Apple today updated the Sales and Trends section of iTunes Connect, giving developers more detailed information about the origin of their apps’ sales as well as a modernized visual style.
The new update answers many of the issues developers have raised in recent years about the opaqueness of the App Store sales process. For instance, developers can now separate out sales by territory, platform, of purchase and category. This means that developers can get a better idea of how customers are finding their apps in the store. In the example above, you can see that the app was mainly found through the ‘Games’ category, with exposure in the ‘Entertainment’ category accounting for only a small fraction of total sales.