A report released yesterday showed that Apple is still growing in the PC market, and now Piper Jaffray has released its latest survey focusing on the company’s performance in the teen segment of the market. According to the survey results, gathered from 6,500 teenagers with an average age of 16 and a half years, Apple still dominates across all product categories compared to comitting brands.
survey April 12
survey March 21
Who will buy the iPhone SE? Data shows that over 35% of iPhone users are still using a 4-inch device…
survey August 25, 2015
The results of a Wristly survey published today reveal a new look at Apple Watch behavior among early adopters and adds some insight into how many Apple Music users plan to subscribe after the 3-month free trial. The survey is the latest in a continuing series and captures responses from more than 1,300 people, Wristly says, marking its largest pool of participants yet. In it, Wristly shows what apps Apple Watch users are using most often, what type of apps they enjoy most on their wrist, plus how many participants also own an Apple TV. Also interesting is the crossover between Apple Watch users and interest in Apple Music. expand full story
survey August 18, 2015
Earlier today a new survey over Apple Music usage surfaced with data over Apple’s new venture into the streaming music space, and Apple has decided to respond (vaguely) to at least one data point. MusicWatch’s survey results said that some 61 percent of its participants have turned off the auto-renew function on Apple Music, hinting that they would not be paying subscribers after the three-month free trial period. With the message being potentially interpreted that only 39 percent of current Apple Music users planning to become paid users this fall, Apple has responded to the survey by clarifying (somewhat) that a higher 79 percent of users that started the trial are continuing to use it, leaving only 21 percent of Apple’s 11 million subscribers as defectors. expand full story
survey April 15, 2015
Apple is taking a different approach to pre-orders and sales for Apple Watch, which has a lot to do with the product being Apple’s first fashion accessory. For that reason, many customers will actually want to try the Apple Watch on in person before making the purchase. To get a feel for the new try-on experience — Apple started letting customers schedule appointments to try-on the device in-stores on April 10 — the company is surveying customers afterwards to get feedback and see if they plan on purchasing the device. expand full story
survey April 14, 2015
According to the latest data from Piper Jaffray analyst Gene Munster, interest in the Apple Watch among teens remains low. An October 2014 survey showed that only 16 percent of teenagers planned to purchase an Apple Watch, and now, a more recent survey shows that interest has dropped to 11 percent among the age group.