Apple today has informed employees of significant changes to how iPhones are sold via AT&T and Verizon Wireless, according to sources. As we reported last month, Apple has indicated that iPhones sold via AT&T at both physical Apple Retail Stores and on the Apple Online Store will move exclusively to Next financing plans this month, in June. This means that a customer who wants to buy a new iPhone on AT&T will no longer be able to do so on a subsidy…
iPhone sales ▪ June 1
For the month of June, Apple is giving a small boost to its trade-in price values for the iPhone 4S, iPhone 5, and iPhone 5S, according to Apple Store sources. Using the Reuse and Recycle program, a customer can bring in an older iPhone model and receive gift card credit toward the purchase of a newer iPhone. Likely in order to spur some new iPhone sales this month, Apple is offering the following improvements to its trade-in pricing:
iPhone sales ▪ May 14
UBS has matched the upbeat iPhone forecast made last month by KGI for Q2 (Apple’s fiscal Q3), both analysts estimating sales of 51M – well above the consensus expectation of 45M.
KGI’s Ming-Chi Kuo predicts 51.4M, saying that while he believes iPhone sales have peaked, demand will remain higher than the normal seasonal pattern. UBS forecast 51.1M, noting that Apple’s “continued surge” in China is a key factor, where the premium market remains strong despite reports of the country approaching saturation point in smartphones.
iPhone sales ▪ May 8
Apple has further increased its lead as the top smartphone manufacturer in the US, the iPhone increasing its market share by one point from 41.6% in Dec 2014 to 42.6% in March 2015, according to comScore. There was no change in the rankings, with Samsung in second place at 28.3% – a fall of 1.4% – followed by LG, Motorola and HTC.
comScore also reported the top 15 smartphone apps … expand full story
iPhone sales ▪ April 28
Apple […] sold more iPhones in China than the United States for the first time […] increasing its revenue in the country 71 percent to $16.8 billion, although that was helped by gift-buying for Chinese New Year.
Tim Cook said that the iPhone was responsible for the bulk of Apple’s revenue in China, though he did also note that Mac sales were “unbelievable,” up 31% year-on-year. As with other markets, the iPhone is usually the first Apple product people buy, but that brings them into the ecosystem and boosts sales of other products … expand full story
iPhone sales ▪ January 26
Tim Cook said in October that it was “just a matter of time” before China overtook the USA as its biggest market, and it seems that time may be arriving sooner than expected – at least as far as the iPhone is concerned. The Financial Times reports that analysts expect tomorrow’s Q1 earnings call to confirm that Apple sold more iPhones in China than in the US.
Analysts at UBS estimate that China accounted for 36 per cent of iPhone shipments in the most recent quarter, compared with 24 per cent for the US. During the same period last year, 29 per cent of units were sold in the US and 22 per cent were in China, UBS said.
The view was supported by Creative Strategies, which forecast that Apple has sold around 2M more iPhones in China than in the US in the final calendar quarter of 2014 (Apple’s financial Q1) … expand full story