Bose reportedly planning to take on rival Beats Music with upcoming music streaming platform

Beats on Apple TV

Bose and Beats have been at each other’s throats in recent months, with the former inking a deal with the NFL to ban the Apple-owned company’s gear from appearing on camera at the league’s events. Apple fired back by pulling Bose products from its physical and online stores.

Now things may be about to get even more interesting between the two companies as Bose reportedly plans to launch a direct competitor to the Beats Music streaming service. The information comes from a job listing posted by the speaker manufacturer.

The listing states in no uncertain terms that…

Best Bluetooth Speaker of the Year: JBL, Beats, Bose, UE Boom, Jawbone, more

Best-Bluetooth-speakers-2015(TL;DR: Winner, best size, best sound, runner-up best apps, best budget, best $300)

It has been a solid year and a half since our last Big “Best Portable Bluetooth speaker” competition, though we’ve done tons of updates to it in the months since.

A lot of our favorites are still around while others have been updated and new players have emerged. And what about our previous champ: the Ultimate Ears Boom? Spoiler alert: a new winner has emerged. Read on to find out who takes our Best Portable Bluetooth Speaker award… Read more

Confirmed: Bose speakers returning to Apple Stores after removal earlier this year

Bose Apple Store

It looks like Apple will indeed be cashing in on Bose speakers and headphones sales in time for the remainder of the holiday shopping season. Yesterday rumors surfaced that Apple was readying its retail stores to carry Bose products once again, and today 9to5Mac has confirmed that Bose products, including the very popular SoundLink III/ Mini Bluetooth speakers, will once again be sold by Apple alongside its Beats-branded speakers and headphones that it acquired for $3 billion earlier this year… Read more

Bose products reportedly set to return to Apple Store shelves as early as next week

Bose-Apple-Store-demo

Earier this year Bose and Apple had a bit of a falling out when the former decided to block NFL players from wearing Beats headphones while on camera, then fined players who violated the rule. Beats Electronics co-founder Jimmy Iovine said at the time that the ban actually served Beats by providing a bit of free publicity.

Apple apparently didn’t agree, and retaliated by pulling all Bose products from its store shelves in October. Around that time the two companies were also duking it out in a patent lawsuit, though they eventually decided to settle.

But Bose products are reportedly headed back to Apple Store shelves…

Bose headphones and speakers no longer available from Apple Online Store

Eddy Cue and Jimmy Iovine at Code Conference via Re/code

It was reported last week that Apple would soon stop selling Bose headphones and speakers at its Apple Store locations. Previously, a variety of Bose headphones and speakers were demoed at each Apple Store location and available for purchase there and online. All Bose speakers and headphones have since been completely removed from sale through the Apple Online Store and several Apple Retail Store locations we’ve contacted have confirmed Bose inventory is no longer available.

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Iovine smacks down NFL saying ban gives Beats free publicity, Dre wanted to get into shoes before headphones

Dr. Dre, Jimmy Iovine And Luke Wood Launch The Beats By Dr. Dre Pill At The Beats Store In Soho, NY

Beats co-founder Jimmy Iovine responded to a recent fine levied by the NFL against 49ers quarterback Colin Kaepernick for wearing Beats headphones during a post-game interview. Iovine said that he was glad players considered Beats ‘cool’ and that the company had gotten millions of dollars worth of publicity out of the media coverage surrounding the ban and subsequent fine.

Iovine also recounted out the Beats brand got started…

Apple Stores expected to provide after-sales service for Beats headphones and speakers soon

beats

Greek site Techingreek.com is reporting that Apple Service Providers will be providing after-sales service for Beats headphones and speakers within the country, suggesting that Apple itself may be doing the same in countries with Apple retail stores.

The site says that the above message was sent to Apple Service Providers in Greece, stating that they will provide service for Beats Electronics products “in the near future” …  Read more

Apple reportedly removing Bose products from retail stores as NFL bans & Bose sues Beats

Bose-Apple-Store-demo

Bose headphones and audio products could soon get the boot from Apple retail stores, according to a report from MacRumors citing “a reliable source.”

While Apple’s acquisition of Beats would seem like the obvious reason behind replacing the many Bose headphones and speakers currently used with iOS and Mac demo units, the report also claims that Apple will be removing Bose products from store shelves in addition to the demo units. Read more

European Commission approves Apple’s acquisition of Beats

Iovine Cook Dr Dre Cue Beats

The European Commission has today approved Apple’s acquisition of Beats Electronics and Beats Music. The commission said that the buyout passes merger regulations. The commission concluded that Apple and Beats’ combined marketshare in both the streaming music and headphones markets is low, so an acquisition did not materially affect competition.

In headphones, the EU says that Apple/Beats exists in a global market with numerous other brands, including Bose, Sennheiser and Sony. For streaming music, companies like Spotify and Deezer offered a similar safety buffer. As the EU commission cares only for European operations, the fact that iTunes Radio and Beats Music do not currently operate in European countries also helped the deal go through smoothly.

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Bose files lawsuit against Beats Electronics over noise-cancelling technology patent

apple-beats-music-1100x1100

Update: Statement from Bose regarding the complaint below the fold…

Bose has filed a legal complaint against Beats Electronics over the use of noise-cancelling technology used in their headphones, according to CNBC. Apple, of course, announced earlier this year plans to acquire the headphones maker in a $3 billion deal, which it expects to gain regulatory approval for by the end of September.

Re/code reports that Bose has filed a request with the International Trade Commission to ban the sale and import of certain Beats products. The following patents owned by Bose appear to be relevant in the complaint: Read more