Netflix

Following its rare drop in subscriber numbers last quarter, Netflix is accelerating its efforts to attract new users. According to a new report from The New York Times, Netflix is aiming to launch a more affordable ad-supported tier sometime during the fourth quarter of this year.

Around that same time, Netflix is also hoping to roll out its long-rumored crackdown on password sharing…

In a note to shareholders, Netflix reports that its revenue growth has “slowed considerably”. This news comes after losing 200,000 subscribers last quarter and potentially two million this current quarter. The streaming giant is navigating fierce competition with other services as well as having over 40% of its user base being unpaid subscribers. 

Netflix is rolling out a visual update to Apple TV users. With a new version of its app, the company is now making available the tvOS 15 player on its platform when you’re watching a TV show, movie, standup, documentary, or any other visual content.

Netflix is giving users yet another way to rate content, improving upon the existing “thumbs up” and “thumbs down” rating options. The company announced today that users will now be able to give a TV show or movie a “Two Thumbs Up” rating to indicate that “you love” what you just watched.

Netflix’s previously-announced price increase is officially starting to go into effect for many customers. Netflix announced its plans for a price increase in January, starting first with new customers. At the time, the company said the price would also “gradually” roll out the price increase for existing subscribers.

Netflix is ramping up its efforts to crack down on the age-old practice of password sharing. As first announced by the company in a blog post, Netflix is beginning to test a new add-on option for customers that lets people “easily and securely” share their password with people outside of their house, but at the cost of “paying a bit more.”

Netflix is rolling out a new version of its app on all platforms to fix a long-standing pesky quirk of the platform. As announced in a recent blog post, you can finally tidy up your “Continue Watching” row in the Netflix app to remove TV shows or movies that you might have started but have no intention of finishing.

Just over a year after raising prices for its standard and premium plans, Netflix is increasing them again. Starting today for users in the US and Canada, subscriptions are going up around 11% for every tier and now its premium plan costs 4x Apple TV+.

Netflix on Tuesday launched a new ranking website that shows the company’s Top 10 titles in different countries around the world. This follows an announcement in October made by the company that confirmed an upcoming change in its viewing metrics.

A new report by Bloomberg shows that Netflix is rolling out a feature aimed at kids, which would be “its latest bid to attract younger viewers to its platform.” This feature was discovered by iOS developer Steve Moser in the code of the app and then confirmed by Bloomberg News after speaking with Netflix.

Mark Gurman at Bloomberg has reported as part of his Power On newsletter that Netflix is planning to release its mobile games on iOS individually through the App Store. Developer Steve Moser shared the information with Bloomberg after discovering code in the Netflix app that points to an interesting solution to get around Apple’s rules.

After hearing rumblings about Netlifx working on its gaming service this past summer, the media giant is officially jumping into the space with its first five mobile games. Netflix launched its gaming service exclusively for Android but the company says iOS compatibility is “on the way.”

Netflix has confirmed that it is now rolling out Spatial Audio support to its iPhone and iPad applications. This enables an immersive experience using directional audio filters, and it has been a long time coming to Netflix users.

It was recently reported that Netflix is working on its own gaming platform, but the details were unclear. The company this week confirmed that it is entering the gaming market, and that its initial efforts will be for mobile-focused content, which could make it a potential competitor to Apple Arcade.

As companies have been investing in new solutions for game subscription services, it seems that Netflix will soon join this club. According to a new report from Bloomberg, the giant behind the most popular movies and TV shows streaming service is now working on its own gaming platform. However, the availability on Apple’s platforms seems unlikely.

As the podcast industry grows, big tech companies are investing more in this segment. This week, Netflix hired former Apple executive N’Jeri Eaton, who will now lead Podcasting Operations at the company responsible for the largest streaming service for movies and TV shows.

Netflix is said to be considering competing with Apple Arcade and Google Stadia by launching its own subscription-based streaming game service. The company has reportedly begun the hunt for a senior gaming exec to lead the move.

Netflix dipped a toe into the mobile gaming world way back in 2017, and has also created a number of interactive shows …