Following closely behind Australia: Denmark, Sweden and UK’s advertising authorities looks at iPad ’4G’ marketing claim

Yesterday, we reported that the Australian Competition and Consumer Commission wants Apple to lose the “4G” marketing for the third-generation iPad, alleging it misleads consumers into thinking the device is capable of accessing 4G networks in Australia. Reports from ABC news quickly followed and claimed Apple would give refunds to customers and publish clarification regarding incompatibility with the Telstra network. Apple’s AU website now has “Ultrafast wireless” instead of “Ultrafast 4G” on the main features page, despite still advertising 4G as a highlight of the device through its international sales pages.

Now, authorities in other countries where the new iPad is not compatible with local 4G networks are investigating the issue. Authorities in at least the United Kingdom and Sweden confirmed they are considering investigations…
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At 3 in Sweden, the iPhone 3GS is on a fire sale

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Three in Sweden is having a “half price sale” on the iPhone 3GS “while supplies last”.  The free iPhone 3GS with the 99 Kroners a month ($15.42) plan works out to about US$370 for the entire contract and that is before minutes and the unlimited Internet (throttled after 1GB) are considered.  That is incredibly cheap.

In the US, the price of an iPhone 3GS off contract is still over $400 and we’re used to some of the lowest prices on Apple products globally.

The move would seem to indicate that the iPhone 3GS is nearing its end of life (EOL) and prices may begin to drop in other countries as well.

The Swedish carrier’s move is interesting because we heard a report last month that the iPhone 3GS would continue to be offered next year at a sub-$350 prepaid option alongside the ‘iPhone 4S’.

Updated: Denmark too!

Machine translated plan, below: Read more