Gibney’s Steve Jobs documentary coming to theaters as Apple’s Eddy Cue calls it mean spirited and inaccurate

Steve Jobs- The Man in the Machine

Little-known until its debut at SXSW this weekend, Oscar-winning documentarian Alex Gibney’s “Steve Jobs: The Man in the Machine” has been picked up by Magnolia Pictures for a North American theatrical release, and CNN Films for television broadcasts, Deadline Hollywood reports today. An earlier story from The Hollywood Reporter claimed that several Apple employees in attendance walked out early, and Apple’s Eddy Cue has used Twitter to denounce the film, calling it “inaccurate and mean-spirited.”

The Man in the Machine includes interviews with a number of former Apple employees including Jon Rubinstein, Bob Belleville and Daniel Kottke, as well as Jobs’ ex-girlfriend Chrisann Brennan, and even video footage from a 2008 SEC deposition given by Jobs himself. Early reviews have described the documentary as “a riveting and important corrective to the myths Jobs helped to propagate,” and “unsparing portrait of Steve Jobs [that] will prove extremely displeasing to devotees.” A few representative quotes from those reviews follow…

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SXSW plans largest iBeacon deployment yet to let attendees meet up & find events via mobile app

 

South by Southwest (SXSW) just launched its official mobile app ahead of the festival and alongside it announced plans for the world’s largest deployment of iBeacons to offer mobile app features triggered by the Bluetooth beacons. In total, more than 1000+ beacons will be deployed to pull it all off. SXSW thinks the features will “fundamentally change attendee’s experiences” by letting mobile app users network and navigate the event. Read more

Apple Watch ‘pop up’ stores prognosticated for Paris, London and SXSW

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Over the past week, we’ve heard rumors that Apple planned “pop up” stores for displaying the new Apple Watch inside high end stores in both Paris Galeries Lafayette and London Selfridges (pictured above). Now the Austin Statesman notes that Apple has participated in SXSW in a number of ways over the past few years and it would almost be surprising if the Apple Watch wasn’t displayed in some capacity to the international SXSW Interactive audience there. Apple set up a pop-up shop for the iPad 2 during its spring launch in 2011 (pictured right).

inside-apple-pop-up-austinApple has used the festival in the past to showcase a new product (like the iPad 2) or to promote its services (like the iTunes Music Festival last year). SXSW Interactive is the perfect audience of early adopters for a product like the Apple Watch and it wouldn’t be surprising if the company offered a preview of the device there.

SXSW is an annual Music/Film/Interactive conference that runs March 13th-22nd this year, the week following the March 9th event and before the Apple Watch goes on sale in April. One SXSW event Apple Watch enthusiasts may want to check out: Wearables and the Happiness Quotient.

A possible counter-argument to an Apple Watch presence that Apple has focused on Fashion audiences and not Tech audiences for the Apple Watch launch.

Apple also plans another showcase of the Apple watch outside of the Yerba Buena Center where it will hold its Spring Forward event on March 9th.

iTunes Festival channel shows up on Apple TV ahead of SXSW concerts

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Ahead of this upcoming week’s iTunes Festival concert series at SXSW, Apple has added an iTunes Festival channel to the Apple TV so that users can live stream the concert’s content. Late last week, Apple released an updated version of the iTunes Festival application for the iPhone, iPad, and iPod touch. The Apple TV application is similar in style to the iOS app, and it includes a colorful logo…

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SXSW Festival using iBeacons for interactive sessions, speedy badge pickup through iOS app

SXSW-appOn top of the many uses for iBeacons we’ve seen in retail environments, event organizers are another group that have started taking advantage of Apple’s new Bluetooth tech recently. The MLB is deploying them in stadiums to send notifications to baseball fans, CES hosted an iBeacon scavenger hunt this year, and today we’ve found out the upcoming SXSW festival where Apple is hosting its latest iTunes Festival will also be using the technology.

Eventbase, the company that has been building the official SXSW festival app for a few years now reached out to let us know it will be deploying some iBeacons around the event this year to improve the experience. Specifically, it will be using the technology to “help attendees in Austin pick up their badge faster and get more involved in the sessions they attend.” One feature in the app will allow for real-time audience interaction during sessions: Read more