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Four iPhones will provide live footage of Saturday’s MLS Cup match

Four iPhones will provide live footage of Saturday's MLS Cup match | Twice-up photo of MLS soccer ball

Saturday’s Major League Soccer championship match between Inter Miami and the Whitecaps will incorporate footage from four iPhones. Apple previously used iPhones to capture live game footage during two Friday Night Baseball broadcasts.

MLS said that the weekend telecast will involve the league’s largest ever set of cameras, giving fans access to an unprecedented range of angles …

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Apple’s 2025 Chinese New Year Shot on iPhone film appears online

Apple again celebrates the Chinese New Year with a Shot on iPhone video | Frame-grab showing cassette tape in player

Apple likes to celebrate the Chinese New Year with a specially-commissioned Shot on iPhone video, and an unofficial copy of this year’s short film has been posted ahead of the official reveal expected later today. The lunar new year begins on January 29.

The 12-minute short musical film entitled I Want to Listen to You is directed by Michael Gracey, who previously directed the Hollywood musical film The Greatest Showman

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Maybe the most realistic Shot on iPhone video – stock app, no external lenses

Maybe the most realistic Shot on iPhone video | Sunset framegrab

When Apple and others share Shot on iPhone videos, they often stretch the definition of the term, using iPhones in rigs which include high-end external lenses, cinema dollies, uber-expensive lighting, and other kit that would make the results unachievable by the average user.

But tech reviewer Faruk has showcased what can be achieved using only the stock camera app, with no additional lenses, gimbals, or filters …

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Apple needed a little bit of help to shoot its ‘Let loose’ event on iPhone

Apple’s “Let loose” special event this week was shot on iPhone, much like last October’s “Scary fast” event. This time around, however, Apple appears to have gotten some help by attaching additional lenses to the iPhones.

Apple has confirmed to Stu Maschwitz that this week’s event was shot on iPhone 15 Pro Max, with lenses from Panavision attached for certain scenes.

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Stunning cinematic iPhone 14 Pro videography shows what can be done – with enough talent!

How to shoot cinematic iPhone 14 video

Filmmaker Joey Helms has produced a stunning example of cinematic iPhone 14 Pro videography, complete with a tutorial video on how you could do the same.

While Helms does use two add-ons, this is not your usual “technically shot on iPhone but using a complete film crew and tens of thousands of dollars worth of lighting and cinema kit” footage …

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Apple VP Kaiann Drance on iPhone 13 Pro macro challenge winning photos [Video]

iphone-13-pro-macro-challenge-9to5mac

Today Apple announced the winners of its iPhone Macro Challenge. While some photos were produced by professionals, others were just taken by daily iPhone users that saw an opportunity to try the macro photography function of the latest iPhone 13 Pro.

In an interview with photographer Tyler Stalman, Apple’s VP of iPhone Marketing, Kaiann Drance, talks about the context and the evolution of mobile photography. Not only that, but Stalman was also able to speak to some of the winners of the iPhone Macro Challenge.

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Shot on iPhone Macro Challenge winners announced, with nature themes dominating

Back in January, Apple announced an iPhone Macro Challenge as its latest ‘Shot on iPhone‘ competition. iPhone 13 Pro and Pro Max users were asked to share their best photos taken in macro (close-up) mode, and the company has today announced the winners.

Nature themes dominate, with flower and other plant photos accounting for six of the ten winning shots…

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