Seth Weintraub


Publisher and Editorial Director of the 9to5 Sites.

  +SethWeintraub (850,000)

Seth Weintraub is an award winning journalist and blogger who won back to back Neal Awards during his three plus years  covering Apple and Google at IDG’s Computerworld from 20072010.  Weintraub next covered all things Google for Fortune Magazine from 2010-2011 amassing a thick rolodex of Google contacts.

It turns out that his hobby blog was always his favorite and in 2011 he went full time adding his Fortune Google followers to and adding the gear and deals site.

For 15 years, Weintraub was a Global IT director and Web Developer for a number of companies with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid and London before becoming a publisher/blogger. Seth is a licensed single engin private pilot, certified open water diver and spent over a year traveling to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his wife and two sons.

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March 11, 2015

In the latest sales forecast from KGI securities, Analyst Ming-Chi Kuo expects a number of factors to contribute to initial slow sales of Apple’s thin new 12-inch MacBook w/Retina display. The analyst with an excellent track record believes that “higher price and concerns about the model having only one USB-C I/O, a potential inconvenience, along with supply chain constraints” will keep unit numbers at around 450K units leading up to Apple’s WWDC in June. That’s the event where a new Mac operating system, OS 10.11, will likely be unveiled.

Kuo is much more bullish on the long term prospects of the device and its features, however. He believes the product will “prompt the market to refocus on the thin and light form factor design trend, including metal casing, hinge, fanless thermal system, USB Type-C and thinner keyboard/ panel,” which already has begun to happen if our inboxes are any indication.

Full Note on MacBooks follows:

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March 10, 2015

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The 640×480 .3 Megapixel camera on the new Retina MacBook would seem a little out of place (time? wrong decade?) on Apple’s new flagship product at first glance but from the video above you can tell critics of Apple’s ‘form over function’ don’t have a leg to stand on. After all, very few people complained when Nintendo put a 640×480 camera on the 3DS 5+ years ago and look how popular that was.

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via MKBHD and DetroitBorg

Lightning vs. USB-C cable from Aukey
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We’ve been poring over Apple’s change to the 8.4mm by 2.6mm USB Type C standard since we got tipped the design of the new MacBook late last year. It is a big change for Apple and puts the future of longstanding technologies like Thunderbolt and MagSafe into questionable status.  Even Lightning seems a whole lot more vulnerable when an adapter that is marginally bigger, but has the whole industry behind it, shows up in Apple’s future flagship laptop.

Some quick, fun facts on USB Type C that make it pretty amazing: expand full story

March 8, 2015

The latest 4K flyover video showing construction progress on Apple’s Campus 2 has just arrived in our inbox. Thanks to our good friend MyithZ, we see that the full internal structure has now been started including all the way to the roof in one part of the video.

The full drone flyover is available in full 4K video below: expand full story

March 5, 2015

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March 4, 2015

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March 1, 2015

Over the past week, we’ve heard rumors that Apple planned “pop up” stores for displaying the new Apple Watch inside high end stores in both Paris Galeries Lafayette and London Selfridges (pictured above). Now the Austin Statesman notes that Apple has participated in SXSW in a number of ways over the past few years and it would almost be surprising if the Apple Watch wasn’t displayed in some capacity to the international SXSW Interactive audience there. Apple set up a pop-up shop for the iPad 2 during its spring launch in 2011 (pictured right).

inside-apple-pop-up-austinApple has used the festival in the past to showcase a new product (like the iPad 2) or to promote its services (like the iTunes Music Festival last year). SXSW Interactive is the perfect audience of early adopters for a product like the Apple Watch and it wouldn’t be surprising if the company offered a preview of the device there.

SXSW is an annual Music/Film/Interactive conference that runs March 13th-22nd this year, the week following the March 9th event and before the Apple Watch goes on sale in April. One SXSW event Apple Watch enthusiasts may want to check out: Wearables and the Happiness Quotient.

A possible counter-argument to an Apple Watch presence that Apple has focused on Fashion audiences and not Tech audiences for the Apple Watch launch.

Apple also plans another showcase of the Apple watch outside of the Yerba Buena Center where it will hold its Spring Forward event on March 9th.

February 17, 2015

From 9to5Toys Specials:

Today we’ve put together a really impressive bundle of 8 Mac apps including the latest versions of Screenflow and Things (which are $100 and $49 at the Mac App Store by themselves!).

Using the coupon code ULTRAMAC5 at checkout, 9to5 readers can get an extra $5 discount over at to buy the whole bundle for $39.99 – that’s 91% off from the $470 retail price. 

Every app’s latest version is included, none of which has ever been in a bundle before (except AfterShot Pro 2). In fact, 6 of the apps cost more by themselves than the whole bundle does!

Here’s what’s in the goodie bag:

  1. ScreenFlow 5 ($99.99) – The best screen recording tool for Mac. Version 5 was released in October and has never been in a bundle before.
  2. Things 2 ($49) – Award-winning task management app that’s never been in a bundle before.
  3. Civilization: Beyond Earth ($49.99) – The latest in the epic Civilization series.
  4. ExpanDrive 4 ($49.95) – Slick utility app.
  5. ProSoft Data Rescue 4 ($99.99) – Market leader in data recovery. This is the new version 4.
  6. AfterShot Pro 2 ($79.95) – A very solid photo editor, and the only app included that’s been in a bundle before.
  7. Typed ($24.95) – A new text editor that has gotten a lot of hype and acclaim out the gate.
  8. Snapselect ($24.99) – Handy new photo app from MacPhun.

In all, the value is almost $470, and with the coupon code “ULTRAMAC5” 9to5 readers can grab it for $39.99 (91% off). This one will go really quick.


February 14, 2015

It looks like Apple is working on an electric, possibly autonomous automobile. Numerous publications have reported that Apple CEO Tim Cook started the project about a year ago, which followed a M&A meeting with Tesla’s Elon Musk in the Spring of 2013.

We must remember that Apple has many R&D projects and “says no a thousand times for every yes” and of course even if the car project does happen, any type of product is many years off (barring any acquisition). Then there is the current mess that is CarPlayexpand full story

Oatmeal-autonomos-carImage via the Oatmeal

One of the weird details in the WSJ report on the Apple electric car project yesterday was this bit:

Other Silicon Valley giants are looking at autos. Google Inc. has been working on a self-driving car for years. The head of Google’s autonomous vehicle project said last year that the company aims to forge a partnership with auto makers to build a self-driving car within the next few years. A self-driving car is not part of Apple’s current plan, one of the people familiar with the project said.

This morning’s Reuters report contradicts the earlier WSJ report saying that Apple’s electric car will be autonomous.

“It’s a software game. It’s all about autonomous driving,” the source said.

That makes a lot of sense. In 5 years, many cars will have some level of autonomy built in. In 10 years, most cars will be autonomous. Every major automobile manufacturer and most big tech companies see the huge potential here and are actively investing in R&D.

Google and Tesla are the most obvious leaders in this field. Google’s Autonomous car project is well on its way. With public demonstrations already happening and Google lobbying governments for legislation to allow for autonomous driving, the groundwork is already being laid out.

Doug Field, a former Apple executive, demonstrated Tesla’s autonomous driving to me a few months ago (along with an insane 0-60mph time). Tesla expects to have at least partial autonomy in its cars within a year and its cars coming off the assembly line already have the hardware on board to do a lot of this.

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February 12, 2015

February 10, 2015


February 6, 2015

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February 5, 2015

February 4, 2015

Kantar World Panel’s Carolina Milanesi has crunched the numbers and notes that iOS beat Android in the US in the holiday quarter with a hefty .1% margin — iOS devices accounted for 47.7% of sales, Android devices accounted for 47.6%. Apple’s iOS beat Android in other key markets including Japan and Australia but still trailed in others in Europe and China. expand full story


February 2, 2015

‘HD audio’ has been a buzzword for the last few years, as Apple and several record labels have been working on higher-resolution audio formats to repackage and resell older music. But the format took a body blow this weekend when former NY Times columnist David Pogue put musician Neil Young’s new $400 HD Audio PonoPlayer up against a regular old iPhone using a ‘blind trial,’ in which the HD PonoPlayer appears to have lost…

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January 30, 2015

January 20, 2015

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January 9, 2015

Scanadu cofounder Sam De Brouwer demonstrates the Scout and Scanaflo

At CES this week I met with a very interesting company called Scanadu which makes two interesting healthcare products that connect with the iPhone…

Scanadu-scoutThe Scanadu Scout (pictured, right) is a little electronic device designed by Yves Béhar that you touch to your forehead for a few seconds. Almost instantly, physiological parameters, including temperature, heart rate, blood oxygenation, respiratory rate, ECG, and diastolic/systolic blood pressure are sent to an app on your iPhone which logs these measurements and alerts users to anomalies and deviations which may be cause for heath concerns.

The Scout closed a $1.6M Indigogo funding round in 2013 and is still trying to push the product through the FDA as it tries to get deliveries to customers.

Perhaps more interesting however, Scnadu introduced its new “Scanaflo” device at CES 2015 which is a home urinalysis apparatus that uses your iPhone’s camera to image a set of colors strips. expand full story

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