Jony Ive

With the grand unveiling of Apple’s next operating system for the iPhone, iPad, and iPod touch approaching, sources have provided detailed descriptions of what users and developers alike could expect from the software’s fresh look.

As we reported in April, Apple Senior Vice President of Industrial Design Jony Ive has been leading a thorough overhaul for iOS 7 that focuses on the look and feel of the iOS device software rather than on several new features.

Sources have described iOS 7 as “black, white, and flat all over.” This refers to the dropping of heavy textures and the addition of several new black and white user interface elements.

Sources say that over the past few months, Apple has re-architected iOS 7’s new interface several times, so until the new software is announced at WWDC, interface elements could dramatically change from what Apple has been testing internally in recent weeks.

Nonetheless, you can find what we have been hearing about iOS 7’s new user experience below:

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When Jony Ive took over the role of leadership for Apple’s Human Interface in October of last year, many speculated that the style of Apple’s design language across iOS and Mac OS X would also shift towards a flatter, more clean style. This speculation was fueled mainly by Ive’s feelings towards skeuomorphism and his minimalist design aesthetic.

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Since we’ve posted our exclusive details on what Apple and Jony Ive has in store for iOS 7, there have been a ton of great concepts popping up that take into account the company’s new “very flat” approach to redesigning the OS. The first concept, above, comes to us from Simplyzesty.com’s  art director Philip Joyce who has imagined a flat iOS including a new look for Siri and the lock screen, a customizable home screen, and redesigned icons that all take the “flat” approach to heart.

Another new concept for iOS 7 was posted today by apfelpage.de, below, that shows off a flat look for shortcuts, a new multitasking experience, widgets, and much more:
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Not much news coming out of a new Bloomberg piece today on Sir Jonathan Ive’s new software design role. Earlier this week, 9to5Mac first reported on some big upcoming changes to iOS spearheaded by Ive based on multiple sources who have seen or been briefed on the new “flatter” OS. While echoing most of what we already reported, Bloomberg adds that Ive’s new role will provide potential delays for iOS 7:

The introduction of new features, along with an emphasis on cooperation and deliberation, comes at a cost for Cupertino, California-based Apple. Engineers are racing to finish iOS 7, the next version of the mobile software, in time for a June preview at Apple’s annual Worldwide Developers Conference. While the company still expects to release iOS 7 on time as soon as September, internal deadlines for submitting features for testing are being set later than past releases, people said… Bigger shifts, to such features as e-mail, may not even be ready this year and may be introduced in future releases, people said.

The report from Bloomberg doesn’t go into specific details about features which it claims “remain secret”, but earlier this week 9to5Mac shared details of other new features planned for iOS 7 including further Maps and Siri integration in vehicles. Apple is also toying with additional features that could possibly make their way to iOS 7, including new “glance-able” information and settings panels, such as the ability to access new panels via swipes from the left and right side of an iOS device’s display.

Bloomberg adds that Ive has met with companies behind gesture control technology that sounds similar to the Leap Motion controller. The report also noted that Ive led a two-hour town hall meeting in March to discuss upcoming changes, while pointing out that he now regularly attends meetings with Greg Christie and the software design team and has provided them with “an earlier look at what future hardware products will look like”
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Bloomberg reported earlier this year that Apple had a team of over 100 product designers working on a wristwatch-like device. At the time, we noted that all the recent rumors and intel surrounding the iWatch seemed like the lead up to an impending product launch. Bloomberg is out with a new report today, claiming Apple will indeed launch its watch product in 2013:

Apple seeks to introduce the device as soon as this year, this person said. Apple has filed at least 79 patent applications that include the word “wrist,” including one for a device with a flexible screen, powered by kinetic energy… The watch business is experiencing a renaissance reminiscent of the cell phone industry before the iPhone.

The report added information about some of the potential features of the device that we had also heard of previously, including the ability to receive incoming calls, view maps, and record health data via various sensors:

Features under consideration include letting users make calls, see the identity of incoming callers and check map coordinates, said one of the people, who asked not to be identified because the plans aren’t public. It would also house a pedometer for counting steps and sensors for monitoring health-related data, such as heart rates, this person said.

Citigroup Inc. analyst Oliver Chen estimated Apple could generate $6 billion of the approximately $60 million in sales he expects the global watch industry to bring in during 2013. As pointed out by Bloomberg, gross margins are roughly four times bigger than TVs, which would only bring about $1.79 billion in gross profit for the company compared to $3.6 billion for watches.

Former creative director at Nike Scott Wilson told Bloomberg that Apple’s Jonathan Ive “has long had an interest in watches.”
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http://www.youtube.com/watch?v=6SD70jM1uwo&feature=youtu.be

9to5Mac showed you a clip just last week from a recent BBC special of Sir Jony Ive receiving the prestigious gold Blue Peter badge (known as the highest accolade given out by the BBC’s Blue Peter program). We got our hands on the full Jony Ive clip from the technology special today, where we learn, among other things, about Apple’s ‘out of the box’ thinking on product naming and a little-known connection to David Beckham.

If we’re thinking of a lunchbox, we’d be really careful about not having the word ‘box’… already give you bunch of ideas that could be quite narrow. Because you think of a box being a square and like a cube. And so we’re quite careful with the words we use because those can sort of determine the path that you go down.

Perhaps you could replace ‘Box’ with ‘watch’ and be on to something.

Earlier this year, Apple’s design guru assumed software design responsibilities from former longtime iOS chief Scott Forstall. CEO Tim Cook said in a recent interview that Ive “has the best taste of anyone in the world” and looks forward to his new role designing the “look and feel of the software.”
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With the recent departure of longtime iOS chief Scott Forstall, many expect some big changes in iOS 7. Not only is Jony Ive taking over design responsibilities related to iOS, but also Apple is increasingly coming under criticism for its aging core iOS apps and highly requested features already available on other platforms that it has yet to implement. We discussed some of the big software features iOS 7 might have in store, but today we present a roundup of the best iOS 7 concepts we could find starting with a new one from the creator of jailbreak tweak Auxo.

Sentry, the original designer behind the popular Auxo jailbreak tweak, yesterday posted the new Quick App Switching concept above (via iFun). While Auxo provided a screenshot of running apps integrated into the iOS multitasking tray, the concept above takes a different approach and aims to add speed to the app switching process.

This next concept comes from YouTube user imjeanmarc and shows a tray accessible from the lock screen, providing quick toggles for Bluetooth, Wi-Fi, etc.:

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Since Apple announced late last month that longtime iOS chief Scott Forstall and newly appointed head of retail John Browett would soon leave the company, there has been much talk about CEO Tim Cook’s direction at the executive level going forward.

The departure of Forstall saw bigger responsibilities and new roles given to executives Craig Federighi, Bob Mansfield, and Jony Ive, leading to rumors Forstall didn’t see eye to eye with the other executives. Bob Mansfield’s return after announcing retirement is also interesting, as it is something new sources said was directly influenced by Forstall leaving. Some even said Forstall’s refusal to sign the Maps apology lead to Cook’s decision. There are a few in-depth reports today, with many citing people close to the company, speculating on what these changes might actually mean for the company and for iOS in the months and years to come.

AllThingsD is out with a new report, claiming Mansfield’s return might have been directly influenced by Forstall’s departure:

All Things D:

Sources said that Mansfield was actually very serious about retiring, which makes his quick return to Apple all the more curious… As one source close to the company told AllThingsD, “The timing of Bob’s return is notcoincidental.” To begin, Mansfield was not a fan of Forstall’s confrontational management style, and sources said he generally tried to avoid the iOS exec.

“It wasn’t a him-or-me situation,” one source said of Mansfield’s return and Forstall’s ouster. “But, put it this way, I think Bob was much more willing to commit to two more years once he knew Scott was on his way out.”

Many of the reports speculated Jony Ive’s new role picking up Forstall’s Human Interface responsibilities would lead to major changes in iOS’ visual design:

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[youtube=http://www.youtube.com/watch?v=8Rme3uZ_abc&feature=plcp]

We told you they were coming: Apple officially unveiled its new “EarPods” earlier today. The company explained during this morning’s media event that the EarPods are three years in the making. Apple has yet to post the video of the full iPhone 5/iPod event, but now we get a look at a video played during the presentation. It features Jony Ive explaining the process of creating the new earbuds. In addition to the engineering process described by Ives above, Apple explained on its website that it tested over 100 prototypes to make the EarPods more durable and stable than its previous-generation earphones:

Apple engineers asked more than 600 people to test over 100 iterations of the Apple EarPods. Testers ran on treadmills in extreme heat and extreme cold. They performed various cardio workouts. They were even asked to shake their heads side to side, up and down. The result: Apple EarPods provide stronger protection from sweat and water, and they’re remarkably stable in the ear. Which means they stay in, even when you’re on the go.

In a Financial Times story about Apple’s Senior Vice President of Industrial Design Jonathan Ive “emerging from [Steve] Jobs’ shadow,” we get a few interesting stories from ex-Apple employees regarding the design guru’s work ethic. While one anonymous ex-Apple employee told the publication Ive’s “main talent was his ability to manage his relationship with Jobs,” Path chief and former Apple employee Dave Morin remembers Ive as a perfectionist.

Morin described a story about Ive spending three months adjusting the MacBook design to ensure it could be easily operated with one finger:

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