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iPad (2021)

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Apple's tablet debuted in 2010. Since the original version, it's expanded into multiple screen sizes and Pro and non-Pro options.

The iPad is Apple’s base tablet model. In its ninth generation, the iPad focuses on being the perfect tool for education and people who seek a bigger screen to read and surface the web compared to the iPhone. With Apple Pencil and Smart Keyboard support, the iPad has never been better.

History

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The iPad is a line of tablets designed and developed by Apple. It was originally announced in 2010, three years after the first iPhone was introduced. With a 9.7-inch screen and with iPhone OS 3.2 the iPad was a success, hitting 1 million tablets sold in over three months, half the time the first iPhone took to reach this mark.

Steve Jobs then unveiled the iPad 2 in March of 2011. About 33% thinner than its predecessor and 15% lighter, the second generation used the A5 chip, twice as faster as its predecessor. The iPad 2 also introduced front and back cameras that supported FaceTime video calls.

The successor of the iPad 2 wasn’t a success at all. The third generation was introduced in March of 2012 with a Retina display and the A5X processor. The problem with this tablet it was too heavy and the battery didn’t last long enough. In October of the same year, Apple announced the fourth generation with the A6X processor, HD FaceTime camera, improved LTE capabilities, and the Lightning connector.

At this October event, Apple also introduced the first iPad mini. In 2013, Apple went with the first iPad Air and the iPad mini 2. In 2015, the company introduced the first Pro model, with two different sizes.

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In March of 2017, Apple announced the fifth-generation iPad with the A9 processor. It was a budget option compared to the other tablets. It was in 2018 that the company brought expressive news to the base iPad line. The sixth-generation had the A10 Fusion processor and fully supports the first-generation Apple Pencil.

A year later, the seventh generation was announced with a larger 10.2-inch display and support for the Smart Keyboard as well. It retained most of the specs of the previous model.

In September of 2020, the eighth generation was introduced alongside the fourth-generation iPad Air model. The eighth generation received an upgraded processor, now with the A12 Bionic, while keeping the same storage options: 32GB and 128GB.

In September of 2021, the ninth generation was introduced alongside a redesigned iPad mini. This iPad now features the A13 Bionic processor, True Tone support, and new storage options: 64GB and 256GB while keeping the same price.

iPad 9 Specs

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The ninth-generation iPad launched in September of 2021. Available in two colors, Silver and Space Gray, this tablet is made of 100% recyclable aluminum, and supports the first-generation Apple Pencil and Smart Keyboard.

With thinner bezels, the product comes with a 10.2-inch Retina display with a fingerprint-resistant oleophobic coating, and True Tone support for the first time, which adjusts screen content to the color temperature of a room.

This tablet uses the A13 Bionic chip, the same available on the iPhone 11, 11 Pro, and 11 Pro Max. It has an “all-day” battery with up to 10 hours of surfing the web on Wi-Fi or watching videos.

The iPad also comes in 64GB and 256GB storage options and Wi-Fi and Wi-Fi + Cellular versions.

Revamped cameras

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For the first time, this iPad shares the same FaceTime camera as the M1 iPad Pro with the Center Stage experience. With a new 12MP Ultra Wide front camera and Neural Engine, users can enjoy even more engaging video calls.

As users move around, Center Stage automatically pans the camera to keep them in view. When others join in, the camera detects them too, and smoothly zooms out to include them in the conversation. Center Stage makes video calls more natural in FaceTime as well as third-party video-calling apps.

Its main camera is the same: 8MP, f/2.4 aperture, and digital zoom up to 5x.

iPadOS 15

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The ninth-generation iPad comes with the iPadOS 15. Previewed during the WWDC21 keynote, the new operating system brings a redesigned Home Screen with widgets and App Library support.

On iPadOS 15, FaceTime group calls can finally appear in a grid, so it’s easier to see everyone. It’s also possible to share your screen, listen to Apple Music songs together, or watch Apple TV+, HBO Max, Disney+, and others while in a call.

In the productivity section, Apple, unfortunately, didn’t bring all the features pro users wanted to take full advantage of their new M1 iPad Pro, even though Apple made it easier to rely on multitasking features.

There’s a new multitasking menu on the top of the screen. When you click there, it’s possible to see what configurations you can use on Split View or just go to Slide Over with just a tap.

The experience with an external keyboard allows users to get more done with all-new keyboard shortcuts and a redesign of the menu bar.

With the Quick Note feature, users can use the Apple Pencil to add a quick note. They just need to slide the pencil through the bottom right corner to the center of the screen and start writing.

iPadOS 15 launched on September 20. Learn more about it here.

iPadOS 15.1 features

One month after releasing iPadOS 15, Apple released iPadOS 15.1 More notable, the company finally brought SharePlay support for the iPhone, iPad, and Apple TV. Unfortunately, Universal Control wasn’t one of the features added with this new version. Here’s what else is new:

Translate

  • Mandarin Chinese (Taiwan) support in the Translate app and for system-wide translation

Home

  • New automation triggers based on the current reading of a HomeKit-enabled humidity, air quality, or light level sensor

Shortcuts

  • New pre-built actions let you overlay text on images or gifs, plus a new collection of games lets you pass the time with Siri

iPadOS 15.2 features

apple-music-hey-siri-plays-voice-plan-9to5mac-2

Five weeks after releasing iPadOS 15.1, Apple is releasing iPadOS 15.2. It brings more features that were expected to launch alongside iPadOS 15 but, unfortunately, Universal Control is still nowhere to be seen. Here are the top features of this version:

  • Apple Music Voice Plan is a new subscription tier that gives you access to all songs, playlists, and stations in Apple Music using Siri
  • App Privacy Report in Settings lets you see how often apps have accessed your location, photos, camera, microphone, contacts, and more during the last seven days, as well as their network activity
  • Communication safety setting gives parents the ability to enable warnings for children when they receive or send photos that contain nudity
  • Digital Legacy allows you to designate people as Legacy Contacts so they can access your iCloud account and personal information in the event of your death
  • Apple TV app: Store tab lets you browse, buy, and rent movies and TV Shows all in one place

iPadOS 15.3 features

Six weeks after releasing iPadOS 15.2, Apple is releasing iPadOS 15.3. This update foregoes new features in favor of under-the-hood bug fixes and improvements. One of the most notable changes here is a fix for a Safari vulnerability that may have been leaking your browsing history and Google ID data to the websites you visited.

iPadOS 15.4 features

iPadOS 15.4 finally brings one of the most important features expected from iPadOS 15 and that got delayed: Universal Control. Here’s everything new with iPadOS 15.4:

  • Universal Control: This feature allows you to control your Mac and iPad using the same keyboard and mouse/trackpad. Universal Control needs iPadOS 15.4 and macOS Monterey 12.3;
  • New Siri voice: Siri has a fifth American voice. Apple says a member of the LGBTQ+ community recorded the voice and it’s non-binary;
  • More emoji: iPadOS 15.4 also brings new emojis. You can discover all of the new characters here;
  • Shortcuts automation: Adds support for running Personal Automations in the background without requiring a pesky banner notification.

You can learn everything new with this update here.

iPadOS 15.5 features

Different from other software updates, iPadOS 15.5 only improves the Podcast app experience, as Apple focused on Wallet changes for the iPhone this time:

  • Apple Podcasts includes a new setting to limit episodes stored on your iPhone and automatically delete older ones

iPadOS 15.6 features

iPadOS 15.6 is yet another small update for iPad users. Here’s what’s news:

  • TV app adds the option to restart a live sports game already in progress and pause, rewind, or fast-forward.
  • Fixes an issue where Settings may continue to display that device storage is full even if it is available.
  • Fixes an issue that may cause Braille devices to slow down or stop responding when navigating text in Mail.
  • Fixes an issue in Safari where a tab may revert to a previous page.

iPadOS 15.7 features

iPadOS 15.7 only brings bug fixes and some security improvements as the company readies the iPadOS 16 release.

Education

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Apple describes this iPad as the go-to tablet for education. For several years the company discounts this tablet up to 10%.

Apple is always promoting ways students can use the iPad to learn new things: using Augmented Reality, the Apple Pencil, and how to code with Playgrounds.

The company says the “App Store is the best place to discover apps” for education purposes:

“Let your curiosity run wild with iPad. The App Store is the best place to discover apps that let you get a leg up in geometry, learn a new language, and attend virtual classes. You can even use augmented reality to learn something exciting, like watching the history of spaceflight unfold in your living room or making characters from your favorite book literally leap off the page.“

Release date: When Apple will launch the ninth-generation iPad?

Apple launched the iPad 9 on September 24, 2021.

Pricing

iPad (2021) pricing starts at $329 for the 32GB storage option with Wi-Fi only. The prices can go up to $559 with the 128GB storage option and WI-Fi + Cellular. Here are the full prices of the ninth-generation tablet:

  • 32GB with Wi-Fi: $329
  • 32GB with Wi-Fi + Cellular: $459
  • 128GB with Wi-Fi: $429
  • 128GB with Wi-Fi + Cellular: $559
  • Apple Pencil (1st generation): $99
  • Smart Keyboard: $159

Lower prices may be available from Apple’s official Amazon store.

iPad (2021) Review

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Soon, we’ll review the ninth-generation iPad. As for now, you can watch our video review of the eighth-generation iPad, as we described it as the “best value tablet you can buy:”

“The iPad 8 was never meant to be a huge update. But even still, I think this is easily the best value tablet you can buy. For $329, this tablet has so much to offer: The performance, the great battery life, and the Apple pencil functionality. I’d highly recommend you pick up this tablet if you simply need an inexpensive tablet today that’s going to last you for three to four years with no trouble.”

iPad Deals

Over at 9to5Toys, you can find the best deals on the iPad and other Apple products. Download the 9to5Toys iPhone app to receive push notifications for new deals as well.

Rumors

As of now, Bloomberg‘s Mark Gurman said in his Power On newsletter by the end of 2021 that Apple plans a new entry-level iPad for 2022. In June 2022, 9to5Mac exclusively reported the details of the tenth-generation iPad model.

According to Filipe Espósito, this new entry-level tablet will pack the A14 Bionic chip, 5G compatibility, and, for the first time, USB-C connectivity, unlocking new experiences with the second-generation Apple Pencil. Its display will also increase, although it’s unclear whether it will have the same design as the M1 iPad Air.

This iPad could be released in October of 2022.

Apple’s market-leading tablet share falls to 22% against growing cheap media consumption options

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<em>Worldwide unit shipments for the top 5 tablet plus 2-in-1 device vendors over last five quarters</em>

New data from IDC tracking worldwide tablet shipments shows that Apple has maintained its lead during the third quarter despite “a decline in overall iPad shipment volume in 3Q14.” Specifically, Apple grabbed 22.8% of the market with 12.3 million shipments during the quarter compared to 14.1 million units and 29.2% share in the year ago quarter. That compares to Samsung at 18.3% of the market and 9.9 million units shipped up from 19.3% and 9.3 million units shipped in the third quarter last year:
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Google updates its official Analytics app with iPad support

Earlier this year, Google released an official app for its Google Analytics service on iOS allowing users of the popular service to view data and reports on the go, but the dedicated app has only been available for iPhone and iPod touch users. Today that has changed, however, as Google has updated its official Analytics app for full iPad support.
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Favorite apps: How to Cook Everything, the (almost) perfect iOS cookbook

We write reviews when a great new app comes out, but there are also older ones that we think worthy of recommendation, and How to Cook Everything is one of those.

I’m a decent enough cook, but not an instinctive one: I follow recipes to the letter. If it says to put something in the oven at 170 degrees for 15 minutes, you’ll find me carefully setting the dial and starting a timer, not casually spinning the dial to roughly the right temperature and glancing in ten minutes later to decide that’s good enough.

But there are times when first I need to decipher exactly what the instructions mean. What’s the technical difference between dicing and chopping? Is sautéing the same thing as frying? And what exactly does it mean when it says ‘prepare the chiles’?

If you find yourself empathising with these types of questions, How to Cook Everything may just be the perfect iPad based cookbook for you too.

It attempts to be the only thing you’ll need in your kitchen when planning and cooking a meal. You can choose a recipe and, with one tap, add all the ingredients to a shopping list, sorted by aisle. If you’re not sure what a term means, you can click on an illustrated explanation. And whenever that recipe tells you to cook something for, say, 15 minutes, you can tap the instruction to automatically start a timer for the correct period.

It’s not the slickest-looking app by a long way – it has a distinctly old-fashioned appearance, especially in the b&w illustrations. But it has a great range of recipes with all the extra help you might need to cook them.

At $9.99 from iTunes, it seems expensive for an app – but it’s a cheap price for a decent cookbook. Recommended.

Live blog: The latest news from Apple CEO Tim Cook’s WSJ interview

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Mark Gurman | 20:56 More: 

Mark Gurman | 20:56 Tim Cook says he is meeting with Alibaba executives later this week about a potential tie-up for AliPay and Apple Pay. Biggest news of the night from a financial perspective. 

Mark Gurman | 20:53 More on Classic going away: it wasn’t worth updating it. 

Mark Gurman | 20:52 Cook on cheaper iPhones: 

Mark Gurman | 20:51 Tim Cook on why the iPod classic was discontinued: 

Mark Gurman | 20:50 On to questions!

Mark Gurman | 20:48

Mark Gurman | 20:47 Cook explaining iOS security: Apple unable to give up FaceTime and iMessage records. The usuals. 

Mark Gurman | 20:41 More at 11…. 

Mark Gurman | 20:41 On Buybacks:

Mark Gurman | 20:37

Mark Gurman | 20:37 Cook on Mac vs. Windows. OUCH! 

“Would you rather own the Macintosh business or any of the Windows OEMs?” — Tim Cook

Mark Gurman | 20:37 Cook on iOS vs. Android:

Mark Gurman | 20:34

Mark Gurman | 20:34 Cook repeating his comments from 2011, 2012, and 2013 about TV:

“What we’ll do I don’t want to be so clear on,” Cook says. “But it’s an area of a lot of interest. And I’m optimistic … that there can be something great done in the space.”

Mark Gurman | 20:31 Some more lack of clarity from Tim Cook on Apple Watch battery life 

Mark Gurman | 20:31

Mark Gurman | 20:30 Wow! 

Mark Gurman | 20:30 Cook on his own personal life:

Mark Gurman | 20:29 Huge activation numbers for Apple Pay:

Mark Gurman | 20:29 More on Apple Pay:

Mark Gurman | 20:28 Cook on Apple Pay situation:

Mark Gurman | 20:28 More on Apple Watch:

Mark Gurman | 20:27 Another photo:

Mark Gurman | 20:26 Cook on the Watch:

Mark Gurman | 20:25 Cook says Apple’s services division makes Apple ~18 billion dollars per year. 

Mark Gurman | 20:25 And more on Macs:

Mark Gurman | 20:25 Cook on PCs:

Mark Gurman | 20:24 The Verge has a pic:

Mark Gurman | 20:23 Cook on iPhone: 

Mark Gurman | 20:11 Interesting: 

Mark Gurman | 19:25 ~ Half hour to go 

Seth Weintraub | 18:55 More Hugo+Tim

Seth Weintraub | 18:53

Tim Cook next to (TOUCHING!) Xiaomi’s Hugo Barra

Mark Gurman | 18:53 Is that an Android phone? 

Cook’s previous wide-ranging interview

Following the announcement of a record earnings results, the debut of a pair of new iPhones, the launch of Apple, the introduction of new iPads, and the unveiling of the upcoming Apple Watch, Apple CEO Tim Cook is taking the stage in California at the Wall Street Journal’s inaugural WSJ.D Live conference. Cook could drop some juicy details behind Apple’s latest products and about Apple’s future, and we’ll be using this live blog post to share the latest details from the interview. You can find all tonight’s action below and follow us for more updates on Twitter:


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Apple profiles its effort in Obama’s ConnectED education program: 114 schools receiving Macs, iPads, & Apple TVs

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The White House shared earlier this year that Apple is a participant in President Obama’s ConnectED education program focused on bringing Internet access and technology to schools in need, and today Apple has provided a micro site profiling its effort in the program.

While it was already known that Apple has pledged $100 million to provide iPads, MacBooks, and other products toward the program for schools across the United States, Apple has shared that Apple ConnectED grants are being received by a total of 114 different schools across the country with these schools spread out across 29 states. Apple added that “92% of students from our partner schools are of Hispanic, Black, Native American, Alaskan Native, or Asian heritage.”
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T-Mobile CEO John Legere Tweetstorms some clarity into the Apple SIM debate

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[tweet https://twitter.com/JohnLegere/status/526089456898809856]

There’s been some confusion about the new Apple SIM that is included in many of the new iPad Air 2 and Mini 3s. On Friday it was revealed that AT&T would lock the Apple SIM effectively making the Apple SIM an AT&T SIM and rendering the whole excercise pointless.  T-Mobile and Sprint, on the other hand, will let you trade back and forth between their networks at will and we found out this morning that makes buying roaming data less expensive when travelling.

But there is a lot of confusion to the “why’s and how’s” of the Apple that T-Mobile’s CEO breaks down below. Note that Legere just pulled off a coup becoming the only US wireless carrier to allow Apple’s iPhone to use Wifi calling and clearly Apple and T-Mobile like what each other are doing.

The whole “tweetstorm” is below.  
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Apple SIM simplifies buying international data plans with supported carriers, internal document clarifies

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An internal Apple sales document clarifies the possible uses of the Apple SIM, which is included in cellular versions of the iPad mini 3 and Apple iPad Air 2. The Apple SIM launched with several supported carriers: T-Mobile, AT&T and Sprint in the US and EE in the UK.

Given that EE is the only available carrier in the UK, the purpose of its existence in the region was unclear. However, this document confirms that customers travelling between the US and the UK can benefit from the deal.


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Former Apple retail head Ron Johnson raises $30M for intriguing online shopping startup

Ron Johnson, who headed up Apple’s retail operations for almost 12 years, has raised $30M in funding for an intriguing-sounding online shopping service due to launch next year, reports the WSJ.

The new company is called Enjoy, and Mr. Johnson says its goal is to change the way people buy and use the “things that matter” in a world in which consumers start their shopping online […]

Johnson is not giving much away about what Enjoy will offer, but said that it’s designed to help bridge the gap between offline and online shopping for more complex and expensive products.

Enjoy aims to help shoppers develop a connection with new products, in the way that Apple Stores let shoppers try its products. For example, Mr. Johnson said it is hard for customers to understand the capabilities of a new product like a GoPro camera from shopping online.

The Apple background doesn’t end with Johnson, who was SVP of Retail Operations from January 2000 to November 2011: he’s also brought on board Jerry McDougal, a former retail VP at Apple, and creative director Tom Suiter, who played a key role in the iMac campaigns and in-store graphics for Apple Stores.

Photo: Reuters

Foxconn hoping to make future iPhone screens, get more of the Apple pie

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iPhone assembler Foxconn is apparently hoping to move beyond its relatively low-margin work into more profitable high-end component manufacturing in order to take a bigger slice of revenue from Apple, reports the WSJ.

Apple Inc.’s major assembler Foxconn is in preliminary discussions with a provincial government in northern China for an investment in a new factory that would make high-end screens for iPhones and other mobile devices, people familiar with the talks say.

Foxconn already manufactures some iPhone components, but currently only low-margin ones like metal casings and cables … 
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Review: Pixelmator for iPad out now, a desktop-class photo editor for a mobile device

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Note: The app is still rolling out worldwide. Check back soon if the links don’t work for you!

Announced during Apple’s October event, Pixelmator for iPad ($4.99) is an important stepping stone in the iPad’s history. The Mac app is regularly featured by Apple as an exemplar app in the Mac App Store and it is clear Apple wants to use Pixelmator as a ‘trophy’ app in the same way. No doubt this app (aside from games) is one of a handful that will directly benefit from the A8X performance gains.

I tested the app on an iPad Air, although the app technically supports all the way back to iPad 3, even some operations on the Air felt slow. I would be a bit cautious if you intend to install it on one of Apple’s older tablets.

As a 1.0 release, the depth and breadth of this app is staggering. There are a myriad of effects, painting brushes, color adjustments and other features to help edit and create images. The vast majority of the Mac app’s functionality have been ported across to the iPad with a touch-friendly interface, including advanced editing options like layer styles. There are also some template options that aren’t currently included in the Mac app to appease the ‘Photo Booth’ selfie crowd.

Read on for 9to5Mac’s full review of Pixelmator for iPad …


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You can now sign into the iOS iTunes Connect app with Touch ID

Apple has released a nice update for the developer-focused iTunes Connect app today. Besides iPhone 6 and 6 Plus support (finally), developers can now login to the app using the Touch ID fingerprint reader on the iPhone and new iPads. This should make it even quicker for developers to check their app submission status and upload new information to their iTunes Store pages. The update is free… on the App Store.


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“iPad has a great future,” said Cook: long-term more important than “90-day clicks”

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While yesterday’s iPad numbers don’t look great – down 12.5% year-on-year, the third successive quarter in which sales have fallen – Tim Cook remains upbeat about the product, stating that it “has a great future” and that its long-term prospects are more important than “individual 90-day clicks.”

Quartz‘s Dan Frommer pulled together some of the things Cook has to say about the device, and while you’d clearly expect Apple’s CEO to put the best possible spin on things, he makes some reasonable arguments … 
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AAPL out-performs most bullish analyst predictions with its record numbers

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Apple not only announced record profits for Q4 results and smashed through its own revenue guidance, but out-performed even the most bullish of analyst estimates with earnings of $42.123B. The highest analyst estimate in yesterday’s Fortune roundup was for $41.8B.

The consensus analyst expectation for earnings per share was $1.32, against the actual 20% climb to $1.42, aided by Apple’s stock buyback program, which now totals $68B of the $90B target announced by Apple … 
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AAPL will announce record quarter, predict analysts, with earnings up 11.9%

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Analysts are predicting that Apple (AAPL) will announce record sales and earnings in today’s fiscal Q4 (calendar Q3) earnings call, reports Fortune.

I’ve got the collected fiscal Q4 estimates of 33 Apple analysts — 21 professionals and 12 amateurs. They are all to a man (and one woman) predicting record Q4 sales and earnings (up 7.1% and 11.9%, respectively).

The analysts also expect earnings per share to be up 12% year-on-year, to $1.32 … 
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Yosemite & iOS 8 How-to: Send and receive phone calls from your Mac and iPad

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Now that Yosemite is out, with iOS 8 running on your iPhone, you can send and receive phone calls from your Mac and your iPad (also running iOS 8). This is one of the features of Continuity, which further integrates and connects your Mac and iOS devices. Continuity also includes Handoff, Instant Hotspot, AirDrop and SMS Relay (as part of the iOS 8.1 update).

Sending and receiving phone calls from the Mac and iPad is a benefit because sometimes when your iPhone rings it’s not where you are, but instead you are on your Mac or iPad. Now you can pick up the phone call directly from the Mac or iPad and don’t have to worry about stopping what you are doing to rush and find the phone. In this how-to article I will discuss how to set up and disable Phone Relay, how to send and receive iPhone Cellular Calls.


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iPad Air 2 and iPad mini 3 pre-orders kick off as Apple Online Store returns

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After going down earlier this morning to update the site in preparation for selling the new iPads, the Apple Online Store is back up with both the iPad Air 2 and the iPad mini 3 available for pre-order. Current ship times for each model shows 2-4 business days while Apple said yesterday the new iPads would begin shipping by the end of next week. Buyers are reporting delivery promises of Thursday, October 23rd.
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2011 MacBook Pro GPU complaints not going away as petition reaches 18k signatures

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Update: Repair Extension Program…

Long-standing complaints that the 2011 MacBook Pro suffered from a manufacturing fault resulting in GPU glitches and failures don’t appear to be going away, as an online petition calling for Apple to fix or replace affected machines reaches more than 18,000 signatures.

To:
Timothy D. Cook, Apple Inc
Craig Federighi (Apple Inc) (Apple Inc), Apple Inc

Replace or Fix All 2011 Macbook Pro with Graphics Failure

The petition notes the premium spent to buy Apple laptops, and says that Apple’s only response to date has been to ask owners to pay for an extremely expensive logic board replacement … 
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Analysts remain positive about AAPL following event, focused on iPhone and Apple Pay

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While the relatively modest iPad updates might have led to a flurry of ‘Apple is doomed’ reports from analysts, an early roundup by Fortune suggests that the consensus view so far remains positive. Most are rating it a buy or overweight – meaning they expect it to outperform typical stocks – with the majority setting a target price in the $112-120 range …


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Apple Store goes down to get ready for pre-orders of the new iPads

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The online Apple Store is down as Apple readies the site to take pre-orders of the new iPad Air 2 and iPad mini 3.

The iPad Air 2 is 18% thinner than the original Air, adds Touch ID, M8 motion-sensing chip and an AX8 processor that Apple says is 40% faster than the previous model. It also has camera and wifi improvements, and is available in gold … 
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Recap: Everything you need to know about iPad Air 2, iPad mini 3, and iMac with Retina 5K display (Video)

Apple’s latest keynote was full of announcements for iPad and Mac enthusiasts. Apple has finally unveiled its second generation iPad Air, a slightly revised iPad mini, and the long rumored iMac with Retina display. Apple’s keynote went on for about 90 minutes, but in case you didn’t have time to sit through the entire thing, we’ve put together a recap to get you up to speed…


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225 million satisfied customers: iPad is fastest selling Apple product ever over first four years

Apple has announced some numbers regarding its iPad lineup, mentioning that the company sells more iPad units in a year than the full PC lineups of Acer, Dell, HP, and Lenovo. Tim Cook says there are an impressive 225 million satisfied customers. The iPad gives Apple the number one spot in customer satisfaction, and the Cupertino Corporation touts that the iPad mini with Retina Display has achieved 100% customer satisfaction. “You just don’t see these numbers in customer sat,” Cook says.

Apple iPad Air 2, Mini 3 and Mac event liveblog/livestream “It’s been way too long”

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Seth Weintraub | 11:19 “Just getting started” Thanks the teams

Seth Weintraub | 11:19 Only Apple could do all of these products and the ecosystem that unites everything

Seth Weintraub | 11:17 Tim Back

Seth Weintraub | 11:16 $499 Mac Mini – nice price

Seth Weintraub | 11:16 Mac Mini too faster Processors, Graphics, 

Seth Weintraub | 11:15 Prices

Seth Weintraub | 11:15 Shipping today

Seth Weintraub | 11:15

Seth Weintraub | 11:14

Seth Weintraub | 11:13 THUNDERBOLT 2

Seth Weintraub | 11:13 3.5-4GHz CPU AMD GPUS

Seth Weintraub | 11:11

Seth Weintraub | 11:10 Video – commercial Ran Riccio talking

Seth Weintraub | 11:09

Seth Weintraub | 11:09 wow 30% less energy!

Seth Weintraub | 11:07 Retina 5K display

Seth Weintraub | 11:07 5120 2880 14.7 M Pixels

Seth Weintraub | 11:06

Seth Weintraub | 11:05 Retina Display coming to iMac

Seth Weintraub | 11:05

Seth Weintraub | 11:04 Growth!

Seth Weintraub | 11:04 Mac Time!

Seth Weintraub | 11:03 pre-oorder October 17th. Ships end of next week

Seth Weintraub | 11:03 Last years get dropped $100

Seth Weintraub | 11:02 Minis get mini update

Seth Weintraub | 11:02

Seth Weintraub | 11:01 Same Prices:

Seth Weintraub | 11:01 Summing up iPad 2

Seth Weintraub | 11:00 Replay is free on the app store today

Seth Weintraub | 10:59 Volumetric lighting demoed

Seth Weintraub | 10:58 Uses Metal to put together videos at 20X faster than previous

Seth Weintraub | 10:57 Replay video editor now being demoed

Seth Weintraub | 10:56 up to 3X provement over previous ipads in testing for Pixelmator

Seth Weintraub | 10:56 Adobe can’t be happy about this

Seth Weintraub | 10:54 Showing some apps Pixelmator!

Seth Weintraub | 10:53 Touch ID with Apple Pay

Seth Weintraub | 10:52 Touch ID

Seth Weintraub | 10:52 Faster wifi AC MIMO, Faster LTE with more bands

Seth Weintraub | 10:52 Facetime camera 

Seth Weintraub | 10:51 Dual Mics

Seth Weintraub | 10:51 Slo-mo

Seth Weintraub | 10:50 Timelapse too

Seth Weintraub | 10:50 panoramas. Burst Mode

Seth Weintraub | 10:49

Seth Weintraub | 10:48 8mp 1080P iSight camera

Seth Weintraub | 10:48 iPad Camera is so good because it has the best viewfinder in the world.

Seth Weintraub | 10:47 M8 coprocessor, Barometer

Seth Weintraub | 10:47 still 10 hours of battery.

Seth Weintraub | 10:46

Seth Weintraub | 10:45

Seth Weintraub | 10:45 A8X

Seth Weintraub | 10:45 no air between screen. Anti reflective, also coated to 56% less reflective

Seth Weintraub | 10:44 half as thin as original

Seth Weintraub | 10:43 “World’s thinnest”

Seth Weintraub | 10:43 6.1MM thin! 

Seth Weintraub | 10:43 Schiller time!

Seth Weintraub | 10:43

Seth Weintraub | 10:42 Thinner than a pencil.  Gold! Touch ID

Seth Weintraub | 10:42 ipad air 2 commercial

Seth Weintraub | 10:41 #1 across all verticals 

Seth Weintraub | 10:40 no source given on 100% sat. btw. 

Seth Weintraub | 10:40 iPad Mini Retina 100% Customer satisfaction

Seth Weintraub | 10:39 “Toaster Refrigerators even got smoked”

Seth Weintraub | 10:39

Seth Weintraub | 10:39 Apple has sold more iPads in 1st 4 year 225 Million than any other product (including iPhone)

Seth Weintraub | 10:38 iPad is everywhere. Work, home, play

Seth Weintraub | 10:38 Explaining iPad simple on the outside, complex and powerful on the inside

Seth Weintraub | 10:37 iPad time! with Tim Cook

Seth Weintraub | 10:36 iWork Free 

Seth Weintraub | 10:36 8.1 Monday

Seth Weintraub | 10:36 Yosemite Today. 

Seth Weintraub | 10:36

Seth Weintraub | 10:35 Eddy Cue doesn’t make it past security. Explains a lot.

Seth Weintraub | 10:34 Apple Watch remote for Keynote

Seth Weintraub | 10:34 Stephen Colbert cameo. Not hilarious but amusing

Seth Weintraub | 10:33

Seth Weintraub | 10:30

Seth Weintraub | 10:29 I think some of our sources are in this Keynote presentation! (J/K obv.)

Seth Weintraub | 10:28

Seth Weintraub | 10:28 Making fun of doubling down on secrecy

Seth Weintraub | 10:28

Seth Weintraub | 10:26

Seth Weintraub | 10:24 iCloud Drive 

Seth Weintraub | 10:23 (rerun of last event going right now)

Seth Weintraub | 10:22 if Apple Pay is Monday, that means 8.1 is between now and then.

Seth Weintraub | 10:20 Yosemite

Seth Weintraub | 10:19 bringing back camera roll., iCloud photo library…other improvements. Woo

Seth Weintraub | 10:19 iOS 8.1

Seth Weintraub | 10:18 IBM has embraced Swift. {Press Blurb}

Seth Weintraub | 10:17

Seth Weintraub | 10:16 here’s the klingon keyboard folks

https://itunes.apple.com/us/app/klingon-keyboard/id918615313?mt=8&at=10l3Q2

Seth Weintraub | 10:16 Klingon keyboard is in app store

Seth Weintraub | 10:15 Last year it was something like 85% iOs adoption but whatever – it didn’t require as much space

Seth Weintraub | 10:14 ANDROID SUCKS

Seth Weintraub | 10:13 Nearly half of users on iOS 8….not as good as last time :\

Seth Weintraub | 10:12 Craig Fed. coming on stage

Seth Weintraub | 10:12 now Products. All designed to work together…

Seth Weintraub | 10:11 Watchkit rolling out next month for Developers to build Apple Watch Apps

Seth Weintraub | 10:10 Apple watch is on the cover of Vogue China

Seth Weintraub | 10:09 Apple Pay begins on Monday 

Seth Weintraub | 10:08

Seth Weintraub | 10:08 500 more banks signed up

Seth Weintraub | 10:08 Apple Pay is easy secure in private. It will be PROFOUND

Seth Weintraub | 10:07 LOL get it?

Seth Weintraub | 10:07

Seth Weintraub | 10:06 Launching in China in a few hours

Seth Weintraub | 10:06 Most 1st month record for most orders taken BY A LOT (and that doesn’t include China)

Seth Weintraub | 10:05 fastest selling in history

Seth Weintraub | 10:05 Apple Friend Walt Mossberg says it is the best Smartphone on the market

Seth Weintraub | 10:05 Tim Cook talking about iPhone launch – you guessed it best iPhones ever

Seth Weintraub | 10:04 Woooooooo!!!!!!

Seth Weintraub | 10:03 Apple sold a lot of iPhones judging by this commercial

Seth Weintraub | 10:02

Seth Weintraub | 10:02 It begins with a commercial

Seth Weintraub | 10:01 Apple watch is at least 2 minutes off yukyukyuk

Seth Weintraub | 10:01 OK, music stopped….here we go!!!

Seth Weintraub | 9:56

Seth Weintraub | 9:55

Seth Weintraub | 9:54

Seth Weintraub | 9:53 Here’s the streaming URL for You Windows/other users (sorry!) http://p.events-delivery.apple.com.edgesuite.net/14pounqefvoiubefvpiub10/refs/14pijbnoihjb10_sl_ref.mov

Seth Weintraub | 9:52 Live Stream is up. Only one sang playing at a time this time (cancel the Truck!)

Seth Weintraub | 9:49

Seth Weintraub | 9:48

Seth Weintraub | 9:40 Glad to see the continuity

Seth Weintraub | 9:35

Seth Weintraub | 9:32 The live stream just went…live!

http://www.apple.com/apple-events/2014-oct-event/

Seth Weintraub | 9:26 Breakfast doesn’t suck

Seth Weintraub | 9:24 New iPad Color: Orange?

Seth Weintraub | 9:23 Guess European jornos are meeting in Berlin

Seth Weintraub | 9:20 BREAKING

wearing the white watch (maybe he could accessorize better – call in Angela for advice)

Seth Weintraub | 9:08

Seth Weintraub | 9:03

Seth Weintraub | 8:10 For those at work on Windows machines:

Seth Weintraub | 8:10

Seth Weintraub | 7:42

Seth Weintraub | 7:20 Tim Cook is awake and Tweeting. That’s a good sign.

Seth Weintraub | 7:20

Seth Weintraub | 7:05

Seth Weintraub | 7:00

Today’s Apple event is set to be the launchpad for the new iPad Air 2 and Mini 3 and at least one new retina iMac. We believe Apple has some other big surprises for us as well. For our full rundown on our expectations, see Jordan Kahn’s:

What to expect (and not to expect) at Apple’s iPad/Mac event tomorrow

We’ll be running down the event coverage and pre-coverage right here with this auto-updating live blog so stay dialled in while we’ll do separate posts for new products/services/announcements as they happen…
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What to expect (and not to expect) at Apple’s iPad/Mac event tomorrow

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It looks like Apple’s event tomorrow will focus on new iPad models as rumored, but there are bound to be a lot of announcements beyond just the new iPad Air 2 and iPad mini 3. Below we’ve put together some of our expectations for other possibilities at the event, including likely announcements for new Macs, software updates and a couple of possible surprises you might not be expecting.
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