About the Author

Michael Steeber

@MichaelSteeber

Michael contributes to the news and graphics side of 9to5Mac. Follow Michael on Twitter for more updates.

Email: steeber@9to5mac.com

Michael Steeber's Favorite Gear

May 28, 2014

April 22, 2014

Update: Apple has now posted an accompanying microsite for the ad, featuring the ads shown in the video.

Apple has begun airing a new iPhone 5s ad this evening, first premiering on ABC during Agents Of SHIELD. This ad, featuring the interesting song ‘Gigantic‘ by the Pixies, takes a very different tone than the “Metal Mastered” ad released in October, which showed that gold really is best.

The ad shows common and uncommon tasks people can accomplish with their iPhone, such as creating music, tracking their health, shooting videos and photos, and playing games. The ad ends with the tagline “You’re more powerful than you think”. A new page on Apple’s website shows off the ad along with the featured software.

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April 10, 2014

Amidst a flurry of reports and speculation regarding Apple’s iTunes Music Store and Radio strategy in the past few weeks, Apple has begun posting job listings indicating they are gearing up for major improvements to iTunes.

Four listings on Apple’s Jobs page show they are interested in hiring iTunes Software Engineers, a Senior Software Engineer for iTunes Radio, and an iTunes Recommendations Platform Software Engineer. From the descriptions:

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March 19, 2014

Apple pushes ‘Critical Security Update’ notification to remind users to update to OS X 10.9.2 for SSL fix

Although most users have likely installed OS X 10.9.2 by now, after its release late last month, Apple is providing a reminder to those who haven’t.

Laggards like myself who are still running OS X 10.9.1 have begun to see notifications like the one below over the past day, pushing the critical update which included a fix for the well-publicized SSL bug found in both iOS 7 and OS X Mavericks.

February 13, 2014

Sonico Mobile releases iTranslate Voice 2 with iOS 7 redesign and more

Sonico Mobile, of iTranslate fame, released today version 2 of iTranslate Voice, bringing an entirely new design and a few new features as well. Let’s take a look at what’s new.

The first thing you’ll notice in iTranslate Voice 2 is the completely new design. Sonico Mobile has always done a great job making their apps fit very well with the design aesthetic of iOS, and today’s update is no departure. iTranslate Voice closely adopts the look of Apple’s Messages app, creating a natural, conversation-like feel. There’s also lots of great design details you’ll notice while using the app, like live voice recognition waveforms, and a clever pull-to-clear animation. Clearly, there was a lot of time put into this app.

February 12, 2014

Update: These appear to be fake…

Sonny Dickson has posted images today which claim to show the casing for the next generation iPhone. The metal shell, which closely resembled both the industrial design of the current iPod touch and iPad Air, appears to be of unibody construction. While it’s impossible to verify the legitimacy of these images at this time, they provide an interesting look at what Apple might be planning.

We’ve been hearing reports that the next iPhone will feature a larger, sapphire crystal display, and these images support those rumors, sporting what looks like much larger casing. The report also hints that the current iPhone 5s may stick around, but be manufactured out of cheaper materials, alongside both 4.7 and 5.5″ iPhone models. But what does that mean for this shell?

We’ve got lots more images in the full gallery below:

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January 24, 2014

January 23, 2014

January 22, 2014

Apple releases shortened “Light Verse” and “Sound Verse” TV advertisements

Last week, Apple released its popular “Your Verse” ad, featuring beautiful imagery of the iPad Air used in a wide variety of different scenarios, accompanied by a voiceover from the film Dead Poet’s Society. Today, just in time for the Super Bowl, Apple uploaded two variations of that ad, “Light Verse” and “Sound Verse”,  both shortened versions of the original.

January 14, 2014

Iron Man lives again as Black Sabbath’s 1970s albums come to iTunes

For the first time, eight of Black Sabbath’s early studio albums, and three compilations will be available exclusively on iTunes. According to the New York Times, the window of exclusivity will be short, however, with the band’s music arriving on streaming services very soon.

It’s worth noting that some of Black Sabbath’s later music was already available on iTunes, but many of their early tracks are first making their digital debut today. The list of holdouts from iTunes continues to shrink, with AC/DC arriving in 2012, and The Beatles in 2010.

December 22, 2013

In a press release published today by Apple, the technology company announced that it has finally reached an agreement with China Mobile, and will begin selling the iPhone on this upcoming January 17th. The agreement covers both the iPhone 5s and 5c, and marks the first time the iPhone will be sold in China Mobile’s network of retail locations, along with the Apple Store. China Mobile has been aggressively showcasing Apple products up to this agreement. Pre-registration for the iPhone on China Mobile begins this Wednesday.

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December 18, 2013

Every year since the introduction of the iPhone 3GS, Apple has worked to improve the camera and video capture experience of the iPhone. The iPhone 5s marks the first truly capable device for recording professional looking movies in a wide variety of situations. As Apple has shown, you can even film a television commercial with it. Chances are, you know someone, who, like myself, loves taking photos and video on their iPhone. With the holidays just around the corner, I’ve gathered up some of the best accessories for iPhone filmmaking.

The Glif Plus

glif_1_large

Stabilization is the best (and easiest) way to make your videos look more professional and polished. The Glif Plus is a small tripod adapter that you can slide your iPhone into. From there, you’ll be able to attach your phone to any standard tripod, for ultra smooth and stable video footage. The Glif Plus also includes an extra little stand built in which you can use as a simple prop for your device, great for watching movies. You can even attach the Glif to a keychain.

[$30]

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December 16, 2013

[youtube https://www.youtube.com/watch?v=ImlmVqH_5HM]

As is tradition, Apple is airing a new holiday commercial this evening, this time highlighting the iPhone 5s, its movie making capabilities, and AirPlay with the Apple TV. The ad is set to the tune of “Have Yourself A Merry Little Christmas”. As you may recall, last year Apple highlighted the iPad and FaceTime, with an ad set to “I’ll Be Home For Christmas”. In 2011, Apple featured Siri and the then-new iPhone 4S.

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How I designed Apple’s headquarters in Minecraft

What you see above is the culmination of too many late weekends spent online, dozens of hours studying Google Maps street view, and perhaps a little too much free time. About two years ago I decided to re-create Apple’s Headquarters in Minecraft. The project seemed difficult, but I figured at a modest scale i could accomplish it relatively quickly.

December 13, 2013

In July, we reported that Apple was already at work on iOS 7.1 and that it would build in support for the upcoming iOS in the Car feature:

We also understand that Apple is already at work on a point update (perhaps iOS 7.1 or 7.2), and this new version will begin building in support for iOS in the Car. Apple says that iOS in the Car will formally launch in 2014 with several car makers.

iOS in the Car is a feature that allows customers to attach an iOS device to a compatible car center console via either wireless protocols or over a USB cable. An iOS interface for managing Maps, Messages, and Music appears on the car’s display…

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December 3, 2013

Back in April, we reviewed Infuse, a media player application by FireCore, the makers of aTV Flash. After several feature updates, and an announcement earlier this year, FireCore today released Infuse 2, an all new version of the application with a completely redesigned user interface and a new pricing structure.

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November 28, 2013

SonicoMobile, the developers behind the popular apps iTranslate, iTranslate Voice, Files, and Languages released a new update today, iTranslate for iPad. As the name implies, iTranslate for iPad brings all the features customers have loved from iTranslate to the big screen, with an iPad optimized app.

Like the iPhone version, iTranslate for iPad lets you translate words and text in over 70 different languages, with dictionaries for many languages that offer a wide variety of interpretations and meanings, as well as a full text-to-speech conversion tool. With an in-app purchase, you can also unlock iTranslate premium, with features like Voice Recognition built in, and powered by Nuance.

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November 23, 2013

The one of a kind, special edition red Mac Pro designed by Jony Ive and Marc Newson brought in a whopping $977k at Sotheby’s (RED) Auction this evening in New York. The custom Mac was estimated to sell for $40-60,000, but ended up fetching quite a bit more than its value, as did the majority of the other items sold at the charity auction. Recently, Ive and Newson shared their thoughts on the auction and design in an interview on Charlie Rose. 

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November 21, 2013

Apple starts providing phone support to publishers for iBooks Author

In an email sent out to book publishers, Apple has informed iBooks Author users of a new phone support system for the iBooks Publisher Support team, rolling out in a dozen countries, which will allow those with questions about iBooks Author to contact Apple directly to receive help about the application, publishing questions, and more.

The phone support system is only available in English at this time, with support hours running Monday-Friday from 7 a.m. to 5 p.m. PT. The introduction of this new system comes right after Apple’s recent iBooks 3.2 update, which redesigned the application for iOS 7, as well as the launch of iBooks for Mac in OS X Mavericks.

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