Mark Gurman


Senior Editor of 9to5Mac. 

Mark can be contacted with news tips at via email, AIM, or Wickr. Phone number or other contact information available by request, contact form below.

Mark is an award winning journalist who has worked at 9to5Mac for over five years. He covers Apple and other topics related to the consumer technology industry. Mark frequently appears on technology news curation website Techmeme, and he is frequently cited across the web by major publications, including newspapers like The Wall Street Journal and financial institutions such as Bloomberg News. Mark also frequently discusses Apple news live on CNBC.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

Mark is known for leading the reporting regarding many of the Apple products and initiatives introduced this decade. In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch. In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

He also works on 9to5Mac’s Product Pages and covers news on 9to5Mac sister-site 9to5Google. You can read more on his website, follow him on Twitter, and find him on Google+.

Mark Gurman's Recommended Gear

May 19


During his trip last week across China, Apple CEO Tim Cook held a meeting at Apple’s China headquarters with several employees in attendance, according to sources with knowledge of the briefing. Cook reportedly reiterated several recent China-focused announcements, including the new forest-focused environmental initiatives and improvements for education, but he also mentioned some new tidbits regarding the upcoming retail launch for the Apple Watch and the rollout of Apple Pay for China…

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May 18


Nearly a month after the release of the first-generation Apple Watch with Watch OS 1.0, a proven source has disclosed a collection of upcoming Apple Watch software and hardware updates. Currently in development, the features seek to enhance Apple Watch security, connectivity with other Apple devices, health and fitness features, Wi-Fi capabilities, and integration with third-party applications. Additionally, Apple is also priming major updates for the Apple TV in both the hardware and software departments, including Apple Watch integration. Below, we detail what users can expect from Apple Watches and Apple TVs in the future…

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May 14


In line with shipments beginning yesterday for multiple Apple Watch models, the Space Black version of the stainless steel Apple Watch has begun arriving at the doorsteps for those who placed orders early into the April pre-order process. We’ve received our 42mm Space Black Apple Watch and have put together a hands-on gallery of photos for those interested in the only all-black Apple Watch model. As our photos indicate, this Apple Watch still includes white packaging and a silver MagSafe charging puck, so there are no special black accessories for this version. We also highlight how the Space Black Apple Watch looks with the black Leather Loop and Sport Band in this gallery, below.

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Kanye West is not the Only One with an Apple Watch these days. A pair of well-known U.S. Political figures today showed off their new watches. Above, Republican Presidential Candidate Jeb Bush can be seen explaining that the Apple Watch, in his opinion, does a better job at health management than Obamacare.

Below, Newt Gingrich can be seen wearing the Watch in preparation for reviewing the device for Mashable:

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May 13


Apple’s upcoming Beats-based streaming music service will likely be named “Apple Music” and will have deep social networking integration for artists, according to industry sources briefed on the plans for the new service.

Taking a page out of the discontinued iTunes Ping feature from earlier this decade, the service will allow artists to have their own pages within the streaming music service that they can use to post track samples, photos, videos, and concert updates.

Artists will also be able to share the content of other artists in an effort of cross-promotion. For example, all-gold Apple Watch wearer Kanye West could promote a new album from Taylor Swift on his “Apple Music” artist page, if he so chooses…

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Tesla has taken its recruiting of Apple employees to the next level: the electric car and energy company has hired away Apple’s Senior Director of Corporate Recruiting, Cindy Nicola, to become Tesla’s new Vice President of Global Recruiting. Nicola has already noted her new role and start month of May on her LinkedIn profile.

Notably, Apple actually hired away Tesla’s Lead Recruiter in 2014 for its own electric car project, as we noted in our extensive profile of Apple’s automotive related hires. Interestingly, that former Tesla recruiter Lauren Ciminera has already left Apple to work on a new “confidential” project, according to her own LinkedIn page and confirmation from a source…

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Apple has begun charging for and preparing to ship the first orders of the 42MM Space Black stainless steel, Modern Buckle, Leather Loop, and international stainless steel Link Bracelet orders, according to reports from several readers. Standard Apple Watch with Link Bracelet orders started arriving in the United States yesterday…

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May 12

Google today has released its first application for the Apple Watch in the form of an update to its iOS Google News & Weather app. Launched last fall, Google News & Weather iOS populates local weather and news headlines. On the Apple Watch, based on the screenshots from iTunes, the application pretty much serves the same purpose. Like other Apple Watch apps based on WatchKit, this new Google application does not appear to be anything special. The screenshots display a bland, text-filled application that is light on functionality…

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Apple has pushed out several new content channels across many countries to the Apple TV, as noted by several readers. Here’s the breakdown of the new channels across the world:

  • Viaplay has been added to the Apple TV in Scandinavia (which is comprised of Denmark, Sweden, Norway) and Finland. Viaplay is comprised of local sports content, films, and TV shows.
  • Stan has been added in Australia, and it contains localized TV shows, films, and content for kids.
  • The WWE Wrestling Network has been added to Apple TVs in the United Kingdom and Ireland. The network first launched in several countries, including the United States in Canada, for the Apple TV in February.
  • Bandai, a localized, subscription-based digital network, has been added to the Apple TV in Japan.

Last week, Apple rolled out CBS Sports and USA Now channels in the United States. Apple is expected to announce new Apple TV hardware in June at its annual Worldwide Developers Conference, complete with an App Store and redesigned Remote.

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Apple subsidiary FileMaker today introduced version 14, the first major update since 2013, of its popular iOS and Mac-based platform, which includes the FileMaker Pro, Go, and Server software suites. This new version focuses on separate enhancements for speed across the different software versions, with the Mac and Windows applications gaining improved features for productivity, and the iOS Go apps for iPad and iPhone receiving end-to-end redesigns for iOS 8. Below, we break down the most significant new features for the Pro, Go, and Server versions.

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May 11


In addition to a new Music application, iOS 8.4 brings textbooks developed using the iBooks Author tool to the iPhone for the first time. Launched in 2012 as part of Apple’s Education initiatives, iBooks Author allows schools and teachers to create dynamic, digital textbooks that can play videos, embed Study Cards, and connect to the internet…

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Alongside today’s new iOS 8.4 beta, Apple has released yet another beta build of the upcoming OS X Yosemite 10.10.4 to developers. Today’s build is labeled as build number 14E17e, and it is available via Software Update in the Mac App Store for developers running earlier versions of the beta. A new Public Beta for AppleSeed users is available as well. It is possible that 10.10.4 will be released in June alongside iTunes 12.2 (with the new Apple streaming music service). For the focus areas, Apple tells developers to pay special attention to the Photos application, the Migration Assistant, and Arabic and Hebrew language support.

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Apple today released the third beta of iOS 8.4 to developers, labeled build 12H4098c. The update is available via Software Update on iOS and it should be hitting the developer center soon. The second Public Beta is available as well for the iPhone, iPad, and iPod touch. Xcode 6.4 beta 3 is also available. As with the first pair of betas, iOS 8.4 brings a revamped Music application with a new design, Up Next functionality, a Mini Player, and a new version of iTunes Radio. As we’ve reported several times, iOS 8.4’s Music app will also be home to Apple’s upcoming Beats-based streaming music service. Sources say that the new service will be announced at Apple’s Worldwide Developers Conference on June 8th alongside iOS 9 and OS X 10.11, and it will launch publicly in several countries alongside the new iTunes Radio in late June.

Below, we list the changes in this new beta:

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Scott Forstall, former Senior Vice President of iOS and one of the main creators of the iPhone and iPad, has finally spoken about Apple for the first time since leaving the company in the fall of 2012. In an interview with the Wall Street Journal primarily centered around his work on Broadway, Forstall briefly commented on Apple:

Asked about the split, Mr. Forstall said he was “so proud of the thousands of people I worked with [at Apple] and with whom I remain friends. I am delighted that they continue to turn out great and beloved products.”

Forstall’s admiration for Apple remains following a very public breakup between the executive and the company following problems with iOS 6 Maps application and the iPhone 5 launch. Since Forstall’s departure, Apple has publicly poked fun at skeuomorphic design, which was a cornerstone of Forstall’s iOS and OS X releases.

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May 10

Screenshot 2015-05-10 17.19.21

You can add Kanye West to the exclusive club of celebrities with an all-gold Apple Watch Edition with a gold Link Bracelet. The rapper sported the custom made Apple Watch to the Chicago Bulls vs. Cleveland Cavaliers playoff game earlier today, and he wore the watch while performing during a timeout. He also recently wore his Watch to a Louis Vuitton event. West is now the third known individual with this special edition device, joining singer Beyonce and fashion designer Karl Lagerfeld. Meanwhile, many customers are still waiting for their non-all-gold Link Bracelet Apple Watches to arrive. You can see a video of Kanye wearing the Watch during his mini-concert below.

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May 9

MacBook (Retina, 12-inch, Early 2015)

The recently released 12-inch MacBook will be available for purchase at all Apple Stores globally beginning the week of May 25th, according to a memo from Apple to its retail staff issued earlier today. Because of supply constraints, not unlike those for the also recently-launched Apple Watch, sales of the new MacBook have been mostly restricted to Apple’s Online Store…

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May 8

Screenshot 2015-05-08 11.02.29

Nike+ Running App for Apple Watch

Earlier today, Nike CEO Mark Parker sat down with CNBC for a video interview to discuss his company exiting wearable hardware, Fitbit’s IPO, fitness software, a partnership with Apple, and the Apple Watch. Asked where the Nike and Apple partnership goes from here, Parker said “it continues,” and that “we are excited about the potential that the Apple/Nike relationship has.”

Parker noted that Nike already offers the Nike+ app on the Apple Watch and that Nike has over 60 million digital fitness software users. Parker said Nike is “working with Apple” on new software and experiences. He ended by saying there is “more” coming from Apple and Nike. Apple and Nike are already close partners for HealthKit as well. 

Apple and Nike’s relationship dates back nearly a decade with Apple releasing a special chip for Nike shoes that talked to early generations of the iPod for steps tracking. The pair of companies enhanced this partnership by installing step tracking sensors in the second-generation iPod touch and iPhone 3GS last decade.

Additionally, as is well known, Apple CEO Tim Cook is a Nike fan and sits on the fitness and sports company’s Board of Directors. Last year, Nike shuttered its FuelBand business to focus on fitness software. Apple has also poached multiple former FuelBand engineers to work on the Apple Watch, we reported in the months leading up to the product’s introduction last fall.

The full video interview can be watched below:

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