Apple

Following reports this morning that Apple was preparing to a launch a new campaign on its website to lure skeptical professionals back to Final Cut Pro X, Apple has now pushed out updates to the app in addition to smaller updates to its Motion and Compressor apps.

Version 10.0.8 of the ‘Final Cut Pro’ Mac App Store app brings a number of new features and enhancements, many of which focus on improvements for professional users. Among the updates is support for Sony XAVC codec up to 4K, the ability to view “ProRes Log C files from ARRI ALEXA cameras with standard Rec. 709 color and contrast levels,” and a long list of editing fixes, tweaks and enhancements that have been highly requested by pro users.

Apple has now updated its website with the new Final Cut Pro campaign we mentioned earlier. It includes a feature with acclaimed director Tsui Hark and Canada’s largest newspaper The Globe and Mail. The ‘What’s New’ Final Cut Pro product page was also updated to show off some of the new features in today’s update such as support for the Sony XAVC codec.

Apple also updated Compressor and Motion today with minor updates that include fixes.

A full list of what’s new in Final Cut Pro X, Compressor, and Motion is below:

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Apple is slowly rolling out a new customer service initiative across its retail stores called ‘table selling.’ With the new strategy, Apple Store employees are assigned a product table where they are responsible for working with groups of customers with different needs, albeit the same device, according to people familiar with the strategy. Previously, customers were individually helped on a first-come, first-serve basis and organized by an “iQueue” system that often resulted in lengthy wait times and customers walking out.

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Apple is beginning a campaign today to win back the video-editing community that abandoned its flagship video-editing software after the release of its controversial Final Cut Pro X. The LA Times reported that following several updates to the software over the last two years to fix some of the criticisms, Apple is launching a number new ads on its website today that feature professionals using Final Cut Pro X. The campaign is apparently timed to lined up with upcoming National Association of Broadcasters convention and aims to win over professional video editors by featuring professionals such as editors at the Globe and Mail newspaper:

Now, after updating the software seven times since its release in 2011, Apple is launching a campaign Thursday aimed at winning back skeptical professional users.

Starting Thursday, the company plans to begin posting three stories on its website, including Liurette’s, aimed at changing the minds of folks like Miller by demonstrating how sophisticated users have embraced Final Cut Pro X. The stories will also feature Tsui Hark, one of the biggest names in Hong Kong cinema, and TV Azteca, which produces thousands of telenovela episodes every year.

From Adobe’s “Why Switch” Premiere Pro website

It’s no secret that the professional video editing community was up in arms over Apple’s decision to release what they viewed as a scaled-back, prosumer version of Final Cut Pro with the release of Final Cut Pro X almost two years ago. Despite the Mac App Store dropping the cost of FCP from almost $700 to $299, pro video editors complained Apple had stripped away some of the software’s core features to create a simple experience for the average Mac user and not professionals. It earned FCPX the nickname “iMovie Pro” and criticism in the mainstream media followed by a response from Apple and eventually even refunds of the app to unsatisfied customers.

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AFP reported Apple is in court in Shanghai, China again today, but this time it’s over a lawsuit alleging the company copied components of Siri’s speech recognition software. According to the report, Shanghai-based Zhizhen Network Technology Co. claimed in pretrial proceedings that Apple infringed its patent related to voice recognition technology via Siri. While the suit notes that development of Siri began in 2007, there is no mention of Nuance. Apple currently partners Nuance with to implement the speech recognition component in Siri, and it is also a market leader that presumably has its own arsenal of speech recognition related patents.

Zhizhen says it patented its “Xiao i Robot” software in 2004, while Apple’s Siri, which made its debut with the release of the iPhone 4S in 2011, was first developed in 2007.

“The company will ask Apple to stop manufacturing and selling products using its patent rights, once Apple’s infringement is confirmed,” Si Weijiang, a lawyer representing Zhizhen, told AFP.

“We don’t exclude the possibility of demanding compensation in the future,” he added.

The company is behind Siri-like software called ‘Xiao i Robot’ that it claimed was first developed before Siri in 2004. The technology is apparently available on some smart TVs and enterprise applications, but it doesn’t appear to be available as a consumer-facing app for smartphones or tablets. The video below appeared online when the company originally filed suit against Apple last year, and it shows the Xiao i Robot software running on a Lenovo smartphone:

http://www.youtube.com/watch?v=Ku0H10_G1X4

Photo: http://www.globalpost.com

Apple may face an anti-trust investigation in Europe over its iPhone contracts with carriers as it defends itself against separate investigations for alleged price gouging in Australia.

Apple was informed last year that it would be required to attend a hearing by Australia’s Standing Committee on Infrastructure and Communications to explain why its pricing of digital content was higher in Australia than in the United States. The hearing is now underway, as reported by the Sydney Morning Herald, with Apple asked to explain why content sold through iTunes is marked up between 30 and 70 percent higher than in the U.S. Apple is blaming wholesale pricing agreements in the country.

“The pricing of this digital content is based on the wholesale prices which are set through negotiated contracts with the record labels, movie studios and TV networks,” said Mr King, who is Apple’s vice president for Australia, New Zealand and South Asia.

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[viddler id=a66cf352 w=704 h=400]

Update: Apple responds.

Google chairman Eric Schmidt spoke at the company’s Big Tent Summit in India this morning, and, on top of claiming there are no immediate plans to merge Chrome and Android, the executive discussed the possibility of Google Now coming to iOS devices. It appears Google is in a similar situation to when it launched a standalone Google Maps app, as Schmidt claimed it’s up to Apple to approve or reject Google Now for the App Store. TechCrunch pointed us to the comment from the Google executive at around 17 minutes into the interview:

You’ll need to discuss that with Apple” (at around 17:50). “Apple has a policy of approving or disapproving apps that are submitted into its store, and some of them they approve and some of them they don’t,” he went on to say.

A video that appeared to be an ad for the debut of Google Now on iPhone and iPad landed on YouTube last week before quickly being removed. The video (above) showed that Google could implement Google Now functionality—currently only available as a Siri-like voice and contextual assistant app on Android devices—into the Google Search app.

Google already updated its Google Search app with voice recognition and Google Now-like features last October, and a number of comparison videos have since appeared online and show Siri has some serious competition with even the scaled back voice search features. Bringing the contextual assistant features that Google Now implements on Android to the Google Search app would give iOS users yet another reason to use it rather than Siri for a large number of tasks.
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TNW reported on a new trojan discovered by Russian website Doctor Web that installs adware on Macs running all three of most popular browsers: Safari, Firefox and Chrome. Doctor Web demonstrated that the Trojan.Yontoo.1 plugin can display ads on any site by showing it in action on Apple’s own website.

Many Mac owners still believe that OS X is immune to viruses and trojans. While it’s true the platform is well protected, a large part of the relative immunity enjoyed by Mac owners has simply been down to blackhat economics: when there were many more Windows machines around than Macs, it was less worthwhile for attackers to target Macs. As the popularity of Macs has grown, however, the platform has made an increasingly attractive target.

The trojan cannot install itself and instead relies on tricking users into downloading and installing it.

This particular trojan can get onto your Mac in multiple ways. Criminals have so far used movie trailer pages that prompt users to install a browser plugin, a media player, a video quality enhancement program, or a download accelerator. In other words, the usual schemes we’ve seen on Windows.

Once installed, the plugin sends details of the webpages you visit back to a server controlled by the bad guys and uses that info to insert relevant ads. The Apple example above shows just how slickly this can be done. On a less-familiar site, a visitor could easily see the ad as part of the site.

As ever, the advice here is to only ever download known plugins from the official sites. Never accept an invitation to download anything from a website unless you know it to be a site you can trust. We’d be surprised if many 9to5Mac readers fell victim to this, but if you have family members using your Mac who might not be as careful, Intego VirusBarrier has updated its definitions to include it.

Apple today updated its GarageBand for iOS, bringing the app up to version 1.4 and providing support for Audiobus. Originally launched in December 2012, Audiobus is an iOS app available from developer A Tasty Pixel and described as an “inter-app audio routing system.” The app allows users to route audio from a growing list of third-party and Audiobus-compatible synths, drum machines, effects, and audio-editing apps and record them simultaneously in other supported multi-track editing apps. That means GarageBand users will now be able to use Audiobus to route audio instruments and effects from other Audiobus-compatible iOS apps into a GarageBand session.

Audiobus provides an SDK to developers that want to integrate the ability to support the Audiobus app and a long list of popular music creation apps have already taken part, including: Cubasis, Animoog, many of Korg’s apps, JamUp, Loopy, and now GarageBand. You can see a full list of apps that support Audiobus here. The Audiobus app will cost you an extra $9.99 on top of the cost of GarageBand ($4.99).

Other improvements in today’s update include the ability to turn off grid snapping to easier control the placement of regions when editing and a fix for issues with third-party audio accessories:
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Samsung has confirmed to Bloomberg the rumors that it’s working on a smartwatch to rival the widely-speculated Apple iWatch.

Known for being a ‘fast follower’, a company that, er, watches what others do and aims to quickly launch a competitive product, Samsung appears to be following Apple’s lead in revealing nothing at all about the device: no feature-list, no visuals, no price, no launch-date. Samsung’s executive vice president of mobile business Lee Young Hee said only: “We’ve been preparing the watch product for so long. We are working very hard to get ready for it. We are preparing products for the future, and the watch is definitely one of them.” Thanks for that, Samsung.

The alleged screenshots that appeared last month on Slashgear suggested a 500×500-pixel touchscreen device running a new operating system supposedly named AltiusOS.

The smartwatch market is estimated to be worth $60 billion a year. Just to put that in perspective, that’s about 16 percent of the $358 billion handset market. Marshal Cohen, an analyst at NPD Group in Port Washington, told Bloomberg: “We’re going to see formidable competition coming from many different directions — from device makers, accessory makers, even fashion designers.”

Laurence Balter, chief investment strategist at Oracle Investment Research, said he believed Apple’s strategy should be to use the iWatch as an affordable entry into the Apple ecosystem, generating sales for its more expensive products. “If I were Apple, I’d strategically price the watch as low as possible to bring as many as possible into the ecosystem,” he said.

It’s expected that most smart watches will follow Pebble’s lead in making the device a Bluetooth accessory to a phone and not a standalone gadget, but there has been speculation that the iWatch will run iOS, potentially allowing it to perform useful functions without a link to an iPhone.

FastCompany today posted an in-depth look at the differences between Apple’s MapKit and Google’s recently launched Google Maps for iOS SDK from the perspective of developers. The lengthy piece gets insight from several iOS app developers with apps that rely on the SDKs and sheds some light on a few things that Apple is doing much better than Google despite a perception from users that Google Maps are superior:

“Google doesn’t currently charge for the Places API, but they do require a valid credit card for access–which gives you a quota of 100,000 daily requests. So you have to wonder if they plan to start charging sooner or later,” McKinlay explains. “That 100,000 limit perhaps sounds reasonable, but each user session can generate many requests–particularly when using the ‘autocomplete’ feature of Tube Tamer–and some types of requests count for 10 times the quota each, so it can get used up pretty quickly.”

While noting that Google wins out with location lookup services, 3D buildings, directions, geocoding, and better hybrid satellite imagery, the developers were also quick to point out downsides of the Google Maps SDK such as quotas for the Places API, an increased app size, and limitations with markers, gradient polylines, and overlays.

Developer of transportation app Tube Tamer, Bryce McKinlay, discussed some of the benefits of using Apple’s MapKit:

“Subjectively, the current version of the [Google] SDK does not perform as well as MapKit,” McKinlay says. “GMSMapView’s frame rate is capped at 30fps, which is lower than typical for iOS and results in a slight but noticeable ‘jitter’ effect when panning and zooming the map. Drawing of labels and POIs sometimes lags behind if you pan quickly, even on a fast device like the iPhone 5.”

“The fact that annotations in MapKit are UIViews also means that animation and other effects can be applied easily using Core Animation, which isn’t currently possible with the Google Maps SDK approach,” McKinlay says. He also points out that MapKit has some other handy features that Google’s SDK currently lacks, like “Follow user location” and “Follow with heading” modes. “MapKit provides a button that automatically moves the map to follow the user’s location, and rotates the map according to the compass heading. This is very helpful for pedestrian navigation. It is possible to implement this manually in Google’s SDK, but it adds extra development time/effort.”

It looks like some developers feel Google has some work to do with their Maps SDK for iOS. While Apple isn’t free of its own issues with MapKit, developers will definitely want to read Fast Company’s entire post before deciding which solution will be best for their app. The developers ultimately end up recommending MapKit over Google’s Maps SDK for the majority of developers.

We have some exciting 9to5Toys.com announcements for our US readers today.

1. We’ve teamed up with Stack Social to launch Specials.9to5toys.com which will feature new software and hardware specials for Apple ecosystem folks every day. Some examples:

• The $49.99 Spring 2013 Mac Bundle (including $99 Toast 11!)
• The Name Your Own Price Indie Gamer Bundle
• Amazing Photo Editing w/ PhotoDirector 4 Ultra
• BodyGuardz Bumps w/ Mic + Free Shipping

2. Specials will headline our new 1 minute Daily Deals Aggregator. This is one of the tools the 9to5Toys Team uses to scout out the best deals on the web. Now we’re releasing it to the public.

Every Day, you get the best 36 retail Daily Deals on the net including: Amazon, Best Buy, Walmart, Target, MacMall, MacConnection, Woot, 1SaleaDay, Sears, NewEgg, eBay, Apple Refurbs and many others. The page gets updated every hour and is super-cached  for speedy browsing. Checking all 36 Daily Deals only takes a minute using the ^ and v arrow keys.

Bookmark the 1 Minute Daily Deals page now and you are guaranteed to save some money.

3. To celebrate the launch, we’re teaming up with AT&T to offer 3 of new $99 OtterBox Armor Series iPhone 5 cases in White, Black and Gray. We will award one on each of the three major social platforms: FACEBOOK, TWITTER and GOOGLE+. Just Follow/Like/Circle 9to5Toys (if you haven’t already) and Tweet/Like/+1 this post to enter. We’ll pick winners on Monday.

Speaking of contests, our $49.99 Parallels 8 Bundle (expires this weekend, details below) winners were picked; congrats to Robert, Tyler and TK!
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However unlikely—the United States Patent and Trademark office today published an Apple patent application that details a system of inductively charging an iPad through the Smart Cover. The idea is that rather than plugging in the iPad, the Smart Cover would include an inductive power transmitter that would allow it to pair with an inductive power transceiver embedded into the iPad. The result is the Smart Cover would become a wireless charging station, connecting to an external power source, and allowing you to power your iPad in various positions. Apple also explained that it could use “ambient power gathering devices, such as solar cells, can be used to gather ambient power (such as sunlight) to be stored internally in the flap for later inductive transfer.”

A method for wireless powering a tablet device, comprising: determining if a protective cover is in a closed configuration with respect to the tablet device; enabling a wireless power receiver circuit in the tablet device when it is determined that the protective cover is in the closed configuration with respect to the tablet device; and wirelessly receiving power from a wireless power transmitter associated with the protective cover.

Apple described the advanced Smart Cover as including multiple power transmitters to allow the iPad to charge even when using the case, for example, as a stand to prop up the device. Alternatively, the cover could continue charging the device when in the closed position or when an iPad is placed on top:
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After it began selling Apple accessories including Apple TV, Airports, and more through its online store last month, Staples now appears to be gearing up to possibly sell other Apple products including iPhone, iPad and Macs. While we already knew that the company was planning on bringing the accessories to its brick and mortar locations, today MacRumors posted the internal document above showing Staples is also training sales staff on the iPhone, iPad, and MacBooks.

The training materials have a completion date of March 26 or 27, and with Staples already confirming plans to bring Apple TV and other products to stores by early next month, it’s a possibility other iOS devices and MacBooks could be included in the roll out. We’ll keep you updated if we get official word from the company. 
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