Apple has added a few new iPhone 12 silicone cases to the online store. The new colors include sunflower, cloud blue, and electric orange. All three colors are available for each of the four iPhone 12 models. They are priced at the same $49 and are available for delivery starting this Wednesday.
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Watch bands tend to be a major new release every spring for Apple. Even when there isn’t a major hardware announcement, we’ve always been able to count on bands being refreshed. So far this year, we’ve gotten one new watch band in the form of the Unity band to celebrate Black History Month.
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Alongside the new (RED) iPhone, Apple has also given existing iPhone 7/Plus owners the chance to update the color of their phone with a range of six new cases. These match the colors of the new Watch bands also announced today.
As with the bands, the new colors are split between silicone and leather. You might need a color chart to make sense of some of the names, though …
iPhone cases Stories December 10, 2015
ASUS and LG mock Apple’s ‘bumpy’ iPhone battery case
Earlier this week, Apple launched its very first official battery case for the iPhone 6/6s. It’d be an understatement to say that it got some attention on social media, mostly from people who couldn’t believe the design-focused company released something so hideous. In fact, you’ll be hard pushed to find someone who has something good to say about the way the case looks.
Not to miss a good marketing opportunity, ASUS and LG were among those mocking the battery case and using it to sell the benefits of its own products. ASUS was keen to point out that, even with the battery case attached, the iPhone 6 is still no match for the ZenFone Max. ASUS claims its 5000mAh battery-powered smartphone can handle 2 hours more video playback, 2 hour more internet use and 12 hours more talk time than a case-equipped iPhone.
Meanwhile, LG took a slightly different line with the V10, ribbing the Apple case’s ‘bumpy’ design. Incidentally, LG’s V10 has a 3,000mAh battery which you can fast-charge up to 50% in just 40mins. :
It’s no surprise to see the companies exploiting a weakness in Apple’s armor to fuel their own marketing efforts, and the Cupertino-based company could certainly have tried to make it a little harder. Right now, the humped battery case is an easy target.
One thing no company has mocked is perhaps the one thing that has impressed all of us: iOS integration. When an iPhone has a Smart Battery Case attached, it displays both the phone and case’s battery levels in the notification drawer’s ‘Today’ view. What’s more, it charges the iPhone automatically and charges via Lightning cable. Those are some convenient features, for sure. Whether or not you’d want a ‘bumpy’ case in your hand to gain those features is another matter entirely.
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Like many this morning, my first reaction to Apple’s Smart Battery Case was … what the heck? Albeit not expressed in those exact words. Seth tweeted that it seemed to be evidence that Jony Ive has left the building.
My colleague Jeremy has addressed the battery case specifically, but I think there’s a broader issue here. Apple claims to sweat the details when it comes to the design of its devices, and – a few grumbles aside – I think that’s a legitimate claim on the aesthetic front. It does go to obsessive lengths when it comes to making its devices as visually pleasing as possible. One part of that obsession is making iPhones as thin as it can.
But, to my mind, the company has an almost schizophrenic attitude here. It goes to all that trouble to make the phones as slim and sleek as humanly possible, yet it knows full well that the first thing the vast majority of owners do when they take delivery is to slip the phone into a case. Those cases substantially increase the thickness, and hide the design.
Which brings us to problem two … expand full story