Apple launched its Shot on iPhone 6 ad campaign earlier this year and has since expanded the campaign to buildings and skyscrapers around the world. The purpose of the campaign is to showcase the photography capabilities of the iPhone 6, notably excluding video content. Apple this evening, however, has further expanded its Shot on iPhone 6 campaign and launched a new microsite titled “World Gallery films” with 7 short videos shot with the iPhone 6. They are all embedded below:
Apple ad June 1
Apple ad March 2
As part of its Shot on iPhone 6 campaign promoting iPhone photography, Apple is now hanging billboard advertisements around the world. The ads feature the photographs in full bleed with a simple ‘Shot on iPhone 6’ tagline. The posters are going up around the world, including some dramatic large billboards on the side of skyscrapers. Pictured above is one such poster (photo taken by Jimmy Grewal on Twitter) being setup on a skyscraper in Dubai.
In total, the campaign will showcase 77 different individual’s images spanning 24 countries. Users on Twitter have been posting sightings of these ads from all over the world …
Apple ad February 3, 2014
On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world. On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality.
From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.
Apple ad December 18, 2013
Apple ad October 23, 2013
Apple has posted several videos featured during yesterday’s Apple iPad event on YouTube including the ‘Pencil’ iPad Air ad featured above. Check out the rest below: expand full story
Apple ad September 17, 2013