Apple airs three new Apple Watch ads: ‘Rise’, ‘Up’ and ‘Us’

Screen Shot 2015-04-24 at 09.52.35

In coordination with the Watch’s worldwide release, Apple has ramped its marketing campaign further with three new ads that are airing starting today. The ads titled ‘Rise’, ‘Up’ and ‘Us’ focus on everyday activities being enhanced by the Watch. Unlike some of Apple’s product-focused marketing, this is more in the style of iPad commercials.

The ‘Rise’ ad focuses on morning activities, such as using the Watch to wake you up or answer text messages in the breakfast queue. ‘Up’ is focused on the Workout and Activity apps, highlighting the ‘Stand’ notifications and related fitness features. ‘Us’ focuses on communication highlighting Digital Touch sketch, tap and heartbeat sharing features as well as the controversial animated emoji.

All three videos are embedded after the break …

Read more

First Apple Watch orders now being delivered to customers as Apple updates website: ‘The Watch is here’

11093079_262933893877296_855102774_n

Although the US will not receive their watches for a few more hours yet due to timezone discrepancies, some international customers have already taken delivery of their Apple Watch orders. For instance, some customers in Australia are now receiving their Watches, such as the one pictured above.

The image also clearly shows the packaging for the Apple Watch Sport finally. Unlike the gold Edition and stainless Watch models, the Sport is shipped in an elongated skinny rectangle with the Watch laid flat across the box.

More photos after the break …

Read more

Apple updates TestFlight to support testing of Apple Watch apps

IMG_0666

 

Update: Developers are still waiting for Apple to update the backend distribution infrastructure, before they can utilize the update to the TestFlight client app.

Apple has updated its TestFlight app to support Apple WatchKit apps embedded inside beta iOS apps. This has been a significant frustration for developers in the run up to the Apple Watch’s release, as it made testing apps for the new platform difficult.

Developers should now be able to deploy beta versions of their iOS apps without removing the Watch extensions.

Read more

Apple publishes the Apple Watch User Guide online, explaining various hardware features and bundled apps

Screen Shot 2015-04-23 at 18.00.45

Update: Now available on iBooks to download on iPhone, iPad, iPod touch and Mac.

Apple has today posted its Apple Watch User Guide, as customers begin to receive their Watches starting tomorrow. The guide serves as an accompaniment to the Watch, teaching users how to navigate around the interface and access various features. The guide covers all of the native first-party Apple Watch apps as well as general user-interface tips and tricks.

There is also a section on pairing the Watch, which will prove useful when Watches start being distributed into customers hands from tomorrow morning. There is also information about how to properly take care and clean the Apple Watch bands.

Read more

Randy Ubillos, Final Cut creator & chief of video/photo software, to leave Apple after 20 years

maxresdefault

Randy Ubillos has today announced his retirement from Apple. Ubillos has worked at Apple for over twenty years, leading development on Final Cut Pro and newer versions of iMovie and iPhoto, part of Apple’s iLife suite. Offically, Ubillos was Chief Architect of Photo and Video Applications. Most notably in recent years, Ubillos headed the project to bring some of the latest iMovie concepts back to Apple’s professional software suite. This resulted in Final Cut Pro X.

Ubillos also led development of Apple’s creative pursuits on iOS, with versions of iMovie and iPhoto designed for the touchscreen experiences of the phone and tablet.

Read more

First Apple Watch orders now ‘shipped’ to customers for Friday delivery

Screen Shot 2015-04-23 at 10.21.42

Apple has now started sending delivery notifications to customers that their Apple Watch orders have ‘shipped’, ready for the launch tomorrow. Many users on Twitter are tweeting their orders to show that the status has changed to shipped (or dispatched, internationally).

Customers can now track their orders as they go out for delivery. So far, it seems that only US orders have entered this stage. Shipping notifications for international customers in the launch countries are likely to follow soon.

Read more

Apple Watch will be available to buy from some boutique fashion retail locations on Friday

img_4253

Update: Confusing the situation further, HDBlog has received news from Italian Apple PR that Milan will not have Apple Watch stock to buy.

Amidst all the craziness, it now transpires that Apple Watch will in fact be available to be buy at some retail locations on Friday. The New York Times reports that select boutique locations will have stock in the brick-and-mortar locations of Apple Watch Sport and Apple Watch.

This includes Dover Street Market in Tokyo and London, Maxfield in Los Angeles, Collette in Paris, the Corner in Berlin and Corso Como in Milan.

Apple had previously announced these locations in a press release but it was unclear whether the plans had changed as Apple had since said that there would be no in-store stock until June at the earliest. although now it appears this only applies to Apple’s own retail stores.

Read more

Apple Store signs around the world go green for Earth Day

10914140_1034175339929031_1883879771_n

As part of Apple’s push for a greener environment, the company has changed up its physical signage outside Apple Stores around the world to celebrate Earth Day. The updated logos are mostly the same but the leaf section is tinted green. The celebration can be seen at Apple Stores worldwide.

Apple has also put the Apple logo with the green adornments in some places online, such as on its YouTube account. Apple’s homepage is currently dominated by its environmental initiatives for the occasion, with the launch of Apple Watch relegated to one of the smaller summary panels.

Read more

Apple offering developers expedited Apple Watch deliveries by random selection

 

Screenshot 2015-04-21 13.55.30

Apple is sending out invites to random registered developers, giving them the chance to buy an Apple Watch with guaranteed delivery by the end of the month. Developer get the opportunity to buy a 42 mm Apple Watch Sport with shipment by the 28th of April. Apple is emailing selected developers, who are offered to apply here.

The process is by application only. Developers find out whether they are eligible to actually go through with the purchase on the 23rd of April, this Thursday.

Read more

All aboard the hyperbole train: Manhattan district attorney says iPhone security helps terrorists

Manhattan District Attorney Cyrus R. Van

We’ve heard some pretty outrageous ramblings from the government regarding Apple’s use of encryption in its mobile devices in the past—including a claim from the Department of Justice that some day it will result in the death of a child—but Manhattan district attorney Cyrus Vance, Jr. might have just dethroned the DOJ as king of hyperbole.

Yesterday morning during a radio interview, Vance claimed that Apple’s encrypted software will make the iPhone the communication tool of choice for terrorists:

Read more