Apple Books

Following Apple’s big push into education with the announcement of the new “iBooks 2.0” and “iBooks Author” platform, new reports claim 27 German textbook publishers are banding together to combat Apple with a digital textbook platform of their own. The platform will launch in time for the 2012 to 2013 school year.

According to a report from German language publication Boersenblatt.net (via eBookNewser), the unspecified German textbook publishers will unveil the new platform in Hannover during the Didacta Education Trade Fair from Feb. 14 to Feb. 18. The report seems to claim the platform is backed and developed in conjunction with the Educational Media Association. There is not a ton of details, but the reports claimed the platform would be completely open and available to all vendors and publishers, along with being supported on all devices and operating systems. According to eBookNewser: “There’s going to be both online and offline modes, and teachers and students will be able to purchase eBooks from different publishers and manage them on a shelf.”

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According to Global Equities Research (via AllThingsD), the new inexpensive digital textbooks Apple launched last Thursday at the Guggenheim Museum in New York City was downloaded over 350,000 times in just three days. iBooks Author, a new free of charge Mac tool to author iBooks Textbooks, saw 90,000 downloads in the same period. This data is not official and is derived from the investment firm’s proprietary tracking system that monitors Apple’s iBook sales.

Global Equities Research’s Trip Chowdhry said the numbers could be deciphered as “a recipe for Apple’s success in the textbook industry.” Apple’s new digital textbooks are priced at $14.99 or less and are available from several launch partners, including Pearson, McGraw Hill, Houghton Mifflin Harcourt and DK Publishing.

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Following Apple’s big education announcements yesterday with the introduction of iBooks 2.0, iBooks Author, and the iTunes U iOS app, the CEO of publisher McGraw-Hill Terry McGraw —one of Apple’s partners bringing textbooks to the iBookstore— sat down with All Things D to discuss the new partnership. When asked how long his company has been in talks with Apple, McGraw discussed meeting with Jobs:

Sitting and listening to all of this, I wish Steve Jobs was here. I was with him in June this past year, and we were talking about some of the benchmarks, and some of the things that we were trying to do together. He should be here. He probably is [gesturing up and around]. This was his vision, this was his idea, and it all had to do with the iPad.

We already learned in Walter Isaacson’s “Steve Jobs” biography that Jobs had his “sights set on textbooks as the next business he wanted to transform.” According to the book, Jobs’ “idea was to hire great textbook writers to create digital versions” for the iPad. We also knew he held meetings with major publishers, but we now know he was still working on the textbook projects until at least June.

All Things D also asked McGraw about the possibility of bringing similar content to Google’s platforms. McGraw avoided answering the question directly:

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Watch the full stream here or get it on iTunes.

Check out our full coverage of Apple’s education event and additional assets:

ARTICLE – Liveblog: Apple’s education-focuse media event in NYC
ARTICLE – Update on business metrics from Apple’s education event
ARTICLE – Apple releases iBooks 2, a brand new textbook experience for iPad
ARTICLE – Apple to price new iBook textbooks at $14.99 or less
ARTICLE – Apple announces iBooks Author, free Mac app for authoring textbooks
ARTICLE – Apple launches iTunes U, free iOS app for educators to take courses anywhere
ARTICLE – Apple releases iTunes 10.5.3 with support for textbook syncing to iPad
ARTICLE – Heartwarming clip of teachers and students Apple played at the presser
ARTICLE – An overview of publishing and distribution for iBooks Author
VIDEO – Gallery of elements that can be used for interactive iBooks
VIDEO – The iBooks Textbooks promo
PR – Apple reinvents textbooks with iBooks 2 for iPad
PR – Apple unveils all-new iTunes U app for iPad, iPhone & iPod touch
SUPPORT – iBooks Author: Best practices for using 3D models
SUPPORT – iBooks Author: Use iPad-safe fonts when authoring books
SUPPORT – iBooks Author – How to make your iBooks accessible
SUPPORT – iBooks Author – Add video to your iBooks
SUPPORT – iBooks Author – Publishing and distribution FAQ
CHANGELOG – iTunes 10.5.3 for Mac
CHANGELOG – iTunes 10.5.3 for Windows (64 bit)
APP STORE – iBooks Textbooks section in iTunes
APP STORE – iTunes U for iPhone, iPod touch and iPad
APP STORE – iBooks 2 for iPhone, iPod touch and iPad
APP STORE – iBooks Author for Mac
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image via the Verge

NOTE: The full coverage is right after the break.

McGraw Hill CEO Terry ..wait for it.. McGraw is in attendance.

10:00am: Schiller time! “We’re proud to help students learn”…and “Students are being introducd to the iPad”

10:03: “In general Education is in the dark ages”

10:05: 20,000 EDU apps on iPad. Many more in iBookstore

10:07: 1.5M iPads used in Education.

10:08: “Reinventing Textbooks”

10:09: How do textbooks measure up? Content amazing but portability and durability are bad.

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From 9to5Toys.com

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Update: 20% discount is over

Best Buy offers Digital Delivery of iTunes Gift cards for 20 percent off across the board.  Sizes range from $15, $25, $50 and $100 that are marked down to $12, $20, $40 and $80.  These cards can be used toward music, movies, TV, books, apps and more.  This might be particularly interesting to our overseas readers who use the United States iTunes store.

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Following multiple reports claiming that Apple is holding an event later this month to discuss new media-related services, Clayton Morris shared some tidbits that he has heard from sources. First, Morris claims he heard about the event in September 2011 and the event was originally scheduled for late 2011. Morris said the event has been long in the making and the announcements were close to Apple Co-founder Steve Jobs. Morris again affirmed that we will not be seeing hardware at the event and he expects two “large projects” relating to education to be announced.

We have independently heard that the iTunes team is on “lockdown mode” ahead of the announcements, which have been delayed before as also reported by Morris. This affirms that whatever Apple announces will be connected to iTunes in some fashion. Keep in mind the iTunes team runs the actual iTunes Store, the App Store, and the iBookstore.

Update: MacRumors reported that Apple has filmed promotional interviews with executives from the textbook publishing industry, possibly affirming that this upcoming event will focus on digital textbooks. They noted that while these interviews have indeed been worked on, there is no confirmation that they relate to this upcoming event.

Update 2: Goodereader claimed that Apple will be launching an iTunes self-publishing service with the EPUB format…
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Walter Isaacson signing books in Times Square | Photo: Tanner Curtis

We noted last week that Walter Isaacson’s Steve Jobs biography published by Simon & Schuster became Amazon’s best-selling book of 2011, but that included just sales of the dead trees version. Print sales do not, however, paint an accurate picture because Kindle e-books are now outselling hardcover and paperback editions combined, prompting Amazon to include Kindle books into the rankings.

The company this morning issued a press release stating that the biography of Apple’s late co-founder broke all records to become the best-selling book of 2011 – just 50 days following the October 23 release. It’s not just Amazon, the book also topped Customer Favorites chart on Amazon and is #2 on Audible.

The exclusive biography is also a top-seller in the Non-fiction category on Apple’s iBookstore, where it can be yours for fifteen bucks. It’s also available as a digital download from the Kindle store. It did not fare as well on Barnes and Noble however, only garnering a #34 ranking of NookBooks. Go past the fold for Amazon’s list of Top 10 best-selling books overall.

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Best Buy has had $100 iTunes gift cards (both online and physical) for $80 since Black Friday but they’ve just opened up $50 gift cards for $40.  iTunes gift cards make great gifts and can be used on Music, Videos, iBooks, iOS Apps  and Mac Apps.If you buy two, you can additional $10 Best Buy Gift Card free if you pick them up in store.

Check out other holiday deals on Apple products here and on 9to5Toys.com
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We pondered how best to get our hands on the Steve Jobs Bio that was released last night at midnight. I ended up getting it on Kindle (and hardcover soon) while others at 9to5Mac got it at the iBookstore and/or via local hardcover outlets. We were wondering what the breakdown was for our audience…

Obviously, the book is beyond popular as the #1 Kindle eBook as well as hardcover and Audiobook currently.

Hows the reading going? I passed out at around page 400 last night. Anyone finish? Skip to the last chapter?

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We’re getting reports that the Steve Jobs bio is hitting Amazon Kindle early and we’re just hearing that it has hit the iBookstore as well (it has been hitting at midnight the world over but looks to have gone a bit early because of Amazon’s jumping the gun).

Apple also offers an Isaacson Jobs-Einstein-Franklin three pack for $47 and and Audiobook version of Steve Jobs narrated by Dylan Baker over 25 hours ($30).

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As it passes into Monday in Australia and across the World, the Steve Jobs bio is hitting the iBookstore (full shot below). It is still a $16.99 pre-order in the US but should become available at midnight tonight. It also hasn’t begun shipping in hardcover form from Amazon $17.88, but the Kindle downloads should be available at about the same time. We saw that some bookstores had begun stocking them prematurely yesterday and readers have been sending in lots of scanned pages since then (thanks).

Thanks Dean!

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From 9to5Toys.com:

Ending this weekend, Best Buy takes 15% off all Apple iTunes Gift Cards. With free shipping, that’s the best deal we could find on these cards and the first time we’ve seen them discounted since June, when Target took 20% off in-store only. After the discount, a…

$15 gift card costs $12.75.

$50 gift card costs $42.50.

$100 gift card costs $85, among others (3 pack of $10 for $25).

They’re good for music, videos, iBooks and iOS/Mac app purchases.

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During their earnings call happening right now, Apple has just announced that 180 million e-books have been downloaded from the iBookstore. That’s a big number!

9to5Mac has learned that Apple’s iTunes chief Eddy Cue has been promoted to Senior Vice President of Internet Software and Services, reporting directly to Tim Cook, the CEO of Apple. Cue, 47, will also serve on Apple’s executive management team. The change has been communicated internally via Tim Cook’s email message to employees, enclosed below. Also, Apple’s PR beat Cue, whose LinkedIn profile still lists his old role, by updating his public bio page on the company’s site to reflect the change.

Interestingly, Cue is now responsible for Apple’s iAd division which has been struggling since its promising launch in the summer of 2010, culminating with the resignation of Apple’s former vice president of mobile advertising Andy Miller earlier this month. In fact, Eddy Cue is now in control of Apple’s entire cloud-based operation that encompass the iTunes Store, App Store, iBookstore and iCloud services, the CEO wrote in his email message. Here’s Cook’s email to troops:

Team, It is my pleasure to announce the promotion of Eddy Cue to Senior Vice President of Internet Software and Services. Eddy will report to me and will serve on Apple’s executive management team.

Eddy oversees Apple’s industry-leading content stores including the iTunes Store, the revolutionary App Store and the iBookstore, as well as iAd and Apple’s innovative iCloud services.

He is a 22-year Apple veteran and leads a large organization of amazing people. He played a major role in creating the Apple online store in 1998, the iTunes Music Store in 2003 and the App Store in 2008.

Apple is a company and culture unlike any other in the world and leaders like Eddy get that. Apple is in their blood. Eddy and the entire executive management team are dedicated to making the best products in the world that delight our customers and make our employees incredibly proud of what they do.

Please join me in congratulating Eddy on this significant and well-deserved promotion. I have worked with Eddy for many years and look forward to working with him even closer in the future.

Tim

Fast Company last year ranked Cue the second most creative person in their annual list of creatives. They wrote:

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The official Steve Jobs biography by Walter Isaacson, which is now set for the November 21 release, has been available for pre-order on Amazon for a while and Apple’s iBooks store also had an entry and meta data in place, but without a price and sporting the old cover, depicted below. A tipster told us (thanks, Roshan Z.) that iTunes now lists the book for pre-order for $17 (or 13 quid, above), also featuring the new cover by Albert Watson and the official description from publisher Simon & Schuster, as evident in the updated iTunes listing on the web.

Interesting that Amazon has also updated the blurb, but they still show wrong publication date (the original release date of March 6, 2012) and incorrect tittle, “Steve Jobs: A Biography” as opposed to just “Steve Jobs” (the original, rather painful title, was “iSteve: The Book of Jobs”). The online retailer has a $19.50 price tag for the hardcover, which makes it a much better deal for those preferring a dead tree version – $2.50 more compared to the digital download over at the  iBooks store. iTunes already has nine “reviews” from fans eagerly awaiting this high-profile release. Also find two screenshot for the iPhone below the fold.

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Lake Minneloa, a school in Central Florida, is outfitting its students with over half a million dollars worth of iPads. Every student will be able to use their iPad at school and take it home with them for ‘homework’ at night (KIDS THESE DAYS!*shakes fist*)..

The school says this is an effort to save money on text books and bring a new type of learning to students.

The final cost was $700,000 dollars, which brought the school 1,750 iPads (which means they are getting a healthy discount at $400 each). Why isn’t every school doing this? (Schools in El Paso are as well)

“Students learn differently now because of the technology,” said Kathy Halbig, innovative learning manager for the Lake school district who is overseeing the project. “Students are used to having multiple sources and being able to have more social collaboration in their learning process rather than just doing it sitting quietly and reading.”

via Orlando Sentinel
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As noted by Fortune, Steve Jobs’ biography now has a more pleasant sounding name than its previous working title: iSteve: The Book of Jobs *cringe*

It’s got a new title.  But it isn’t the one that Amazon has listed above…
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A new report by Global Equities Research says Apple’s iTunes will hit $13 billion in revenue in fiscal 2013. To reach that point, GER says iTunes will grow at a rate of 39%, or 13% a year. This report cites all parts of the Apple store ecosystem including music, apps, and books, will contribute to the growth. GER believes the iBookstore will have a major role.

Our research with students indicates that they would rather have books on iPad vs. Kindle.

The analyst also believe the rising number of iPad apps will contribute to the growth. Six months ago the average iPhone and iPad user only had 15 apps, and now they have 45. Who knows, maybe with the announcement of the iPhone 5 and iPad 3 these numbers could shoot even higher.
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Apple updated iBooks to 1.3 today for iPhone, iPod touch and iPad.  Most notable is the read-aloud feature included in select children’s books from the iBookstore.

The read-aloud feature uses a real narrator to read the book to you, and in some books, it will even highlight the words as you read along.

Initially, it isn’t certain whether or not the narrator will be a (Nuance?) Text to speech voice or if the audio is included by the developers.

The new functionality isn’t just for children’s books. Enhanced books can now automatically play audio or video included with the book.

Apple is now going beyond the other eBookstores offering innovation and functionality that differentiates books into the realm of apps.  Apple now offers Books directly in iTunes as part of the 10.3 update yesterday as well.

The 1.3 update also offers some bugfixes and enhancements from previous versions. More below:
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As expected, Apple has updated its iBooks app to version 1.2. The new version has just made its quiet debut on the AAPL servers.

What’s new?

Yep, as we exclusively revealed hereand here: better organization and printing and emailing of PDF’s. And that’s only part of the mix.
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