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Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

Apple poaches Levi’s Senior VP for U.S. Retail as search for chief continues

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Apple has poached Enrique Atienza from Levi Strauss, a global clothing sales powerhouse, to become a top director for its U.S. Retail market, according to sources with knowledge of the hire. Atienza served as Senior Vice President, Retail Americas and Global Store Operations at Levi’s, according to Levi Strauss spokeswoman Sarah Young. Young also said that Atienza recently left the company, but she would not confirm details regarding the transition or circumstances…

iPhone 5C shell sized up and shaken down in new video

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[youtube=http://www.youtube.com/watch?v=cOhAzd0tp28]

A new video has made its way online today showing what is allegedly the rear casing of the much rumored plastic-backed, lower-cost iPhone 5C that many expect Apple to officially unveil early next month. The report from Taiwan’s Apple Daily claims to provide some precise measurements for the lower-cost iPhone. Coming in at 24.55mm x 59.13mm x 8.98mm, the iPhone 5C appears to be slightly larger than the iPhone 5 due to the plastic back. The site also put the back shells through a number of scratch resistant tests in the video above and noted that its sources claim the device will include a reinforced material that will protect from everyday wear and tear. The roughly translated report also seems to claim that the iPhone 5S, in addition to the new dual LED flash and gold color option that we previously reported, will come in 3 colors. However, it isn’t clear if it’s referring to just the White/Black and Gold, or additional colors. We’re assuming the shot of the blue iPhone 5S in the video above is for illustration purposes only. Probably.
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Wacom announces affordable pressure-sensitive Creative Stylus for drawing & painting on an iPad

Wacom, the company that makes professional-grade drawing tablets with four-figure price-tags, has just announced something a little more affordable: the Intuos Creative Stylus for iPad at $99.

Wacom claims the pressure-sensitive stylus with 2,048 levels of pressure sensitivity provides a realistic pen-on-paper feel. The stylus works with a range of iPad apps, including a new version of Wacom’s own free app, Bamboo Paper. The latest version of the app adds Dropbox and Tumblr support, as well as additional tools and color palettes … 
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Survey suggests iPhone 5C could make Apple the top-seller in the world’s largest market – China

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If the iPhone 5C is launched in China at $400, and Apple’s partnership with China Mobile for a TDD-LTE version of the handset proceeds as expected, Apple’s market share in China could jump by a massive 19.3 percent – enough to make Apple the number one seller.

The prediction, reported in Fortune, was made by Morgan Stanley’s Katy Huberty on the back of an AlphaWise survey of 2,000 mobile phone owners in China. Full details below … 
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Security researchers sneak malware past Apple’s App Store review using ‘Jekyll & Hyde’ approach

Researchers from the Georgia Institute of Technology managed to get a malicious app approved by Apple and included in the App Store by using a ‘Jekyll & Hyde’ approach, where the behaviour of a benign app was remotely changed after it had been approved and installed.

It appeared to be a harmless app that Apple reviewers accepted into the iOS app store. They were later able to update the app to carry out a variety of malicious actions without triggering any security alarms. The app, which the researchers titled “Jekyll,” worked by taking the binary code that had already been digitally signed by Apple and rearranging it in a way that gave it new and malicious behaviors … 
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Logitech announces Ultrathin, water-repellant Keyboard Folio & Protective Case for iPad mini

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Logitech, the company behind some our favorite cases and keyboards for iPad, today announced the newest member of its iPad keyboard case family with the addition of the Logitech Ultrathin Keyboard Folio for the iPad mini priced at $89. It is currently available for pre-order with an expected release later this month in the US, Europe, and some locations in Asia.

Logitech appears to be making the case itself a little larger than the iPad mini in order to achieve a more comfortable keyboard size, but its solution for holding the iPad mini in snug seems to be a little more elegant than some of the other solutions we’ve seen. The company tells us the case utilizes a “SecureLock system” to hold the iPad in securely, and it’s using new materials that are “ultra-thin and ultra-light” in addition to being water-repellant.

It’s also making a version without a keyboard called the Logitech Folio Protective Case for iPad mini at $49 (pictured below). Logitech will be making the cases available in a selection of colors including grey, purple, and pink, but didn’t offer any specific details on availability. We’ll have a review as soon as they become available.
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Apple wins three times more customers from Samsung than Samsung does from Apple

New figures from CIRP reported in Fortune show that Apple wins three times as many smartphone customers from Samsung as Samsung does from Apple: 20 percent switched from a Samsung handset to an iPhone, while only 7 percent switched in the opposite direction.

Unsurprisingly, the biggest chunk of iPhone buyers – 42 percent – were upgrading from a previous iPhone, while the rest were split between those switching from other brands (around 30 percent) and those upgrading from a featurephone (26 percent) – with a handful of first-time cellphone buyers making up the rest.

With iPhone prices higher than the average for Samsung’s range of smartphones, it’s also no surprise to see that the educational attainments of iPhone owners tend to be higher, this being a rough proxy for income.

‘A lot of things wrong’ as Jobs movie opens with disappointing revenues

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The long-awaited Jobs movie opened this weekend, with Box Office Mojo reporting that it took seventh place in the weekend openings, grossing $6.7M against top-grossing movie The Butler at $25M. Distributor Open Road Films had expected Jobs to gross $8-9M.

Playing at 2,381 locations, Jobs opened in seventh place with an estimated $6.7 million. While it was never expected to match The Social Network, it’s still very disappointing to note that the Steve Jobs biopic earned less than one-third as much as the Facebook story. This is also one of star Ashton Kutcher’s lowest openings ever—among nationwide releases, it’s only ahead of 2003’s My Boss’s Daughter ($4.9 million).

Jobs had plenty of issues, including awful reviews and a comedy star playing dramatic (almost never a good idea). Most important, though, was the movie’s apparent tonal issues: while plenty of people enjoy their Apple products, the deification of Steve Jobs is a bit of a turn off. Jobs received a weak “B-” CinemaScore, and all indications are that it will disappear from theaters quickly …


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Key Nike FuelBand developer and fitness expert Jay Blahnik confirmed to join Apple, likely working on iWatch

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Jay Blahnik, a globally recognized fitness expert and instrumental consultant in the development of several Nike fitness products, has confirmed his new role at Apple. In July, we reported on unconfirmed whispers out of the fitness industry that Blahnik had been hired at Apple, likely to work on the iWatch. We’ve also since confirmed with additional sources that he has joined Apple, and these people say that Blahnik will be working on the iWatch team


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Review: The Bose SoundLink Mini is the best-sounding portable Bluetooth speaker…ever

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We’ve had a look at just about all of the best portable Bluetooth speakers on the market but Bose, a company known for high (prices and) quality speakers, has never made our ‘best of‘ lists. Its regular Soundlink and Soundlink II products at $300-$349 have sound and features that lower-priced competitors, especially Logitech UE JBL Charge and even the Beats Pill were able to handily beat.

All of that ended the moment I got the $199 Bose Soundlink Mini, a product that shows that Bose is willing to think outside of its “hyper-premium price” box without sacrificing the quality of its product…

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Apple starts new campaign to push businesses to convert tools to iPad apps

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Apple has replaced its iPad in Business apps website with a new site that is much simpler and more direct. The new page highlights multiple specific use cases for which a business could use an iPad, then presents specific applications to complete those tasks. The old website was more cluttered and less specific. The iPhone version of Apple’s business apps website still showcases the older format…


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Apple third-party USB adapter trade-in program launches globally, discount prices listed

Apple has updated its third-party USB adapter trade-in program page to note that the program is worldwide. Apple originally only noted support for the program in China and the United States.

The company then updated the page to share that customers in Australia ($14 AUD), Canada ($11 CAD), France (10 €), Germany (10 €), Japan (¥1,000), and the United Kingdom (10 €) are eligible as well.

Now that the program has officially begun, Apple has providing special discount pricing for official Apple USB charging adapters for several more countries (shown above). Not all of the countries have official Apple Retail Stores, but the program will take place at select authorized resellers as well.


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Apple opens graphics card replacement program for some mid-2011 iMacs

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Apple has opened up one of its rare replacement programs for the graphics card in some mid-2011 iMac configurations, according to a notice issued to Apple Support employees. The iMac in question is the model released in May 2011 with Sandy Bridge processors and Thunderbolt ports. This iMac was sold between that month and October 2012 when Apple launched thinner models with new internals. Apple says that AMD Radeon HD 6970M cards (both 1GB and 2GB configurations) in select versions of these 2011 iMacs could fail:


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New photos claim to show Apple’s rumored gold color option for iPhone 5S

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Following several recent reports claiming that Apple was preparing to introduce a new gold color option for the next iPhone in addition to multiple color options rumored for a new low-cost iPhone, today MacBoutic (via Engadget) posted images allegedly showing the gold-colored back casing for the device.

Yesterday KGI’s Mingchi Kuo was the first reliable source to report that a next-generation iPhone would include “golden casing” alongside a new 128GB option. Previously, less reliable sources claimed also claimed that Apple had a gold iPhone in the works. Kuo also added that the next-generation iPhone will include “a sapphire home button with fingerprint  sensor,” something we’ve heard several times in recent months.

Curiously, the source of today’s photos says it “deliberately blurred the “Apple” logo and the words “iPhone” on the back” of the device.” It’s worth pointing out that we have no way to confirm if these are the real deal (we’ve certainly seen a lot of fakes floating around), and it’s easy to get your hands on color conversions that typically don’t include the Apple logo and other iPhone markings.
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Apple gears up for expansion in China with more than 200 senior job openings

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Photo of Beijing Apple Store: news.cn

Apple appears to be preparing for increased focus on the Chinese market, with more than 200 (mostly) senior job openings appearing on LinkedIn, reports the WSJ. Some of these were added in the past three weeks, many within the last few days. Digitimes reported yesterday on Apple also seeking senior engineers in Taiwan.

With the developed market close to saturation point, the BRIC markets – Brazil, Russia, India and China – are key to Apple’s future expansion. Worldwide, smartphones represent only just over half of the total cellphone market, generating massive potential for future growth.

Apple’s challenge in China is as much a political one as it is marketing-based … 
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Analyst predicts iPhone 5S with Gold option, larger F2.0 aperture camera and 128GB high-end

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In a new report out today, KGI’s Mingchi Kuo updated his previous predictions for the iPhone 5S due for announcement on September 10th. Notably, he expects:

(1) the new A7, ARMv8 based AP (application processor), featuring a 1GB LPDDR3 RAM chip; (2) a sapphire home button with fingerprint  sensor; (3) main camera unchanged with 8MP, but featuring a larger F2.0 aperture with dual flash lights; (4) new option for golden casing; and (5) new option for 128GB storage.

We’ve heard the Sapphire fingerprint reading home button previously from Kuo and the A7 is the natural successor to the A6 and will likely be a 64-bit processor. The 1GB RAM seems in line with previous predictions but that 1GB of RAM will be faster according to Kuo:

We reckon A7 will upgrade memory bandwidth spec to LPDDR3 from LPDDR2 adapted by A6, in an effort to improve system performance. Since Apple is in charge of both hardware  and OS design, it is capable of minimalizing memory capacity at an optimized state. Therefore, A7’s RAM will likely be unchanged at 1GB.

However, the Gold option is something that has been only heard of in more sketchy rumors until now. Additionally, we discussed the 128GB option in our roundtable quite a bit yesterday. The iPad got a 128GB option this spring and the option on the iPhone would be a big differentiator for power users.

We’ve also heard the upgrade on the camera would include an F2.0 aperture with dual flashes but have heard a variety of megapixel options including 12 and 13. As with previous ‘S’ models, this one would be able to take dramatically better pictures, especially in low light situations.

Kuo doesn’t believe that there will be NFC capabilities in the iPhone 5S.

All told, Kuo expects Apple to sell 35M iPhone 5S units in 2013 (not including previous models and the lower cost iPhone 5C) as long as sapphire fingerprint reader manufacturers can keep up with demand.

Kuo’s record on parts predictions is good (timing notwithstanding) and these predictions should be taken seriously.

Mockups via MartinHajek.com, more here.
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iOS 7 beta 6 rolls out, 13.5MB update fixes issues with iTunes in the Cloud

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Apple just released the 6th release of iOS 7 for iPhone, iPad and iPod touch. The small 13.5MB update is available via Software Update and contains the usual bugfixes and improvements.

The update comes a week after the previous update and just hours after a report pegged the Beta 6 update for next week. The focus of the small update appears to be on an emergency issue with iTunes in the Cloud which requires a workaround.

This update addresses an issue with iTunes in the Cloud, where some purchases may download or play unexpected items. If you have any devices running previous versions of iOS 7 beta, you must:
1. Install iOS 7 beta 6
2. Install the ResetMusicAndVideosLibraries configuration profile
3. From Settings > Music, tap the Reset Media Library button
4. Restart the device

Notice something else new? Head down south to the comments.
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Best Buy launches another iPhone trade-in special, $200 off iPhone 5 through Sunday

Best Buy has launched yet another iPhone trade-in special, this time only lasting a few days. The program, which lasts from today through this Sunday, allows an iPhone 4S customer to trade-up to an iPhone 5 at a minimum $200 discount and an iPhone 4 for an iPhone 5 at a minimum $100 discount. The money comes in the form of a Best Buy gift card and is exclusively for Verizon Wireless, AT&T, and Sprint on-contract iPhone 5 models. Before making any trade-in decisions ahead of Apple’s September 10 iPhone event, you’re going to want to read our extensive article about getting the most money via trade-in programs.


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iWatch watch: a roundup of some of the more interesting concepts

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Some iWatch concepts are, well, just a bit silly. But this concept by Stephen Olmstead has the kind of restrained design one might expect from Apple. Sure, the hardware design doesn’t quite have the finesse and finish of something Jony Ive would create, but it strikes me as along the right lines. The matching colored wallpaper and straps are a good fit with both iOS 7 and what we’re expecting from the iPhone 5C.

Some of the screens look a little unrealistic – I don’t see anyone scrolling through apps one at a time like that, or hitting a date on a calendar of that size – but Siri, Weather and Compass all look good. And Facetime on the iWatch? Hell yeah: we’ve all been wanting wristwatch videophones since those SF programs we watched as a kid, right?


Martin Hajeck always produces interesting work. While I’m not a fan of the rather chunky-looking hardware shown here (I’d hope Apple can create something sleeker), the colored, embossed leather straps look every inch the sort of thing you’d expect Apple to produce….
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Apple’s new App review guidelines strengthen protection for children & clamp down on gambling

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Apple has strengthened its App Review Guidelines to require greater protection of children under 13 years and to clamp down on gambling apps that involve real money.

Some of the changes were required in order to comply with tougher requirements in the newly-expanded Children’s Online Privacy Protection Act (COPPA), which prohibits apps from collecting personal data from children under 13 without ‘verifiable parental consent.’ Personal data initially meant name, address, phone numbers, email address and present location, but has now been expanded to include photos, video and audio. Apple has, however, gone further … 
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Fasten your seatbelts, Mac Pro CPU cracks 30,000 in updated Geekbench tests

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There was much disappointment back in June when the new Mac Pro‘s CPU – the 12-core Xeon E5-2697 – delivered a surprisingly low Geekbench score of 23,901. It had been widely expected to break 30,000.

Some cautioned then that the score, based on a 32-bit build of Geekbench running on an early pre-release version of the CPU with a beta version of Mavericks, might not tell the whole story, and new tests by Tom’s Hardware on V2 of the chip appear to confirm this … 
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China Mobile said to be ‘keen’ on selling iPhone, issues that remain are ‘commercial and technical’

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China Mobile Chairman Xi Guohua

China Mobile, the world’s largest Telecom with close to 700M subscribers, reported mixed earnings today on slow growth of its smartphone business relative to its competitors which both carry the iPhone. Chairman Xi Guohua noted this and said that talks with Apple on carrying the iPhone were progressing.

“Both sides sounded keen (during recent talks),” Xi told a news conference after announcing the company’s first-half results.

“Good progress was made in preparing for the commercialization of TD-LTE,” Xi said, referring to 4G “long-term evolution” network technology that may support newer iPhone models.

Dow Jones’ Paul Mozur noted the remaining issues to be worked out:

Working out the hurdles and signing up the world’s largest telecom would obviously be a big win for Apple and CEO Tim Cook, who would probably love to announce the carrier relationship at the upcoming September 10th iPhone event in San Francisco.  
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Roundtable: What we think Apple has planned for its September 10th event

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With the rumored September 10th Apple keynote just weeks away, the rumor mill is in high gear and, as per usual, expectations will be soaring higher than ever as the date nears. For some products, a refresh or introduction is all but confirmed. For others, there only exists speculation or mere wishful thinking for even a mention at the keynote. Below you’ll find the opinions of some 9to5Mac staffers.
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2013 iPhone Photography Awards showcase some stunning photos

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There’s an old adage in photography that it’s about the photographer, not the camera. By phone standards, the iPhone camera is a decent one, but it’s not the most obvious choice for creative photography. The annual iPhone Photography Awards show just what can be achieved in the right hands.

I’ve picked out my three favourites, above and below. Think you can do better? Post some links in the comments … 
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