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Apple TV is Apple's streaming device that accesses the Apple TV+ service ($4.99 per month), Netflix, Hulu, YouTube, Amazon Prime, and countless other entertainment apps.

The Apple TV is Apple’s set-top box that runs tvOS. The company currently sells the updated Apple TV HD first introduced in 2015 and the 2021 second-generation Apple 4K models. Alongside the two products, Apple also has the Apple TV app, which is available for iOS and Android users as well as lots of smart TV owners, and Apple TV+, the company’s video streaming service with exclusive original content.

History

The first-generation Apple TV was unveiled in September 2006. The product, which would be called iTV, couldn’t have this name since the British terrestrial broadcast network ITV already held the right to the name in the UK and threatened to take legal action against Apple.

Shipped six months later, the first Apple TV had a 40GB HDD, and a 160GB HDD option was later released.

The second-generation Apple TV was announced in September of 2010 and was the first model to run on a variant of iOS. In a smaller, all-black case, it was one-quarter the size of the original Apple TV. The HDD was replaced by 8GB of internal flash storage, enough for buffering purposes. Also different from the first set-top box, this one was only used for streaming content. It also supported output up to 720p over HDMI only.

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The third-generation Apple TV was released almost two years later in March 2012. It included the A5 chip and support for 1080p output. As of 2021, the third-generation set-top box still works with streaming services including Apple TV+, Apple TV Channels, Amazon Prime Video, and Netflix.

The fourth generation, or the Apple TV HD, was the biggest revamp to the set-top box in years, and it launched in September 2015. With a brand-new black remote charged via Lightning cable, it introduced the tvOS operating system with an App Store allowing downloads of third-party apps for video, audio, games, and other content. This device includes the A8 processor and support for Dolby Digital Plus.

Two years later, in September of 2017, Apple introduced the fifth-generation Apple TV, or the Apple TV 4K, which supports 2160p output, HDR10, Dolby Vision, Dolby Atmos, and includes the A10X Fusion processor. This model is similar to the fourth-generation model with the only difference being the addition of vents on the base and the removal of the USB-C port.

The sixth-generation Apple TV, or the second-generation Apple TV 4K, was introduced in April of 2021. With a similar design to its predecessor, the main change is the A12 chip and the second-generation Siri Remote.

Specs

Currently, Apple sells the fourth and sixth generation of its set-top box.

Apple TV HD (fourth-generation)

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Launched in 2015, the Apple TV HD uses the A8 chip with 64-bit architecture. It supports videos up to 1080p and 60 fps. Only available in 32GB storage option, the set-top box uses the second-generation Siri Remote, featuring Bluetooth 4.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 1.4, 802.11ac Wi-Fi with MIMO, 10/100BASE-T Ethernet, IR receiver, USB-C for service and support, built-in power supply.

The fourth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Apple TV 4K (sixth-generation)

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Launched in 2021, the second-generation Apple TV 4K uses the A12 Bionic chip with 64-bit architecture. It supports videos up to 2160p and 60 fps, HEVC Dolby Vision, HDR10, and Dolby Atmos technologies. Available in 32GB and 64GB storage options, the set-top box uses the second-generation Siri Remote featuring Bluetooth 5.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 2.1ax, 802.11ax Wi-Fi 6 with MIMO; simultaneous dual-band (2.4 GHz and 5GHz), Gigabit Ethernet, Bluetooth 5.0 wireless technology, IR receiver, and Built-in power supply.

The sixth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Second-generation Siri Remote

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Alongside the new Apple TV 4K, the company introduced a redesigned Siri Remote. It is made of aluminum and rubber buttons. It has a microphone for Siri, an IR transmitter, a Lightning connector for charging and uses Bluetooth 5.0 technology.

In an interview with Apple Vice President of Product Marketing for Home and Audio Tim Twerdahl, the new remote is inspired by the iPod click wheel:

“Once we came up with this circular design we thought it looked a lot like the iPod quick wheel, so what could do that could really help people with their TV using an interface like that? The scrubbing of the video came as such a natural thing, professional editors often use these jog-style controls, which are quite powerful, and it’s really nice to bring this into people’s living room.“

Although it was rumored, the second-generation Siri Remote doesn’t have a U1 chip to help users find the accessory when it gets lost on the couch. According to Tim Twerdahl, the thicker design of the remote chassis means it won’t get lost in couch cushions as much as the previous generation

You can learn more about the second-generation Siri Remote here.

Third-party certified Apple TV Remote

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In August of 2021, Deutsche Telekom started offering a third-party certified Apple TV Remote. This is the first company to offer Universal Electronics’ remote control to customers who purchase a new Apple TV 4K directly with the carrier with a Magenta TV subscription.

The alternative Siri Remote from Universal Electronics looks more like a classic TV remote control since it does not have a trackpad and comes with buttons for switching channels and accessing the TV guide. However, it also includes all the buttons needed to navigate through tvOS, including the Siri button and even a built-in microphone.

tvOS 15: what’s new to the Apple TV

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Apple released on September 20 tvOS 15, the operating system to the Apple TV HD and 4K (1st and 2nd gen). Here’s everything new with it:

  • For All of You: Browse a new row in the Apple TV app to find something that everyone in the house can’t wait to watch.
  • Shared with You: Movies and shows shared through Messages appear in a new row in the Apple TV app.
  • Spatial Audio: Listen with AirPods Pro or AirPods Max for a theater-like experience with sound that surrounds you.
  • Smart AirPods routing: Get an automatic onscreen notification to magically connect your AirPods.
  • HomeKit camera enhancements: View multiple cameras around the house at the same time on your Apple TV.
  • Room-filling stereo sound: Pair two HomePod mini speakers with Apple TV 4K and enjoy rich, balanced sound for everything you watch.

You can learn more about tvOS 15 here.

tvOS 15.1 features

tvOS 15.1 brings the long-awaited SharePlay feature. With it, you can watch movies, shows, or listen to songs while on a FaceTime call on your iPhone, iPad, or Mac with friends.

tvOS 15.2 features

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A month after launching tvOS 15.1, Apple seeded tvOS 15.2. This software brings a new way to view your Memories. Apple Music subscribers can hear songs that combine expert recommendations with your music tastes, and what’s in your photos and videos.

Here is what else is new:

  • Apple TV app: The Store tab is a new all-in-one destination to browse, buy, and rent the world’s best movies and TV shows.
  • Apple Music Voice Plan is a new subscription tier that gives you access to all songs, playlists, and stations in Apple Music using Siri.
  • Siri now includes language support for Dutch and French in Belgium, Russian in Russia, and French, German, and Italian in Switzerland.
  • Screen savers: Enjoy stunning views of Iceland and Scotland. Location details can be found by pressing the clickpad or tapping the Touch surface on your Siri Remote.

tvOS 15.3 features

Different from tvOS 15.2, tvOS 15.3 doesn’t bring changes for the Apple TV, only small improvements and bug fixes.

tvOS 15.4 Apple TV

tvOS 15.4 features

tvOS 15.4 bring some interesting features to the Apple TV hardware:

  • Captive Wi-Fi network support;
  • New “Up Next” queue that can be viewed from the “Now Playing” screen;
  • Revamped Spatial Audio controls with tvOS 15.4;
  • New non-binary, American Siri voice

tvOS 15.5 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.5.

tvOS 15.6 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.6, most likely just bug fixes.

Apple is currently testing tvOS 16.

Pricing

The Apple TV pricing starts at $149 on the HD model and goes up to $199 on the 4K model with 64GB of storage.

  • 32GB, HD model: $149
  • 32GB, 4K model: $179
  • 64GB, 4K model: $199

Lower prices may be available from Apple’s official Amazon store.

2021 Apple TV 4K release

The new set-top box launched on May 21. Pre-orders started on April 30.

Review Apple TV 4K (1st-gen)

In our opinion article about the previous Apple TV, is its simplicity that people love the most:

The Apple TV is the true TV hub for the streaming era, especially for Apple fans. In many ways, it’s the simplicity of the Apple TV, with an ad-free experience and a range of 4K HDR content, via iTunes Store that makes people still own this product after all this time.

Deals

Over at 9to5Toys, you can find the best deals on the Apple TV and other Apple products. Download the 9to5Toys iPhone app to receive push notifications for new deals as well.

Apple TV app

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The Apple TV app holds Apple Original shows and movies from Apple TV+. It also includes the Apple TV Channels, with over 30 streaming services ready to be subscribed to within the app.

With personalized and curated content, it’s easier to discover new shows. You can also search for your library while also being able to buy or rent content from the iTunes Store.

Apple TV+

Apple TV+ launched on November 1, 2019. It features Apple’s original TV shows and movies. Here’s what’s on Apple TV+.

At its 2019 September iPhone event, Apple officially announced launch details for its premium TV service: $4.99 per month for a family subscription. Customers who purchase an iPhone, iPad, Apple TV, iPod touch, or Mac can enjoy one year of the service for free.

Since the Apple TV+ debut, Apple has received a total of 1,115 awards nominations and accolades, and 250 award wins from the Oscars, including Best Picture, Critics Choice Awards, Writers Guild Association, Critics Choice Documentary Awards, Daytime and Primetime Emmy Awards, NAACP Image Awards, Peabody Awards, and more.

“Ted Lasso,” “CODA,” and “Wolfwalkers” are three of the most prized shows on the catalog.

Read more

Report: Apple suspends plans for web TV service as it struggles to negotiate w/ networks

According to a report out of Bloomberg, Apple is putting a hold on its plans to launch a streaming web TV service amid resistance from cable companies and networks. The report claims that Apple, while not entirely giving up on its plans, is instead shifting focus towards creating a platform on which companies can sell directly to the customer.


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tvOS 9.1 is now available on the new Apple TV, Siri now plays Apple Music + Remote app works

Apple today released tvOS 9.1 for the new Apple TV. Betas have included Siri support for controlling Apple Music, which Apple first said would be available for customers by early next year. Update: tvOS 9.1 does indeed add Siri support for Apple Music to all users. Apple’s Remote app also works with the new Apple TV for the first time. That means text input from iPhones and iPads will make setup much easier (and on par with older Apple TVs). watchOS 2.1 lets Apple Watch’s built-in Remote app work with new Apple TVs as a D-pad too.


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Poll: Help us choose the award winner for Apple Product of the Year 2015!

Apple has had a busy year for product launches. In addition to the Apple Watch going on sale as a whole new product category, there was the 12-inch MacBook and iPad Pro, each representing quite a radical new take on an existing product category.

But Apple also made some notable improvements to existing lines. The iMac got a 4K and 5K display; the Retina MacBook Pro got Force Touch; and the Apple TV got opened up to a whole new range of software.

We also saw a new iPad mini which was essentially a smaller iPad Air 2, and a refreshed MacBook Air with Broadwell CPU and faster graphics.

Additionally, Apple launched five new peripherals – the Apple Pencil, Smart Keyboard, Magic Keyboard, Magic Trackpad 2, Magic Mouse 2 – and we have a separate poll for those.

So it’s time to ask you to name your Apple Product of the Year and Apple Peripheral of the Year … 
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Supply chain report suggests new ‘dramatically faster’ Apple TV 5 will go into production in early 2016

The new Apple TV launched in October after a three year chasm of silence stagnating with outdated hardware. According to Digitimes, Apple is upping the pace of its Apple TV hardware iterations. The Chinese report indicates that Apple is preparing to start test production of a new fifth-generation Apple TV in early 2016. The new device would apparently feature significantly faster internals to ‘drastically improve the hardware performance’ and ‘add new functions’.

Coupled with the usual disclaimers about Digitimes’ spotty track record, the report is very vague on exactly what ‘new functions’ a new Apple TV could offer. The Digitimes report implies a launch within six months of the current generation’s debut. This may upset buyers of the 4th generation product but Apple has done stuff like this before (remember the iPad 3 -> iPad 4 six month gap).


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Infuse video playback app makes its way to the new Apple TV

Infuse, a popular video library and playback application for the iPhone, iPad, and iPod touch, is making its way to tvOS on the new Apple TV today. As with its iOS counterpart, Infuse on the Apple TV will serve as a way for users to store multiple video file types in a single library.

 

The application can stream video content from a computer, external wireless storage drives as well as apps like Plex, Kodi, and Servioo. This differentiating feature is handy for users who want a single view of all their video content stored across numerous devices and services.

Because the tvOS version of Infuse is tied to the iOS counterpart, the download is free for users of Infuse 3 on iOS devices. The tvOS version is labeled as Infuse 4.0, and the iOS client will be upgraded to the new version later this year, the developers tell us.

Infuse 4.0 on tvOS (and in the upcoming iOS version) adds automatically downloaded artwork and movie ratings, support for syncing how far along a user is into a video between devices, and support for downloadable subtitles.


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9to5Toys Last Call: Jabra MOVE Bluetooth Headphones $60, Quadcopter w/ HD Camera $39, more

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: TwitterRSS FeedFacebookGoogle+ and Safari push notifications.

TODAY’S CAN’T MISS DEALS:

Last Call Updates:

App Store Free App of the Week: Monument Valley goes free (Reg. $4)

Bluetooth Headphones: AUSDOM M04 Over-Ears $30 (Reg. $43), Jabra MOVE On-ears $60 (Reg. $90), more

Daily Deals: 6-axis Gyro RC Quadcopter w/ HD Camera $39, Energy Bookshelf Speakers pair $100more

$100 iTunes Gift Card for $80 with email delivery from PayPal (20% off), more

MORE NEW GEAR FROM TODAY:

Knock out a huge chunk of your Xmas list with Razor sale at Amazon, scooters start at $14, electric ride-ons $19, go cartsmore

Host a Christmas party that doesn’t suck with these rowdy adult board games

[tweet https://twitter.com/9to5toys/status/672428515074121728 align=’center’]

MORE DEALS STILL ALIVE:

TextExpander 5 for Mac, award-winning productivity app now $22 (Orig. $45)

Free PS Plus Games for December: Far Cry 3, Gaunlet Slayer Edition, more

Free Xbox Live Gold Games for December: Thief, Adventures of Van Helsing, Sacred 3, more

NEW PRODUCTS & MORE:

Mounts for the new Apple TV (4th gen) keep your HDTV setup looking super clean

Sugr Cube enters the fray of Wi-Fi speakers with touch-based controls & a myriad of sources

9to5Toys Last Call: Monument Valley (iOS) goes free, TextExpander 5 (Mac) $22, Apple TV mounts, more

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: TwitterRSS FeedFacebookGoogle+ and Safari push notifications.

TODAY’S CAN’T MISS DEALS:

Last Call Updates:

MoKo Apple Watch charging stand in black $5 or dual iPhone/Watch stand $12 (Orig. up to $30)

[tweet https://twitter.com/9to5toys/status/672129140565409793 align=’center’]

Monument Valley for iOS goes free for the first time (Reg. $4)

TextExpander 5 for Mac, award-winning productivity app now $22 (Orig. $45)

Mounts for the new Apple TV (4th gen) keep your HDTV setup looking super clean

Apple 12″ 256GB MacBook $1,100 (Reg. $1,299), 13″ 256GB Retina MacBook Pro (newest) $1,250 (Reg. $1,499), more

$100 iTunes Gift Card for $80 with email delivery from PayPal (20% off), more

Apple’s Amazing Apps & Games sale 50% off: Threes!, Transistor, PAC-MAN, Sworkit Pro, iTranslate Voice, more

MORE NEW GEAR FROM TODAY:

Caseology iPhone 6/s/Plus and Android Cases in a variety of styles/colors from $4 shipped

MORE DEALS STILL ALIVE:

Anker USB Power Deals: 4-port 36W Wall Charger $14 (Reg. $20), 12W Car Charger w/ Lightning Cable $10 (Reg. $14), more

Free PS Plus Games for December: Far Cry 3, Gaunlet Slayer Edition, more

Free Xbox Live Gold Games for December: Thief, Adventures of Van Helsing, Sacred 3, more

NEW PRODUCTS & MORE:

MiTagg slims down its NuDock Mini for iPhone & Apple Watch plus adds USB-C

Unboxing and Review: Star Wars Battlefront limited edition PS4 is out of this galaxy [Video]

9to5Mac’s iPad Holiday Gift Guide: best picks for every budget

Welcome to our iPad Holiday Gift Guide! There’s currently a lot of excitement around the world of iPad, and rightfully so.

On the software side, Apple injected new life into prior models by adding side-by-side apps and picture-in-picture video with iOS 9. In hardware, the smaller 7.9″ iPad mini family got major speed and notable display quality improvements with the iPad mini 4, while brand new 9.7″ iPad Air 2’s are being sold at prices lower than minis, and a completely new class of iPad debuted in the just-launched 12.9″ iPad Pro.

There are essential accessories in all price ranges for every iPad regardless of which size you’re addressing, and we’ve tested a lot of products over the years. Read on and please share our iPad Holiday Gift Guide so you and your loved ones can buy the best iPad accessories for the holidays.


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Amazon Instant Video app to launch on tvOS ‘within a few weeks’

Since the new Apple TV launched last month, one notably missing app has been Amazon Video. There’s been a lot of speculation as to what the reasoning for the unexplained absence, with some accusing Apple of blocking Amazon from launching the app on tvOS and others accusing Amazon of not developing for the platform as to encourage users to use its own Fire TV products. Now, however, it looks like Amazon is planning to release a tvOS app after all…


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Apple Black Friday Gameplan – knock out holiday shopping quickly, save tons of cash

Update: We’ve got hundreds of items in our Apple Black Friday Mac/iPhone/iPad accessories and software guide

As the Thanksgiving turkey and wine buzz starts to wear off and we head into the pinnacle of American consumerism known as Black Friday, we here at 9to5Mac have some tips which should make the shopping experience pleasant, efficient and productive. Over the next 24 hours, everything Apple related will be at the lowest prices of the year. We’re going to guide you to getting in, saving a bunch of cash and getting on your way.

First some don’ts:

  • Don’t for any reason actually go to a physical store. The 2-3 $150 50″ Best Buy TVs per store isn’t worth being in the vicinity of Black Friday shoppers and the “Door Busting”. It’s a nightmare out there. Go to a park. Play with your kids. Spend a few minutes with us and we’ll knock out that gifting.
  • Don’t actually buy anything online until Black Friday. Prices keep dropping in the runup to Black Friday. Wait. Enjoy the time with your family, watch some football. If you must, grab some small ticket items and get those out of the way. If you miss something, it will likely be around again on “Cyber Monday”.
  • Don’t buy anything at an Apple Store or Apple.com. Apple has outsourced Black Friday to their retail partners and have normal prices across the board. The stuff you buy at Target/Best Buy/Walmart/Amazon/etc.com is the exact same product and warranty you get at Apple. Pro-Tip: Apple Stores are for showrooming and repairs.
  • Don’t touch that dial. Stick with us here at 9to5Mac, 9to5Google and most importantly 9to5Toys for all of the best deals. Heck, now’s the time to subscribe to 9to5Toys TwitterRSS FeedFacebookGoogle+ and Safari push notifications. We’ve got a team of 20 people scouring the web for the best deals out there and tomorrow it is going to come fast and furious.

As for Apple products, we’ve distilled the absolute best deals out there into just a few options. Important considerations include state tax at time of purchase, gift cards vs. actual savings, shipping and rewards. Also, AppleCare discounts. Here’s the quick rundown:

Apple Watch

Target, B&H and Best Buy in the US have the biggest discounts we’ve seen this year. Best Buy will knock off $50 on Sport and $100 on Stainless. Target gives you a $100 gift card on both models which is of course good for an additional 5% cash back using their RedCard. Both sites charge tax in all 50 states but offer free shipping.

However, the best option might be B&H Photo which offers the Apple Watch in fewer varieties than Best Buy but for the same $50 off Sport/$100 off Stainless. In addition, B&H throws in a $50 gift card, B&H only charges Tax in New York State which may save you big money.

B&H Photo:

Best Buy:

Target:

Apple Watch Sport starts at $349 and comes with a free $100 Target Gift Card. Use your REDcard to save an additional 5% and your effective net cost is just $231.55. That’s the lowest price we’ve seen on new Apple Watches. Target will throw in the free gift card on any in-stock Apple Watch.

Apple TV

Target has the New Apple TV for ~$50 off in store but those prices will likely hit retailers like Walmart ($112) tomorrow. HHGregg also is expected to have some availability on Black Friday at reduced cost. Staples has $25 off if you checkout with Visa Checkout. The 3rd Gen Apple TV is $50 in a number of places and $40 Geek squad refurb at Best Buy. Stay tuned.

iPods

For those of us that still love the iPod touch, there are a few nice deals around. Best Buy cuts $50 across the board, Target cuts $40-$60 and Walmart cuts $35.

iPhone

iPhones with plans from the major US carriers are marked down significantly in a number of retail outlets

iPad

iPad Air/2

iPad mini 2/3/4

iPad Pro

Macs

Mac prices and inventory will fluctuate wildly on Black Friday. Best Buy gives an extra $50 off to students on iMacs and MacBooks

Retina 12-inch MacBooks are now widely available in Gold, Silver and Space Gray. The best prices as of this writing are:

MacBook Airs: B&H are running the table as of this writing with $120 off across the board, Tax only in New York and 6 months of Parallels Access but things will likely change – stay tuned.

MacBook Pro

B&H is leading the way with $150-$500 off 13-inch MacBook Pros and $200-$500 off 15.4-inch MacBook Pros. We expect to see some lower prices at eBay and other locations through the day.

iMacs

The entry level iMac is a whopping $200 off at Best Buy ($899) and with the .EDU  credit drops down to $850 shipped. After that B&H is leading the way with at least $100-$300 off on standard models and MacMall leads the way on custom configs. We’ve heard whispers that a retailler is going to do some serious price drops so we’ll post those when they happen.

Mac mini:

B&H takes $50 off the base model which now starts at $449 and $70 and $100 off the higher models. Other places take off less but will likely drop prices tomorrow.

Mac Pros:

Again, B&H has the lowest base model price and most of the configurations along with MacMall.

The above prices and inventory will likely be all over the place on Black Friday so we’ll be updating frequently. Thanks again for joining us for Black Friday 2015.

Opinion: Why has Apple bought Faceshift? Six intriguing possibilities …

Not too long after the first rumors surfaced, Apple has given its usual non-confirmation that it has acquired Faceshift, the company behind the technology Star Wars used to animate the faces of CGI characters. It’s not an obvious fit for Apple, so what could be the thinking behind the purchase?

Like Apple’s patents, it is sometimes easy, I think, to read too much into some of the company’s acquisitions. Sure, it doesn’t go around acquiring companies randomly, but it may not always be after the complete package. It may well be that there is some small element of the company’s technology that Apple wants, or it may be an acquihire – where it’s the engineers rather than the specific tech the company wants.

But in this particular case, there is reason to suspect that Apple does have an interest in the broad brush-strokes of what Faceshift does … 
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Apple TV expands App Store categories beyond games and entertainment

Apple TV users should notice several new App Store categories when browsing for new content on tvOS. After initially launching without a dedicated categories section live in late October, Apple pushed the new section to new Apple TVs without a software update earlier this month. The latest expansion brings the total number of tvOS app categories to seven, up from five initially, which should further improve new app discovery.
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9to5Toys Last Call: AirPort Extreme refurb $100, Canon T5 refurb w/ lens $200, Runtastic Mountain Bike free, more

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: TwitterRSS FeedFacebookGoogle+ and Safari push notifications.

Heads up! During Black Friday/Cyber Monday you’re going to have to follow us on Twitter to get the best deals since many sell out too quickly to post.

TODAY’S CAN’T MISS DEALS:

Spigen’s aluminum Apple Watch Stand is down to just $8 shipped (Reg. $16)

Apple AirPort Extreme 802.11ac Wireless Router (refurbished): $100 shipped (Orig. $199)

Canon Pre-Black Friday Sale: T5 w/ 18-55mm lens kit (refurb) $200 (Orig. $549), more

Runtastic Mountain Bike PRO GPS for iPhone goes free (Reg. $5)

App Store Free App of the Week: Stackables ($3 value)

The Black Friday Mac Bundle offers 10 productivity-boosting apps including Drive Genius 4 for $34.99 (Orig. $533)

Best of Black Friday — Apple: deals on iPad Air 2, iPhone 6s/Plus, Apple Watch, Macs, more!

Amazon’s Black Friday deals go live later this week w/ mobile shoppers getting extra perks

Top 5 ways to score the year’s best online Black Friday deals

10 can’t-miss deals for the holiday season: HDTVs, iPad Air 2, iPhone 6s, more

MORE NEW GEAR FROM TODAY:

Herman Miller takes rare 15% off world’s best office chairs + desks, inc. award-winning Aeron, all shipped free

BLACK FRIDAY AD LEAKS & NEWS:

Best of Black Friday – Streaming Media Players: Apple TV 64GB $180, Roku SE $20, 2-Pack Chromecast (2nd gen) $50more

Best of Black Friday – Smart Home: Nest Thermostat $250 + $50 GC, Philips Hue kit $130

Best of Black Friday – HDTVs: 40-inch from $149, Samsung 55-inch Smart $580 (Reg. $1,200), more

Best of Black Friday – iPads, Tablets and e-readers: iPad Air 2 from $360, Amazon Fire $35 (Reg. $50)more

Best of Black Friday – Games: Xbox One/PS4 console bundles, deep discounts on games, more

Best of Black Friday – wearables: Fitbit Flex $59/Charge $90/more, $100 off Apple Watch, Android smartwatchesmore

Best Buy’s Black Friday ad brings deals on Apple Watch, Macs, HDTVs, games & more!

MORE DEALS STILL ALIVE:

Save on the new Apple TV: 32GB $130, 64GB $180 or 3rd Gen (refurb) for $40 + free shipping

Apple iPod touch (6th gen) in multiple colors: 16GB $159, 32GB $199, 64GB $239 + free shipping

NEW PRODUCTS & MORE:

Leica introduces a new low-cost M series camera, but don’t expect bargain pricing

9to5Mac’s iPhone Holiday Gift Guide: best picks for every budget

Welcome to 9to5Mac’s iPhone Holiday Gift Guide. Bookmark it or send it to your favorite people, because either you or someone you care about is going to find the ideal iPhone holiday gift inside!

I’m genuinely excited to present this collection to you, because the iPhone is the one Apple product I take everywhere — and couldn’t give up. Since I’ve been using iPhones and their accessories since the first iPhone debuted in 2007, I have a lot of experience sorting the good and great stuff out from the junk.

My iPhone Holiday Gift Guide picks are all best-of-breed options, selected for their combination of reasonable pricing and excellent performance. Whether you’re looking for the perfect case, great headphones, a smart car mounting solution, a battery pack, or a way to improve your iPhone’s camera, you’ll find the smartest iPhone gift picks below…


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9to5Toys Deals: Apple TV (4th gen) from $117, iPod touch (6th gen) from $143, Bose SoundTrue Headphones $75, more

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: TwitterRSS FeedFacebookGoogle+ and Safari push notifications.

Heads up! During Black Friday/Cyber Monday you’re going to have to follow us on Twitter to get the best deals since many sell out too quickly to post.

TODAY’S CAN’T MISS DEALS:

[tweet https://twitter.com/9to5toys/status/668608646494994432 align=’center’]

Pick-up the new Apple TV for 10% off today 32GB $135, 64GB $179 or the 3rd Gen (refurb) for $40

Apple iPod touch (6th gen) in multiple colors: 16GB $143, 32GB $179, 64GB $215 + free shipping

Bose SoundTrue On-Ear Headphones (multiple colors): $75 shipped (Reg. $90+)

The Black Friday Mac Bundle offers 10 productivity-boosting apps including Drive Genius 4 for $34.99 (Orig. $533)

Best of Black Friday — Apple: deals on iPad Air 2, iPhone 6s/Plus, Apple Watch, Macs, more!

Amazon’s Black Friday deals go live later this week w/ mobile shoppers getting extra perks

Top 5 ways to score the year’s best online Black Friday deals

10 can’t-miss deals for the holiday season: HDTVs, iPad Air 2, iPhone 6s, more

MORE NEW GEAR FROM TODAY:

Amazon Gold Box – up to 55% off Logitech accessories: wireless mice from $30, solar keyboard $38, much more

BLACK FRIDAY AD LEAKS & NEWS:

Best of Black Friday – Streaming Media Players: Apple TV 64GB $180, Roku SE $20, 2-Pack Chromecast (2nd gen) $50more

Best of Black Friday – Smart Home: Nest Thermostat $250 + $50 GC, Philips Hue kit $130

Best of Black Friday – HDTVs: 40-inch from $149, Samsung 55-inch Smart $580 (Reg. $1,200), more

Best of Black Friday – iPads, Tablets and e-readers: iPad Air 2 from $360, Amazon Fire $35 (Reg. $50)more

Best of Black Friday – Games: Xbox One/PS4 console bundles, deep discounts on games, more

Best of Black Friday – wearables: Fitbit Flex $59/Charge $90/more, $100 off Apple Watch, Android smartwatchesmore

Best Buy’s Black Friday ad brings deals on Apple Watch, Macs, HDTVs, games & more!

MORE DEALS STILL ALIVE:

USB roundup: Anker MFi 3ft Lightning cable $4 Prime shipped, Power Banks from $6, more

App Store Free App of the Week: Stackables – effects & masks image manipulation app ($3 value)

NEW PRODUCTS & MORE:

Leica introduces a new low-cost M series camera, but don’t expect bargain pricing

D-Link takes all the smart things and puts them together in one Komfy light switch

Apple shares new video highlighting Watch ABC on new Apple TV

Yesterday, Apple uploaded a handful of new 15 second videos to its YouTube channel highlighting the various apps that its new tvOS-powered Apple TV supports. Apple shared videos showcasing apps Netflix, HBO NOW, Asphalt 8, Disney Infinity 3.0 Edition: Star Wars, and Crossy Road. Now, the company has shared one more video to YouTube highlighting Watch ABC on the new Apple TV.

The video features characters from popular ABC show The Muppets. The video ends with Apple briefly showing the Watch ABC app in the tvOS interface, followed by the same multicolor graphic that opens the video.

In the description of the video, Apple again touts that the future of TV is apps:

Watch ABC and your favorite shows and movies on Apple TV. The future of television is apps.

 You can view the latest video from Apple below. It is likely that as the tvOS App Store continues to expand, Apple will continue to share videos like the ones it has posted over the past two days. Apple is pushing apps on the TV as a primary reason to upgrade to the fourth-generation Apple TV box, so it makes sense for the company to push the most popular apps available on the platform. The tvOS platform allows for developers to have more freedom in making applications than with previous generation Apple TV models.
https://www.youtube.com/watch?v=TMNpMIZ9xmQ

tvOS 9.1 beta 3 is now available on Apple TV for developers

There’s a new software update awaiting Apple TV developers today. tvOS 9.1 beta 3 is now available for registered developers testing apps against the upcoming software update to Apple TV. The initial iOS 9.1 beta for developers was released a couple weeks ago, but no visual changes have surfaced yet aside from Siri support for Apple Music, which Apple promises will be available early next year for all Apple TV 4th-gen owners.
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AAPL has huge potential for more monthly revenue, says Goldman Sachs, estimating $7.6B/month

A Goldman Sachs investment note argues that Apple has huge potential for generating more recurring revenue, suggesting an opportunity to generate an additional $7.6B a month, reports Business Insider. The company points to the rumored Apple TV subscription service as one future source of monthly revenue.

In a recurring revenue framework, we have constructed an average revenue per user (ARPU) metric that captures the installment plan pricing of the iPhone ($32/month), assumed installment plans for the other hardware products, and services (e.g. Music at $10/mo, TV at $40/mo) … 


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Apple promoting popular apps and games on new Apple TV with short clips [Videos]

Apple has launched a new campaign to highlight both the new Apple TV and the many games and entertainment services on its App Store with a new series of short video clips. Each 15 second video starts with the same Apple TV graphic, then promotes a popular game or video service app on the new Apple TV with some gameplay or a popular show available on the service, and ends with the same multicolor graphic. So far these clips promote Netflix, HBO NOW, Asphalt 8, Disney Infinity 3.0 Edition: Star Wars, and Crossy Road. You can view each one below:
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Apple releases holiday gift guide featuring iPhone, iPad, Apple TV, Beats accessories and more

Apple has launched a holiday gift guide microsite today, featuring Apple products and accessories targeted at a wide variety of audiences. The list is separated into six main sections: Gaming, Photography, Music, Fitness, Learning and Travel. Naturally, Apple prominently features its own devices in the recommendations (iPhones, iPads, Apple TV, Beats headphones) alongside third-party accessories and suggested apps.

For example, in the Photography category of its gift guide, Apple lists the brand new iPhone 6s as the ‘world’s most popular camera’ alongside silicon cases, the olloClip Active Lens telephoto mount, a Gorillapod tripod as well as apps like Instagram, VSCO and Darkroom. Also, check our own gift guide for photography here.


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Opinion: Apple TV price + app quality make it a risky upgrade from last model

Apple’s fourth-generation Apple TV has been available for two weeks now and after using it using it exclusively for all my media consumption, I’ve gathered a handful of thoughts. When Apple announced the device back in September, I was perhaps more excited for it than I was the iPhone 6s. And rightfully so. Tim Cook touted the new Apple TV as the future of television, using superlatives that seemed extreme even for Apple. The device had been a long time coming, too, which further contributed to the hype in my mind that surrounded the release.

As someone who had incredibly high hopes for the fourth-gen Apple TV, what do I think of it two weeks later? Let’s discuss…


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Happy Hour Podcast 040 | iPad Pro day

Apple’s iPad Pro is now available for sale and we’re got the details on everything you need to know. From the best iPad Pro cases to other retailers that will have stock. Along with that, we get into some new Apple TV details that you might want to know about and Apple Music hits … Android.

[soundcloud url=”https://api.soundcloud.com/tracks/232549681?secret_token=s-21SMS” params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”150″ iframe=”true” /]


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