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Maybe the most realistic Shot on iPhone video – stock app, no external lenses

Maybe the most realistic Shot on iPhone video | Sunset framegrab

When Apple and others share Shot on iPhone videos, they often stretch the definition of the term, using iPhones in rigs which include high-end external lenses, cinema dollies, uber-expensive lighting, and other kit that would make the results unachievable by the average user.

But tech reviewer Faruk has showcased what can be achieved using only the stock camera app, with no additional lenses, gimbals, or filters …

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Apple needed a little bit of help to shoot its ‘Let loose’ event on iPhone

Apple’s “Let loose” special event this week was shot on iPhone, much like last October’s “Scary fast” event. This time around, however, Apple appears to have gotten some help by attaching additional lenses to the iPhones.

Apple has confirmed to Stu Maschwitz that this week’s event was shot on iPhone 15 Pro Max, with lenses from Panavision attached for certain scenes.

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Stunning cinematic iPhone 14 Pro videography shows what can be done – with enough talent!

How to shoot cinematic iPhone 14 video

Filmmaker Joey Helms has produced a stunning example of cinematic iPhone 14 Pro videography, complete with a tutorial video on how you could do the same.

While Helms does use two add-ons, this is not your usual “technically shot on iPhone but using a complete film crew and tens of thousands of dollars worth of lighting and cinema kit” footage …

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Apple VP Kaiann Drance on iPhone 13 Pro macro challenge winning photos [Video]

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Today Apple announced the winners of its iPhone Macro Challenge. While some photos were produced by professionals, others were just taken by daily iPhone users that saw an opportunity to try the macro photography function of the latest iPhone 13 Pro.

In an interview with photographer Tyler Stalman, Apple’s VP of iPhone Marketing, Kaiann Drance, talks about the context and the evolution of mobile photography. Not only that, but Stalman was also able to speak to some of the winners of the iPhone Macro Challenge.

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Shot on iPhone Macro Challenge winners announced, with nature themes dominating

Back in January, Apple announced an iPhone Macro Challenge as its latest ‘Shot on iPhone‘ competition. iPhone 13 Pro and Pro Max users were asked to share their best photos taken in macro (close-up) mode, and the company has today announced the winners.

Nature themes dominate, with flower and other plant photos accounting for six of the ten winning shots…

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New ‘Today at Apple’ video shows how to take and edit great photos in Night Mode with iPhone

As part of its Today at Apple sessions, Apple has been offering content to help users get the most out of the iPhone camera. This time, the company has shared on its YouTube channel a new video showing how you can take and edit great photos in Night Mode using the iPhone and the iOS Photos app.

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Apple highlights iPhone 12 film techniques to get forced perspective, DIY crane shot, more [Video]

Apple has shared a new short video demonstrating several easy ways to get creative with iPhone 12 to achieve cinematic shots. The latest Shot on iPhone campaign video highlights the use of the ultra-wide lens, slo-mo, and objects you probably have around your house to replicate cinematic shots that usually require more hardware.

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‘Time’ cover shot on iPhone as Marcus Rashford honored for child hunger campaign

A Time magazine cover shot on iPhone features footballer Marcus Rashford as one of the 100 most influential people. Rashford is honored for his advocacy work on homelessness and child hunger.

He became a household name in the UK beyond footballing circles when he took the British government to task on child hunger in the first months of the coronavirus crisis…

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Apple shares tips from pro photographer for capturing floral images with iPhone 12 Pro

Shot on iPhone 12 Pro Max by Nathan Underwood. Floral arrangements by Kiana Underwood.

Valentine’s Day day is this Sunday and ahead of the flowery, festive love holiday, Apple has shared a detailed post on “How to capture stunning floral photos with iPhone 12 Pro models.” And the write up from a professional floral photographer has tips that can be useful for a variety of subjects beyond flowers too.

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