4k Stories March 18

AAPL: 105.92

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It was estimated last year that Apple takes home a stunning 94% of all profits made by all players across the entire smartphone industry. Its gross margin across all products hovers around the 40% mark. Apple knows how to make money from its products.

One way it does this is to sell its iPhones with a base level of flash storage that is just barely usable, and charge a hefty markup for higher storage tiers. Sure, you can buy a shiny new iPhone 6s for $649, but that gets you a measly 16GB. It’ll cost you another hundred bucks to get a more reasonable 64GB and another $100 again if you want to max out at 128GB.

I’ve touched on this topic before as part of a more general piece about whether Apple was getting a little too greedy, but it seems to me that when the company is supplying iPhones with 4K camcorders built into them, this is the point at which a 16GB tier becomes completely indefensible …

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4k Stories March 3

AAPL: 101.50

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Vimeo is out with a new version of its iOS app today that adds support for iOS 9 features, improves content discovery, makes video sharing faster, and more. iPad users will be happy to learn that Vimeo now supports iOS 9’s picture-in-picture feature for video playback when using other apps. The video service has also tuned up video discovery features and recommendations in the latest version of their iOS app.

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4k Stories February 18

AAPL: 96.26

Stock Chart

The stock Camera app found in iOS is decent enough. It’s great for the casual shooting of photos and videos, and more importantly, it’s easy to use and almost always works.

But just like there are dedicated photo apps for improving the quality of your photography, the same thing is true for videographers. If you’re looking to improve your iPhone or iPad videography skills, then look no further than FiLMiC Pro, a $9.99 universal app. expand full story


4k Stories February 5

AAPL: 94.02

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Apple has updated Final Cut Pro to allow 4k video to be exported to compatible Apple devices, with sharing support also added for the iPhone 6s, iPhone 6s Plus, iPad Pro and 4th-gen Apple TV. The sharing window also now supports multiple YouTube accounts …

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4k Stories February 1

AAPL: 96.43

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4k Stories December 31, 2015

AAPL: 105.26

Stock Chart

Yesterday, we gave you the chance to speak your mind on Apple’s choice to omit 4K video support from the latest Apple TV — did Apple blow it, or does 4K support not yet matter?

After over 6,500 votes, and more than 125 comments, we have a clear answer: roughly 2/3 of readers said Apple made the right call leaving 4K support out of the Apple TV, as they didn’t care (yet) about the feature. That’s a decisive majority. But a solid 35% of readers opined — often strongly — that neglecting 4K support had cost Apple their business, given that 4K Ultra HD TVs are becoming affordable and more popular.

I hoped we’d see some intelligent discussion, and was thrilled that so many comments actually delivered, including insights on why Apple’s approach was practical — for now. Here are some of the best comments readers posted on each side of the debate…

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