Over the past week, we’ve heard rumors that Apple planned “pop up” stores
for displaying the new Apple Watch inside high end stores in both Paris Galeries Lafayette and London Selfridges
). Now the Austin Statesman notes that
Apple has participated in SXSW
in a number of ways
over the past few years and it would almost be surprising if the Apple Watch wasn’t displayed in some capacity to the international SXSW Interactive audience there. Apple set up a pop-up shop for the iPad 2 during its spring launch in 2011 (pictured right).
Apple has used the festival in the past to showcase a new product (like the iPad 2) or to promote its services (like the iTunes Music Festival last year). SXSW Interactive is the perfect audience of early adopters for a product like the Apple Watch and it wouldn’t be surprising if the company offered a preview of the device there.
SXSW is an annual Music/Film/Interactive conference that runs March 13th-22nd this year, the week following the March 9th event and before the Apple Watch goes on sale in April. One SXSW event Apple Watch enthusiasts may want to check out: Wearables and the Happiness Quotient.
A possible counter-argument to an Apple Watch presence that Apple has focused on Fashion audiences and not Tech audiences for the Apple Watch launch.
Apple also plans another showcase of the Apple watch outside of the Yerba Buena Center where it will hold its Spring Forward event on March 9th.