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Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

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Australian airliner moves to iPhones for business, iPads for pleasure

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Australian airline Qantas previously announced it is dropping BlackBerry in favor of Apple’s iPhone and issuing iPads to pilots, but now it is rolling out iPads to passengers to compliment a new in-flight entertainment streaming service.

Qantas is abandoning RIM due to a recently conducted employee survey that indicated airline staffers prefer Apple’s smartphone offering. CIO Paul Jones told The Sydney Morning Herald that the iPhone offers a “user-friendly interface and simple access to emails, contacts and calendars, as well as meeting all Qantas’ security requirements.”

Staff members can also carry Android devices under the airline’s bring-your-own-device policy. The move to Apple’s iPhone will save Qantas millions of dollars, as will transitioning to the iPad to replace costly paper in the cockpit, according to NewStraitTimes. The airline will dole 2,200 iPads to pilots to improve communication and cutback on printed charts and manuals. The 64Gb iPads with 3G will save the airline about $1.5 million annually.

“Transition from the BlackBerry to the iPhone is part of Qantas’ broader mobility strategy and, once complete, will result in significant cost savings,” said a Qantas spokesperson.

With the full-scale shift to iOS in progress, Qantas further announced it plans to launch QStreaming across its B767 fleet. Qantas Domestic CEO Lyell Strambi revealed customers travelling on a Qantas’ B767 aircraft would now experience “in-flight entertainment streamed direct to iPads in every seat.”

“Following the successful trial of our QStreaming service this year, we will partner with Panasonic and use their eXW solution to provide over 200 hours of on-demand IFE content via iPads to every passenger in Business and Economy travelling on our B767 fleet,” Strambi explained. “QStreaming will be available free of charge to all our passengers across the B767 fleet.


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Find My Facebook Friends app forced to change name – becomes ‘Locate’

Developers of the Find My Facebook Friends app have had quite a rough time getting their app past Apple’s App Store review team. The app was originally called “Find My Friends For Facebook” until Apple rejected the app name and icon for being too similar to its own Find My Friends app, forcing the developers to resubmit the app with a new icon and name. While the app has been live in the App Store and steadily growing among users as “Find My Facebook Friends” since March, the developer told us today that it is once again being forced to change its name—but this time by Facebook.

After a few emails with Facebook’s Platform Operations team, Find My Facebook Friends has now been renamed “Locate”. Facebook also requested the developer remove the “f” logo, and then alter the white silhouette used in its icon. It appears Facebook’s platform policy and trademark rights allow iOS developers to use “for Facebook” in their app titles to clearly indicate the app is “for” Facebook and not an official app. However, there are many apps, such as Facebook Chat+, that seem to violate Facebook’s policies the same as Find My Facebook Friends, and they have been available in the App Store for almost a year. The developer noted Facebook contacted him after briefly testing its location-based Find Friends Nearby feature, which did not include the exact same functionality. However, it could easily be confused with Find My Facebook Friends by its title alone. The app still includes the same features, allowing you to locate Facebook friends on a map, receive proximity alerts, and more, but it is now available as “Locate: Real-time Location Sharing for Facebook” in the App Store.

Fox movies finally available for re-download in iTunes in the Cloud

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Multiple tipsters wrote in this evening saying 20th Century Fox movies are appearing in their purchased movie iTunes accounts ready for re-downloading over iCloud. Sure enough, Fox’s Horton Hears a Who! is on my kid’s iTunes account ready for downloading on iCloud (above, left). There is also no longer a disclaimer saying, “This movie is not available for iCloud downloading,” in iTunes (above, right) which existed before.

When Apple launched Movies in Cloud in March, both Fox and Universal held out. Universal went live on iCloud in April, and it appears Fox is going live today. The deal has been expected for awhile, as HBO allowed iCloud users access to both studios’ catalogs in March. The reasons for the delay aren’t specified but they often involve complicated contract negotiations with multiple rights holders.

Today has been a big day on the iTunes Store with Poland and Hungary both getting iTunes Match, while 37 different countries got iTunes in the Cloud for movies.


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Ashton Kutcher laying down reality distortion in Steve Jobs bowtie [Photos]

Images are surfacing on Twitter that depict actor Ashton Kutcher as the late Apple CEO Steve Jobs during his bowtie-wearing days. The biopic is apparently filming now at Loyola Marymount University in Los Angeles, Calif., where students are live on scene to capture the action.

The last gallery image (via X17 Online) of Kutcher noticeably dressed as an older Jobs is also reportedly from the Los Angeles set.


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iTunes in the Cloud for movies rolling out in 35+ countries (Updated)

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Following the launch of iTunes Match in Poland and Hungary today, Apple also appears to be opening up its iTunes in the Cloud for movies in at least the United Kingdom, Canada, and Colombia, which previously only had access to music, music videos, apps, and books (and TV shows in Canada and the U.K.). There are also various other reports coming from Australia, New Zealand, and Ireland that claim the feature is going live.

Apple’s list of supported countries for the feature has not been updated to reflect the new countries. Let us know in the comments if you notice the feature rolling out in your country.

[tweet https://twitter.com/betterthan/status/226009325544558596]

MacRumors has been tallying the updated list:

Australia, Argentine, Bolivia, Brazil, Brunei, Cambodia, Canada, Chile, Costa Rica, Czech Republic, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Hong Kong, Hungary, Ireland, Laos, Macau, Malaysia, Mexico, New Zealand, Nicaragua, Panama, Paraguay, Peru, the Philippines, Singapore, Slovakia, Sri Lanka, Taiwan, Thailand, the U.K., Venezuela, and Vietnam


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iTunes Match rolling out in Poland, Hungary and others today?

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[tweet https://twitter.com/Fallen_Zen/status/225881467727773696]

We received several tips that Apple started rolling out the iTunes Match service in Poland, Hungary, and possibly a few other unconfirmed markets. Apple’s official list of availability for iTunes Match by country has not been updated to include Poland, Hungary, or any additional markets, but currently lists 55 countries with access to the service. Local reports claim the service is available for 24.99 euros in Hungary, which is on par with pricing in other markets.

Let us know in the comments if you notice iTunes Match available in your country.

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18.6-percent of apps still collecting address book data ahead of Apple’s iOS 6 data isolation privacy initiative

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Although we are often skeptical of reports from security companies, a new report today from BitDefender highlighted just how important Apple’s new data isolation privacy initiative is in iOS. Starting with the public release of iOS 6 this fall, users will now be prompted to allow access to apps that want personal data such as contacts, calendars, reminders, and photos. However, until then, BitDefender claimed approximately 18.6-percent of the 65,000 iPhone apps included in its study can still access a user’s address book data, while 41 percent can track location.

Even more troubling is that only 57.5-percent of apps encrypt that cropped private data. MobileEntertainment (via COM) quoted BitDefender Chief Security Researcher Catalin Casoi:

“It is worrying stored data encryption on iOS apps is low and location tracking is so prevalent. Without notification of what an app accesses, it is difficult to control what information users give up… “We see a worrying landscape of poor user data encryption, prevalent location tracking and silent, unjustified, Address Book access.”


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Collapsing Nokia may have had Apple-like hardware in development in the 90s

…but horrific corporate management has it in a place where it may be forced into a patent firesale.

Interesting article on Nokia in the Wall Street Journal last night. It starts with:

More than seven years before Apple Inc. rolled out the iPhone, the Nokia team showed a phone with a color touch screen set above a single button. The device was shown locating a restaurant, playing a racing game and ordering lipstick. In the late 1990s, Nokia secretly developed another alluring product: a tablet computer with a wireless connection and touch screen—all features today of the hot-selling Apple iPad.

“Oh my God,” Mr. Nuovo says as he clicks through his old slides. “We had it completely nailed.”

Hardware is a key element, but, as we saw with Apple’s 2002 iPad, software, marketing, ecosystem and maybe most of all timing also play important roles when determining the success of a product line. When the time was right and the opportunities presented themselves, however, Nokia failed to execute.

“What struck me when we started working with Nokia back in 2008 was how Nokia spent much more time than other device makers just strategizing,” Qualcomm Chief Executive Paul Jacobs said. “We would present Nokia with a new technology that to us would seem as a big opportunity. Instead of just diving into this opportunity, Nokia would spend a long time, maybe six to nine months, just assessing the opportunity. And by that time the opportunity often just went away.”

Anecdotally, I have a friend who worked with Nokia in advertising. He would say the same thing: The company was gridlocked by politics and poor leadership. Different product groups treated different parts of the company as competitors and not compatriots.

And, five years after the iPhone unveiled, Nokia is in a tail spin. This is causing a cash crunch so huge that it will likely be forced to sell off a lot of those early patents that are valued around $6 billion—which is just slightly under Nokia’s current $6.5 billion market cap. That means investors have very little confidence in the firms ability to succeed. In fact, had Google waited, Nokia might have been a better patent purchase target than Motorola.

Nokia still is struggling to turn its good ideas into products. The first half of the year saw Nokia book more patents than in any six-month period since 2007, Mr. Elop said, leaving Nokia with more than 30,000 in all. Some might be sold to raise cash, he said.

“We may decide there could be elements of it that could be sold off, turned into more immediate cash for us—which is something that is important when you’re going through a turnaround,” Mr. Elop said.

It is pretty sad that a company like Nokia is not worth more than the patents it holds.
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Verizon extends 4G LTE to 33 new markets, touts more coverage than competitors combined

Verizon Wireless plans to expand its 4G LTE coverage tomorrow to 33 new U.S. markets. The carrier will then boast 337 LTE markets, which places it ahead of competitors by a wide margin, and it hopes to reach 400 total by the end of 2012. Verizon also announced it is broadening coverage in 32 existing markets.

Check out the list below (via Verizon Wireless): 

  • The 33 new markets: El Dorado/Magnolia and Russellville, Ark.; New London County, Conn.; Fort Pierce/Vero Beach and Melbourne/Titusville, Fla.; Columbus and Rome, Ga.; Burley, Idaho; Mattoon, Ill.; Anderson and Muncie, Ind.; Manhattan/Junction City and McPherson, Kan.; Lafayette/New Iberia, La.; St. Joseph, Mo.; Bozeman/Livingston, Kalispell and Missoula, Mont.; Goldsboro/Kinston, Roanoke Rapids and Rocky Mount/Wilson, N.C.; Zanesville, Ohio; Meadville and Punxsutawney/DuBois/Clearfield, Pa.; Orangeburg, S.C.; Sherman/Denison, Texas; Cedar City and Logan, Utah; Rutland/Bennington, Vt.; Lynchburg and Winchester, Va.; Bellingham, Wash.; and Beckley, W.Va.
  • The 32 expanded markets: Mobile, Ala.; Los Angeles, San Diego and San Francisco, Calif.; Washington, D.C.; Fort Lauderdale, Miami and Sarasota/Bradenton, Fla.; Hilo, Honolulu and Kahului/Wailuku/Maui County, Hawaii; Blackfoot/Idaho Falls/Rexburg, Idaho; Peoria, Ill.; Indianapolis, Ind.; Wichita, Kan.; Baton Rouge, La.; Baltimore, Md.; Kansas City and Springfield, Mo.; Akron, Cleveland, Columbus and Toledo, Ohio; Allentown/Bethlehem, Harrisburg and Scranton/Wilkes Barre, Pa.; Columbia and Greenville/Spartanburg, S.C.; Provo/Orem and Salt Lake City/Ogden, Utah; Fredericksburg, Va.; and Seattle, Wash.

“With more markets than all other U.S. wireless providers combined, our customers are the first to learn of the great advantages of the Verizon Wireless 4G LTE network for streaming video, downloading files, uploading pictures and so much more, at consistently reliable fast data speeds,” said Verizon Wireless’ Chief Technical Officer Nicola Palmer.

Apple’s new iPad supports 4G LTE networks in the U.S. and Canada. The upcoming new iPhone is expected to feature LTE capability too.

This article is cross-posted on 9to5Google.


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WSJ: Sen. Schumer presses DOJ to drop Apple eBook suit

Sen. Charles Schumer pleaded with the U.S. Justice Department in the Wall Street Journal yesterday to drop its antitrust lawsuit against Apple and publishers by suggesting it will only lay the foundation for Amazon to reclaim control over the eBook industry.

According to the New York senator’s Op-Ed piece:

Recently the Department of Justice filed suit against Apple and major publishers, alleging that they colluded to raise prices in the digital books market. While the claim sounds plausible on its face, the suit could wipe out the publishing industry as we know it, making it much harder for young authors to get published.

The suit will restore Amazon to the dominant position atop the e-books market it occupied for years before competition arrived in the form of Apple. If that happens, consumers will be forced to accept whatever prices Amazon sets.

The Justice Department filed suit last spring against Apple, Macmillan, and Penguin Group for allegedly fixing eBook prices, while Hachette, HarperCollins, and Simon & Schuster settled to dodge the legal dispute.

Amazon set its eBook prices at $9.99, but, according to the government (via The Hill), Apple and the publishers supposedly colluded to build a new business model that drove the standard price of eBooks up and placed pricing in the hands of publishers instead of retailers.

Schumer claimed the business model would effectively relinquish the eBook market from Amazon’s dominion. He also mentioned Amazon’s share dropped to 60 percent after the publishers launched the new pricing matrix, while older eBook prices also lowered.

The Justice Department has ignored this overall trend and instead focused on the fact that the prices for some new releases have gone up. This misses the forest for the trees. While consumers may have a short-term interest in today’s new release e-book prices, they have a more pressing long-term interest in the survival of the publishing industry.

Like Apple contended in its legal response, Schumer is concerned the Justice Department’s lawsuit allows “monopolists and hurt innovators,” while having a “deterrent effect not only on publishers but on other industries that are coming up with creative ways to grow and adapt to the Internet.”

He further beseeched the Justice Department to “reassess its prosecution priorities” and assemble inclusive guidelines before filing antitrust suits in the future.

Check out the full memo at The Wall Street Journal


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Apple online store adds text message notifications for order status updates

The Apple online store went down last night for a short while. It appears Apple made some minor tweaks, including the ability to receive text message notifications on orders. Apple is now displaying the following text in several sections of the online store in at least Canada and the United States: “Now get order status updates by text message.”

Apple explained on its website that the new feature is an option during the checkout process, and it is available to the following supported carriers: Alltel, AT&T, Boost Mobile, Cricket, Nextel, Sprint, T-Mobile, U.S. Cellular, Verizon Wireless, and Virgin Mobile USA.

Apple Notifications is a text-message-based alerts service designed to keep you up-to-date on your shipment and/or pickup notification status. In addition to standard email notifications, you can also request text message updates when you’re in Checkout. The number of messages you’ll receive will vary depending on the orders you placed.

What to Expect

Once your order ships, or is available for pickup, we’ll send you a text message. The text message will include your order number and a link to online Order Status. Texts are sent between 8:00 a.m. and 9:00 p.m. in your time zone.

How to turn off text notifications:

To stop receiving text notifications, simply reply STOP to the text message. Texting HELP to 83372 will give you additional information.

(via CultofMac & AppleBitch)

Apple continues $304M Austin, Texas campus expansion with land purchase

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Last time we checked Apple’s plans to bring 3,600 jobs to Austin, Texas with a $304 million investment and the construction of a new campus, the company received approval on the last of several major incentives from city officials. The approval officially initiated an Economic Development Agreement between Apple and the city, but the project was still not 100 percent confirmed.

Reports originally said Apple would build the new campus on 38 acres at West Parmer Lane and Delcour Drive, and today’s report from AustinBusinessJournal confirmed Apple recently purchased land near the address:

Records at the Travis County Clerk’s Office show that McShane Development Co. LLC, through its Riata Vista LP entity, sold three tracts of land to Apple on June 20. The exhibits indicate that the land is in the Milwood Section 20 subdivision near Parmer Lane and Delcour Drive.

The report did not offer any information about how much Apple paid for the land, but the purchase is a good indication Apple is going ahead with its new Austin campus. According to AustinBusinessJournal, McShane CEO James McShane released a press release yesterday on its new vice president who helped make the deal with Apple:


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Portuguese consumer group takes Apple to court over AppleCare warranties following fines in Italy

As was the case in Italy, where Apple was recently fined $1.2 million and threatened with closure of its Italian operations related to its AppleCare policies, translated reports today from Lusa News (via Exame Informatica) claimed Portuguese consumer groups plan to take similar action against Apple. According to the reports, DECO, the Portuguese Association for Consumer Protection, asserts Apple is misleading consumers by not informing them of two-year warranties mandatory by Portuguese law:

According to Lusa, the DECO decided to proceed with an action in court against Apple. The decision relates to the fact that the company “deceptively” consumers, luring them to extend the warranty to three years through its AppleCare Protection Plan that “nothing” adds to the legal guarantee of two years in Portugal.

“The Portuguese Community law and gives a two-year guarantee for the movable, but Apple does not recognize this reality. After several attempts to enforce these rights, without success, decided to proceed with a lawsuit popular, “said Joao Morgado, secretary general of the DECO

Ler mais: http://exameinformatica.sapo.pt/noticias/mercados/2012/07/18/deco-avanca-com-acao-judicial-contra-apple#ixzz20yhkKqsS

Next-gen iPhone cases come rolling in [Gallery]

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Tvc-mall.com (via CydiaBlog) has some “iPhone 5” cases for sale (at just $1.58 each!) that seem to align with the many, many, many, many next generation iPhone body part leaks. One thing to remember: Just because a case maker is producing cases, does not mean the next generation iPhone will fit into it.

As you can see, the cases are longer to accommodate the larger 4-inch display and have a smaller dock connector hole at the bottom. The speaker holes are bigger with the addition of the headphone jack rumored to be moving down south.

If you are one of the 65 percent of smartphone owners who are already signed up for the next iPhone, are you buying a case for it yet?


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Motorola Xoom does not violate iPad design patent, rules German court

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A German court ruled this morning that the “popular” Android-powered tablet does not violate the patented look of Apple’s tablet. The Duesseldorf court discarded one claim by the Google-owned manufacturer, however, about the iPad’s design patent being inapplicable.

FoxBusiness explained:

  • Apple initially sued Motorola for allegedly infringing three iPad designs with the Xoom. It sought to have the device banned across Europe.
  • Although the judges ruled Motorola’s Xoom doesn’t infringe on the iPad, the court rejected a counterclaim brought by Motorola alleging the iPad’s design patent is invalid, a spokesman for the court said.
  • As the court ultimately rejected both parties’ claims, it ordered Apple to pay two-thirds of costs and Motorola to pay a third, the spokesman added.
  • […] During two hearings prior to the ruling, the presiding judge had indicated the court was leaning in Motorola’s favor. Judge Johanna Brueckner-Hofmann said in March that the court considered the evenly bent back and shaped edges on the front of the Xoom tablet sufficient to give the product individual character.

Apple is also suing Motorola in a Mannheim court for allegedly breaching a patent on multi-touch enabled devices.

Get the full report at FoxBusiness.


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Report: European carriers placing nano-SIM orders in anticipation of next-gen iPhone launch

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According to a report from Financial Times, carriers in Europe are stocking up on mini SIM cards designed for Apple’s next-generation iPhone in anticipation of the device’s expected October launch. In June, reports speculated that Apple’s nano-SIM design for the new 4FF standard was selected by the European Telecommunications Standards Institute, while hands-on video of the next-generation iPhone backs, which we first revealed in May, showed what appeared to be a smaller SIM card holder.

Today’s report from FT claimed Apple’s nano SIM card design is indeed the mini SIMs being purchased by European operators:

Operators expect that the iPhone will feature the nano sim in a slimmed down design, according to two sources with knowledge of the situation, and have begun to store millions of the cards in warehouses in anticipation of high demand for Apple’s iPhone. Apple declined to comment[Shocker]…


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Apple attempts to take down in-app purchase hack

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[tweet https://twitter.com/alastairh/status/224836579707985920]

On Friday, we broke the news on some worrying tips we received about an “in-app proxy” hack that allowed even novice users to illegally install paid in-app purchase content for free. In updates to our original story, we noted the hack’s developer, Alexey V. Borodin, said in an interview that Apple’s method of validating receipts for developers would not protect apps from the hack. Apple followed up with a statement that claimed it is investigating the issue. Today, we get an update from The Next Web that further claims Apple began taking action over the weekend:

Over the weekend, Apple began blocking the IP address of the server used by Russian hacker Alexey V. Borodin to authenticate purchases.

It followed this up with a takedown request on the original server, taking down third-party authentication with it, also issuing a copyright claim on the overview video Borodin used to document the circumvention method. PayPal also got involved, placing a block on the original donation account for violating its terms of service

Unfortunately, the service is reportedly still operational with Borodin apparently moving the server to a location outside of Russia. He told The Next Web that the new service has been “updated and cuts out Apple’s servers, ‘improving’ the protocol to include its own authorisation and transaction processes. The new method ‘can and will not reach the App Store anymore, so the proxy (or caching) feature has been disabled'”

[tweet https://twitter.com/alastairh/status/224834890665967616]

While Borodin also claimed he has changed the process to force users to sign out of their iTunes account (to ensure users he is not stealing personal/credit card data), there are more than a few reasons to still be concerned. Developer Alastair Houghton told us that he thinks Borodin’s method could be used “intercept traffic intended for any other secure website”:


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Steve Jobs warned Yelp’s CEO not to sell out to Google

Steve Jobs once urged Yelp’s Jeremy Stoppelman to not go Google.

SFGate published a lengthy profile of Yelps’ co-founder and chief executive today, but one of the more interesting anecdotes concerned the late co-founder of Apple, of course.

According to SFGate:

  • Jeremy Stoppelman was on a conference call with venture capitalists when an assistant slipped him a note: “Steve Jobs is on the line.”
  • Stoppelman quietly left the room at Yelp headquarters in downtown San Francisco. It was January 2010, and Google wanted to buy Yelp, the online, crowd-sourced review site. On the phone, Jobs urged Stoppelman, who revered the Apple chief as a visionary, to “stay independent and not sell out to Google.” Jobs was not a fan of Google and had accused the search giant of stealing Apple’s smart-phone and tablet technology.
  • “At that point, we had already turned down Google,” Stoppelman said. “But Steve liked Yelp and wanted to make sure about Google. It was a moment where I said, ‘This is crazy. What just happened?'”

The CEO further admitted that he received another flooring phone call this spring when his company went public. Apparently, President Barack Obama ringed to congratulate Yelp on all of its successes since founding in 2004.

Yelp’s continuous upswing shows no signs of stopping, either. Senior Vice President of iOS Software Scott Forstall even demoed Yelp on Apple’s new Maps app during the opening keynote at the Worldwide Developers Conference last month. The check-in integration is slated to debut in iOS 6.

So, it appears Jobs may have had ulterior motives when warning Stoppelman about the repercussions of a Google acquisition—surprise, surprise.


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Good Deal: Sling Player iPad and iPhone app half off today at $15

From 9to5Toys.com:

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Sling Player [App Store: iPad and iPhone/iPod] is being offered today at half price: $15. That’s the first time we’ve seen a discount.

You’ll need a Slingbox Solo (best price $139.99 but seen as low as $85) or Pro (Best Price $250 but seen as low as $199) and can then stream to your iOS devices (or Blackberry/Android) over wifi or 3G/4G mobile network

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Apple Store overnights happening July 24. Mountain Lion launch the next day?

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We’ve heard a few whispers (3 and counting) that Apple Stores both in the United States and overseas have planned overnights for Tuesday, July 24th. With OS X Mountain Lion launching “in July”, according to Apple, we believe that it is sensible to speculate that this overnight may point to a public launch the following day.

This purported launch would be July 25th, a date that we speculated when Apple announced that its Q3 2012 earnings would be announced on the 24th. For OS X Lion’s launch last year, Apple announced the July 20th release at its July 19th Q3 2011 earnings announcement. It appears that Apple may follow that same pattern this year.

This year, Mountain Lion isn’t being launched alongside hardware (last year new Minis and Airs launched with Lion) so there is less setup required and accordingly, we’re hearing that the overnights will be smaller.  One employee tells us that it is basically just a few guys running around with the master image installing it on every Mac.  Notably, some stores we’ve spoken to haven’t heard of any overnight…yet.

On the other hand, Apple often holds Tuesday overnights, so this July 24th overnight may simply be a coincidence, and Apple may not launch OS X Mountain Lion on the 25th. But, there is already under two weeks left in July, and with last year’s launch pattern prime for repetition (launch announcement during the upcoming earnings call), we’d say a July 25th launch is increasingly likely.

OS X 10.8 Mountain Lion will be a $19.99 upgrade which will hit the Mac App Store on launch day.  Developers already have what is likely the Golden Master – build number is 12A269, a 4.34 GB Mac App Store download.


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Want to be in the Ashton Kutcher Steve Jobs movie? Here’s how to be an extra this week…

We received an interesting tip this weekend. Apparently, Steve Jobs—the movie with Ashton Kutcher—is filming two important crowd scenes in Pasadena, Calif. this week.

The scenes we’re part of will be the 1983 PC Conference (Monday the 16th) and the 1977 Computer Jobs Faire (Tuesday the 17th)

The movie company is looking for extras to be in those crowds, dressed in “period clothing” (sorry, not the acid scene) as “Businessmen, Computer Nerds, Salesmen, Lookie-Loos.”

Here are some examples of the wardrobe:

The casting company advertises plenty of time with the movie’s stars, including Ashton Kutcher, James Woods, Matthew Modine, Durmot Mulruny and JK Simmons, and we imagine some will want to be a part of the historic scene.

The full details are below:

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Target offering $25 gift card with new iPads, $20 on iPhones. Best Buy has everything Apple on sale.

We have seen a lot of third-gen iPad deals recently in 9to5Toys offering the entry-level 16GB model, for instance, in the neighborhood of $460 to $470, approximately $30 to $40 off the normal retail price. Those deals usually go quick, but one big retailer plans to offer a similar deal this coming week. Starting July 15, Target will offer a free $25 gift card with the purchase of any iPad 2 or new iPad. The deal will last all week until July 21, and, as always, Target REDCard users can get an additional 5 percent knocked off their purchase, giving the iPad 2 an effective price of $355. New iPads will start at $450 with the discounts. Find a location with stock here.

Target will advertise the deal in its flyer this weekend, we are told, which features a number of Apple products on its cover (pictured above). Other deals include the 16GB iPhone 4S discounted slightly to $179, a free $20 gift card for the 8GB iPod touch priced at $195, and a free $10 gift card for the 8GB iPod nano at $129.

Additionally, this week Best Buy knocks a few bucks off of just about every Apple product in its catalog.

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Retina MacBook Pro shows up in EPEAT Registry

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[tweet https://twitter.com/mayoredlee/status/223853950112247808]

Apple’s products are back on the EPEAT’s registry with a Gold standard, but the Retina MacBook pro notably was at question.

The Cupertino, Calif.-based Company announced earlier this week that it planned to forgo the environmental rating system. The decision allegedly came after the EPEAT took up an issue with the new MacBook Pro’s Retina display and repairability factor, which iFixit detailed in a widely reported analysis last month.

After Apple dropped the EPEAT standard, the city of San Francisco said it planned to stop purchases of some Apple products, and then Politico revealed federal officials were also thinking twice before procuring Apple’s computers.

The hullabaloo apparently caused the folks in Cupertino to second guess their plan of action, as Senior Vice President of Hardware Bob Mansfield suddenly issued a statement on Apple’s environmental page today regarding the contention. He said the company made a mistake and would concede by returning to EPEAT.

Now, a few hours later, the EPEAT’s registry has 40 Apple products listed, including the Retina MacBook Pro. However, its IEEE 1680-2009 Criteria Category Summary (screenshot below) is a bit perplexing, especially considering the reasons reported as to why Apple pulled its products in the first place.


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