Mark Gurman

@markgurman

Senior Editor of 9to5Mac. 

Mark can be contacted with news tips at mark@9to5mac.com via email, AIM, or Wickr. Phone number or other contact information available by request, contact form below.

Mark is an award winning journalist who has worked at 9to5Mac for over five years. He covers Apple and other topics related to the consumer technology industry. Mark frequently appears on technology news curation website Techmeme, and he is frequently cited across the web by major publications, including newspapers like The Wall Street Journal and financial institutions such as Bloomberg News. Mark also frequently discusses Apple news live on CNBC.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

Mark is known for leading the reporting regarding many of the Apple products and initiatives introduced this decade. In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch. In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

He also works on 9to5Mac’s Product Pages and covers news on 9to5Mac sister-site 9to5Google. You can read more on his website, follow him on Twitter, and find him on Google+.

Mark Gurman's Recommended Gear

March 29

After hiring a new team of fashion sales and marketing experts from Yves St. Laurent, Louis Vuitton, and Burberry, Apple has developed a unique Apple Store purchasing experience just for the 18-karat gold Apple Watch Edition, according to sources briefed on the launch plans. When a customer interested in the Apple Watch Edition enters the store, he or she will be given no-wait access to a dedicated Expert, who will provide a personalized “journey” from the beginning of the appointment until the end, as much as one hour later. There will even be a new option for at-home video conferencing rather than in-store personal setup. By design, it will be more “elegant” than the budget-focused experience Apple Watch Sport customers receive…

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March 26

Earlier this week, we noted that Apple has opened up a new web portal for business owners to order Apple Pay decals to promote their support of the service. Now, these stickers have begun arriving to those who have ordered. As can be seen in the image gallery below, the decal pack includes a placement guide, multiple stickers, and a tool to apply the stickers. Thanks, Michael.

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If you want to buy the Apple Watch model of your choice at an Apple Store at launch, you should consider pre-ordering online or through an Apple Store reservation, sources have told 9to5Mac. Due in part to the number of different models, Apple Watch inventory at many Apple Stores in the United States will be heavily constrained at launch, with priority given to reservations, meaning that Apple Watch availability for random walk-in purchases on day one will be noticeably tight.

As one source at a flagship Apple Store said, “we’re told to treat launch day as if there will be no walk-in stock.” That doesn’t necessarily mean there will be absolutely zero Apple Watch units to buy at launch if you don’t have a reservation, just that the specific Apple Watch variant a person wants will be far harder to come by at launch than some previous iPhone models.

Of course, inventory will vary depending on the store’s location, including state and country, with China expected to have larger stock allocations. But several sources across the United States are reporting a similar emphasis on the majority of stock being available solely for reservations at launch. Besides the U.S. and China, the Watch will be available in Canada, France, Japan, Germany, and the U.K. at launch.

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March 25

While some had assumed that it would be possible to book an Apple Watch try-on appointment ahead of the April 10th Apple Store preview kickoff, several Apple employees have told 9to5Mac that the booking process will actually begin on the 10th — the same day appointments will commence. Customers will be able to book 15 minute appointments, which are not necessarily required, via the Apple website on a computer or via the Apple Store iOS app. Apple Store employees have been instructed to promote the Apple Store app during in-store purchases leading up to the 10th, which Apple hopes will result in more booked appointments to try on the Apple Watch. Earlier this week, we profiled how Apple Store employees will begin providing customers fashion advice when the Apple Watch launches on April 24th. Thanks, FruitStandCrazy.

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March 24

The job of Apple Retail Store employees will begin changing in profound ways next month. In order to showcase and sell the Apple Watch, retail employees will be trained to provide personal fashion and styling advice to customers, according to employees briefed on the plans. Until now, Apple Retail has been tasked with recommending iPads, iPhones and Macs with few styling options aside from limited color options.

Apple is pushing for retail employees to initiate conversations that build trust, enabling the employee to serve as a valued fashion advisor during the purchase process, similarly to how traditional watches are sold. Apple Watch sales training programs will take place for Apple retail staff over the course of the next two weeks, teaching entirely new sales techniques to encourage iPhone upgrades, assist with gifting, and guide customers in watch and strap choices.

Below, we detail how employees will provide fashion advice to customers and Apple’s multi-part plan for selling an Apple Watch.

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March 21

Apple has made a small, but helpful, change in the way that iOS 8.3 can make phone calls via Siri. With the launch of iOS 8.0 last fall, Apple added a feature to Siri that allows users to activate the service hands-free by saying the phrase “Hey Siri” if the phone is plugged into power. However, if a user asked Siri to make a phone call via the “Hey Siri” hands-free command, the call would strangely not automatically transfer to speakerphone. Based on our tests, this will change in iOS 8.3. As can be seen in the screenshots above, if a user asks Siri to make a phone call through speakerphone, the call will actually be made on speaker phone…

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March 19

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Apple SVP Jeff Williams announcing ResearchKit

Following the introduction of ResearchKit at this month’s Apple event, Apple executives Jeff Williams and Bud Tribble held a question and answer session with Apple employees regarding the new initiative, according to a source who provided a transcript of the conversation. Williams, Apple’s Senior Vice President of Operations, is the top executive in charge of Apple’s health engineering initiatives, including the Apple Watch, HealthKit, ResearchKit, and fitness software. Tribble is a Software Engineering Vice President with a medical background as a doctor, and he organized many of the partnerships for both HealthKit and ResearchKit…

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March 18

Apple will introduce several major initiatives to ready its retail stores for the Apple Watch’s launch in April, according to sources briefed on the upcoming changes. Starting on April 10th, Apple will allocate 15 minutes per customer for in-store try-on appointments, using 10 or more try-on stations to manage what’s expected to be a steady flow of customers interested in having hands-on time with the Watch. While customers will not necessarily be required to have an appointment, they will be time-limited and guided during the hands-on experience. Additionally, they will be given the opportunity to place a reservation at the time of try-on for a particular model, and make a follow-up appointment to pick the watch up during the April 24th launch date. Stores will also have launch day stock for walk-in appointments.

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March 17

Apple today released a trio of OS X security updates for the Safari web browser, labeled 8.0.4, 7.1.4, and 6.2.4 for OS X Yosemite, Mavericks, and Mountain Lion, respectively. The updates revolve around fixes for WebKit:

Impact:  Visiting a maliciously crafted website may lead to an
unexpected application termination or arbitrary code execution
Description:  Multiple memory corruption issues existed in WebKit.
These issues were addressed through improved memory handling.

Impact:  Inconsistent user interface may prevent users from
discerning a phishing attack
Description:  A user interface inconsistency existed in Safari that
allowed an attacker to misrepresent the URL. This issue was addressed
through improved user interface consistency checks.

The updates are available from the Mac App Store’s Software Update tab. An update is not yet available for OS X 10.10.3, which includes Safari version 8.0.5.

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Despite reports that NBC Universal is not involved in negotiations for Apple’s upcoming subscription TV replacement service, NBC still hopes to arrive on the Apple TV as soon as the second half of 2015, according to a source with knowledge of NBC’s digital roadmap. A recent presentation slide provided by the source shows that NBC wants to launch Apple TV, Amazon Fire TV, and Xbox apps during the second half of this year, following its existing apps for iOS and Android devices. NBC also would like to add new affiliate stations, Nielsen Rating integration, and support for Google’s Chromecast

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March 16

Apple has informed employees today that is launching a new volunteer program today that will push employees to assist their local communities. The program is called the “Apple Global Volunteer Program,” and it is soon launching in the United States, Sydney, Australia, and Cork, Ireland before a larger rollout across the world. The program is said to be available for both retail and corporate employees.

Here’s Apple’s memo to employees:

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iPhone 6 in Apple Store – Reuters

In a move to boost iPhone sales, Apple will soon introduce a new recycling and trade-in program that will accept non-Apple smartphones, notably including Android and BlackBerry devices, in exchange for gift cards to be used toward the purchase of new iPhones. In continuing to court Android switchers, Apple will use a similar system to the one it uses to repurchase iPhones, whereby Apple Retail Store employees determine trade-in values for devices by considering their cosmetic and functional condition, according to multiple sources…

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Less than a week following the previous seed, Apple has released build 14D105 of the upcoming OS X Yosemite 10.10.3 to both developers and users of the Public Beta. Apple has not yet said when 10.10.3 will be released to all OS X Yosemite users, but the increase in seeds in recent weeks likely indicates that a wider launch is fast approaching. As we’ve previously detailed, 10.10.3 will include the all new iCloud-based Photos app for the Mac, developer APIs for the new Force Touch Trackpad on the MacBook and MacBook Pro with Retina display, and a new Emoji picker across the system.

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March 13

Early this year, we posted the first screenshots and details of an early version of the Apple Watch Companion application for the iPhone. Now that the application is bundled into iOS 8.2, developer Hamza Sood has activated the Apple Watch Settings portion and has shared a view of screenshots. As can be seen in the full gallery below, the interface is dark black, like the Activity app for fitness revealed yesterday, and includes all of the functionality we detailed earlier. Some interesting new settings, however, were revealed today, such as one for assigning a left or right wrist to the Watch, Handoff support, Haptic Strength, and volume levels. The Apple Watch will be released on April 24th, with pre-orders beginning on April 10th.

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March 12

A few weeks following the previous beta, Apple has released build 1498g of the upcoming OS X Yosemite 10.10.3 release. The next Mac software update includes support for the new iCloud-based Photos app, improved Gmail login, and new, more diverse emojis. To support the new Force Touch trackpad in the new 13-inch MacBook Pro with Retina display and the new 12-inch MacBook, this new build also adds APIs:

This beta of OS X 10.10.3 contains new developer APIs that work with the Force Touch trackpad in the new MacBook Pro (Retina, 13-inch, Early 2015) to allow a new level of interactivity and control within your apps.

Force click. Apps can have any button, control, or region on the screen respond to a press of stronger pressure. This Force click can provide a shortcut to additional functionality within the app.

Accelerators. Pressure sensitivity in the trackpad enables apps to give users greater control. For instance the fast-forward button in media playback can speed up as pressure increases.

Pressure sensitivity. Drawing and other creative apps can take advantage of the pressure-sensing capabilities of the trackpad to make lines thicker or give the brush a changing style.

Drag and Drop. Apps can add the springLoaded property to their controls so they can react to a Force click gesture while in the middle of performing a drag, for instance to immediately open a new target for the drop.

We’ll keep updating this post with new changes as they are discovered. Apple has also released a new iOS 8.3 build today.

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March 9

Today’s the day: Apple is holding its “Spring Forward” event at the Yerba Buena Center for the Arts in San Francisco, California. This article contains the latest updates from the event in live blog style; all of our detailed individual stories from the event are now summarized at this link. The event officially began at 10 AM Pacific/ 1PM Eastern time, and our live coverage is below.

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March 6

Hundreds of iOS developers have been working with Apple in secret Cupertino-based sessions on apps for the Apple Watch, and now we’ve learned that this list includes game developers. According to two sources, multiple “mass market, casual” game developers have been in the running to show off light games on stage during Monday’s “Spring Forward” event in San Francisco. While Apple could end up not showcasing games next week, we’re still told that they are championing the idea of light weight gaming on the Apple Watch. As one source said, “the iOS gaming ecosystem will be well represented on the Apple Watch despite [the simplicity] of the Software Development Kit (SDK)…

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Just ahead of the finalized Apple Watch’s presentation at Apple’s March 9th “Spring Forward” event, sources with hands-on Apple Watch experience have revealed a collection of new details about the device’s features to 9to5Mac. Our sources have offered new information on the Watch’s real-world battery life, health and fitness features, apps, and experiences using Apple’s next-generation touchscreen hardware…

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Apple has asked developers who attended secretive Apple Watch app development workshops in Cupertino across January and February to hold off on announcing their applications, according to multiple high-profile developers. These people say that Apple has asked developers to not provide in-depth details, revealing screenshots and videos, or launch information about their applications until after the event at the very least. In some cases, Apple has even asked developers to wait until late March or early April to announce their applications…

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