Tim Cook

1,066 'Tim Cook' stories February 2010 - June 2014

Everything you need to know about Apple's CEO

Tim Cook was appointed CEO in 2011 when Steve Jobs stepped away from the company as his health worsened. Cook was handpicked by Jobs to be his replacement, having served as a close friend of Jobs during their entire career together.

A graduate of Auburn University with a degree in industrial engineering, Cook earned his Masters from Duke University’s School of business. Prior to joining Apple, Cook spent 12 years at IBM, then served as the Chief Operating Officer of Intelligent Electronics. He then had a short stint at Compaq.

Cook first joined Apple in 1998 after being recruited by Jobs. Cook remarked in a commencement address at Auburn University that, five minutes into his interview with Jobs, he knew he wanted to join Apple. “My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius,” he remarked.

At Apple, Cook started out as senior vice president of worldwide operating. He served as interim CEO in 2009 while Steve Jobs was on medical leave. In 2011, Cook again stepped in to lead day-to-day operations while Jobs was ill, before ultimately being named CEO permanently just before the death of Jobs.

Cook has been very outspoken on a variety of social issues, including the need to protect user data and privacy, as evident by his vocal refusal to unlock an iPhone used by one of the San Bernardino gunmen. Cook has also voiced his displeasure with controversial legislation that enables LGBT discrimination in a handful of states in the United States. Likewise, Cook has frequently called on the United States Congress to pass LGBT protection legislation. He became the first openly gay CEO of a Fortune 500 company in 2014, as well. Cook has led Apple in the San Francisco Pride Parade in recent years.

View all Tim Cook-related articles below:

Kanye West complains Apple trades iTunes placement for live appearances instead of paying artists (Video)

Jordan Kahn Jun 20 2014 - 6:46 am PT

28 Comments

Kanye West hasn’t been shy when it comes to expressing his opinions about Apple. Earlier this week he sat down for an interview with AdWeek and noted he thought Samsung’s deal last year with Jay-Z might have influenced Apple to invest in pop culture through its purchase of Beats. Above, Kanye expands on that thought in an interview with Bloomberg during the Cannes Creativity Festival. In the interview, while explaining that he thinks Apple didn’t see the value in investing in pop culture before the Samsung deal with Jay-Z, Kanye drives the point home by noting Apple offered artists “extra space on the iTunes page” instead of paying them to perform at the iTunes Festival.

We already knew that Apple wasn’t paying artists to perform at its iTunes Festival, which arrived in the U.S. for the first time this year during the SXSW festival in Austin, Texas. Kanye previously called out Tim Cook during one of his usual onstage rants earlier this year, but we didn’t know Apple was offering artists prime real estate on the iTunes store in exchange for their performances.

Kanye’s full quote is below:

“It showed, now that Steve has passed… It showed a number one company the importance of connecting with culture. And I know you might of heard about this thing where I was on stage calling Tim Cook out and saying why do you have these guys performing at SXSW and you don’t want to pay them. You just want to give us extra space on the iTunes page and stuff. Meanwhile, Samsung realized, the whole point of what we’re saying, is that no you have to go and pay these guys. And that culture and creativity is worth something. The best thing about the fall of Blackberry and the rise at Apple is the win for creativity…

Jony Ive on new materials, software design, Tim Cook’s leadership

Jordan Kahn Jun 16 2014 - 1:28 pm PT

33 Comments

Following a few quotes from a Jony Ive interview with The New York Times appearing in a longer piece about Tim Cook over the weekend, the publication has now published a longer transcript from the interview. In the interview, Ive was asked about working with Cook, how things have changed post Steve Jobs, and he also gave some insight into his daily work routine. “We meet on average three times a week. Sometimes those meetings are over in his space, sometimes here in the design studio. We all see the same physical object. Something happens between what we objectively see and what we perceive it to be.”

Ive described his new role leading software design at the company as “some leadership and direction in terms of user interface – a subset of software,” and most interestingly seemed to hint at using new materials for products that the company hasn’t worked with before. Naturally, Ive would have loved to say more but couldn’t: “I would love to talk about future stuff – they’re materials we haven’t worked in before. I’ve been working on this stuff for a few years now. Tim is fundamentally involved in pushing into these new areas and into these materials.”
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Apple looking to externally hire ‘friendlier, more approachable’ PR chief after Katie Cotton’s retirement

Zac Hall Jun 9 2014 - 10:52 am PT

8 Comments

(Tim Cook in China with Katie Cotton)

Now that Apple’s PR chief and VP of Corporate Communications Katie Cotton has officially joined the growing group of retiring Apple leadership, Tim Cook is searching for the company’s next VP of Communications. Re/code reports that Apple is looking outside the company, however, rather than promoting someone internally to permanently fill the role.

And though there are at least two well-qualified internal candidates for the job — comms veterans Steve Dowling and Nat Kerris — Apple is also looking outside the company for Cotton’s replacement. Sources in position to know tell Code/red that CEO Tim Cook is overseeing the search, aiming to find some high-profile external candidates for consideration. And he’s paying particular attention to those he believes could put a friendlier, more approachable face on Apple’s public relations efforts.

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Apple looks to boost iPhone sales in stores with new pre-paid & month-to-month plans

Mark Gurman Jun 6 2014 - 11:02 am PT

12 Comments

Apple is preparing to enhance its Apple Store-based iPhone sales operations in the United States around pre-paid and month-to-month plans in order boost sales, according to a source briefed on the upcoming initiatives. For the first time in U.S. Apple Stores, customers will be able to purchase an iPhone at full-price and then connect the phone to a pre-paid plan or a month-to-month plan within the store. Previously, iPhone customers could only buy full-priced iPhones as unlocked devices then connect the devices to pre-paid plans or month-to-month plans via a previously purchased SIM-card or through a carrier store…

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Tim Cook among tech CEOs German committee may want to testify in NSA investigation

Zac Hall May 23 2014 - 1:56 pm PT

1 Comment

Apple’s association with the United States National Security Agency may once again put the company in the spotlight as Germany begins to investigate the agency’s recent activity. According to a report by The Wall Street Journal, members of a German parliamentary commission want the heads of a number of US-based tech companies, including Apple, to participate in their investigation of the NSA’s involvement in monitoring German officials.

Apple, for its part, has denied direct involvement with PRISM program and repeatedly said it has not allowed the government to have direct access to its servers.
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Apple VP Lisa Jackson talks environmental initiatives, plans to get renewable energy in retail to 100% (Video)

Jordan Kahn May 21 2014 - 2:28 pm PT

2 Comments

[youtube=https://www.youtube.com/watch?v=eZCfK1ZXyP4#t=641]

Apple’s Lisa Jackson, who joined Apple in June last year to oversee environmental issues from her previous position as head of the Environmental Protection Agency, sat down for an interview this week with Fortune. As you’d expect, the topic of conversation was all things environmental issues at Apple and Jackson talks about many of the accomplishments the company recently announced for Earth Day. In addition to just stats and Apple’s renewable energy initiatives— Apple’s supply chain is responsible for 60% of its footprint— she also gives some hints at what Apple plans to improve in the future.

Jackson noted that Apple has more work to do getting renewable energy to all of its retail stores, but said its working hard to overcome some of the challenges and reach 100% renewable energy:
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Angela Ahrendts’ plan for the future of Apple Retail: China emphasis, mobile payments, revamped experience

Mark Gurman May 19 2014 - 9:19 am PT

36 Comments

When Ron Johnson finalized his decision to move from leading Apple’s retail strategy to become the Chief Executive Officer of J.C. Penney, the executive jumped in his car to drive to Steve Jobs’ home and notify the Apple co-founder in his living room of the decision. During his short car ride to Jobs’ Palo Alto home in the summer of 2011, Johnson likely thought about how he would explain his choice. But what Johnson likely did not imagine is that it would take nearly three years for Apple to find a true new leader for the stores the duo created.

In one of current Apple CEO Tim Cook’s first major missteps, the long-time operations maestro hired John Browett, formerly of Dixons, to run retail. Browett’s hire was immediately met with skepticism from Apple customers and retail employees, but Cook defended the hire and called the British executive the “best [choice] by far” to run Apple’s retail division. In the six months that he ran retail, Browett cut back on employee hours, initiated layoffs, and fell out culturally with the rest of the Apple executive team.

Alongside Scott Forstall, Browett was ejected from the Cupertino-based company, leaving Tim Cook and head-hunting firm Egon Zehnder, again, with the tall task of finding a suitable replacement for Ron Johnson. As the man who ran Dixons, the United Kingdom equivalent to Best Buy, Browett was in many ways built in the image of Johnson. Johnson ran Apple Retail for nearly a decade, and before that he was an executive at both Target and Mervyns. But unlike Browett, Johnson fit into Apple’s culture and was close with both Jobs and Cook throughout his tenure.

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Updated: Lunch with Tim Cook charity auction closes at over $330,000 for RFK Center for Justice and Human Rights

Zac Hall May 13 2014 - 6:38 am PT

7 Comments

Update: The Auction is now closed with the winning bidder donating $330,001 to the RFK Center for Justice and Human Rights

Going once, going twice, almost sold! Just two and a half weeks ago, Charitybuzz kicked off a campaign to raise money for the RFK Center for Justice and Human Rights by offering the opportunity to have lunch with Apple CEO Tim Cook at the company’s campus in Cupertino. The auction’s goal is set at $100,000 – twice that of the previous year’s auction of coffee for two with Mr. Cook – and the clock is about to run out on this year’s chance to dine with the chief executive.

For perspective, last year’s auction for a similar prize (coffee with Cook) and the same charity far exceeded it’s goal of $50,000 raising an astounding $610,000 for the RFK group by the time it ended. This year’s charity auction for lunch with Tim Cook is an absolute bargain in comparison as the latest bid at the time of writing is sitting at only $180,000 with less than five hours before the closing bell…
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Flat iPad sales are here to stay, suggests Morgan Stanley

Ben Lovejoy May 12 2014 - 6:21 am PT

11 Comments

Morgan Stanley’s Katy Huberty suggests that weak iPad sales may be here to stay, reports Business Insider.

We lower our 2014 tablet growth forecast to 12% from 26% on the back of increasing penetration rates and the lack of new, differentiated products […]

Few suppliers were able to communicate a credible argument for a growth re-acceleration this year, however Android appears to be faring better than iOS tablets on the back of lower price points and broader product portfolios.

Huberty says that slow growth is expected despite the fact that tablets are expected to continue to cannibalise the PC market, as more consumers replace PCs with tablets.

Tim Cook would probably disagree. Commenting on the sales slowdown, Cook observed that the iPad was the fastest-growing product in Apple’s history, selling twice as many units as the iPhone and seven times as many as the iPod in the same time periods.

Despite an overall trend for flat iPad sales, Canalys recently reported that Apple remains the world leader in combined PC and tablet sales.

Apple improves refund turnaround times for returns to less than a week

Benjamin Mayo May 12 2014 - 5:21 am PT

0 Comments

A retail research firm is reporting that Apple has improved its return systems for customers, via Reuters. Customers can now get a refund in a less than a week, whereas it used to take about ten days.

The report says Apple has transitioned to a new expedited shipping service, which ships returned products back to Apple within three days. In turn, this means customers get their money back faster. The new delivery method was first spotted during the holiday period and now seems to be a permanent measure.

Reuters positions the change as a way to lift online sales. This seems a little farfetched, and is unlikely to significantly affect purchasing decisions, but it will no doubt be appreciated by Apple’s customer base. Perhaps, it will help customer satisfaction slightly, Tim Cook’s favorite statistic.

Poll: Do you like Apple’s decision to buy Beats for $3.2bn?

Benjamin Mayo May 9 2014 - 9:38 am PT

26 Comments

With multiple sources saying that Apple’s acquisition of Beats is in the final stages, everyone is trying to figure out what Apple has to gain from the deal. Earlier, we posted some guesses about what the acquisition could be for, but nobody really knows for certain yet.

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Apple plans ‘enormous’ iPhone upgrade event this week to boost sales

Mark Gurman May 5 2014 - 7:03 pm PT

55 Comments

Apple is planning to hold an “enormous” iPhone-related event in its stores this week in order to boost sales, according to a source with knowledge of the initiative. Beginning May 8th, the source said, Apple will be contacting upgrade-eligible iPhone users with older iPhone models via email to come into their local Apple Store to update to a new iPhone 5s or iPhone 5c…

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By the numbers: a breakdown of Apple’s Q2 2014 earnings call

Mike Beasley Apr 23 2014 - 3:28 pm PT

8 Comments

Apple went over its Q2 2014 earnings today on its quarterly conference call with CEO Tim Cook and incoming CFO Luca Maestri. The company announced that former Burberry CEO Angela Ahrendts will finally be joining the executive team as SVP of Retail. Cook also addressed the recent debut of Microsoft’s Office productivity suite on the iPad.

But, as with any earnings call, the numbers that define Apple’s success or failure in the market took center stage. Here are some of the big ones you might have missed:

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Tim Cook: 60+% of iPhone 4s and 5c buyers are ‘Android Switchers’

Seth Weintraub Apr 23 2014 - 3:07 pm PT

3 Comments

The success of Apple’s low end phones, the 3.5-inch iPhone 4s and the colorful plastic 5c, has been questioned since the current lineup was launched last year. But in today’s earnings call, Tim Cook might have just explained why Apple keeps the lower end devices in its stable: They bring in the lower-end Android crowd. Specifically Cook said 62% of iPhone 4s, which is usually free (or cheaper) with a plan in the US buyers and 60% of iPhone 5c buyers were switching from Android.

Cook previously compared Android to Europe in its fragmentation and had some harsh words for some of the low end Android tablets in enterprise saying Apple would never produce or label products of that low quality.
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Apple reports $45.6 billion revenue for Q2 2014: 43.7m iPhones, 16.3m iPads, 4.1m Macs, 2.7m iPods

Jordan Kahn Apr 23 2014 - 1:32 pm PT

14 Comments

Apple just announced its second quarter results for 2014 with revenue for the quarter coming in at $45.6 billion. That’s compared to the guidance it previously provided of $42 – $44 billion and estimates by analysts averaging approximately $43.5B. Apple’s $45.6 billion in revenue reported today is also up from the $43.6 billion in revenue in the year ago quarter.

Break down of device sales for Q2 2014 include 43.7m million iPhones, 16.3 million iPads, and 4.1 million Macs. Compare that to an average of 38M iPhones, 19.3M iPads, 4M Macs, and 3M iPods predicted by the analysts leading up to today. In the same quarter last year, Apple sold 37.4 million iPhones, 19.5 million iPads, just under 4 million Macs, and 5.6 million iPods.

It also reported net quarterly profit of $10.2 billion, or $11.62 per diluted share in contrast to quarterly net profit of $9.5 billion, or $10.09 per diluted share in the same quarter last year.

“We’re very proud of our quarterly results, especially our strong iPhone sales and record revenue from services,” said Tim Cook, Apple’s CEO. “We’re eagerly looking forward to introducing more new products and services that only Apple could bring to market.”

“We generated $13.5 billion in cash flow from operations and returned almost $21 billion in cash to shareholders through dividends and share repurchases during the March quarter,” said Peter Oppenheimer, Apple’s CFO. “That brings cumulative payments under our capital return program to $66 billion.”

Apple is providing guidance for its next quarter of revenue between $36 billion and $38 billion.

The question of the day for Tim Cook and other Apple executives on today’s call will surely be the new product categories that Cook previously said were coming across 2014 and have yet to make an appearance in the first quarter. With Apple’s WWDC developer conference just around the corner, we’ll have to wait and see if Cook gives us any clues of what’s to come during the call today at 2:00 p.m. PST/5:00 p.m. EST. Stay tuned to our live blog for coverage.

Apple’s full press release is below:
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Apple to increase share buybacks to $90 billion, announces seven-to-one stock split, increase dividend to $3.29 per share

Benjamin Mayo Apr 23 2014 - 1:32 pm PT

4 Comments

As part of Apple’s earnings releases, Apple has announced an extension to its buyback plans. The company will now buyback an additional $30 billion of Apple stock, totalling $90 billion, significantly accelerating its original plans.

Apple® today announced that its Board of Directors has authorized another significant increase to the Company’s program to return capital to shareholders. The Company expects to utilize a total of over $130 billion of cash under the expanded program by the end of calendar 2015.

The board has also announced a seven-for-one stock split beginning June 2nd 2014. Apple last split its stock in 2005, nine years ago. Apple will also increase the dividend by about 8 percent to $3.29 per common share. This will begin on May 15th. Apple plans to increase its dividend every year. In an interview with the Wall Street Journal, Cook said that the buyback will “show you how much confidence we have in the future of the company”.

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Mossberg: Apple is a movie studio and its next blockbuster is coming later this year

Jordan Kahn Apr 22 2014 - 9:47 am PT

15 Comments

Recode’s Walt Mossberg is out with an interesting piece today taking a look at Apple after Steve Jobs and revisiting Tim Cook’s promise of new product categories across 2014. While comparing Apple and its product releases to movie studios— big blockbuster hits followed by sequels that often make more money— Walt says Apple execs have told him “impressive new products” are indeed on the way.

But I think the most useful way of thinking about Apple is to see it as a movie studio. Studios release blockbuster franchise movies every few years, and then try to live off a series of sequels until the next big, successful franchise. We are in the early stages of one such project right now: On May 2, Columbia Pictures will release “The Amazing Spider-Man 2,” the first of what may be several sequels to the original 2012 film, that was itself a reboot of an earlier series.

Just because these things are sequels doesn’t mean they’re bad, or even worse than the originals. Sometimes, as with “The Godfather Part II,” the sequel is considered by many to be even better than the original. (Of course, sometimes — as with “The Godfather Part III,” a sequel may be reviled as so bad that it’s unworthy of the series.)… And sequels can make more money — sometimes much, much more — than the originals.

While Mossberg has had relative success with Apple’s sequel products in recent years— despite a few hiccups with Maps and iOS 7— he claims “Apple executives have assured me that the second half of 2014 will have impressive new products.” Whether that includes a new game-changing product or “franchise” category remains to be seen.

Wall Street expecting Apple to report year-on-year revenue fall of 0.2 percent

Ben Lovejoy Apr 22 2014 - 5:51 am PT

4 Comments

The consensus view of 40 analysts polled by Fortune is that Apple’s year-on-year revenue for its fiscal Q2 (Q1 of the calendar year) has fallen by 0.2 percent to $43.6B. This follows earlier predictions that iPhone sales will have grown two percent, and iPad sales will have dropped by 0.7 percent.

Most of our analysts (31 out to 40) are playing it safe, offering estimates within the range of Apple’s guidance — between $42 billion and $44 billion.

Seven think Apple will beat its revenue guidance — by half to three-quarters of a billion dollars, according to Merrill Lynch’s Scott Craig and the Braeburn Group’s Patrick Smellie, respectively. Two analysts — Credit Suisse’s Kulbinder Garcha and the Braeburn Group’s Sunil Shah — think Apple’s revenue may actually have fallen year over year …

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Auburn University video with Jeff Williams, Bob Iger profiles Tim Cook in honor of Lifetime Achievement award

Zac Hall Apr 13 2014 - 12:50 pm PT

4 Comments

(Photo via Auburn University)

Following Apple CEO Tim Cook being honored with Auburn University’s College of Human Sciences Lifetime Achievement award last December, the university in Alabama from which Tim Cook graduated has shared a video profiling the Apple CEO and his impact at Auburn. While the video was first posted in March and surfaced today, it features commentary and interviews from other notable Apple figures including Jeff Williams, Senior VP of Operations, and Bob Iger, Disney CEO and Apple board member.
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Tim Cook calls on Congress to pass Employment Non-Discrimination Act

Zac Hall Apr 11 2014 - 10:25 am PT

66 Comments

Apple CEO Tim Cook took to Twitter on Friday to voice his position on a potential new law currently being considering by the United States Congress. “The House should mark the 50th anniversary of the Civil Rights Act by passing ENDA,” Cook tweeted while mentioning members of Congress in leadership positions from both political parties. Cook also tweeted the quote “We shall overcome” and said “Much done but much left to do.”

The law to which Tim referred, known as the Employment Non-Discrimination Act, would prohibit companies with 15 or more employees from discriminating based on sexual orientation or gender. The Apple CEO has previously expressed this position in a Wall Street Journal opinion editorial published last November. The bill has since been passed by the Senate, but has struggled to make it through the House of Representatives.

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Everything to know about iOS 8 and OS X 10.10 (Roundup + New Details)

Mark Gurman Apr 7 2014 - 11:32 am PT

124 Comments

While Apple only officially announced its 2014 Worldwide Developers Conference (WWDC) last week, we have been reporting all of the known information about what Apple plans to unveil at the event over the course of the past few months. Now that WWDC is official, we have compiled a roundup of everything we know about Apple’s next-generation iOS device and Mac operating systems below, and we’ve also included some new tidbits not found in our earlier reporting. You can find out what there is to know so far about iOS 8 and OS X 10.10 below:

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First Apple Store opens to public in Turkey

Seth Weintraub Apr 5 2014 - 4:51 am PT

3 Comments

[youtube=https://www.youtube.com/watch?v=m4bQxN-bXFQ]

After a long build up, Apple’s first Eastern Europe/Asia Minor store opened up today in Istanbul at the Zorlu Center. As with some other flagship stores, it is mostly subterranean with a glass upward protrusion. This one has four large panes of glass covered by a white roof with a darker Apple logo surrounded by a fountain as pictured below.

Image via ifoAppleStore

Apple yesterday held a press event attended by one of the Apple Store leads Steve Cano. Tim Cook took to Twitter to announce the opening:

[tweet https://twitter.com/tim_cook/status/452417592544608256]

Apple ranked well in Greenpeace’s ‘Green Internet’ report for its renewable energy efforts

Zac Hall Apr 2 2014 - 8:36 am PT

11 Comments

As Business Insider points out, Apple’s renewable energy efforts have ranked it well on Greenpeace’s “Clicking Clean: How Companies are Creating the Green Internet” study. Apple scored an “A” rating in ‘energy transparency’, ‘renewable energy commitment & siting policy’, and ‘renewable energy deployment & advocacy’, while it scored a “B” in ‘energy efficiency & mitigation’. Facebook and Google both averaged well in the same categories, while Amazon, Microsoft, and Twitter all scored poor to dismal ratings in each category. Full report card below:
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Apple so rattled by ‘Next Big Thing’ ads, it almost changed ad agency, claims Samsung

Ben Lovejoy Apr 2 2014 - 4:41 am PT

17 Comments

[youtube=https://www.youtube.com/watch?v=tNxDd3l0lEU]

Apple senior VP of marketing Phil Schiller was so concerned about Samsung’s Next Big Thing ad campaign, in which the company poked fun at Apple customers, that he emailed Tim Cook to suggest a change of ad agency to fight back – according to a claim by Samsung lawyer Jon Quinn.

The Verge reports that Quinn made the claim in his opening arguments in the patent trial in which Apple is accusing Samsung of violating five of its iOS-related patents.

Quinn says Schiller became “obsessed” with the campaign, writing CEO Tim Cook to suggest the company look into using another ad agency instead of its mainstay TBWA\CHIAT\DAY. That even led to Apple board discussions over the issue, Quinn added …

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