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Apple’s rumored headset needs more than an Apple Store app in VR to become a hit

Apple's rumored headset needs more than an Apple Store app in VR to become a hit

It has been quite a while since we started hearing rumors about Apple’s mixed-reality headset. In recent months, a lot of extra details about the product have leaked out on the internet, as it is expected to be introduced sometime this year. Interestingly, one of these reports pointed out that Apple has been investing in an immersive Apple Store experience. But if the company wants the headset to become a hit, it will need more than just an Apple Store app in VR.

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Apple wants everyone to create ‘Reality Pro’ headset apps using Siri, internal demos focused on health and storytelling

Siri

While it’s widely been reported that Apple’s upcoming Reality Pro headset will have an App Store with third-party apps, Apple may have more ambitious plans. According to The Information, Apple wants to allow “people who don’t know computer code” to make apps for the headset… using Siri.

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Apple ‘Reality Pro’ headset will toggle between AR/VR, serve as Mac display, 2-hour external battery packs, more

apple march event headset

Apple’s first AR/VR headset could be unveiled sometime this spring, and rumors continue to offer more information about what Apple has in the works. A wide-ranging new report from Bloomberg now offers a slew of details on Apple’s “Reality Pro” headset, including that the “eye- and hand-tracking capabilities will be a major selling point” for the product.

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Will Apple hold a March event this year? It all depends on the Reality Pro headset

apple march event headset

Over the last several years, Apple has set a general trend of holding its first special event of the year in March or April. It’s only January, but rumors already show that Apple has a number of different announcements in store for the first part of the year.

Is Apple planning a March event for this year? That remains to be seen, but here’s what could be announced if it does…and it likely all comes down to the fate of one product.

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Apple’s mixed reality ambitions may include both xrOS and realityOS for future products

New 'xrOS' wordmark registered by Apple ahead of AR/VR headset announcement

Apple is expected to introduce its mixed reality headset in 2023, and we’ve heard plenty of rumors about it. That includes the name of the platform that powers the device being named “realityOS.” However, recent reports have suggested that the platform may actually be called “xrOS” instead. It turns out, both names co-exist internally.

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Apple’s AR/VR headset faces more delays, but it’s still expected sometime in 2023

Apple Headset

Apple’s long-awaited AR/VR headset might be facing another round of delays. According to the latest supply chain data gathered by Ming-Chi Kuo, Apple may have delayed mass shipments of its headset to the second half of 2023 as it works to resolve software-related issues. Kuo had previously expected mass shipments to begin in the second quarter of 2023.

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Apple ‘wrapping up’ development of mixed-reality headset OS ahead of 2023 launch

Apple mixed Reality AR VR headset

Apple’s mixed-reality headset has been rumored for years, and it could finally see the light of day sometime in 2023. A new report from Bloomberg today points out that Apple is continuing to ramp up hiring for teams working on AR and VR technology, including new hires and recruiting a former Apple engineer who had departed the company last year…

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Zuckerberg on Apple: Unannounced price of unannounced headset is too expensive

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Ask for the views of Meta CEO Mark Zuckerberg on Apple, and it will come as no surprise that he’s critical. It seems this even applies to products the Cupertino company hasn’t even yet announced.

The Facebook founder effectively criticized Apple for its (unknown) pricing strategy on its (unannounced) Apple Headset …

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Horizon Worlds metaverse app so bad that Meta has to force employees to use it

It seems Meta is having problems persuading even its own employees to don one of its virtual reality headsets and use its primary metaverse app, Horizon Worlds. So much so that an internal memo says the company would “hold managers accountable” for their teams using it.

It’s one of a set of leaked memos that suggest Apple may not have too much to fear from Meta’s competition to its own upcoming VR/AR headsets …

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Meta Quest Pro headset revealed as it was left in hotel room; will launch ahead of Apple headset

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The Meta Quest Pro headset is set to launch next month, and it’s believed to have many features in common with the upcoming Apple headset expected to be launched early next year. We already knew the name, and it now appears we know what both the device and its packaging look like, thanks to a careless employee.

A sample of the headset, its controllers, and retail packaging were left in a hotel room, bringing back memories of the time an Apple engineer left an iPhone 4 prototype in a bar

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Gurman: Apple developing three headsets, ‘Reality Pro’ to be unveiled in 2023

Apple mixed Reality AR VR headset

While people are hyped up about the Apple September event, Bloomberg‘s Mark Gurman is back with more information regarding the upcoming Mixed Reality headset. Gurman doesn’t expect any announcement this week about this new product category, but his Power On newsletter is full of new information about Apple’s plans.

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Apple’s next big product is not just a headset but an entire ‘Reality’ ecosystem

Apple mixed Reality AR VR headset

There have been rumors for a long time that Apple will introduce its own mixed reality headset that will allow users to interact with immersive apps combining AR and VR. This new headset is now expected to be announced in the coming months, and Apple seems to have even more ambitious plans for its new “Reality” ecosystem.

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Virtual reality antitrust intervention, as FTC tells Meta it can’t buy another VR company

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It might seem a little early for a virtual reality antitrust intervention, in a field which is as yet still a niche interest, but the FTC is taking no chances. It has moved to block Meta’s planned purchase of VR fitness company Within.

The aggressiveness of the move makes it seem likely that Apple will face similar bars on acquiring VR companies to assist its upcoming Apple Headset product …

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Apple versus Meta headset battle will determine the future of the internet – Zuckerberg

Apple versus Meta headset | Abstract image of virtual figure formed of dots of light

The future of the internet will depend on the outcome of an Apple versus Meta headset battle, claims Facebook founder Mark Zuckerberg.

He told employees that the two companies had very different visions for the metaverse, and admitted that it’s not yet clear which will be better …

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Apple headset launch date still set for early 2023; 2nd-gen model sooner than expected

Apple headset launch date | Man wearing VR headset and touching something in virtual world

A new supply chain report reiterates that things are still on track for an Apple headset launch date sometime early next year, but goes on to suggest that a second-generation model will go on sale earlier than expected.

Kuo recently predicted that the 2nd-gen mixed-reality headset wouldn’t launch until 2025, but today’s report says that Apple appears to be targeting 2024 instead …

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Oppo’s Air Glass looks every bit like an Apple Glasses prototype

Could be an Apple Glasses prototype | Oppo Air Glass

While it’s likely that only a tiny number of people within Apple Park has seen an Apple Glasses prototype, I can’t help feeling like Oppo’s Air Glass is giving us a kind of sneak preview at the likely state of play.

It still looks a long way from a finished product, but at the same time it’s a lot closer to a Glasses product than the type of clunky mixed-reality headsets we’re expecting to see first. I also think Oppo may be on the right track with one particular aspect of the design …

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Kuo: More affordable model of Apple’s mixed reality headset coming in 2025

Apple Mixed Reality headset

The announcement of Apple’s rumored mixed reality headset seems to be getting closer as multiple sources are pointing to an official launch in 2023. However, while the first model is expected to be priced as high as $3,000, analyst Ming-Chi Kuo has now said in a new report that Apple is already working on a more affordable version of its headset for 2025.

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