony and Nintendo and $1.1 billion increase for iOS and Android from 2010. Perhaps investors were right to urge Nintendo to begin developing iOS titles.

As for Nintendo, the company who captured approximately two-thirds of the market in 2009 has seen their “enemy of the future” demote them to just a third of the market. Sony clearly has some catching up to do, but is hard at work on highly anticipated new handheld devices for 2012.
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Death of the web? No. But people are spending more time in Mobile Apps

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Steve Jobs’ favorite analytics company, Flurry, has some interesting numbers that put app usage above web usage.

Today, however, a new platform shift is taking place.  In 2011, for the first time, smartphone and tablet shipments exceed those of desktop and notebook shipments (source: Mary Meeker, KPCB, see slide 7).  This move means a new generation of consumers expects their smartphones and tablets to come with instant broadband connectively so they, too, can connect to the Internet.

Yeah but those devices have web browsers…

Our analysis shows that, for the first time ever, daily time spent in mobile apps surpasses desktop and mobile web consumption.  This stat is even more remarkable if you consider that it took less than three years for native mobile apps to achieve this level of usage, driven primarily by the popularity of iOS and Android platforms.  Let’s take a look at the numbers.

But what if one of those apps is a web browser like Opera?  (via Business Insider.)

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