Apple has today rolled out a new ad titled “Bokeh’d” focused on the computational bokeh effect found on iPhone 7 Plus and later. With newer iPhone generations, users can adjust the amount of bokeh.
Apple’s television advertisements have earned three places on Adweek’s 25 Best Ads of 2018 annual list, which highlights the best media ads ranging from print to film. Apple’s highest spot ranking on the list, #2, was for its Spike Jonze directed-critically acclaimed ‘Welcome Home’ ad.
This isn’t the first time the company has seen massive celebration over the HomePod advert, with Adweek previously conducting a highly featured behind-the-scenes video.
Apple has released its annual holiday ad, and — unlike previous years — Apple has chosen to go with a fully animated video this time around. Rightfully titled “Share Your Gifts”, this year’s holiday ad focuses on everyone’s individual talents with almost no Apple product placement (save for an animated, stickered MacBook seen in the opening).
Apple has today released a somewhat controversial ad, titled “5 reasons iPad Pro can be your next computer”. The iPad Pro is a powerful machine, but can it replace your traditional computer?
After the success of last year’s Shot on iPhone 6 ad campaign, taking one of the top prizes at the Cannes Grand Prix festival, Apple is relaunching the campaign to highlight photos taken with the iPhone 6s/Plus, reports Time.
The new ad campaign features 53 images from 41 amateurs and professional photographers from around the world. While the previous campaign included a variety of photographic subjects – from landscapes to extreme close-ups – this time, Apple has put the focus on portraits, most of them photographed in subtle, everyday moments.
Apple first launched the Shot on iPhone 6 campaign on its homepage last March, alongside a new App Store page highlighting photography apps. The company then used the photos in worldwide billboard ads – which Apple will be doing again this time around …
Apple launched its Shot on iPhone 6 ad campaign earlier this year and has since expanded the campaign to buildings and skyscrapers around the world. The purpose of the campaign is to showcase the photography capabilities of the iPhone 6, notably excluding video content. Apple this evening, however, has further expanded its Shot on iPhone 6 campaign and launched a new microsite titled “World Gallery films” with 7 short videos shot with the iPhone 6. They are all embedded below:
As part of its Shot on iPhone 6 campaign promoting iPhone photography, Apple is now hanging billboard advertisements around the world. The ads feature the photographs in full bleed with a simple ‘Shot on iPhone 6’ tagline. The posters are going up around the world, including some dramatic large billboards on the side of skyscrapers. Pictured above is one such poster (photo taken by Jimmy Grewal on Twitter) being setup on a skyscraper in Dubai.
In total, the campaign will showcase 77 different individual’s images spanning 24 countries. Users on Twitter have been posting sightings of these ads from all over the world …
[youtube=http://www.youtube.com/watch?v=zJahlKPCL9g]
Apple’s celebrations of the 30th anniversary of the Mac are continuing with a 90-second video added to the Apple.com homepage today. The video was filmed on the anniversary itself.
On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world. On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality.
From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.
Apple clearly loves its new holiday ad: it has now featured it on the Apple.com homepage, with links to both the ad and the ‘full home movie.’
The ad has been generally well-received, with most describing it as endearing – replacing Apple’s usual product-focused approach with story-telling based on how the phone might be used. Apple used a similar approach with a recent iPad Air commercial, shown below.
[youtube=http://www.youtube.com/watch?v=B8Le9wvoY00]
Two of Apple’s most active Twitter users, CEO Tim Cook and SVP Marketing Phil Schiller have also tweeted out the YouTube link.
Happy Holidays to all of our amazing customers! http://t.co/eonnck8cDF
— Tim Cook (@tim_cook) December 18, 2013
https://twitter.com/pschiller/status/412798014835535872
It is clearly something Apple is proud of and maaaybe its ad of the year?
[youtube http://www.youtube.com/watch?v=o9gLqh8tmPA]
Apple has posted several videos featured during yesterday’s Apple iPad event on YouTube including the ‘Pencil’ iPad Air ad featured above. Check out the rest below:
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Apple has issued a press release ‘announcing’ that the iPhone 5s and 5c go on sale on Friday. Phew.
Apple® today announced that iPhone® 5s, the most forward-thinking smartphone in the world and iPhone 5c, the most colorful iPhone yet, will be available to customers on Friday, September 20 at 8:00 a.m. local time at Apple retail stores and at 12:01 a.m. PDT at the Apple Online Store (www.apple.com). iPhone 5s and iPhone 5c will be available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK.
For the 5s, Apple highlights the A7 processor, iSight camera with True Tone flash, and Touch ID. For the 5c, which appears in a new ad, the focus is unsurprisingly on the new design ‘packed with features we all know and love.’ Both handsets, says Apple, “offer more LTE bands than any other smartphone in the world.”
In the US, the new iPhones will be available through AT&T, Sprint, T-Mobile, Verizon Wireless, select Best Buy, RadioShack, Target and Walmart stores and Apple Authorized Resellers – though you may have to be quick if you hope to grab a 5s on launch day.
Despite encouraging signs on pre-orders for both 5s and 5c, the lack of any hard numbers, coupled with no official word still on a China Mobile deal, is causing a certain degree of nervousness on Wall Street, and it’s notable that the PR provides neither.
Full press release below the fold …
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