USA Today survey: 42 percent of Windows upgraders plan on switching to Apple

Internet software firm Avast conducted a USAToday survey of Windows users to determine the number of people willing to upgrade to the latest Microsoft operating system, and the findings churned out some surprising responses.

According to USAToday, which noted the survey polled users of Avast’s anti-virus PC software on Oct. 25, the day before Windows 8 launched, nearly half of Windows 7, Windows Vista, and Windows XP users intend to switch to an Apple product rather than upgrade to Windows 8.

“Many households already have multiple PCs, and people are keeping their computers longer,” explained Avast’s Director of Strategy Jonathan Penn. “More people are going to the iPad as their second or third computing device.”

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Survey: Majority of US households now own Apple products

According to a study from CNBC’s All-America Economic Survey, 50 percent of all households in the United States are home to at least one Apple product. To put that in perspective, over 55 million homes have at least one iPod, iPhone, iPad, or Mac, with an average of 1.6 Apple products per household. Of those 50 percent, close to one-quarter plan to buy another Apple device in the coming year, while 1-in-10 households that do not currently own an Apple product will make the leap during 2012…
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