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Apple Books

An all-new chapter

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Apple Books was originally introduced as iBooks in 2010 alongside the original iPad. It came to the iPhone and iPod touch with the release of iOS 4. It came to macOS with the release of OS X Mavericks in fall 2013. iBooks was rebranded as Apple Books with the release of iOS 12 and macOS Mojave.

Apple Books is an all-in-one ebook reader, bookstore, and audiobook player. It primarily uses ePub (with DRM) as the format, but users can also add their own PDF files and sync them over iCloud.

The primary competition for the Apple Books is the Kindle app and the Kindle store. The Kindle ecosystem also has the advantage if having a dedicated e-book reading devices as well.

The bookstore was the subject of an antitrust trial in 2013. The long-standing pricing model for both paper and electronic books was the so-called wholesale model. Publishers sold in bulk to the retailers, and the retailers decided how much to charge. Because retailers were competing with each other, that kept prices down, with Amazon leading the away on ebook pricing with $9.99 bestseller deals.

What Apple – and specifically Steve Jobs – pushed for was a switch to what’s known as an agency pricing model, where publishers decided the price of their books, and retailers took a percentage cut. This maximized profits for publishers and retailers alike, but reduced price competition as the same book would cost the same wherever you bought it. Key to the success of the initiative was to persuade major publishers to tell Amazon that it would likewise need to switch to the agency model if if wished to continue buying from them, and for those publishers not to sell to anyone else at a lower price. It’s alleged that Jobs wrote to five major publishers – HarperCollins, Penguin, Simon & Schuster, and Macmillan – and invited them to switch to the new model.

The U.S. Justice department closed the case against Apple Books in 2015. The ironic thing is that Amazon’s marketshare for ebooks is around 83% in the US, so they are the dominant company by far.

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iBooks Author updated with ePub and InDesign importer, new templates, and more

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Apple has updated iBooks Author for OS X Yosemite and added support for new file formats and other enhancements. First among these is the ability to import Adobe InDesign and ePub files to a project. New blank templates have been added to accommodate custom designs, and authors can now use hyperlinks to jump to a specific location in other book or add a link to an image.

The app’s widgets have also gotten a few upgrades. Auto-play is now available for the media, Keynote, and HTML widgets, and the HTML widget can now be used directly on the page of a book. The Keynote widget gained improved translation support.

You can download iBooks Author for free on the Mac App Store. The change log is below.

What’s New in Version 2.2

• Import ePub files
• Import Adobe InDesign IDML files
• Create customized books with new Blank templates
• New hyperlink options: link to a location in another book, link from an image, and more
• Improved transition support in Keynote widget
• Enable auto-play for media widget, Keynote widget, and HTML widget
• Readers can now interact with the HTML widget right on a book page

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App developers can now earn affiliate commissions via Store Kit in iOS 8

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Apple’s iTunes Affiliate program has notified users of the program that developers can now earn affiliate commission via the Store Kit feature in iOS 8. StoreKit Product Sheet, which has existed since 2012’s iOS 6, allows developers to put a page inside of their apps to download other items from the iTunes Store, App Store, and iBookstore. However, the feature was not compatible with affiliates until iOS 8. Here’s Apple’s email to affiliate users:

We are excited to announce that Store Kit Product Sheet is now affiliate commissionable on iOS 8.

Store Kit Product Sheet allows app developers to promote the purchase of music, apps, books and more directly from a sheet within your app and earn the standard affiliate commission on all sales within 24 hours.

We encourage you to use Store Kit Product Sheet to provide a superior user experience and keep users in your app longer. Learn how to integrate your affiliate token into the Store Kit Product Sheet in the Developer Documentation.

Apple briefly discussed this iOS 8 enhancement for developers during a WWDC 2014 session, but this email indicates Apple is pushing developers to utilize all of the resources available to increase their monthly revenues.


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Apple acquired BookLamp startup for $10-15 million earlier this year (Update: confirmed)

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Apple acquired a company called BookLamp earlier this year for somewhere between $10-15 million, according to information uncovered by TechCrunch.

The Idaho-based startup created what was referred to as “Pandora for books,” including a system known as the Book Genome Project that could recommend books based on analysis of the text and previous ratings of other books by users (very similar to Pandora’s Music Genome Project, which does the same thing for musical analysis).


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Apple promoting Hachette pre-orders via iBooks as Amazon continues dispute with publisher

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As you may already know, Amazon and Hachette Book Group have been disputing over profit-sharing which has resulted into changes in how Amazon handles book inventory, pre-order sales, and listings.

Re/code points out that Apple has a timely sale being promoted in the iBooks store, however, which is believed to be related to the Amazon dispute.

An Apple PR rep confirmed the promotion, but wouldn’t discuss the pricing or any other details. So we have to assume that either Hachette is lowering wholesale prices on its own titles to help Apple tweak Amazon, or Apple is lowering the retail price on its own, and losing margin in order to tweak Amazon.

The news comes just a day after Apple settled out of court for its prominent e-books trial that largely started due to competitive agreements the company established with book publishers to compete against Amazon.

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Apple Store Camp is back for summer 2014 with iBooks Author, iPad content creation

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Apple has posted a new page on its retail website to announce that Apple Retail Store Camp is back for the summer of 2014. The annual event allows kids on summer vacation to work on projects within their local Apple retail stores. Interested campers can sign up on Apple’s website. This year, Apple says that kids will create movies in iMovie and books in iBooks Author.

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Macs will be used for final production (editing in iMovie and making books in iBooks Author), but music for the movies will be made using GarageBand for iPad and and drawing apps on the iPad will be used for illustrations for the iBooks. It’s amazing that just ten years ago Apple Store campers edited movies in iMovie HD for Mac, and now the participants will be drawing and making music on iPads. (Via iFOStore).


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Apple settles out of jury trial in $840 million e-books pricing suit

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Apple settled out of court in the latest e-books price-fixing suit brought against the company, allowing the company to dodge an $840 million bullet, as reported by Bloomberg. The case, brought against the Cupertino company by multiple states and consumers, was set to go before a jury next month, but that will no longer be necessary.

The terms of the settlement have not yet been revealed, and the opposing sides of the case have one month to request formal acceptable of their agreement by the court.


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Coming in iOS 8: WiFi calling, Tips app, FaceTime call waiting, iBooks preinstalled, much more

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There’s a lot of new features coming in iOS 8 that you might have missed during Apple’s presentation today. Apple briefly flashed the slide pictured above and in it listed a bunch of new features that it didn’t talk about in length or at all during its keynote. Some of them include a “Tips app”, panorama on iPad, WiFi calling, FaceTime call waiting, rich text editing in Notes, iBooks preinstalled, and accessibility improvements like multi-device support for MFi hearing aids and the ability to exit Guided Access mode using TouchID.
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Apple warns developers of scheduled four hour iTunes Connect maintenance happening May 14th

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Apple has notified developers via email that iTunes Connect, the website used to manage and submit applications, will be down for maintenance on May 14th. According to the notice, maintenance will began at 8 AM Pacific Time and last for approximately four hours. Apple does not specify if any user-facing changes will be made, but perhaps Apple is making preparations for some announcements coming in just a few weeks at the 2014 Worldwide Developers Conference. Thanks to everyone who sent this in!


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Judge grants class-action status to e-book customers in Apple price-fixing lawsuit

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Apple is facing a new class-action lawsuit from iBooks customers over price-fixing practices according to Reuters. As has been previously argued, Apple conspired with book publishers to hike the prices of ebooks, a violation of U.S. anti-trust law. The Department of Justice won its case against Apple for the same reason last year, and Apple is currently in the middle of appealing that case.

This new lawsuit is a civil case being brought by customers affected by the price-fixing scheme. Today U.S. District Judge Denise Cote ruled that the customers suing could do so as a group despite Apple’s objections. The actual trial will be scheduled for later this year.
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New tax law could see UK iTunes customers paying up to 20% more next year

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Members of the UK government are seeking to close a tax loophole that currently allows online music, app, and book downloads to avoid the country’s 20% “value added tax” in favor of much lower international tax rates, reports The Guardian. If the push is successful, iTunes customers in the UK will instead be taxed at the appropriate rate for their own country.

However, the new law won’t go into effect until January 1, 2015, so there’s still time for things to change. Supporters of the change say that it will lead to more fair competition among foreign and domestic companies, since UK-based companies are currently at a major disadvantage due to the higher tax rate.


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Apple releases iTunes 11.1.5 w/ compatibility improvements & crash fix

Apple has released today a minor update to iTunes on OS X with a fix for a nasty bug that could cause iTunes to crash. The update also includes compatibility improvements with iBooks, Apple says.

The software update follows yesterday’s release of the highly critical OS X 10.9.2 release which filled an existing SSL bug that left users vulnerable to malicious attackers. Apple also introduced FaceTime Audio calling and contact blocking which debuted on iOS 7 last fall.

The update should be rolling out to OS X users through the Mac App Store.

Apple’s request to remove court-appointed ebooks antitrust monitor rejected

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A motion by Apple to halt the operations of a court-appointed antitrust monitor has been rejected, the Wall Street Journal reports. The lawyer, Michael Bromwich, was appointed by the court to ensure the compliance Apple’s iBook platform with antitrust laws. Apple previously petitioned the court to have Bromwich removed from his post, believing that his $1,100/hour legal fees were leading him to take undue investigative steps solely for the purpose of overcharging the Cupertino company.

Bromwich was temporarily taken off of Apple’s case, but subsequently returned to continue his duties. Apple then accused Bromwich of going beyond his legal authority and requested once again that he be removed from the company’s case. Today the court ruled that Apple’s request would have resulted in Bromwich being unable to execute his legal duties, and thus rejected the injunction.

The full ruling is embedded below:


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Apple granted temporary relief from external monitor in ebooks antitrust dispute

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In what is quickly becoming the next big ongoing back and forth between Apple and [insert third party here] of 2014, a new development has unfolded in the antitrust dispute over Apple’s iBooks practices. Michael Bromwich, the external monitor assigned to ensure Apple complies to antitrust laws relating to its iBooks program, has been temporarily removed, Reuters reports, following an “administrative stay” granted to Apple following a recent complaint filed by the Cupertino tech company against the attorney.


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Apple’s iBooks Textbooks & iTunes U Course Manager hit new markets in Asia, Latin America, Europe

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Update: Apple says iBooks Textbooks are available in all countries with a paid iBooks store and that a full updated list of countries with access to iTunes U Course Manager can be found on its enrollment website.

Apple just put out a press release announcing that it’s expanding availability of its educational content– iBooks Textbooks and the iTunes U Course Manager– into new international markets. Starting today, both of the services are rolling out to new countries in Asia, Latin America, and Europe, bringing the total number of countries with textbooks up to 51 and the total number with access to the iTunes U Course Manager to 70. Apple also shared some stats on the growth of iBooks Textbooks, which now cover 100 percent of the US high school core curriculum:
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DOJ responds to Apple’s request to replace attorney in ebooks case (Update: Court denies Apple’s request, too)

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Following Apple’s formal request last week that Michael Bromwich be removed from his role in ensuring the Cupertino company meets compliances set by the anti-trust ruling in last year’s ebooks trial, the Department of Justice has pushed back (via GigaOm) with a denial letter accusing Apple of ‘character assassination’.

Regrettably, it is now clear that Apple has chosen a campaign of character assassination over a culture of compliance. Apple could have been spending the past months working with the External Compliance Monitor with the ultimate goal of reforming its policies and training, and in the process change its corporate tone to one that reflects a commitment to abiding by the requirements of the antitrust laws. Instead, Apple has focused on personally attacking Mr. Bromwich, and thwarting him from performing even the most basic of his court-ordered functions.
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Apple asks court to remove ebooks compliance monitor from his post

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After earlier complaining that the company was being overcharged by the court-appointed lawyer overseeing its compliance with the terms of the ebooks anti-trust ruling, Apple has now brought matters to a head by asking for Michael Bromwich to be removed from the role, reports Reuters.

An attorney for the consumer technology giant on Tuesday asked U.S. District Judge Denise Cote in Manhattan to disqualify Michael Bromwich from serving as an external compliance monitor, arguing he had shown a personal bias against the company.

In a letter to Cote, Apple’s lawyer cited a “wholly inappropriate declaration” filed by Bromwich last month … 
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Apple enables iBook gifting on iOS and OS X ahead of the holidays

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After recently overhauling its iBooks apps for iOS 7, Apple has enabled the ability to purchase iBooks for others through its gifting system as Macworld first noted.

Previously, you could purchase credit for the iBooks Store for someone else, but you could not purchase a specific book intended for someone else’s account. Amazon’s Kindle ecosystem has allowed e-book gifting for a few years now, but the feature’s absence remained a point of confusion for many iBook customers before today…
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Mavericks How-to: Use iBooks for organizing, reading, and shopping

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iBooks was introduced in 2010 for the iPad. With Mavericks, 3.5 years after iBooks came out for iOS, Mac OS X finally gets in on the action. Unlike iOS devices that have to download iBooks from the App Store, the Mac comes pre-loaded with it. This how-to will discuss how to organize and read your books, and how to shop for new books in the iBooks Store.


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Apple releases iBooks for Mac 1.0.1 with bug fixes and stabilty improvements

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As we reported earlier this week, Apple has been preparing updates for Mail, iBooks, and other built-in apps on OS X Mavericks to address several issues noticed by users after the operating system’s launch. Earlier today the company released a fix for Gmail-related problems in Mail. Now they have also released an update for iBooks that addresses performance and stability problems as well as other miscellaneous bugs.

The update is only 14 MB and is available for free in the Software Update tab of the Mac App Store.


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Mac Developers also have access to upcoming OS X Mavericks Mail update

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Last week, we reported that Apple had provided its employees with an update to the Mavericks Mail app that solves several issues relating to Gmail account compatibility. While this has seemed to stay under the radar, Apple has also provided the update to registered Mac Developers. Apple says that the update became available on October 31st, but we have not heard any sightings of this update until now. The update should be available for all users in the coming weeks. Thanks, Hunter!


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Apple seeds a pair of OS X Mavericks updates internally

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Apple has seeded two software upgrades for OS X Mavericks internally, according to a source with knowledge of the upcoming updates. This person says that the updates are labeled as OS X 10.9.1 and OS X 10.9.2. The first update is expected to be released later this month, and it will serve as an update to squash bugs that accompanied the OS X 10.9.0 release of Mavericks last month. Many users have complained about issues relating to the Mail and iBooks applications, and Apple is preparing to release individual bug-fix updates for those apps in the coming days…


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Apple readies iBooks, Safari, Remote Desktop, and Mail bug fix updates for Mavericks

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In addition to the incoming OS X Mavericks Mail Update that we reported on previously, sources say that Apple is readying a slew of performance and bug fix updates for several other OS X Mavericks applications. According to the updates seeded today to Apple employees, Apple is preparing updates for iBooks, Safari, and the Remote Desktop Client apps:


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OS X Mavericks is out, walkthrough: iBooks, Maps, and more

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Today Apple released version 10.9 of Mac OS X, codenamed “Mavericks.” The new OS includes several new features and enhancements over the previous version, “Mountain Lion.” The update is available for free for all compatible Macs from the App Store

Below you’ll find a closer look at some of the new features in 10.9.


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“Open in iBooks” button in Mountain Lion iTunes further indicates imminent launch of OS X Mavericks

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Users running OS X Mountain Lion version 10.8.5 are beginning to see an “Open in iBooks” button for purchased books in the iTunes Store, replacing the previous “Download” button text. The button, while functionless on Mountain Lion, is yet another indication of the imminent launch of OS X Mavericks late this month. Clicking the button on a computer running Mavericks will indeed open the selected book in the all-new iBooks application.


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