holiday ▪ December 14, 2014

Continuing its ‘From one gift come many’ campaign, Apple has published a new commercial entitled ‘The Song’. The ad depicts a young woman listening to a song on a record player, from her youth. The girl then learns the tune using their guitar, recording the tune on a Mac.

The girl then leaves an iPad preloaded with the same song for an older relation, her grandmother, provoking the same emotions of her childhood and memories. The ad concludes with a Happy Holidays message from the company. Apple describes the ad with the following prelude on its website:

Some gifts create a million more. Watch as one budding musician uses Mac and GarageBand to make a heartfelt song for her grandmother.

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Walmart is continuing to slash price tags on Apple products this holiday season, as the global retailer just announced it is now offering the 16GB iPhone 5 for $127.

Walmart also cut the iPhone 4S from $89.97 to $47 starting today, with both smartphones sales subject to the usual two-year contract, and it further lowered the (update below16 GB third-generation iPad with Wi-Fi to $399. Walmart said its iPad deal would feature a bonus $30 iTunes card beginning Dec. 17, but all special rollback prices are in-store only.

Target plans to offer an Apple product sale, as well. It will discount Virgin Mobile’s Prepaid 16GB iPhone 4S from $449.99 to $399.99 starting Dec. 16, but the deal is only available at Target Mobile locations.

Update 1: Walmart’s story continues to evolve. We’ll continue to update.

Update 2: Walmart’s PR agency made multiple corrections to its original announcement today. While the first press release said the third-generation iPad would go on sale for $399 on Dec. 17, a later correction indicated the deal actually started today for the fourth-generation iPad. Now, this evening, Walmart’s PR agency has made another correction: today’s $399 sale is for the third-generation iPad. The rollback prices for the iPhone 5 and iPhone 4S remain correct.

9to5Mac contacted Walmart directly today on multiple occasions to verify the sale prices advertised in the press release, but only its PR agency would comment on specifics and make subsequent corrections. expand full story

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