This is how Apple works with a lot of their products. They start out with a very strong basic design, and slowly, but stably, add onto that design and think every step through before they implement it. This is why there is sometimes some lag where people want the feature, but Apple isn't finished developing it to their standards. They've done this with their iMacs, iPods, OS X, and now the iPhone. Progress is slow, but it is solid, and it is reliable, and it is overall much more useful.

Microsoft will just quickly release any piece of crap feature that they happen to have sitting around and then try and market it as best they can. But it won't be implemented very well, and the quality will be disappointing. It will also make it much harder to develop on top of later on because you're piling crap, on top of crap, on top of crap, and eventually everything falls apart and MS needs to start all over again with a new design (Yay, Vista!). But MS is learning and is getting a little better at smoothing out their development process. Windows 7 looks as though it may be an example of this. I'm just happy I'm smart and rich enough to own a Mac and iPhone and not have to deal with MS.

I. Have a lot of unhidden functions on my iPhone already and so I don't need more without 3.0. It does cost $9.95 for itouch. But that isn't controlled by at&t. So your worries are unfeared today.