Apple

Apple, just a week and a half after initially introducing its new ad campaign, has today shared another new iPhone ad. The video advertisement is part of the “If it’s not an iPhone, it’s not an iPhone” campaign and focuses on the App Store that comes along with owning an iPhone. In the ad, Apple touts that there are more than 1.5 million apps available for iPhone, all of which are “hand-picked, awe-inspiring, and just plain surprising.”

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Today we’re taking a look at Apple’s 6th generation iPod touch for 2015 and determining whether or not it’s worth the money. It’s been a while since the iPod touch has been refreshed and even though it’s a minor one, this time around it brings along some important changes. If you’ve had Apple’s iPod touch on your must-have gadget list, there are a few things you need to know…

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A new report out from KGI’s Ming-Chi Kuo includes some interesting details about Apple’s planned fall product releases. Firstly, Kuo expects iPhone shipments to fall in the current quarter as anticipation builds for the new iPhone dubbed the ‘iPhone 6s’, although apparently ‘Force Touch yields are low’ which may constrict availability at the beginning. For Apple Watch, following a report earlier in the year to expect new materials for Apple Watch casings, Kuo claims Apple will launch new Apple Watch Sport color options to match the new iPhone.

This includes anodizing aluminum in either yellow gold or rose gold to match the gold options on the iPhone 6s and create a faux-Edition Sport model. Third-party coating services already exist for the Apple Watch (pictured above), but Apple’s additions would seemingly be for the aluminum, not steel models.  KGI believes Apple shipped a “tepid” 3.9 million Apple Watch units to date.

There is also news of a new iPad mini covered in KGI’s report, as well as sales estimates for all of Apple’s products ahead of the earnings calls on Tuesday.

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Apple tends to patent every one of its inventions that could possibly be used in a future product, so it can be difficult to read the tea leaves on which ones will eventually translate to product features. A new patent from Apple highlighted by PatentlyApple today, though, describes a technology that would be a very welcome remedy to battery life issues. The patent covers applying solar cells to a touch display surface like a trackpad or iPhone to store power for the device:
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As smartphones grow in popularity in emerging markets, Hugo Barra has very publicly spoken for Xiaomi, the Chinese-based technology company that he left Google to join as Vice President of International in September 2013. Today, he sat down with Bloomberg to talk about many topcis, including accusations that the Chinese company has stolen Apple’s design, Android as one of the best decisions Google ever made, and Xiaomi’s eventual plan to bring its devices stateside…
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Earlier today, Apple released a refreshed iPod touch with a faster processor, improved cameras, and new color and storage options. The iPod shuffle and nano also saw minor refreshes with the two devices now being available in dark blue, pink, and gold variations. Apple’s overdue iPod refresh, however, has prompted many users to wonder if it’s even worth it for Apple to continue investing energy and time into the iPod line of products.

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[youtube https://www.youtube.com/watch?v=mhamo3pNlqY]

Apple executives don’t often make appearances at tech industry events, but the company’s Global Human Resources Chief Denise Young Smith this week sat down for a discussion at the Fortune Brainstorm Tech conference.

During the interview, Smith talked mostly about diversity at Apple and noted the company would release its second report disclosing data on the subject later this year. Smith’s role expanded to head of human resources for the whole company back in February last year after previously leading HR for Apple’s retail operations, and since has been the face of many of Apple’s diversity related initiatives and announcements. Last August, Apple for the first time released diversity data while stepping up initiatives to include employee events celebrating and promoting diversity. It also announced $10K Inclusion and Diversity scholarships last year for minorities in tech.
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As we reported this morning, Apple has today launched a new version of the iPod touch, featuring a 64-bit A8 CPU. This breaks a long run of neglect for Apple’s cheapest iOS device, which last received an update way back in 2012. It will be a huge leap in performance over the previous iPod touch which featured an A5 SoC. Both the front and back cameras have been improved, with the back shooter now featuring 8 megapixels of resolution.

The new iPod touch is also available for the first time in gold matching the iPhone and iPad in addition to new dark blue and pink case options. The iPod touch is also getting a storage bump at least at the higher end — there is now a $399 128 GB model. The base $199 iPod touch remains the same with 16 GB of onboard storage, the 32 GB model is $249 and the 64 GB version is $299.

There are also updates to the iPod shuffle and iPod nano, although these are merely cosmetic changes to fascia of the products. The shuffle and nano now come in dark blue, pink and gold variants.

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Apple’s talks with networks for its upcoming streaming TV cable service are well underway, according to the New York Post. The four main broadcast networks are involved: ABC, CBS, NBC and Fox. Apple’s 30% revenue share of the subscription fee remains a point of contention, but the report claims that negotiations are rapidly gaining momentum with Apple targeting a late fall launch of its new TV product.

Disney or CBS will apparently be the first companies to sign up with Apple and get the skinny TV package deal rolling. Apple wants to have channels like Disney’s ESPN and Discovery in the mix too. Apple is also interested in getting local live TV as part of the package, as has been previously reported. According to the report, Apple has worked out a way to speed up the process so it doesn’t have to negotiate with every local affiliate network across the country itself.

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As we reported would happen, Apple Pay will be going live in the U.K. today. The service launches in the country with support from more than 250,000 stores, including Waitrose and Transport for London on its transportation networks. Currently, 8 U.K. banks support Apple Pay. Those banks are American Express, First Direct, HSBC, Nationwide, NatWest, Royal Bank of Scotland, Santander and Ulster Bank. Notably missing from that list is Barclays, who is said to still be in negotiations with Apple to support the platform.

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Freedom?

The US antitrust regulators are reportedly looking into Apple’s subscription service rules for the App Store are anticompetitive and illegal under US law, according to Reuters. The main issue of contention is that the standard streaming music price of $9.99 per month is not attainable for Apple Music competitors as App Store rules enforce a 30% cut of all revenues made from within apps.

This means that streaming companies either have to take on significant profit cuts to stay at the $9.99 mark or charge more in the App Store to account for the 30% margin. The argument is that consumers will not want to pay $12.99 (approximately $9.99 with a 30% increase) per month for a streaming music service when they can readily buy Apple Music for $9.99.

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Apple today uploaded a pair of new ads to YouTube. The first ad, entitled “Hardware & Software,” showcases the fact that Apple is responsible for both major aspects of the iPhone, making for a more seamless and stable experience. The obvious goal here is to advertise the fact that with an Android device, you get hardware made by a manufacturer and software made by Google.

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Recently, we discovered that Apple was in the process of revamping its third-party accessory packaging within retail stores. As reported by our own Mark Gurman, Apple has been working on this co-designed packaging with accessory makers for the past six months and now it’s finally hitting store shelves…

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Update: The public beta is now available via Apple’s Beta Program site. Instructions on how to go about installing can be found here.

Alongside the public beta of OS X 10.11 El Capitan, Apple today has announced that it will release the public beta of iOS 9 later today. The public beta will allow users to test the new features of iOS 9 before Apple launches in a stable build of the operating system this fall. Users can sign up to be a Beta Program member on Apple’s Beta Program site.

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When Apple released the first beta of watchOS 2.0 last month following WWDC, users were surprised to learn that there was no way to downgrade from the beta build to the more stable Watch OS 1.0.1. Users tried a variety of different methods, but were ultimately left with one option: send their Watch into Apple and allow them to do the restore. With today’s launch of watchOS 2.0 beta 3, Apple has officially confirmed that there is no way to downgrade to an earlier version of watchOS without sending your device into Apple.

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