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Parker Ortolani

parkerortolani

Parker Ortolani is a marketing strategist and product designer based in New York. In addition to contributing to 9to5mac, he is the Associate Director of Product Development at Penske Media. Previously, Parker worked on The Verge and Polygon at Vox Media and spent many years cultivating a consumer products program at BuzzFeed. A longtime reader, Parker is excited to share his product concepts and thoughts with the 9to5mac audience.

Follow him on X @parkerortolani or on Bluesky @parkerortolani.com

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Concept Part 1: watchOS 8 could introduce new apps, new faces, and widgets

We’re about six months away from the unveiling of the next version of watchOS. We haven’t heard any rumors yet, so all of these ideas are based purely on conjecture. But at the end of the day, there are lots of ways that watchOS could be improved. From more detailed health data metrics to even more glanceable information, Apple has plenty of opportunities to make watchOS more powerful.

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How-to: Match leather Apple Watch band lugs for red and blue models

Most Apple Watch bands from Apple and third-party manufacturers tend to have silver steel lugs. Unfortunately, they just don’t match the vast majority of watches on wrists. While these classic lugs do usually match silver stainless steel watches, other models like gold and space gray tend to get left in the dust. Some bands come with matching lugs in those colors, but it’s been particularly difficult finding bands that match the (Product) red and blue Apple Watch Series 6 models.

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Comment: I think more ‘Artist’ Apple Watch faces are on the way

Alongside the Apple Watch Series 6, Apple announced a ton of new watch faces. One of those faces just so happened to be a collaboration with artist Geoff McFetridge. Apple had previously made a few watch faces in collaboration with Disney in the form of the Mickey and Mini Mouse face and the Toy Story face. But the Artist face is the first one that truly breaks the mold.

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Apple launches limited-edition AirPods Pro to celebrate Chinese New Year

To celebrate the Chinese New Year, Apple has introduced a limited-edition pair of AirPods Pro available in multiple Asian countries, including mainland China, Hong Kong, Singapore, Taiwan, and Malaysia. This coming new year is the Year of the Ox, and Apple has created an adorable new emoji character to celebrate. On these countries’ home pages, Apple has also added a new custom logo to commemorate the occasion.

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Concept: It’s time for Apple to let apps have multiple instances on iPhone

With iPadOS 13, Apple introduced the ability for apps to have multiple instances. In other words, you can have multiple Safari windows open or multiple notes, for example. It’s an incredibly useful feature and it turned the iPad into a much more powerful computer. We think it would turn the iPhone into a much more powerful phone, too.

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Comment: Apple should treat the Memoji watch face like a fitness Tamagotchi

One of the new watch faces introduced in watchOS 7 was the Memoji face. To be honest, it felt like an afterthought. It’s really just a digital clock with Memoji and Animoji that already existed slapped on top. Nevertheless, it’s a really fun watch face with tons of potential. In fact, there’s a rather obvious way to supercharge it.

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One of the first third-party MagSafe battery packs for iPhone 12 is now available to order

Update Jan 21, 12:30pm EST: Multiple brands are now selling the same MagSafe battery pack under different names. It also continues to be available on Alibaba and Aliexpress as it was back in December.

We’ve been anxiously waiting for third party accessory manufacturers to create new kinds of MagSafe accessories for iPhone 12 and iPhone 12 Pro. Last month we shared a concept detailing ideas for a MagSafe battery pack to replace things like chunky battery cases. Now, we’re starting to see real products come to life. Charge Fast has debuted the one of the first MagSafe power banks.

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Opinion: Here are some important questions about an Apple Car we should keep in mind

We’ve known that Apple has been working on a car for around six years now. Apple always tries to do their work in secret, but whenever they attempt to enter an entirely new industry it inevitably leaks out. We haven’t heard much about ‘Project Titan’ as we believe it’s been dubbed internally, in quite some time. In fact, I thought the project had finally been axed after countless reorganizations. But just a few days ago, Reuters released a new report about Apple’s automotive efforts and it’s starting to sound like ‘Project Titan’ is back on and in full force.

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MGM up for sale for $5B after ‘preliminary talks’ with Apple failed

The Wall Street Journal reports that film studio MGM Holdings Inc. is putting itself up for sale after years of difficulty. MGM has had trouble selling itself in the past, reportedly because its asking price was just too high. The new pricing was selected in an effort to gather more interest from studios that may make a nice home for MGM’s franchises.

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Concept: How Apple could differentiate the Apple TV and supercharge tvOS in the process

Unlike the smartphone market, the streaming box market is chock full of competition. Apple joined the fray in 2007 with the first generation Apple TV but things didn’t really pick up until the second generation model in 2010. Along the way, Apple had to contend with new competitors like Roku, Amazon’s Fire streaming devices, Google’s TV efforts, and other smart TV operating systems like webOS on LG TVs. This isn’t even to mention indirect competition from game consoles like the Xbox and PlayStation. In 2020, Apple TV 4K and Apple TV HD are by far the most expensive streaming boxes. But unlike other Apple products, the Apple TV doesn’t do much to justify the premium.

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Concept: With so many new products, Apple should replace the ‘Watch’ app with an ‘Accessories’ app

Apple has been releasing smart accessories at a rapidly increasing rate. Many of them are accessories designed to not just work with your Apple devices, but require you to use an Apple device. Currently, Apple has settings and management tools for their accessories all over the place. Apple Watch has its own management app, AirPods are buried in Bluetooth settings and peripherals customization exists deep in the Settings app. There’s got to be a better solution and I think it’s turning the dedicated Watch app into an Accessories app.

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Substack debuts beta version of Reader web app with RSS support, here’s how it works on iOS

Burgeoning newsletter platform Substack launched a new web app today that brings together all of your subscriptions in one convenient inbox. The new web app is in beta, but it already shows lots of promise. It offers rapid access to all of your subscriptions in a sidebar on the left, and even lets users throw their favorite RSS feeds into the mix. It’s a much cleaner experience than sifting through your email inbox.

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Concept: With Fitness+, Apple should expand its Apple Watch lineup with a true Fitbit killer

By the time you are reading this, Apple Fitness+ will have probably launched. It’s not Apple’s first foray into social fitness but it is a giant opportunity for them to expand the Apple Watch’s user base. Apple Watch is the best selling watch in the world, but there are still tons of people who either want to wear a traditional watch or don’t want to spend the money on a new Apple Watch. The latter tend to purchase Fitbits or other popular fitness bands that still have basic smartwatch features and track their fitness.

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Here’s where to find custom app icon packs you can use with iOS 14.3 and iPadOS 14.3

With the public release of iOS 14.3 today, Apple has made the experience of using custom home screen icons much better. Now custom icons created through the Shortcuts app launch right into your desired app instead of opening the Shortcuts app first.

Below you can find a roundup of some beautiful and unique custom icon packs to spice up your iOS or iPadOS device. If you don’t already know how to add these icons to your Home Screen, you can check out our how-to guide.

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Concept: Getting more value out of Apple’s MagSafe Sleeve for iPhone 12

Nearly all of Apple’s MagSafe accessories for iPhone 12 provide a decent amount of value. But one of them has so much underutilized potential coupled with an astronomical price tag. Of course, I’m talking about Apple’s new MagSafe Sleeve.

Apple has been making really high-quality leather sleeves for various products for a couple of years now but the MagSafe Leather Sleeve is unique. Not only does the MagSafe Sleeve include a card slot, it also has a window that displays the clock and occasionally pertinent information. Unfortunately, Apple hasn’t taken full advantage of what it’s created.

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