Thinner, lighter, FASTER: Early benchmarks show 50-65% improvement in MacBook Pro’s Iris graphics

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Macworld’s benchmarks

…less expensive, better battery life too

Apple’s relentless improvement iterations continue unabated. Macworld’s early benchmarks on Apple’s new base model 13″MacBook Pro with built in Intel Iris Graphics are in and show huge speed gains in graphics performance:

The most impressive improvements in the new laptops came courtesy of the new Iris graphics. Compared to the HD 4000 graphics in the early 2013 13-inch Retina MacBook Pro, the Iris graphics posted between 45 and 50 percent higher frame rates in Cinebench r15’s OpenGL tests and the Unigine Valley Benchmark. Unigen’s Heaven benchmark showed the new systems with about 65 percent improvement in frame rates over the earlier model.

Iris Graphics also support displays up to 4K at 24Hz, a first for Apple’s entry level Pro laptops.

CPU performance improvement is slight but the Intel Haswell architecture adds a few hours of (Apple’s estimated) battery life while the machine actually got thinner and lighter. Meanwhile, Apple loaded up faster 802.11ac Wifi and speedy Samsung PCIe SSDs up to 1TB and Thunderbolt 2.0.

Price? Dropped $100  to $1299. (we are already seeing discounts/tax advantages in our Products section). Read more

MacStadium announces plans for Mac Pro hosting and colocation while Macminicolo also plans to be ready at launch

via MacStadium

MacStadium announces plans for Mac Pro hosting and colocation

Less than a week since being teased at Apple’s Worldwide Developers Conference, the Mac Pro is already finding its way into new and useful places. MacStadium, which currently utlizes the Mac mini for dedicated hosting and colocation, has announced plans to offer Mac Pro hosting later this year.

MacStadium has already developed custom racks for the new Mac Pro (via Macworld/TUAW), which features a brand-new design that is much smaller than the previous model, and can store 270 Mac Pros in each Mac Pro POD. That’s fifteen rows, nine columns, and two Mac Pros per slot. Read more

Tech Industry Analyst Michael Gartenberg officially joins Apple’s marketing team

According to Forbes, long time technology analyst Michael Gartenberg has joined Apple. According to the report he is now officially working under the marketing team led by Phil Schiller. Gartenberg has always been Apple-focused/leaning in his coverage and a contributor to Macworld magazine among other endeavors.

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Kanex adds 3 USB ports and Gigabit Ethernet to your MacBook with pocket-sized DualRole

We have played with and enjoyed a few products from Kanex in the past, and today the company showed off its latest USB 3.0 charging solution at Macworld with the DualRole. The product is a super lightweight and very portable bus-powered USB3 hub that packs three extra USB 3 ports and a Gigabit Ethernet adapter. That means you’ll be able to add a Gigabit Ethernet adapter to your Retina MacBook Pro or MacBook Air and have an extra three USB ports on hand.

9to5Mac went hands-on with the DualRole today during Macworld, and we definitely want one for ourselves. Anyone who travels knows how nice it is to connect via Ethernet when hotel Wi-Fi gets sketchy, and it’s certainly nice to be able to carry around an additional three USB 3.0 ports in your pocket at the same time. DualRole also provided an optional 5V power adapter to offer a little extra power to the USB ports, and the built-in cable tucks away nicely when not in use. DualRole is selling for $69 through the Kanex website, but it should also land next to the company’s lineup of other solid products on Amazon shortly.

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On location at Macworld/iWorld 2013

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As per usual, 9to5mac is on the scene here in San Francisco for Macworld|iWorld 2013. We’ve got some exciting things lined up for this year and we’re looking forward to seeing what the Apple community has on offer. Our coverage starts tomorrow morning.

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A quick pre-setup run through video of the main exhibition hall is below: Read more

Apple’s head of iOS product marketing Greg Joswiak spotted roaming the show floor at CES

While Apple does not have a booth or keynote at the 2012 Consumer Electronics Show in Las Vegas, the company is on the show floor scouting the competition. PaidContent’s Tom Krazit spotted Apple’s head of iOS product marketing Greg Joswiak at Sony’s booth. Joswiak talked to PaidContent, with a grin on his face, and said he was on location to see “How other companies present their products at events such as CES, from things like booth layout and aesthetics to which products are highlighted within a company’s booth.” Interesting.

It is worth noting that Apple has not participated in a trade show since MacWorld 2009, where the company announced iWork ’09, new MacBook Pros, and more. In recent years, Apple has stuck to announcing new products at its own events.

Roaming the floor does not seem like the only thing Apple is doing at CES. At 9to5Mac, we have been independently contacted through email by someone who seems to be seeking information on Apple competitors, including information on what 9to5Mac thinks about the technology being showcased at CES. The contact also wanted to know specifics on how journalists viewed companies’ product marketing practices. This probe certainly sounds similar to Mr. Joswiak’s recent activities on the show floor, right?

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