IAd Stories June 12, 2015

With Apple’s new Wallet app in iOS 9, a revamped version of the old Passbook app with a name that better reflects Apple Pay integration, Apple will let marketers send out dynamic offers triggered by location or a user’s interests through iAd. Apple noted the feature on its blog for advertisers explaining that “marketers can reach loyal customers with specific messages that reflect the customers’ interests, or convert a new customer by presenting a reason to try something new.” expand full story

IAd Stories March 19, 2015

Apple introduces automated buying and improved customer targeting for iTunes Radio ads

Advertisers looking to make automated ad purchases on Apple’s iTunes Radio platform will finally be able to do so thanks to changes the company is rolling out now. While in-app iAds have been available for automated targeting for some time now, audio ads that run on free iTunes Radio accounts have always only been available through Apple’s sales representatives.

Enhanced customer targeting is also being added to the iAd offering. User phone numbers and email addresses can be anonymously compared against advertisers’ in-house data. iAd Workbench will also allow advertisers to target specific segments of the iTunes Radio userbase, utilizing the Customer Match feature that has been available to in-app ads since it was released last year.

As with banners and other iAds, users who opt-out of targeted advertisments will be exempted from the service. While Apple is planning to revamp its Beats Music service later this year, iTunes Radio is expected to remain its own separate product

IAd Stories November 19, 2014

When Steve Jobs said something was going to happen, it generally did. One notable exception, though, has been Apple’s mobile advertising platform, iAd. Jobs said back in 2010 that it would grab 50% of the mobile ad market; right now, it’s sitting at just 2.6%. That may be about to change after advertising middleman Rubicon announced that automated purchasing of iAds will soon be supported …  expand full story

IAd Stories October 28, 2014

Apple expands iAd platform to 70 new countries, bringing total to 95

Apple has announced that starting today, the iAd platform will be available in 70 new countries, bringing the total number of supported nations to 95.

Today’s expansion is by far the largest the company has ever attempted, and more than triples (in fact, nearly quadruples) the number of available markets. iAd was previously expanded to nine additional European countries earlier this month, which brought the total at the time to 25.

iAd creators should be able to log into Apple’s iAd Workbench web app and start advertising in the new countries immediately.

IAd Stories October 16, 2014

Apple is reportedly adding the ability to track what users do inside certain apps in order to present them with targeted in-app ads across iOS devices, reports digital media site Digiday.

Say, for example, a visitor to a retailer’s iPhone app adds a pair of shoes to his cart but ultimately decide not to buy it. In this scenario, the retailer will now be able to retarget that user with an ad for that exact pair — even in another app on his iPad. When tapped, the ad would direct him back to his abandoned checkout page and automatically add the shoes to his online shopping cart.

Ad agencies say that Apple has been pitching the new capability since last month … expand full story

IAd Stories October 4, 2014

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Apple has announced that iAd is now available in nine additional countries: Austria, Belgium, Denmark, Finland, Luxembourg, Netherlands, Norway, Poland, and Sweden. This means iAd is now available in a total of twenty-five countries spanning North America, Europe and Asia.

expand full story

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