Mark Gurman

@markgurman

Senior Editor of 9to5Mac. 

Mark can be contacted with news tips at mark@9to5mac.com via email, AIM, or Wickr. Phone number or other contact information available by request, contact form below.

Mark is an award winning journalist who has worked at 9to5Mac for over six years. He covers Apple and other topics related to the consumer technology industry. Mark frequently appears on technology news curation website Techmeme, and he is frequently cited across the web by major publications, including newspapers like The Wall Street Journal and financial institutions such as Bloomberg News. Mark also frequently discusses Apple news live on CNBC and Bloomberg TV.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

Mark is known for leading the reporting regarding many of the Apple products and initiatives introduced this decade.

In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch.

In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan. Mark finished the year by reporting the majority of the details about the new Apple TV, iPhone 6s and 6s Plus, Apple Watch updates, the iPad Pro, the iPad mini 4, and iMacs.

Apple started out 2016 with exclusive reports on Apple’s work on a pair of completely wireless Beats headphones for the iPhone 7, details on the iPhone 5se, iPad Air 3Apple Watch updates, Apple’s March product event, new Apple retail initiatives, and Tim Cook’s Town Hall meeting with Apple employees.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark also provides analysis on relevant technology industry topics, such as Apple’s recent executive shakeup. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

He also covers news on 9to5Mac sister-site 9to5Google. You can read more on his website and follow him on Twitter.

Mark Gurman's Recommended Gear

June 3, 2015

June 1, 2015

Post to the community

A week ahead of the Monday, June 8th Worldwide Developers Conference kickoff keynote, Apple has announced that it will be live streaming the event, which starts at 10 AM Pacific/ 1 PM Eastern Time. The company has updated its Apple Events application on the Apple TV to feature next week’s streaming video. Apple is yet to update its website, but the company will likely stream the keynote on its website for both Macs and iOS Devices running the Safari Web browser. While Apple will be live streaming the event, we’ll have live news and analysis over the course of the week-long conference, and especially before, during, and after the keynote presentation. At the conference, we expect Apple to introduce iOS 9, OS X 10.11, Apple Music, and new Apple TV hardware.

Update: Apple has posted the stream availability to its website.

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9to5toys 

Apple is ready to show the first fruits of its Beats acquisition next week. As we first reported in early March, Apple is planning to introduce its long-awaited Beats-based streaming music service at its Worldwide Developers Conference on Monday, June 8th. Blending Apple interface design and features from the Dr. Dre and Jimmy Iovine-created Beats Music app, Apple’s service, known internally as “Apple Music,” is built to take on Spotify and Pandora with several new features and a subscription model. Additionally, Apple is working on overhauling its widely panned iTunes Radio service by striking deals with popular artists and DJs. Below, we detail Apple’s plans for both Apple Music and the new iTunes Radio in an extensive roundup.

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Apple is finally preparing to start selling the Apple Watch in its retail stores after solely offering the Watch via its online store due to constrained supplies. In a private video message to retail employees today, Apple Senior Vice President of Retail and Online Stores Angela Ahrendts and Vice President of Retail Operations Jim Bean informed retail staff that training materials for the retail launch are once again being distributed to employees…

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9to5google 

Jay Blahnik, one of the lead directors behind the health and fitness functionality in iOS 8 and the Apple Watch, is continuing to host events at Apple Stores. At the end of April, Blahnik held an interview with Christy Turlington Burns at an Apple Store in the United Kingdom, and now Blahnik is making his way to Australia and Asia. Late last week, Blahnik held a Q/A session in Australia with personal trainer Michelle Bridges. Here are videos of Blahnik discussing the importance of walking along with other health tips with Bridges:

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Apple today has informed employees of significant changes to how iPhones are sold via AT&T and Verizon Wireless, according to sources. As we reported last month, Apple has indicated that iPhones sold via AT&T at both physical Apple Retail Stores and on the Apple Online Store will move exclusively to Next financing plans this month, in June. This means that a customer who wants to buy a new iPhone on AT&T will no longer be able to do so on a subsidy…

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For the month of June, Apple is giving a small boost to its trade-in price values for the iPhone 4S, iPhone 5, and iPhone 5S, according to Apple Store sources. Using the Reuse and Recycle program, a customer can bring in an older iPhone model and receive gift card credit toward the purchase of a newer iPhone. Likely in order to spur some new iPhone sales this month, Apple is offering the following improvements to its trade-in pricing:

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electrek 

May 31, 2015

Post to the community

Drake wearing the $17K Apple Watch at Coachella

Drake wearing the $17K Apple Watch at Coachella

It seems that many high-profile artists wearing gold Apple Watches over the past several weeks may be doing more for Apple than just promoting their new watch. Apple is in talks with at least Drake, Pharrell Williams and DJ David Guetta to become guest DJs on the new iTunes Radio, according to a new report. The report says that Drake’s deal could be worth around $19 million, while these deals follow the hire of notable U.K DJ Zane Lowe

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May 30, 2015

May 29, 2015

In a filing with the Securities and Exchange Commission (SEC) today, Apple revealed that CEO Tim Cook has donated 50,000 Apple stock shares to charity this week. At today’s stock price of just over $130 per share, this number of shares is equivalent to approximately $6.5 million. Cook’s previous publicly-known, personal donation was to Project One America, an LGBT equality campaign…

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9to5toys 

Three years after Apple launched its own iOS Maps app to replace Google as its iPhone and iPad map provider, the Cupertino company is readying its first major enhancements to the service. While Apple was known to be gearing up for the launch of a mass transit directions service this fall in a handful of cities, sources have revealed that it is also developing its first entirely in-house mapping database to reduce its reliance on TomTom, using a fleet of mysterious vans to take still photos of business storefronts to replace Yelp photos, and building a 3D Street View feature. Apple has been using the sensor-equipped vans in cities such as Los Angeles, Dallas, and New York since earlier this year, and, below, we detail how the vehicles are advancing Apple’s plans for the future of Maps…

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May 28, 2015

Apple’s first Apple Store opening in Queens, New York is approaching. Signage for the new store at the Queens Center mall has appeared, according to tips from readers. A photo of the location, which we discussed in our report on future New York Apple Stores earlier this year, is shown above. We were told earlier this year that this Queens store will be the largest New York Apple Store within a mall and that the opening is planned for later in 2015. Apple is expecting this store to pull in nearly as much revenue as some of its larger flagship locations in the State…

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9to5google 

May 27, 2015

Over the past couple of weeks, we’ve published several articles detailing the future of iOS (the iPhone, iPad, and iPod touch’s operating system), OS X (the Mac’s operating system), and Watch OS (the software that runs on the Apple Watch). Here’s a list of links to the stories we’ve written thus far about the new operating systems, and we’ll keep updating this page as we publish new and relevant details.

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After several years of quiet development, Apple is readying a major new iOS initiative codenamed “Proactive,” which will leverage Siri, Contacts, Calendar, Passbook, and third-party apps to create a viable competitor to Google Now for Android devices. Like Google Now, Proactive will automatically provide timely information based on the user’s data and device usage patterns, but will respect the user’s privacy preferences, according to sources familiar with Apple’s plans.

As an evolution of iOS’s Spotlight search feature, Proactive is the fruit of a long-term initiative that involved the acquisition of small app developers, and integration of core iOS apps. It will also work with Apple’s Maps application to display personally relevant points of interest using an augmented reality interface, and integrate with a third-party Siri API codenamed “Breadcrumbs”…

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Apple’s Senior Vice President of Operations Jeff Williams is being interviewed this morning at the Code Conference south of Los Angeles, and we are here live on the scene. As a key player in the development of the Apple Watch & ResearchKit, as well as in the operations for Apple’s product launches over the past several years, Williams will likely be able to shed interesting new light on several Apple-related topics. We’ll be providing a full-live blog below of the interview, which begins around 10:30AM Pacific Time/ 1:30 PM Eastern Time.

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electrek 

May 26, 2015

Speaking at the Code Conference south of Los Angeles this evening, Snapchat CEO Evan Spiegel revealed that the key Snapchat feature of needing to hold down the display to view a photo or a video will go away in the future. Asked by Kara Swisher and Walt Mossberg about needing to hold down on the display to view content, Spiegel said that the feature was originally designed to circumvent the lack of a Screenshot API on the iPhone…

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