iPhone 7

Following T-Mobile’s announcement earlier today, Sprint just revealed its iPhone 7 launch promos including a similar free 32GB iPhone 7 with trade-in.

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The iPhone 7 was pretty much everything we expected it to be. It has no headphone jack, it has a much-improved camera, and it features a solid state home button.

It also comes in two new colors, a matte Black color and a glossy Jet Black color, along with a 32 GB base SKU. So which iPhone am I considering? The decision isn’t as straightforward as I initially thought it might be.
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Apple deprecated what it called “ancient” technology yesterday, with the iPhone 7 lacking a 3.5mm headphone jack. The company is encouraging Bluetooth wireless headphones for audio playback (heralding its new AirPods) or using wired headphones via Lightning. However, with just one port, people who want to listen to music and charge their iPhone 7 at the same time are left with a conundrum.

Apple’s answer to this problem appears to be the $39-49 Lightning Dock which adds a 3.5mm headphone jack when docked.

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Even with the deluge of leaks that defines modern Apple reporting, Apple usually shows things at their event that I don’t anticipate or expect. This time, that didn’t really happen. Apple’s 2016 September event was straightforward because Apple’s announcements were straightforward and almost obvious.

The new iPhone 7 and Apple Watch 2 are good updates, adding features people wanted and improving things that already exist, don’t get me wrong. They are iterative, though. It is disappointing that both of Apple’s flagship hardware announcements look almost identical to their predecessors.

The updates Apple gave us this year are solid but nothing extraordinary. Nothing that compels me to preorder. I normally leave an Apple event unsatisfied with what I have, wanting the new thing and I really don’t feel that this time..

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With a big question mark over whether the iPhone 7 will be perceived as a genuine new model or a second S-year, all eyes were going to be on the opening weekend sales numbers. It seems we’re not going to get the chance, however: Apple has just told CNBC that it will not be revealing this information.

The company claims that the decision was made for logistical reasons …

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So, the iPhone 7 is official. Apple is the master of the art of presentation, so the new iPhones were introduced with all the breathless wonder and gorgeous photography we’ve come to expect. But now that the event is over, and we’re examining what we’ve seen in the cold light of day, does the iPhone 7 and 7 Plus justify the hype?

Let’s start with the obvious: there weren’t many surprises. Most of the rumors were true, so what we saw yesterday was – in the main – what we expected.

The design was pretty much identical to the mockups. And the mockups were pretty much identical to the iPhone 6s. The modified antenna lines are much neater, and the camera bump a little less obtrusive, but really the only significantly new thing design-wise were those two black colors …

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While Apple is offering its doubled-capacity iPhone 7 in the U.S. for the same price as last year’s 6s, the UK and other European countries are not so fortunate. Apple has increased UK prices by between 11% and 15%, depending on the model.

It’s not just iPhone prices, either – similar increases have been made to the cost of the iPad range and various Apple accessories …

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After months of rumors and leaks, Apple today officially took the wraps off of the iPhone 7 and iPhone 7 Plus. While Apple showed off a good portion of what’s new on stage during various demos, there are always a few things left over that potential customers would like a first-hand look at. Members of the press who were in the audience during Apple’s event at the Bill Graham Civic Auditorium had an opportunity to go hands-on with the iPhone 7 and iPhone 7 Plus, as well as the truly wireless AirPods and the Apple Watch Series 2…

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Apple earlier today made its decision to remove the 3.5mm headphone jack from the iPhone 7 official. As with most controversial moves, the decision was met with mixed feelings from customers, but in a new interview with BuzzFeed News, Apple’s Phil Schiller, Greg Joswiak, Dan Riccio, and Tim Cook are defending the decision, as well as touching on other things…

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Presenting the abridged version of the iPhone 7 keynote, which includes all of the important details and none of the fluff. If you’re pressed for time, but want to see all of the major announcements from today’s event, check out our distilled video.
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Apple’s iPhone Upgrade Program, which provides a new iPhone every year for a fixed monthly fee, is being expanded to the UK and China. It was previously available only in the USA …

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Following its unveiling of iPhone 7 today, Apple has now announced pricing and availability for the device.

Head below for all of the details on pricing for the various models and country availability.
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As part of the iPhone 7 event, Apple has announced brand new truly wireless AirPods, premium wireless headphones that work in concert with the iPhone 7. The AirPods are independent separate earbuds, that have sensors in the buds to know when they are actually inside your ear.

The AirPods automatically switch between output to your iPhone and Apple Watch, so its a seamless experience to listen to music across all your devices. The AirPods cost $159 and will be available in late October.

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It’s Wednesday, September 7th and Apple’s iPhone 7 event is about to kick off at 10 AM PT/1 PM ET.

We already gave you the run down on what to expect: iPhone 7, iOS 10, macOS Sierra, Apple Watch 2, and likely some new accessories, but Apple could always have one or two more surprises in store.

Below we’re keeping track off all our coverage from the event with handy links to everything in our News Hub, and we’ll have pre-event coverage and the latest from inside the event in our Live Blog below that.

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Six Colors’ Jason Snell (via Daring Fireball) posed an interesting question in his preview of today’s launch event: how will Apple justify the removal of the headphone socket? Will it do so loudly or quietly, and what will it sell as the benefit?

What’s going to be interesting is how Apple explains the move. Does it play it off quickly with a shrug—“wireless is better”—or does it go into detail? Does the jack’s removal get blamed on some other great iPhone feature that required the space? Does Apple have a bigger story about wireless headphones that it uses to distract from the removal issue?

I’ve already suggested that Apple has been preparing the ground for some time now, but I think yesterday’s KGI report contained a rather large clue as to how Apple will sell the move …

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