The results of a Wristly survey published today reveal a new look at Apple Watch behavior among early adopters and adds some insight into how many Apple Music users plan to subscribe after the 3-month free trial. The survey is the latest in a continuing series and captures responses from more than 1,300 people, Wristly says, marking its largest pool of participants yet. In it, Wristly shows what apps Apple Watch users are using most often, what type of apps they enjoy most on their wrist, plus how many participants also own an Apple TV. Also interesting is the crossover between Apple Watch users and interest in Apple Music. expand full story
survey ▪ August 25
survey ▪ August 18
Earlier today a new survey over Apple Music usage surfaced with data over Apple’s new venture into the streaming music space, and Apple has decided to respond (vaguely) to at least one data point. MusicWatch’s survey results said that some 61 percent of its participants have turned off the auto-renew function on Apple Music, hinting that they would not be paying subscribers after the three-month free trial period. With the message being potentially interpreted that only 39 percent of current Apple Music users planning to become paid users this fall, Apple has responded to the survey by clarifying (somewhat) that a higher 79 percent of users that started the trial are continuing to use it, leaving only 21 percent of Apple’s 11 million subscribers as defectors. expand full story
survey ▪ April 15
Apple is taking a different approach to pre-orders and sales for Apple Watch, which has a lot to do with the product being Apple’s first fashion accessory. For that reason, many customers will actually want to try the Apple Watch on in person before making the purchase. To get a feel for the new try-on experience — Apple started letting customers schedule appointments to try-on the device in-stores on April 10 — the company is surveying customers afterwards to get feedback and see if they plan on purchasing the device. expand full story
survey ▪ April 14
According to the latest data from Piper Jaffray analyst Gene Munster, interest in the Apple Watch among teens remains low. An October 2014 survey showed that only 16 percent of teenagers planned to purchase an Apple Watch, and now, a more recent survey shows that interest has dropped to 11 percent among the age group.
survey ▪ March 31
Research shared by Phoenix Marketing International offers new data for Apple Pay‘s adoption and performance since it launched in the United States in October last year. The survey polled just over 3,000 credit cardholders to conclude that “11% of all credit card-owning households” and two out of three iPhone 6 users have used Apple Pay. Aside from a high adoption rate for the mobile payment service, the survey also highlights that almost half of those Apple Pay users have used the service just one time. expand full story
survey ▪ May 7, 2014
Following its report last month on smartphone customer satisfaction in which Apple ranked first, J.D. Power is out today with its study on tablet satisfaction and is once again ranking Apple highest overall. Apple comes in first followed by Samsung, while Asus, Amazon, and Acer fall in line below the study’s average:
Apple ranks highest in overall satisfaction with a score of 830 and performs highest in all study factors except cost. Samsung ranks second with a score of 822 and achieves above-average scores in the features, styling and design, and cost factors.
J.D. Power notes that a decline in the overall price of tablets has resulted in a decline in overall satisfaction. Apple, however, avoids that by ranking highest in every category except price. The report also provided some other findings on tablet sales, purchasing habits, and brand loyalty for September 2013 to February 2014 when the study took place. expand full story