Tomorrow will mark three months since the launch of iOS 8.4 and Apple Music, and this means that the first free trial sign-ups will begin expiring. In its latest push to retain users, Apple has begun emailing users with set-to-expire trials as well as pushing notifications to their devices. As can be seen in the image above, the notification encourages users to renew.
As we learned in the summer, users who do not manually end their free trial with Apple Music will be automatically opted into continuing their subscription for either $9.99 or $14.99 (family plan). Users who wish to not continue with Apple Music can disable their subscriptions manually via their iTunes account page. Last week, our own Ben Lovejoy weighed the pros and cons of Apple Music in order to make his own renewal decision.