Michael Steeber

Apple is building its next great retail store in your living room. Have you seen the plans? Accelerated by the pandemic, Apple has created new platforms, polished existing services, and renewed its online retail efforts to create a home ecosystem just as immersive and memorable as its in-store experience. There’s just one catch: you’ll need to bring the tables.

Apple Dadeland in Miami, Florida will soon reopen in a sunny new street-facing space at Dadeland Mall, Apple announced today.

Apple is making it faster and easier than ever to buy accessories and cases at Apple Stores with a new self-checkout App Clip powered by the Apple Store app and Apple Pay. App Clips are small parts of apps that load quickly in the moments you need them.

Apple has developed a new iPhone display solution for its retail stores that highlights MagSafe wireless charging, eliminates cable clutter, and makes iPhones more approachable to customers.

Apple is highlighting the artistic side of pet photography in a new Shot on iPhone campaign and free virtual Today at Apple session. Developed in collaboration with photographer Jason Nocito, the campaign features Portrait Lighting on iPhone 12 and iPhone 12 Pro Max.

Apple Park Visitor Center is the perfect place for a photo walk, and soon visitors will discover a totally new environment to capture and experience. Apple has commissioned artist Katie Paterson and studio Zeller & Moye to create a permanent public sculpture for the visitor center titled Mirage.

From Tokyo to Milan, some of the world’s top Apple Stores are celebrating Apple Watch International Collection bands with energetic wall-to-wall graphics and unique displays to help customers discover their favorite styles.

Today at Apple, the program of free creative sessions designed to help artists, photographers, musicians and more unlock their potential, is expanding to YouTube.

Ted Lasso season two debuts July 23, and Apple is inviting you to celebrate with a series of virtual Today at Apple sessions anyone can attend.

Behind every great virtual Apple keynote is an equally impressive collection of modern furniture and tasteful objects from top designers across the globe. Poring through all six online-only Apple events, I’ve cataloged more than 100 chairs, sofas, tables, lamps, books, and accessories that fill the sets.

This August, Today at Apple Creative Studios expands to London with opportunities for youth interested in pursuing a career in music or radio. Creative Studios London will connect young artists with industry-leading mentors, major names in the broadcasting world, and professional studio environments.

The start of summer marks the annual kick off of Apple Camp, a collection of hands-on activities helping kids explore creativity. For 2021, Apple is back with a new lineup of in-store and at-home experiences for youth to discover.

Starting Wednesday, Apple customers in mainland China can order products online and pick them up for free at their local Apple Store. The service, long offered in the United States and elsewhere, is now available on Apple.com.cn.

Apple Tower Theatre is now open in Downtown Los Angeles. To celebrate the grand opening of downtown’s first Apple Store and the premiere of a major historic restoration project, readers were invited to share their favorite L.A. photos shot on iPhone. Creative briefs challenged photographers with one question: What makes Los Angeles special to you?

Apple Tower Theatre celebrated its grand opening today in Los Angeles. The new store marks the completion of an extensive historic restoration project and the first Apple Store downtown.

To celebrate the grand opening of Apple Tower Theatre in Downtown Los Angeles, Apple is launching Today at Apple Creative Studios, a global program debuting in Los Angeles and Beijing. The program will provide career-building mentorship to underrepresented communities through creative resources. The new flagship store will also host its own free Today at Apple sessions that explore music creation, songwriting, creative inspiration, and more.

June 15, 2021 marks the first day every single Apple Store in the world has been simultaneously open in over 75 weeks. Health and safety precautions, regional lockdowns, and recurring COVID-19 spikes have challenged Apple Retail operations since the start of the pandemic.

This spring, New York City youth from Brooklyn to The Bronx came together online to build creative projects, learn new skills from leading artists, and discover a passion for creative storytelling. Through opportunities made possible by Today at Apple, 39 young artists were given the tools and ideas they need to impact their communities.

Apple Tower Theatre opens June 24 in Los Angeles. Let’s celebrate the grand opening of Downtown L.A.’s first Apple Store and the premiere of a significant historic restoration project years in the making.

A Los Angeles landmark is ready to shine again. Apple will soon premiere its historic Tower Theatre restoration project in the Broadway Theater district.

Apple is offering small businesses and entrepreneurs the tools to get ahead with a new virtual Today at Apple session.