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The foundation of Apple

Steve Jobs was the co-founder and CEO of Apple. He also founded NeXT and was the majority shareholder of Pixar, both of which he was also CEO. Jobs is known as an icon of creativity and entrepreneurship. The prolific author Walter Isaacson released Jobs’ biography in October of 2011. Isaacson describes his major accomplishment as being a “creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.”

Jobs attended Reed College for a short period of time before dropping out in 1972. However, he continued to dabble with classes unofficially and came across a calligraphy course instructed by Robert Palladino. This course ended up being highly influential for Jobs as he attributed it to bringing multiple typefaces to the Mac.

Steve Jobs founded Apple with Steve Wozniak and Ronald Wayne in 1976. After a drawn out power struggle Jobs was pushed out of Apple in 1985. He then founded NeXT in 1985 and also funded the move of Lucasfilm’s Graphics Group to become its own corporation, which became Pixar in 1986. Just over a decade later in 1997, Jobs returned to Apple as they acquired NeXT. His return marked the beginning of a new era of success. He took over as CEO in July of 1997 and continued on until handing the position to Tim Cook on August 24, 2011 after increasing health problems. Jobs passed away on October 5, 2011.

Isaacson describes his major accomplishment as being a “creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.”

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Eddy Cue discusses Steve Jobs’ fascination with page curls, Winnie-the-Pooh, and Ted Kennedy at ebooks hearing

While the litigious quests of Apple seem to never go away (or accomplish much in the process), AllThingsD has collected a few notable tidbits revealed by Eddy Cue, who is fresh off of his WWDC presentation, during the ‘ebooks price fixing’ hearings. Remember folks, Cue was under oath, so this is completely on the books now.

Peter Kafka, for AllThingsD:

For instance:

The “page curls” in the iBook app, which show up when you flip an iBook’s page? That’s Steve Jobs’ idea.

It was Jobs’ idea to pick ““Winnie-the-Pooh” as the freebie book that came with every iBook app. Not just because Jobs liked the book, Cue said, but because it showed off iBook’s capabilities: “It had beautiful color drawings, that had never been seen before in a digital book.”

Jobs was also specific about the book he used to show off the iBook during his initial iPad demo in January 2010. He picked Ted Kennedy’s “True Compass” memoir, because the Kennedy family “meant a lot to him”, Cue said.
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The era of unshackled Apple executives [Opinion]

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“Can’t innovate anymore, my ass.”

Over the past few months, it feels as if Apple is on a media and publicity roadshow. Tim Cook has appeared on Rock Center, testified at the Senate’s corporate tax hearing, and was interviewed at All Things D’s D11 conference. In addition, as was mentioned during today’s Happy Hour podcast, the Apple executives took many opportunities during the WWDC keynote to speak directly to recent criticisms about their design decisions and abilities to innovate in the tech industry.

This is, quite simply, the era of unshackled and vocal Apple executives. 
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Despite impressive ads, Media Arts Lab execs reportedly frustrated with Phil Schiller’s lack of focus

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http://www.youtube.com/watch?feature=player_embedded&v=Zr1s_B0zqX0

Yesterday at its WWDC keynote presentation, alongside the expected design overhaul in Apple’s upcoming iOS 7, the company briefly showed off a slightly new direction for its ad campaigns going forward. While it kicked off the presentation with a video describing its focus for the new simplified design elements in iOS 7 (below), Bloomberg reports that its latest ad (above), which just started appearing on TV last night, marks a new direction for Apple’s marketing efforts. It also claims that Apple’s meetings regarding the company’s marketing message have become less focused following Steve Jobs’ death now that Apple’s senior vice president of marketing Phillip Schiller is in charge:
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Judge in Apple eBook case says U.S. government has evidence to prove pricing conspiracy ahead of trial

Earlier this month we heard that Apple submitted to the courts that it engaged in “contentious negotiations”– and not a pricing conspiracy– at a time when publishers were already considering methods of getting Amazon to increase pricing. According to the latest comments from a judge in the high-profile eBook pricing case, Apple might not be able to prove its case when it goes to trial early next month.

U.S. District Judge Denise Cote believes that the U.S Justice Department will indeed be able to prove a pricing conspiracy took place (via Bloomberg):

“I believe that the government will be able to show at trial direct evidence that Apple knowingly participated in and facilitated a conspiracy to raise prices of e-books, and that the circumstantial evidence in this case, including the terms of the agreements, will confirm that,” U.S. District Judge Denise Cote in Manhattan said yesterday.

“We strongly disagree with the court’s preliminary statements about the case,” Orin Snyder, Apple’s lead lawyer in the case, said yesterday in an e-mailed statement. “The court made clear that this was not a final ruling and that the evidence at trial will determine the verdict. This is what a trial is for.”

Jony Ive’s new look for iOS 7: black, white, and flat all over

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With the grand unveiling of Apple’s next operating system for the iPhone, iPad, and iPod touch approaching, sources have provided detailed descriptions of what users and developers alike could expect from the software’s fresh look.

As we reported in April, Apple Senior Vice President of Industrial Design Jony Ive has been leading a thorough overhaul for iOS 7 that focuses on the look and feel of the iOS device software rather than on several new features.

Sources have described iOS 7 as “black, white, and flat all over.” This refers to the dropping of heavy textures and the addition of several new black and white user interface elements.

Sources say that over the past few months, Apple has re-architected iOS 7’s new interface several times, so until the new software is announced at WWDC, interface elements could dramatically change from what Apple has been testing internally in recent weeks.

Nonetheless, you can find what we have been hearing about iOS 7’s new user experience below:


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Outgoing Intel CEO Paul Otellini’s big regret? Not landing an Intel chip in Apple’s iPhone

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Interesting exit interview with Intel CEO Paul Otellini wherein he says (duh) he regrets not trying harder not to get his chips inside the iPhone (and subsequently iPod touch and iPads).

But, oh, what could have been! Even Otellini betrayed a profound sense of disappointment over a decision he made about a then-unreleased product that became the iPhone. Shortly after winning Apple’s Mac business, he decided against doing what it took to be the chip in Apple’s paradigm-shifting product.

“We ended up not winning it or passing on it, depending on how you want to view it. And the world would have been a lot different if we’d done it,” Otellini told me in a two-hour conversation during his last month at Intel. “The thing you have to remember is that this was before the iPhone was introduced and no one knew what the iPhone would do… At the end of the day, there was a chip that they were interested in that they wanted to pay a certain price for and not a nickel more and that price was below our forecasted cost. I couldn’t see it. It wasn’t one of these things you can make up on volume. And in hindsight, the forecasted cost was wrong and the volume was 100x what anyone thought.”

While there seems to be some sentiment that if Otellini had tried, Intel would have won Apple’s iOS device business. But, it clearly isn’t that simple. ARM chips use an order of magnitude less power than Intel chips, even to this day.

Also, if Intel is so great at powering mobile device chips, why wouldn’t Android devices (And Windows 8 devices!) have used them as an advantage?

Steve Jobs and Apple prioritized efficiency over raw power which may have proved to be one of the winning advantages of the feature-rich iPhone and iPad over a decade plus of Windows machines.

Times have changed: No iTunes water in Windows 8 Hell for Microsoft Metro tablet users

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[youtube=http://www.youtube.com/watch?v=u4AXaFlIFQA&start=29]

“It’s like giving a glass of ice water to somebody in hell”

That’s what Steve Jobs said of iTunes for Windows when asked why Apple made its software for competing Microsoft users in 2007.

But times have changed. Apple continues to make/support iTunes for Windows desktop computing environments, but it doesn’t need Microsoft’s outlier tablet users who now represent the third largest share of tablet OS behind iOS and Android (by the way, don’t expect iTunes for Android any time soon either).

In fact, the iTunes ecosystem is a competitive advantage as Apple sells its iOS tablets, smartphones and TVs against Android and now Windows 8 devices. Where Windows dominated the userbase in the early 2000s, Apple now is the leader in the current ecosystem race.

That’s why it comes as no surprise that Microsoft’s Windows division CFO Tami Reller is telling folks not to expect a Windows 8 ‘Metro’ iTunes app:

“You shouldn’t expect an iTunes app on Windows 8 any time soon,” said Tami Reller, chief financial officer of Microsoft’s Windows division. “ITunes is in high demand. The welcome mat has been laid out. It’s not for lack of trying.”

It should be noted that Microsoft has been dragging its feet in delivering the once ubiquitous Office Suite of applications for iOS which is now letting competitors (Like Pages/Numbers/Keynote and Google Apps) thrive on the now dominant iOS and Android touch platforms.
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Apple revises plans for its Campus 2 building, adding bicycle access improvements, additional parking, and more

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Apple has just revised its plans for its massive upcoming new headquarters, scheduled to be completed by 2016. The revised plans, known as Submittal 6, focus less on the structure of the building itself, instead highlighting the surrounding land and facilities, showing off new bike paths, larger parking areas, and photos of street renderings.

The parking areas have been increased in capacity from 9,000 to 9,240 in the main lot, and 1,500 to 1,740 in an additional location, the report states. Updated bike access plans include new features such as enhanced bike lanes called “buffered bike lanes,” as well as bike boxes and two-stage turn boxes (images below).

Although there will be an incremental increase in gross office and research and development floor area of approximately 20%, the efficient use of the main site will result in almost tripling the landscaped area. Underground and structured parking will replace 9,220 surface parking spaces – creating almost three times more open space.


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Funny or Die’s ‘iSteve’ film with Justin Long now available to watch online

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Following weeks of teases, Funny or Die has published its satirical film about Steve Jobs, iSteve, on its website for streaming. The nearly 80-minute long film stars Justin Long of the Mac vs. PC  ads. Notably, the project is the longest video that Funny or Die has ever created. The trailer is embedded above, and you can watch the full movie here.


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Pixar dedicates tree on campus to Steve Jobs

Last year we posted a photo that originated from a Pixar employee showing the animation company had renamed its main facility “The Steve Jobs Building” in honor of its co-founder and former CEO. Today, PixarTimes points us to the image above showing a tree on the Pixar campus just outside The Steve Jobs Building that has been recently dedicated to Steve:

Dedicated With Love And Gratitude To

Steve Jobs

Our Partner, Mentor, And Friend

Pixar has honored Jobs’ contributions in others ways too, such as the credits of the 2012 film ‘Brave’ which happened to include the same text as the plaque above.

Steve Jobs was CEO of the animation studio until being acquired by Disney in 2006, in turn making Jobs the largest individual shareholder with a seat on the board of Disney. Jobs was also credited as an executive producer of the 1996 blockbuster Toy Story.

Verizon CEO takes credit for convincing Steve Jobs to make iPhone 5 LTE, says half of wireless traffic is now video

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At NAB, Verizon Wireless CEO Lowell McAdam told attendees that half of his network’s wireless traffic is used for downloading video. McAdam reportedly added that he expects video to take over 2/3 of the Verizon network by 2017. The CEO thanks the carrier’s investments in LTE technology for making this happen.

On the subject of LTE networks, McAdam also shared an interesting tidbit regarding an encounter with Steve Jobs and Apple during the development of the current iPhone, the iPhone 5. One of the latest iPhone’s premier new features over its predecessors is support for LTE networks in regions across the globe. McAdam says that Apple co-founder Steve Jobs was initially reluctant about including LTE in the iPhone 5, but McAdam’s descriptions of LTE’s speed capabilities changed Jobs’ mind:


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Poll: Should Apple re-hire Ron Johnson to run its Retail division?

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We’re all discussing this here and wondered what the wider Apple community thinks.
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Ron Johnson out as CEO of JCP, Apple Retail boss job still open

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Former Apple Retail Chief Ron Johnson is out at JCPenney after his radical retail redesign failed to ignite sales in the same manner in which Apple Stores had grown accustomed. Ron Johnson left Apple in 2011 for the JCP job after a decade at Apple.  He helped design the original Apple Store concept after being lured away from Target by Apple CEO Steve Jobs. He pioneered concepts like the Genius Bar which was unheard of at the time but still a growing trend in the industry.

We know more than a few folks who would like to see him back at Apple which meanwhile has found him difficult to replace. One such attempt was the hiring and subsequent firing of John Browett, a former Dixon’s UK CEO.

Johnson continued to live in the Bay area during his stint at JCP commuting to Plano Texas via Jet so…

We’ve reached out to JCP and Apple for comment and will update as appropriate. Press release follows:

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Report says Apple’s spaceship campus is $2B over budget

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We already knew there would be delays for Apple’s 2.8-million square foot Campus 2 following reports in November. Apple originally planned to move around 12,000 employees into the currently under construction spaceship-like campus by 2015, but in November warned completion of construction would likely be delayed until mid-2016. Today we get some more insider info on the project in a report from Bloomberg Businessweek, claiming the project is now over budget and possibly delayed even further:

In a story titled “Apple’s Campus 2 shapes up as an investor relations nightmare,” citing sources close to the project, Bloomberg claimed Apple’s grandiose plans for the building have resulted in the budget nearly doubling to $5 billion:

Since 2011, the budget for Apple’s Campus 2 has ballooned from less than $3 billion to nearly $5 billion, according to five people close to the project who were not authorized to speak on the record. If their consensus estimate is accurate, Apple’s expansion would eclipse the $3.9 billion being spent on the new World Trade Center complex in New York, and the new office space would run more than $1,500 per square foot—three times the cost of many top-of-the-line downtown corporate towers.

Apple has yet to actually break ground on the site, but Bloomberg’s sources said Apple has plans to start demolition of 26 buildings that are currently on the land.  According to the report, the delays are due to extra time spent attempting to cut around $1 billion from the budget. Apple has also yet to complete deals with contractors:
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A purple-tinged glimpse of Apple history — the night in 1996 that Steve returned

A former Mac OS evangelist who happened to have an Apple Quicktake camera on him on the night Steve Jobs returned to Apple in 1996 has posted some photos on his Flickr account.

He noted that Jobs wasn’t really dressed in purple: the poor quality of the camera made the black suit appear purple, which may explain why Jobs killed the camera project within the year. (Via DaringFireball)

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Preview the first chapter of the official Steve Jobs manga series available today

An officially licensed Steve Jobs manga comic series from artist Mari Yamazaki is set to hit shelves today as part of the May issue of comic anthology Kiss, and now a preview of the first chapter has made its way online. Crunchyroll.com pointed us to the preview of the series based on Walter Isaacson’s Jobs biography now available on Yahoo Japan. It can also be viewed below:

Former Adobe CTO Kevin Lynch’s rocky relationship with Apple made him an unlikely candidate for executive role

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http://www.youtube.com/watch?feature=player_embedded&v=ZNtTfFDena4

Chief Executive Tim Cook’s third big hire after the short-lived Mark Papermaster (during Steve Jobs’ second leave) and unpopular John Browett is former Adobe CTO and Flash advocate Kevin Lynch, who will report to the SVP of Technologies Bob Mansfield. It would seem Lynch is pretty set up because Mansfield is set to retire next year and Lynch carries the same VP of Technologies title.

The hire seems to be a very interesting choice, however.

Lynch is a long-time Adobe veteran who came over when the company purchased Macromedia in 2005, largely for its Flash technology. Interestingly, Apple SVP Phil Schiller was the Vice President of Product Marketing at Macromedia, Inc. from December 1995 to March 1997. Lynch served as President of Macromedia Products and then as General Manager of Web Publishing from February 1996 to June 2000. The two likely spent some time together, although it was admittedly a decade and a half ago. Still, the relationship seems to be cordial.

However, Lynch’s recent dealings with Apple haven’t been so friendly…


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