Some customers have already been able to get their hands on iPad minis in-store through resellers ahead of tomorrow’s official 8 a.m. launch. With only hours to go, New Zealand is one of the first countries to officially start selling the device.
The photos below, courtesy of AMA Creative, are of the iPad mini launch at New Zealand Apple reseller YOOBEE. The store opened at 8 a.m. local time on Friday, officially kicking off the iPad mini’s launch. It’s unclear how supplies of the new iPads will be in comparison to the recent iPhone 5 launch, but we expect Apple and third-party resellers to sell of out of iPad minis quickly due to pre-order delays.
-Ron Johnson (CEO of J.C. Penney) on leadership lessons from Apple and how he’s applying them to his new position: “I remember when Apple went through a tough period. I didn’t feel the pain as much as Steve [Jobs] did. When you are in the leadership position, the tough times can be much more difficult, because your job is really to shield your team through that, to keep them from taking shortcuts. We are building J.C. Penney for the next century. It’s not about the quarter or the year.”
We told you a couple weeks back that Apple plans to open its third retail store in Beijing on Oct. 20. The new Wangfujing Street store will open at 9 a.m., but Apple’s Senior Vice President of Retail John Browett today gave press in Beijing a preview of the three-story location that happens to be Apple’s biggest retail store in Asia. Browett also confirmed Apple will open another store in Shenzhen.
Ah, the Genius Bar: It’s (mostly) free, it’s accessible, and nine out of 10 Apple product owners love it.
The latest research from NPD Group indicates folks are willing to buy multiple Apple devices primarily due to their pleasant experience at the Genius Bar. A whopping 90 percent, in fact, said they were “extremely or very satisfied” following their experience. The approval rate is primarily attributed to 88 percent of those Genius Bar consumers receiving complimentary service.
That service left almost all of the 40 percent of Apple owners who took their Apple devices to the Genius Bar very happy. Nearly 90 percent of consumers who used Apple’s tech service said they were extremely or very satisfied. In contrast, top 2 box satisfaction among all consumer service interactions was 78 percent. A major part of their satisfaction came from the fact that only a small percentage actually paid for their service. According to the report, 88 percent of Genius Bar consumers said their service was free compared to 78 percent of all consumers.
The majority of the support was for troubleshooting (37 percent), followed by product repair (28 percent), how-to support (18 percent), software installation/upgrade (11 percent), and product installation/set-up (7 percent).
Apple product consumers also approve the retail giant’s tech support offerings. Sixty percent of consumers claimed they were “somewhat or much more likely” to make another purchase following their experience, while another 31 percent admitted they had a “much more positive view” of the Cupertino, Calif.-based company after their service. However, as the study noted, “physical presence is key.” Fifty-three percent of consumers were extremely satisfied with in-store encounters versus other types of interactions, but 45 percent of younger consumers still preferred virtual communications.
These statistics are interesting, especially considering yesterday’s report from IFOAppleStore. It claimed then-COO Tim Cook and current CFO Peter Oppenheimer pushed former Apple Senior Vice President of Retail Ron Johnson toward revenues over customer satisfaction when then-CEO Steve Jobs was on medical leave in 2009. Moreover, Apple has maintained new policies —despite wide-spread criticism over recent retail layoffs— that reflect budget cuts with an emphasis on revenue. With this outlook, it surely won’t be long until tech support experiences start falling by the wayside.
NPD gathered responses from over 2,000 adults via an online survey in May 2012.
More stats are available in the press release below.
While not official from Apple, the store that was previously rumored to be an Apple Store in Stockholm’s Taby C mall appears pretty likely to be an Apple Store. The run-up to this day has been long for Swedish Apple users. The local MacWorld.se says doors should open around Oct. 25, which is just in time for iPad Minis and the holidays. Watch out IKEA!
Yesterday, Gizmodo posted a harrowing piece about one of the most corrupt Apple Stores in the United States. The story profiled many unethical tactics done by the store managers and employees. In one instance, a regional manager actually gave away a free Apple product in exchange for a weight loss surgery, and also leant Apple products out for months at a time. In another case, Apple Store Geniuses would actually take iPhones at their leisure, often breaking them and replacing them. But perhaps the most disconcerting bit from the Gizmodo piece is what Geniuses did to customer’s products. In one instance, a Genius actually “just erased people’s hard drives that are —holes.” Certainly shocking out of the company that’s already had 300 million visitors in its stores this year.
We weren’t sure how accurate the story was or if the sources had perhaps been embellishing at best and fabricating at worst. However a separate second source has come forward with a separate but similar story and has named the store in question. Expand Expanding Close
We have seen a lot of third-gen iPad deals recently in 9to5Toys offering the entry-level 16GB model, for instance, in the neighborhood of $460 to $470, approximately $30 to $40 off the normal retail price. Those deals usually go quick, but one big retailer plans to offer a similar deal this coming week. Starting July 15, Target will offer a free $25 gift card with the purchase of any iPad 2 or new iPad. The deal will last all week until July 21, and, as always, Target REDCard users can get an additional 5 percent knocked off their purchase, giving the iPad 2 an effective price of $355. New iPads will start at $450 with the discounts. Find a location with stock here.
Target will advertise the deal in its flyer this weekend, we are told, which features a number of Apple products on its cover (pictured above). Other deals include the 16GB iPhone 4S discounted slightly to $179, a free $20 gift card for the 8GB iPod touch priced at $195, and a free $10 gift card for the 8GB iPod nano at $129.
Update: BusinessInsider issued the update below confirming our doubts:
Correction: An earlier version of this story said that all Apple Store employees were getting a raise of at least $4 per hour. This is what we were told by a single source at an Apple Retail store. But other Apple Retail store employees say this is not true. It is possible that only employees at one store are getting raises. We don’t know the full story, and we never should have written a story that indicated we did. It was an overreach, and we sincerely apologize for misleading readers.
While we find it a little hard to believe, BusinessInsider reported that a source said all Apple retail employees would receive a $4-per-hour raise starting July 20:
A source tells us that every Apple retail employee will get a $4-per-hour raise… This is based on an internal review process called NetPromoter that lets Apple employees critique the company… It seems that enough Apple employees thought they were underpaid that the company decided to spread some money around.
It is definitely possible that some retail employees will get the $4 raise, but we will wait for confirmation from Apple about all of its nearly 30,000 retail employees seeing the increase in pay. We talked to four different Apple employees from varied locations, but they have not heard anything about a raise. We previously reported that Apple’s recently appointed Senior Vice President of Retail John Browett has promised retail employees a three month advance on raises originally expected in September. We will keep you updated.
We told you a couple months ago that Apple was likely planning its first retail location in Sweden after job listings were discovered on Apple’s website. There were reports at the time that the store would end up somewhere in Stockholm’s city center, but the exact location was otherwise unknown. Today, local reports from 99mac and others claimed Apple is now confirming to new employees that the store will be located in the NK mall in Stockholm. According to the report, there is also talk that Apple is planning more retail locations for Malmö and Gothenburg, and possibly a second location in Stockholm.
The Stockholm store increases Apple’s retail presence to 13 countries, and it is expected to open sometime in August or September. NK Mall has two locations in Stockholm and Gothenburg, with the Stockholm location alone receiving roughly 12 million visitors annually.
Apple announced its plan last year to spend roughly $900 million opening 40 new retail locations in 2012. In March, we told you new stores were coming to Germany, Spain, Australia, and France‘s Burgundy wine region, and several reports this week confirmed a handful of new locations for the United Kingdom, France, and Canada. Ten of the 40 stores Apple planned for 2012 will début in the U.S., and recent reports indicated two of those U.S. stores will be located in California and Salt Lake City… Expand Expanding Close
When we told you all about Apple’s new Retail Senior Vice President John Browett, appointed to replace J.C. Penney’s new CEO Ron Johnson in January, we knew Browett would move to Cupertino sometime in April to begin his new role. It looks like Apple has now officially welcomed Browett to the company with Apple’s investor website listing the U.S. Securities and Exchange Commission mandatory filings that notify investors (and the SEC) of his official joining of the company. In the filing, it is revealed that Browett was issued 100,000 shares—worth roughly $60 million—with vesting dates at various milestones.
Apple, the world’s most valuable company, sells just one phone, the iPhone. The Cupertino, Calif., company emphasizes design and profitability over sales. It also invests heavily in its consumer brand and its tightly controlled retail stores, and it benefits from a strong ecosystem of software and apps.
Meanwhile, Samsung, the world’s largest tech company by revenue last year, goes for scale. The South Korean company is a fast-follower that places its bets broadly, creating multiple versions of myriad products such as its Galaxy smartphones to suit partners’ needs. It maximizes profits by controlling its own manufacturing
Apple will open its biggest flagship retail store in Dalian, China, according to advertisements spotted in Parkland Mall (via M.I.C Gadget).A translation of the ad claimed, “Apple’s World’s Biggest Flagship Store will be coming soon”to the shopping center.
It appears the initial stages of construction are already underway due to the large Apple barricades outside of the mall, but the report claimed rival shopping center Dalian Department Store sent its security team to “push down the Apple Store banners.” The video below shows the security guards from the Dalian Department Store destroying the barricades after negotiations were unsuccessful.
We already knew from Apple’s 10-K report in October that the company planned to spend approximately $900 million on retail stores during 2012. The investment would account for the opening of roughly 40 new locations throughout the year. At least some of that investment will be going toward three new stores in Germany, one in the northwest region of Spain, and others in Australia and France’s Burgundy wine region.
Having successfully reset the center of Amsterdam with the beautiful Hirsch store—the company’s first in the Netherlands, while gearing to launch a landmark outlet in London’s world-famous Harrods department store by mid-March (quite possibly coinciding with iPad 3 availability), Apple is ready to open new retail outlets in the United States and overseas. Per the latest retail chatter, Apple now plans to build four new stores, including an outlet in Houston’s Highland Village Shopping center at Westheimer and Drexel, and a spectacular store at the old Saks space in downtown Portland, Ore.
A retail application from an unnamed company that Portland is reviewing describes a block-long glass storefront with a 10-foot deep plaza in front in Saks Fifth Avenue at the Pioneer Place shopping mall.
Likely replacing the existing Apple store building’s basement, OregonLive.comreports the development plan calls for a “single story building and outdoor plaza area… fully glazed with clear glass.” The report also mentioned “bead blasted, matte finish stainless steel panels,”another tell-tale sign of an Apple store.
A Google Maps view on the right, courtesy ofifoAppleStore, outlines the proposed area for the store in yellow. Plaza steps are planned and the entire store is slated at 165 feet wide with 22 glass panels. Downloadable PDFs offer a glimpse into the project description and drawings and the ground-floor plan. The design review of the proposed store is due March 15 at 1:30 p.m.
More information on other upcoming outlets, including Italy’s “most important store,” are after the break.
Black curtains hiding the glass front of Apple’s upcoming store in Houston’s Highland Village Shopping center at Westheimer and Drexel. Image credit: Chron.com
Microsoft’s attempts to mimic Apple’s retail success are obvious with the Redmond-based company’s habit of opening a shop right across the hall/street. Not just the location, but the interiors of Microsoft’s retail locations also often borrow from Apple. They feature long wooden harvest tables displaying devices, an Answer Desk instead of Genius Bar, and an overall clean industrial aesthetic. Now, Verizon plans to take inspirations from Apple to improve its retail store experience with the introduction of the “Evolution 2.0” concept store this morning in Toms River, N.J. (via PocketNow).
There’s no mention of a Genius Bar or Answer Desk, but the store will hold workshops and staff 21 full time employees in a 3,100 square foot sales space that is undeniably taking a cue from Apple’s retail store designs. Expect Verizon to roll out the new store design if the one concept store receives positive feedback. In case you are wondering what the store looked like before the renovations, head past the break for the before shot.
Here is one more reason to visit Amsterdam—the largest city and the capital of the Netherlands: Apple is busy putting the finishing touches on a new retail store. According to Dutch-language website iPhoneclub.nl, the rumored Leidseplein store is now a reality as the company raised huge orange storefront stickers adorned with three Apple logos – a subtle hint at the three crosses on top of each other from the Coat of Arms of Amsterdam. The customary stickers read:
Apple Store, Amsterdam. Opening soon.
While employees speculate the store could open this coming Saturday, Feb. 18, that may not be feasible due to scaffoldings and plastic sheets inside (additional snaps at the source link). Moreover, a recent job ad in the Metro newspaper indicates Apple has only recently begun hiring store staff, so Feb. 18 could be the date when employee training starts (as the website noted itself, employees have a mandatory day off on Saturday)…
The CEO of JC Penney Ron Johnson sat with CBS “This Morning” to defend his company’s new spokesperson Ellen DeGeneres from attacks by the religious group One Million Moms that seeks to boycott the retailer if it did not axe DeGeneres over her sexual orientation. Putting the controversy aside, the interview (available on the CBS website and over at YouTube) gets interesting at mark 3:50 when Johnson reflects on his long tenure as Apple’s Vice President of Retail. The “Steve Jobs of the retail industry,” as some have dubbed him, said retailing is anything but a walk in the park:
Retailing is hard and that’s what Steve said when we started stores at Apple. But you look, you know, dozen years later and the stores are really popular with people. And they’re really popular because people know that the store cares more what the product does for them than just selling the products. At Apple, in many ways, the relationship with the customer begins when they buy.
Johnson, 53, drew parallels to how he built the Apple Stores on experience. Before joining Apple in January 2000, Johnson served as Target’s Vice President of Merchandising. He left Apple in November 2011 to take the reins at JC Penney. Apple hired CEO of Dixons John Browett as Johnson’s replacement, prompting pundits to opine how folks consider Dixons stores “the worst of Best Buy and Radio Shack combined.” When asked about the lessons he learned from Apple’s cofounder, Johnson responded:
We reported last night that Apple officially appointed CEO of Dixons John Browett as its senior vice president of Retail following Ron Johnson’s departure in October of last year. Browett is leaving his position at Dixons Retail, which operates various United Kingdom-based retail stores including Currys, Currys.digital, and PC World. Dixons is one of the largest electronics chains in Europe, and PC World, the last on that list, is one of the largest computer/consumer electronic retailers in the U.K. It also has a reputation of being a big-box consumer electronic store that consumers describe as “the worst of Best Buy and Radio Shack combined.”
While U.K. product-testing and consumer advocacy group Which? consistently ranked both Currys Digital and PC World at the bottom of its research regarding the Top 100 retail chains, a report fromFinancial Times explained “Apple has mystery shopped and been impressed.” Specifically, the report mentioned “a system of decision trees to match customers with products” that Browett has implemented while at Dixons.
The calculation of Mr Cook may be that if Mr Browett is good at selling people products that bore them, he will do even better selling them i-gadgets that they lust after.
According to reports in November from BBC, Browett recently renovated more than 250 stores, implemented new service, and customer support strategies. However, the company reported first-half losses of just over £25 million (slightly lower than expected, but higher than losses of £6.9 million the year prior). In 2009, Retail Week (via GigaOm) profiled Browett, calling him “affable and intellectual” and describing his “schoolboy enthusiasm” for technology during a trip to PC World. Here is an excerpt: Expand Expanding Close
Apple has opened retail stores prime locations like Grand Central Station and Fifth Avenue in New York, Covent Garden in London, the Louvre in Paris, and its Beijing store with a 40-foot curved glass exterior. While those stores may be large, beautifully architected, and significant, Apple is preparing a new store that will be even more extraordinary for the decade-old retail chain…
Apple, effective today, ended its buy a Mac, get a $100 off of a printer promotion. The promotion typically runs yearly, so we are not sure why Apple stopped it. Apple sells a few $100 printers, so they typically advertise the promotion as “Buy a Mac, get a free printer.”
Although Apple is putting a stop to the program, they will continue to sell printers in their physical retail stores and online stores, according to the internal memo posted above. Customers who bought a printer within 90 days of Jan. 16 can still claim their $100 rebate from Apple.
Retailer Target will soon start offering Apple products in select discount stores that carry everything from dog food to electronics.
Reutersreported that Minnesota-headquartered retailer Target confirmed plans to dedicate a special section to Apple products within 25 of its discount stores across the United States:
Target also confirmed during a presentation on Thursday that it will have 25 stores featuring special displays of Apple Inc (AAPL.O) merchandise, a move that had been speculated about last week.
The move is part of a broad initiative to provide upscale shopping experience for high-end brands. Select Target stores have been carrying iPhones, iPods and iPads and selling accessories for a while now, but not Mac systems. By promoting in boutiques stores-within-a-store, Apple’s mobile and desktop products should be able to stand out from the rest of Target’s low-end offerings. Thus far, Apple ministores could be found at select Best Buy stores.
As you know, both the Target Corporation and Apple drew from the expertise of a merchandising wizard who made beautiful design a natural part of the shopping experience…
Apple is not slowing down when it comes to opening more iconic brick-and-mortar retail locations. Three new retail locations all received recent approval: one located in a century theatre in Germany, and a second in London, Ontario, Canada, and the third in a historic 1860-era building in Madrid, Spain. The approvals continue Apple’s aggressive retail push after the opening of their new Grand Central store, and after meeting its goal of 30 new locations opened worldwide in the fourth-quarter of 2011.
Following over a year’s worth of discussions, TeleCinco (via ifoAppleStore) confirmed plans for an Apple Store in a 65,293 square-foot building in Madrid, Spain have finally been approved by city officials. The rendering above was released by the city and, despite not showing any Apple logos, it shows a classic Apple retail design meshed with the 1860-era building facade. The building was previously Hotel Paris, and according to ifoAppleStore, it will retain the massive, iconic “Tio Pepe” electric sign. The sign, not shown in the rendering, was removed for the construction process.
Located on the The Kurfürstendamm in Berlin, Germany, we already told you about rumors concerning Apple’s next store that will be located in a 5,000 square foot theatre originally built in 1912 or 1913. Berlin.de gave a break down of the building’s history. Until now, it was not exactly confirmed, but iFun confirmed that employment applications for the location have surfaced. It also seems as though construction is underway due to the front windows being covered (pictured right).
Another store set to open in 2012 is located in London, Ontario, Canada in Masonville Place shopping mall. Although it’s been rumored for years, we’re receiving several tips that it is set to open next year and the typically reliably ifoAppleStore has confirmed. The store will apparently take over the 6,176 square-foot space previously occupied by Eddie Bauer on the upper level. This would continue Apple’s steady retail expansion in Canada, currently sitting at just 22 stores across the country, nine of which are located in Ontario.
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As a Grand Central commuter, Late night talk show host Jimmy Fallon articulates my feelings on two great things coming together.
But here’s an awesome bonus that offsets the added foot-traffic that stands between me and my train: Free speedy Wifi which stretches throughout the main concourse. It is fast and it goes way beyond the store (even in some trains!). I wonder what was required by its contract with the MTA and which is Apple just being cool. Expand Expanding Close
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