IAd October 16, 2014

Apple is reportedly adding the ability to track what users do inside certain apps in order to present them with targeted in-app ads across iOS devices, reports digital media site Digiday.

Say, for example, a visitor to a retailer’s iPhone app adds a pair of shoes to his cart but ultimately decide not to buy it. In this scenario, the retailer will now be able to retarget that user with an ad for that exact pair — even in another app on his iPad. When tapped, the ad would direct him back to his abandoned checkout page and automatically add the shoes to his online shopping cart.

Ad agencies say that Apple has been pitching the new capability since last month …
expand full story

IAd October 4, 2014

IAd August 26, 2014

Apple announced two changes to its iAd platform today, expanding the reach and available formats of the ad network in an attempt to reel in more advertisers. The first of these changes is support for brand new iAd styles, including those pre-roll videos we’ve all come to know and love on YouTube. Full-screeninterstitial have also been added to the selection, with both new formats detailed in an updated implementation guide.

The company also announced that it starting today the iAd network is available in two new countries: Russia and Switzerland.  iAd creators can use the iAd Workbench to update their target audiences to cover these new demographics.


IAd April 15, 2014

Apple appears to be readying for an UK iTunes Radio launch in the near future. As indicated by this tweet, Apple’s director of iAd Paul Wright has recently been visiting media marketing agencies to discuss iAd in relation to iTunes Radio.

Bloomberg said that Apple was planning to launch in the UK in ‘early 2014’ last October, but so far this has not happened several months into 2014. Although many people have seen iTunes Radio sporadically appear on their devices in recent months, it is has only officially expanded to Australia beyond the US launch alongside iOS 7.

expand full story

IAd April 9, 2014

IAd April 1, 2014

As noted in a report today from Ad Age (via MacRumors), Apple is now allowing non-developers to access and use the iAd Workbench platform.

At the onset of its mobile-ad business, Apple extended olive branches to a select group of brands, promising premier reach. But advertisers pushed back against its pricey offerings. Now, it appears Apple has concluded money in mobile ads comes from a wide net; in short, it’ll look more like Google.

Previously, iAd Workbench users had to at least be enrolled in Apple’s $99/year registered developers program, but now opening an iAd Workbench account will only require an Apple ID which is free to create with any Apple service or device. Ad Age reports that customers using iAd Workbench can choose between payment based on cost-per-click or cost-per-thousand impressions, although rates are currently not clear. expand full story


Submit a Tip


Submitting a tip constitutes permission to publish and syndicate. Please view our tips policy or see all contact options.

Powered by WordPress.com VIP