Apple hanging billboards on skyscrapers and buildings around the world to showcase iPhone 6 photography

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As part of its Shot on iPhone 6 campaign promoting iPhone photography, Apple is now hanging billboard advertisements around the world. The ads feature the photographs in full bleed with a simple ‘Shot on iPhone 6′ tagline. The posters are going up around the world, including some dramatic large billboards on the side of skyscrapers. Pictured above is one such poster (photo taken by Jimmy Grewal on Twitter) being setup on a skyscraper in Dubai.

In total, the campaign will showcase 77 different individual’s images spanning 24 countries. Users on Twitter have been posting sightings of these ads from all over the world …

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NYT: Apple Watch includes ‘Power Reserve’ mode, shows only the time but conserves battery life

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The New York Times has published a piece about the culmination of the Watch project, as Apple transitions from product development stages to production and marketing to consumers. The piece reiterates that Apple was working on a vast array of health tracking sensors that were later dropped, which 9to5Mac covered extensively at the time.

However, the post includes one new piece of information about a previously-unannounced mode called ‘Power Reserve’. According to the report, users will be to enable a special low-power state that conserves battery life. In this mode, users will be able to see the time but cannot interact with the ‘smarter’ watch features like other apps. It is likely that other power-sapping features, like the constant connection to an iPhone for notifications, will also be disabled in this mode…

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Apple Watch makes UK fashion magazine debut with three-page feature in Style

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Following from features in fashion magazines in France and Germany, the Apple Watch has made its UK editorial debut in Sunday’s publication of Style. Although the Watch is not on the cover of the issue I received, there are four covers circulating — one of them features the Apple Watch as the cover photo. Regardless of whether you get a copy of the magazine with the special cover or not, inside the Watch gets three pages of press coverage.

The main picture features Guinevere Van Seenus wearing a 38mm Apple Watch Sport with Space Grey case and black sport band. The written accompaniment says that the Apple Watch does not convey ‘power, status and discernment’ like a Rolex can but holds back no punches in saying it will ‘wipe the floor with existing smartwatch manufacturers and give mid-market watchmakers a fright’. The magazine compliments Jony Ive in particular, for the design.

Jony Ive has got the tone of the Apple Watch just right. It looks elegant but not standoffish, and as well as the 18 variations of the regular version, there are the 10 Sport options, which come with a lightweight case, strengthened glass and a rubber strap, plus the more expensive Edition range (six models), made from 18ct gold.

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Apple constructing outdoor building next to Yerba Buena, likely demo area for Watch event on March 9th

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We have received images of a white building under construction behind the Yerba Buena Center of the Arts, the venue for Apple’s ‘Spring Forward’ event on March 9th. The tipster said that security guards are patrolling the scene, wearing ‘Apple Security’ shirts, confirming the connection between the building and Apple.

Apple built a similar external structure for the Apple Watch’s original unveiling in September, which acted as a demo hall for the products (iPhone 6 and Apple Watch) that Apple had announced at the event prior. Given the similarities, it is likely that this is the purpose of this new building as well.

It is worth noting, however, that in the past Apple has simply used side rooms inside Yerba Buena for its demo areas. Unlike the Flint Center, previous events show that there is space for indoor demos if Apple wanted to use it.

More images after the break …

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Tim Cook says terrorism should not scare people into giving up their privacy

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In the second half of The Telegraph’s interview with Tim Cook, Apple CEO Tim Cook has reaffirmed his position on privacy. Cook says that whilst currently consumers do not understand the ramifications of sharing their data with third-parties, “one day they will”.

Moreover, Cook openly objects to governments that say data sharing is required to combat crime and terrorism. There has been pressure for tech companies to offer back-doors into encryption mechanisms, but a clear implication of this interview is that Apple will strongly oppose this view. Cook describes privacy as a ‘basic human right’. Read more

VLC for iOS back on the App Store, OS X app updated alongside massive cross-platform release

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VideoLAN has today launched several updates to VLC across its apps on iOS, Android, OS X, and every other platform where the app is available, marking the first time that the company has pushed such a massive coordinated release and the re-release of the iOS app. The new versions (with the main app numbered 2.2.0), include several features across the various platforms, and VLC says it took more than a year of volunteer work to put them together…

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Apple Maps adds animated 3D imagery starting w/ UK’s London Eye & Big Ben (Videos)

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Apple has added some nice new touches to Apple Maps with animated 3D imagery for iconic landmarks starting with the UK. Apple Maps now shows the correct time on Big Ben and a rotating London Eye when users viewing the landmarks access the app’s 3D Flyover feature.

Videos showing off the animated London Eye and Big Ben in Apple Maps are below: Read more

Sesame is a $99 smart lock that lets you unlock your current deadbolt from your iPhone

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Note: Kickstarter currently appears to be down possibly because of a certain new smartwatch

The iPhone-connected smart lock market is getting a new player today as Candy House introduces a new, competitively priced device called Sesame—a play on the phrase “open sesame”—that retrofits your existing deadbolt lock with modern smarts.

While current smart lock options carry higher price tags and require replacing existing hardware, Sesame starts at $99 ($89 early bird special) and adds smart lock features to most existing door locks. Check below for an excellent video demo and more info: Read more

iOS & Android increase duopoly on smartphone market to 96%, Apple beats market in Q4

IDC just released its latest numbers on the top smartphones by operating system showing iOS and Android continue to collectively dominate the market with both experiencing growth during 2014. Together, iOS and Android grabbed 96.3% of all smartphone shipments, which IDC points out is up from 95.6% in 4Q13 and from 93.8% in calendar year 2013.

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New wider color-screen smartwatch appears on Pebble’s website

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Update: The image has been removed and replaced with the below image of an actual pebble… Oops?

We told you last week that Pebble is likely about to announce the next-generation of its smartwatch, featuring a thinner design, a color e-paper-like display, and a revamped OS. Now, thanks to an image hosted on Pebble’s own servers, we have a look at a device with a physical appearance matching the device we described. The device looks to have a larger bezel, as well as buttons that are smaller compared to its predecessor.

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Apple airs filmmaking iPad ad narrated by Martin Scorsese for the Oscars

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On the day of the annual Academy Awards ceremony, Apple has begun airing a new iPad Air advertisement highlighting how the tablet is used in the filmmaking industry. The new video advertisement is narrated with excerpts from notable movie director Martin Scorsese’s 2014 commencement speech at the NYU Tisch School of the Arts. The video, embedded below, is accompanied by a website highlighting specific stories of the iPad being used to make movies. These video stories were actually filmed and edited on iPads. The new website also discusses key video planning, filming, and editing applications for the iPad such as Final Draft, Garageband (but not the consumer-focused iMovie), and VideoGrade. This film-focused advertisement follows a music-oriented one that aired on the day of the Grammy Awards.

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