Mark Gurman

@markgurman

Senior Editor of 9to5Mac. 

Mark can be contacted with news tips at mark@9to5mac.com via email, AIM, or Wickr. Phone number or other contact information available by request, contact form below.

Mark is an award winning journalist who has worked at 9to5Mac for over five years. He covers Apple and other topics related to the consumer technology industry. Mark frequently appears on technology news curation website Techmeme, and he is frequently cited across the web by major publications, including newspapers like The Wall Street Journal and financial institutions such as Bloomberg News. Mark also frequently discusses Apple news live on CNBC.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

Mark is known for leading the reporting regarding many of the Apple products and initiatives introduced this decade. In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch. In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

He also works on 9to5Mac’s Product Pages and covers news on 9to5Mac sister-site 9to5Google. You can read more on his website, follow him on Twitter, and find him on Google+.

Mark Gurman's Recommended Gear

May 6

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The American Foundation for the Blind today announced four honorees for the upcoming Helen Keller Achievement Awards, highlighting Apple’s VoiceOver and Accessibility efforts alongside actor Charlie Cox, musician Ward Marston, and biopharmaceutical company Vanda Pharmaceuticals.

The foundation says that it gives this award to “accomplished individuals and companies for their success in improving quality of life for people with vision loss either through groundbreaking innovation or inspirational achievement that changes perceptions about what it means to be visually impaired.”

Apple is specifically being awarded for VoiceOver Accessibility technology across its products, per the announcement:

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May 5

According to a report today from Billboard, Apple does not have the deals in place to launch its long-awaited Beats Music revamp as its new streaming music service. The report quotes a source as saying “June won’t be the release date. The deals aren’t done,” but our sources say that an announcement at the June 8th WWDC (Worldwide Developers Conference) keynote is still planned. A few weeks following the announcement, in late June, Apple will fully release the service as part of two new software products: iOS 8.4 and iTunes 12.2, according to sources briefed on the plans…

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May 4

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In line with our report from a couple of weeks ago, Apple has just debuted an official program for third-party accessory developers to design and launch bands for the Apple Watch. Like the MFi program for iPhone, iPads, and iPod accessories, this new program is called “Made for Apple Watch.” One of the device’s marquee features is its ability to connect to different straps by way of a standard connector on either side of the Watch, and now, much like with iPhones and iPads, accessory makers will be able to make good use of the product…

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Apple today has published a redesigned version of its Human Interface Guidelines website for Apple Watch WatchKit application development. The new website is far cleaner than the previous website, and introduces lengthier and more interactive descriptions of the different Apple Watch interface paradigms…

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Apple this week has expanded its Apple Maps Connect service to five additional regions in Europe: Austria, Sweden, Denmark, Belgium, and The Netherlands. The additions were noted in an email to users of the platform and on the Apple Maps Connect website. For those unfamiliar, Apple Maps Connect allows business owners to both manage existing Apple Maps listings and add additional listings to the platform. This service works closely with the Apple Indoor Mapping feature, which aims for businesses to help Apple build up a portfolio of indoor mapping data. Apple earlier expanded Apple Maps Connect via service updates in January, February, and MarchThanks Chris!

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April 29

Following its announcement of record Q2 earnings, Apple published its quarterly 10-Q report, providing more in-depth details about finances. Notably, the company warns of the possibility of “material” back taxes due to the company’s well-documented favorable tax arrangements with Ireland.

On June 11, 2014, the European Commission issued an opening decision initiating a formal investigation against Ireland for alleged state aid to the Company. The opening decision concerns the allocation of profits for taxation purposes of the Irish branches of two subsidiaries of the Company. The Company believes the European Commission’s assertions are without merit. If the European Commission were to conclude against Ireland, the European Commission could require Ireland to recover from the Company past taxes covering a period of up to 10 years reflective of the disallowed state aid. While such amount could be material, as of March 28, 2015 the Company is unable to estimate the impact.

Apple will need to pay the fines if the European Commission, which is akin to the U.S.’s SEC, rules that Ireland granted Apple special privileges for reduced taxes. As the European Commission has not made any formal rulings on the fine, Apple says it could not estimate the impact. However, the Financial Times pegs the potential payments at $2.5 billion based on Apple’s current rate of profits.

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Amazon and Target won’t be the only major retailers on your wrist for long: sources say that Apple is finishing up work on a version of its Apple Store application for the Apple Watch. The Apple Watch app will come “soon” as part of an update to the Apple Store iPhone and iPad application, and will likely enable customers to make certain types of Apple Store purchases from their wrists, as well as receiving Apple Store-related notifications. As the Apple Watch does not have a keyboard, more involved orders will require the user to move over to the iPhone app. Apple will ask employees to push Apple Store app installations for the Apple Watch to customers this summer, when the Watch goes on sale in Apple’s own stores. Until then, retail employees will be encouraged to show off the Apple Store app on demo Apple Watches.

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Users may see more Tweets in future updates to iOS and OS X. According to Twitter CEO Dick Costolo, Twitter is working with Apple on injecting Tweets into the Spotlight feature on iPhones, iPads, iPod touches, and Macs. Costolo made the comments as part of yesterday’s Twitter quarterly earnings call, according to a transcript:

And finally, we are also working with Apple to surface great Twitter content and accounts directly in Spotlight Search on iOS and OS X, that also makes it easier and quicker to find great things on Twitter. So I would sum up by saying, there is absolutely an opportunity to go and monetize that attention and traffic. We want to make sure we iterate on the experiences to get them right first.

Spotlight on iOS and OS X already integrates with Twitter when searching for specific hashtags, but Costolo’s remarks makes it sound like more functionality is on the way.

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April 27

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A couple of weeks following the first beta, Apple today released iOS 8.4 beta 2 to developers for the iPhone, iPad, and iPod touch. iOS 8.4 beta 2 is available via Software Update for those running the first beta, and it should be available for download soon via the Apple Developer Website. Apple has also released the iOS 8.4 Public Beta 1, which corresponds to this second developer seed, and Xcode 6.4 beta 2.

As we first reported, iOS 8.4 brings a revamped Music app to iOS with a new design, a Mini-Player feature, improved search, and a larger focus on album artwork. At WWDC, Apple will announce the new Music app and its integration with a new Beats-based streaming music service. We’ll update this post live as new features in the second beta are discovered.

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April 23

Apple’s recently published User Guide for the Apple Watch appears to reveal that Apple is planning an authorized program for non-Apple branded Apple Watch straps:

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Apple is yet to announce such a program, but such an offering for the future makes sense given Apple’s official “MFI” accessory programs for the iPhone, iPad, and iPod. A marquee feature of the Apple Watch is its ability to be quickly attached to various bands via a standard connection on the two sides of the device.

While Apple has not yet announced an authorized program for third-party bands, some enterprising accessory makers have already announced bands ranging from unique leather designs to bands that pack in backup batteries for on-the-go charging. Apple sells branded straps such as the Link Bracelet and Leather Loop.

Thanks, @MacTimeTV

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April 22

We’ve known for a while now that the popular Things to-do list management app is coming to the Apple Watch, and we even posted a few screenshots of the application this morning. But now, Cultured Code, the developers behind Things, have provided an in-depth look at how their application sets itself apart from the other task management Apple Watch applications. While the Mac, iPhone, and iPad versions of Things separate tasks into Today, Next, Scheduled, and Someday tasks, the Apple Watch app focuses in on the Today View.

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Apple’s new video about its contributions to environmental protection appears to show a previously unseen and unannounced accessory for the Apple Watch. In a portion of the video detailing chargers for Apple devices ranging from the iPhone to the new MacBook, Apple shows a stainless steel Apple Watch being dropped on a stationary charging dock. This charging dock is noticeably different than the charger that’s included with the Apple Watch, and could be an official Apple alternative to the third-party Apple Watch stands and docks that are about to hit stores…

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Natalie Kerris, a longtime senior executive within Apple’s PR and Communications group is retiring from the company, she confirmed today on Twitter. Journalist Ed Bott first indicated her retirement via Twitter. Bott says that Kerris informed him of her retirement for a LinkedIn message, and Kerris has updated her LinkedIn profile. Kerris joined Apple 14 years ago, and she led PR for Apple’s major product lines such as the iPhone. Kerris’s position within Apple’s PR group grew upon the retirement of former VP of Communications Katie Cotton.

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Apple has started to charge the credit cards of customers who ordered the highest-end 1.3GHz version of the 12-inch MacBook, according to emails from 9to5Mac readers. The customized, built-to-order MacBook went on sale earlier this month with 3-4 week shipping times for even the earliest orders, and Apple originally promised a delivery timeframe of May 8th to May 15th. As we saw with Apple Watch credit card charges earlier this week, it seems plausible that Apple already charging customers for the 1.3 GHz MacBook could indicate that shipments of the new laptop will begin occurring sooner than originally expected. However, readers have yet to report any signs of UPS or FedEx tracking numbers, or their Apple Online Store status pages moving from “Processing” to “Preparing for Shipment.”

Update: Several readers reporting that their MacBooks are now preparing to ship, several weeks early:

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While hundreds of apps for the Apple Watch have been announced and detailed, screenshots of most of the major applications have yet to be revealed, until now. Developer Steven Troughton-Smith has created a tool to view screenshots of Apple Watch applications by pasting in the link to the existing iPhone application. Below, we’ve put together several galleries of several notable Apple Watch applications, including Twitter, Instagram, Uber, Starbucks, and Apple’s own Keynote presentation remote. We’ll be updating this post live as more application screenshots are discovered. WatchAware is also showcasing more interactive previews of over 2000 Apple Watch apps.

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April 21

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Beyond a unique sales process and exclusivity to select stores, even returning the Apple Watch Edition will have its own special process. Bringing the 18-karat gold Apple Watch Edition back to an Apple Store for a refund will require the device to be scrutinized under micro-inspection by Apple Store staff, according to sources. While the return process itself is unique, the return timeframe will be the standard 14 days like most of Apple’s other products…

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April 16

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Apple has officially named long time director of public relations Steve Dowling as its new Vice President of Communications, as noted on the company’s executive bios webpage. Dowling succeeds former Apple Communications head Katie Cotton, who left Apple in 2014 following Apple CEO Tim Cook choosing to take Apple in a new direction PR-wise. Dowling has led Apple’s Communications division for several months following Cotton’s departure, and he was internally named interim head of PR last October. Following the departure of Cotton, Apple’s PR strategy has been more open, with the company commenting more frequently on various news matters and seeding product review units to more news organizations. Dowling has been seen alongside Cook at various media appearances across the world. Last year, we published an extensive profile of Apple’s PR, Communications, and Marketing department, noting that Dowling would likely become Katie Cotton’s official successor in the near future.

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