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Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

Thunderbolt display: $900 + free shipping

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From 9to5Toys.com:

Today only, MacConnection has Apple’s Thunderbolt Display for $899.99+ free shipping.  That’s $100 off list and the lowest price we’ve ever seen by almost $50.  It features a native resolution of 2560×1440, 1,000:1 contrast ratio, 12ms grey-to-grey response time, 375 cd/m² brightness, built-in iSight camera, 3-port USB 2.0 hub, Thunderbolt port, and Mini DisplayPort connectivity.
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Neil Young: In spite of iPod revolution, Steve Jobs enjoyed vinyl, was working on high-fidelity music service

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A year ago, CNN reported that Apple was working on a high-fidelity music service that would have required updates to its iPods and other music playing devices.

“Most of you aren’t hearing it the way it’s supposed to sound,” Dr. Dre said in a Beats Audio promotional video. “And you should — hear it the way I do.”

“What we’re trying to do here is fix the degradation of music that the digital revolution has caused,” he said. “It’s one thing to have music stolen through the ease of digital processing. But it’s another thing to destroy the quality of it. And that’s what’s happening on a massive scale.”

You would be forgiven for thinking that the late Steve Jobs enjoyed digital music on his home stereo through his iPod or MacBook. Quite the contrary, though, despite him single-handedly taking the music industry by storm with the iPod and the online iTunes digital music store a decade ago, Apple’s cofounder preferred listening to vinyl. In an interview with Walt Mossberg and Peter Kafka at the “D: Dive into Media” conference, musician Neil Young said the digital age “degraded our music” quality-wise.

A better techology is needed, Young cried. Conceivably, only one man would have been up to the task:

Steve Jobs as a pioneer of digital music and his legacy is tremendous. But when he went home, he listened to vinyl. And you’ve got to believe that if he’d lived long enough, he would have done what I’m trying to do.

Bloomberg expands on that saying that Jobs was actually working on a high-fidelity music service:

Musician Neil Young said he worked with Steve Jobs on a high-fidelity music service before Apple (AAPL) Inc. shelved the project.

While chief executive officer of Apple, Jobs sought to offer uncompressed music digitally, Young said today at an AllThingsD.com media conference in Dana Point, California. Apple “pretty much” has stopped working on the project, said Young, a member of the Rock and Roll Hall of Fame who is known for the songs “Harvest Moon” and “Heart of Gold.”

We also love Young’s take on piracy:


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Foxconn to set up five manufacturing facilities in Brazil, each employing 1,000 workers [UPDATE: Foxconn denies]

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Apple and Foxconn are continuing to work on bringing that $12.5 billion iPad plant in Brazil online (there have been no iPads “Made in Brazil” seen yet, unlike iPhones). Meanwhile, the country’s Secretary of Planning and Development of the State of São Paulo Julio Semeghini revealed today that Apple’s favorite contract manufacturer will build up to five factories in Brazil with a thousand employees each.

According to a local report by Folha.com, Foxconn of Taiwan (also known as Hon Hai Precision Industry Co.,) will leverage the additional plants to build notebooks and PCs, electronic components, connectors, batteries and precision machine elements. The plants should be located in Jundiai; São Paulo and business negotiations will resume when the Chinese New Year wraps up, according to the secretary.

The development could indicate plans to assemble an even greater portion of Apple products in Brazil, not just iPads and iPhones. Even so, poor machine-translated text suggested the secretary said, “The parts produced here will also help in the assembly of Apple products,” as “the company starts to import kits for assembly in Brazil iPad and iPhone.”

UPDATE: A Foxconn representative refuted the story, dismissing it as “pure speculation” amid what appears to be a power struggle over the Taiwanese firm’s billions of dollars in potential greenfield investments in the country. Foxconn, which already operates six plants in Brazil, wouldn’t acknowledge that iPhone or iPad production is taking place in any of the existing facilities.

UPDATE: Reader MarckOliver has submitted the following translation:

Parts produced in Brazil will aid in assemble of Apple products, said the Secretary. For now the company will import those kits from China to assemble in Brazil.

Reader Renato Selman concurs, telling us that while Foxconn will just assemble Apple gear using imported parts, “in the future Foxconn will use other components produced in Brazil”.

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Thousands apply for jobs at Foxconn factories in China.

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Apple updates Final Cut Pro X with multicam editing, broadcast monitoring, Photoshop support and more (Motion and Compressor, too)

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Update: Apple has published a white paper entitled “Final Cut Pro X for Final Cut Pro 7 Editors” to detail the differences between the two apps and smooth the transition for professional users.

Apple updated its Final Cut Pro X video editing software this morning with some much-needed improvements. It is a significant update, because Final Cut Pro X version 10.0.3 now appeases to pro editors with two new features, including multicam editing that automatically syncs up to 64 angles of video and photos,  and broadcast monitoring. The software also advances XML 1.1 support for better plug-in compatibility, and it supports media re-linking while boasting enhanced chroma keying with edge quality, light wrap and color sampling. Users can also finally import layered Adobe Photoshop files.

Multicam editing is done in a typical Apple fashion, and besides taking advantage of the time code to sync camera angles, Final Cut Pro X can also sync scenes using audio waveforms to provide great accuracy. Users also no longer have to export to a motion graphics application to view results with real-time playback, and the broadcast monitoring feature lets an editor connect to waveform displays, vector scopes, and calibrated, high-quality monitors to ensure the projects meets broadcast specifications. Broadcast monitoring requires a Mac Pro with a PCIe card or a Thunderbolt device. In the case of the latter, customers will be able to monitor their project live while on a shoot.

Interestingly— broadcast monitoring is releasing as a beta feature, which is unusual for Apple. Then again, the iPhone 4S digital secretary Siri is also in beta, so perhaps these features mark a change in Apple toward getting new products out of the gate as soon as possible and smoothing out the rough edges over time.

The Final Cut Pro X 10.0.3 update is free for anyone that owns Final Cut Pro X, a $299 download from the Mac App Store. By the way, if you are stuck with a current Final Cut Pro 7 project, there is now a new app called “7toX by Assisted Editing” that is a $99 value and lets you easily convert old files to Final Cut Pro X projects.

Other updates include Compressor 4.0.2 that lets you customize output settings, work faster with distributed encoding and tap into a comprehensive set of delivery features and Motion 5.0.2 which allows users to customize Final Cut Pro titles, transitions and effects, with 2D/3D animations using real-time feedback.


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Apple gets a break as EU antitrust watchdog launches full-blown probe into Samsung over essential 3G patents

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European Union regulators today announced the launch of a formal investigation of Samsung over mobile patents to determine whether the South Korean conglomerate breached EU antitrust rules in its legal dealings with competitors. The investigation is focused on so-called FRAND patents, a common rule that stipulates a patent applying to the standard must be adopted on “fair, reasonable, and non-discriminatory terms” (FRAND). According to the press release, EU regulators want to figure out whether Samsung “used certain of its standard essential patent rights to distort competition in European mobile device markets, in breach of EU antitrust rules.”

The Commission reminds that Samsung a decade ago promised to let rivals license its mobile patents under FRAND terms. The full-blown investigation comes in the light of the lawsuits Samsung filed against Apple at courts in Germany, France, the Netherlands and other countries around the world, asserting copyright infringement related to patents essential to wireless telecommunications standards.

The case is “a matter of priority,” the document reads. Patent blogger explained, “The European Commission can’t wait until Samsung finally wins a ruling based on such a patent and enforces it, potentially causing irreparable harm.” The full text of the European Commission Antitrust Commission announcement can be found below.


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China Telecom says it will sell the iPhone 4S in a month

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Earlier this month, we reported that China Telecom earned the necessary approvals to launch the iPhone 4S on China’s third-largest carrier. Today, the China Telecom subsidiary Beijing Telecom issued a press release (via China Daily) and said the Beijing-based company will launch the iPhone 4S as early as the end of February or beginning of March.

A CDMA version of the iPhone 4S will launch on the network. The press release gave no word on pricing for the device, but it will likely fall in line with the other networks.

China Telecom currently boasts 36.3 million 3G subscribers, while in comparison the nation’s largest carrier China Mobile Ltd., boasts 51.2 million 3G subscribers. Obviously, the launch of the iPhone 4S brings a lot of excitement in China, and it gives Apple the chance to add new customers. Moreover, launching on China Mobile would add an abundance of new customers, but that does not look to be happening anytime soon.


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Mastercard/Paypass to be NFC partner with Apple on iPhone 5?

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iPhone NFC by moneto

We had some time to talk to a well-connected developer at Macworld who was building an app that— among other capabilities— includes NFC reading for the purpose of mobile transactions.  We were obviously curious why they would do that, noting that third party NFC readers for iPhone were not popular (aside from the recently announced Moneto, above).  The developer told us that he had no hardware knowledge, but he had spoken to Apple iOS engineers on multiple occasions, and they are “heavy into NFC.”

I asked how confident he was, and he said, “Enough to bet the app development on.”

This is not the first we have heard that iPhone 5 would have NFC, however.  Besides the deluge of ideas Apple has patented with NFC, the New York Times said pre-iPhone 4S that an upcoming iPhone would have NFC.  While it did not turn out to be the iPhone 4S, it could be the one coming up.

(Moneto again)

The question is now: Who will Apple partner with for its payment systems?  Over the weekend we received some hints…
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Apple combats scalpers with new lottery system for iPhone reservations in Hong Kong

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Apple has implemented an interested system to fight those pesky scalpers who spoiled a recent iPhone 4S launch in Mainland China. A newly set up page on the Hong Kong Apple online store has a lottery system of sorts for iPhone reservations that appears to target scalpers employing bots from snatching up all the iPhones everyday. Rather than reserve their iPhone on a first-come-first-serve basis, customers are now required to provide full details, including a government-issued photo ID matching the name and ID number.

In addition, this lottery seems to be valid during a three-hour window each day. Those who “won” a reservation spot will be informed by email before 9 p.m. Interestingly, Apple specifically said it will not be selling iPhone 4 or iPhone 4S to walk-in customers. Previously, the reservation system would open at a random time and it would often fail as bots kept pinging the server all day, meaning reservations would be gone in less than a minute.

Perhaps Apple is keen on implementing this system in Mainland China and possibly elsewhere? Apple’s full message is included after the break…


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$1.99 app sneaks into the App Store, allows tethering via Proxy

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Update: Like others before it, Apple is now pulling QuasiDisk from its global iTunes stores. But we’ve added another below the fold

[youtube=http://www.youtube.com/watch?v=yNx6X4ZZFRA]

It appears another tethering app snuck into the App Store.  QuasiDisk ($1.99) purports to be a file manager for the iPhone, but it appears that in the most recent update over the weekend, it stealthily got the ability to tether via proxy.  Apple is usually pretty quick to pull these, so you might want to jump on this app if you want some tethering without a carrier plan.


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CBS probes Apple’s relationship with Foxconn

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Flashless

After the NYTimes exposé and Tim Cook’s response, the question remains: Why is the media focusing on Apple and not questioning any of the other electronics companies that manufacture with Foxconn in China?

Obviously, Apple has the money, the brand, the prestige, and it grabs attention. However, it is not like Apple can make gold from straw. Apple simply cannot build its products anywhere other than China.

On the flip side, @NicePaul takes recent Forbes numbers and creates the following infographic that illustrates the opposite point:


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‘Inside Apple’ author Adam Lashinsky discusses Apple secret-keeping and corporate life [video 50 mins]

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[youtube=http://www.youtube.com/watch?v=tOf_2HCX51w&feature=youtu.be]

Fortune’s Phillip Elmer-DeWitt pointed us to an hour long interview and Q&A session at LinkedIn headquarters with “Inside Apple” author Adam Lashinsky.

The interview is conducted by our former boss and current LinkedIn Executive Editor Dan Roth.  As PED noted, one of the more notable exchanges is with a former Apple employee who thought CEO Tim Cook is charismatic enough to be the United States President.  See the clip below (plus another interview this week at Davos).

Interestingly, the former Apple Engineer discusses how his friends at Apple were put on dummy projects until they could be trusted.

Buy the book at Amazon here or free at Audible.
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Mac Superbundle deal. Parallels 7 + nine Mac Apps: $49

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From 9to5Toys.com:

Nova offers its MacSuperbundle Winter Deal for $49. We are picky about our bundles, but Parallels alone makes this one worth noting.  There are some solid extras here as well.

Valued at over $470 if purchased separately, the nine software titles and exciting bonus app in the new 2012 Mac SuperBundle are available for just $49, an 89% savings, and offer innovative solutions no Mac user should be without. Nova’s biggest bundle to date and best consumer deal yet features the award-winning and #1 selling virtualization software Parallels Desktop® 7 for Mac, (a $79.99 value alone), and includes essential Mac maintenance tools and organizational apps, plus audio, video and digital creativity software and much more. The Mac SuperBundle launches on January 25th, 2012 and will be available for 14 days only.

Other applications include:

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Former Apple Retail head Ron Johnson talks remaking JC Penney using Apple experience

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Ron Johnson, Apple’s former head of retail, pioneered the concept of the Apple Retail Stores and the Genius Bar a decade ago. As you know, he is also yet another established Cupertino executive to use experience at Apple and tap his peers in an effort to transform an industry and rethink a company. Another one: The iPod Godfather Tony Fadell whose intelligent thermostat made quite a stir among the technophiles. Not everyone succeeds, as evident in the case of former Apple hardware chief Jon Rubinstein, who just left Hewlett-Packard following a series of missteps with webOS and Palm.

Due to take over CEO post at the American mid-range department store chain on Feb. 1, Johnson on Wednesday shed more light on a new strategy for an ailing JC Penney, and boy, does it draw from everything he learned during the Apple gig. He conveniently kicked off his presentation with a slide adorned by an Apple logo, which was immediately followed by another “What Were You Thinking?” slide.

Johnson then launched into an appraisal of Apple, likening the iPhone maker to a prime model of lasting brand experiences. Johnson, who left Target for Apple in 2000, recalled that at the time: “There wasn’t one positive believer who thought an Apple retail store could work.”  He then put up a slide depicting the Grand Central outlet, a massive new Apple store built inside New York City’s landmark Grand Central Terminal.

Reiterating how he built Apple Stores on experiences, not commissions, the executive noted:

It’s not about buying. It’s about enriching someone’s life. […] The magic of the store that makes everyone want to come is all the stuff you get beyond the transaction, ’cause at Apple, the relationship doesn’t end when you buy. That’s where it begins. And we’re going to do that at JC Penney.

A few other interesting highlights are below:

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Apple, Google, and five other companies must face lawsuit over no-poaching agreements

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Late last week we told you that the U.S. Justice Department apparently had evidence that Apple, along along with Google, Adobe, Intuit, Pixar, Intel, and Lucasfilms, entered “no-poach” agreements as part of an antitrust investigation from 2010. U.S. District Judge Lucy H Koh made a statement yesterday at the U.S. District Court in San Jose, Calif., confirming the companies must face a lawsuit. According to the report from Bloomberg, Koh said she would allow plaintiffs to re-file their complaint even if an initial request by the defendants to dismiss the claims is granted.  

Judge Koh’s decision yesterday will result in Google and the other companies having to provide a detailed account of the agreements made with other companies. They must also allow lawyers to take depositions. One lawyer representing the plaintiffs, Joseph Saveri, said, “We get to see what really happened,” claiming the case could result in hundreds of millions of dollars in damages. Google provided statements to Bloomberg claiming they have “always actively and aggressively recruited top talent,” while the others have declined to comment.

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Apple’s enterprise mojo: One in 5 use iPhones, iPads, Macs at work

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Forrester Research today published an interesting and extensive analysis (via CNET) based on a large-scale poll of 10,000 information workers from North America and Western Europe, including 3,350 higher-ups that make purchasing decisions. The report, titled “Apple Infiltrates The Enterprise And Reshapes The Markets For Personal Devices At Work,” found out that 21 percent use one or more Apple devices (the figure includes gear they had brought in).

Nearly half of businesses, or 46 percent, now issue Macs to their workers. That is up by more than half in two years (36 and 30 percent in 2010 and 2009, respectively). Moreover, hardware decision makers envision a 52 increase in Mac adoption in their companies this year. Out of those firms that issue Macs, a healthy 7 percent of all personal computers issued are Macs. The report said Macs in enterprise plus Microsoft’s poor mobile offering both signal that “Windows’ dominance is at an end.”  This sounds a lot like Forrester’s take on the post-PC era.

As for iPads and iPhones, 27 and 37 percent of companies officially support Apple’s tablet and phone, respectively. Things get even more interesting as 31 percent consider supporting the iPad in 2012 (55 percent for the iPhone). Microsoft cannot be too happy with this survey. So, who exactly gets to use Apple gear? Your bosses, that’s who! More information is available below.


Click for larger


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Apple researching universal touchscreen remote with adaptable user interface for future TVs

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A patent application published by the U.S. Patent & Trademark Office earlier today reveals Apple is flirting with the idea of a universal touchscreen controller capable of controlling multiple devices including a “television, a video tape player, a video disk player, a stereo, a home control system, or a computer system.” The patent application is titled “Apparatus and Method to Facilitate Universal Remote Control” and was filed Sept. 30, 2011.

The patent application’s background covers many of the issues with current controllers for televisions and the devices mentioned above. It noted current universal remotes are “complex to operate” and unable to adapt to incorporate every command or control functionality supported by a device or future device. It also mentions the fact that users are often “confronted with multiple” remotes, which is the classic “table full of remotes” scenario described by Steve Jobs when talking about the Apple TV at D8. The patent application explained:


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AT&T says it activated 7.6 million iPhones in Q4 2011, a whopping 80.8 percent of all smartphones they sold

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United States carrier AT&T said this morning it activated 7.6 million iPhones during the holiday quarter, besting Verizon’s 4.2 million iPhone activations. It was the best-ever quarter for sales of Apple’s handset for AT&T as iPhone accounted for a whopping 80.8 percent of the 9.4 million smartphones the carrier sold in Q4 2011 (56 percent in Q3 2011).

From the earnings release:

Both iPhone and Android device sales set records. During the quarter, more than 7.6 million iPhones were activated, the majority of which were iPhone 4S, which went on sale Oct. 14, and more than twice as many Android smartphones were sold versus the fourth quarter a year ago. iPhone sales were helped by a superior customer experience, with AT&T delivering download speeds up to three-times faster than on other U.S. carriers’ networks.

Strong iPhone 4S and Android performance helped the carrier weather the storm to some extent as the numbers also reveal a big net loss $6.7 billion, or $1.12 a share, despite a 2 percent increase in sales in 2011. Much of this is contributed to a $4 billion break-up fee for the failed merger with Deutsche Telekom’s T-Mobile USA unit and a change in its pension accounting. If we exclude the breakup fee, pension costs and the impairment of its directory asset, AT&T earned 42 cents per share. Additional data points after the break.


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Amazon’s Kindle Fire reduces Apple’s lead, but iPad still rules holiday quarter with 58 percent market share

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Apple’s iPad maintained its market lead throughout fourth quarter of last year even though it lost some ground compared to the previous quarter due to an influx of Android-based tablets. In fact, Amazon’s dirt-cheap Kindle Fire device that costs just $199 saved the day for Android slates, really. This is the gist of the latest survey by research firm Strategy Analytics that was released this morning.

Global tablet shipments reached 26.8 million units in the fourth quarter of 2011— up 150 percent from 10.7 million from the year-ago quarter. Global tablet shipments hit 66.9 million units throughout 2011— a 260 percent increase from just 18.6 million units in 2010. Looking at how tablet vendors performed throughout Q4 2011, the survey recorded a 39.1 percent share for tablets powered by Android. Even though it is a record for tablets driven by Google’s software, Apple sold 15.43 million iPads during the holiday quarter for a healthy 57.6 percent share. This left the remaining 3 percent for tablets outside the Android/iOS tablet duopoly, with Microsoft-driven devices holding onto 1 percent share of the market.

This compares to a Strategy Analytics’ survey for the September 2011 quarter that depicted a 27 percent share for Android tablets in Q3 2011 (up from 2.3 percent in Q3 2010) and 67 percent for iPad (down from 96 percent in Q3 2010). Android tablets are clearly picking up steam, largely based on the success of Amazon’s device that launched Oct. 15, 2011. Still, the iPad is expected to remain king of the hill as analysts expect its lead to maintain throughout 2012.

Strategy Analytics Research Director Peter King opined:


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Poll: Would you like the next iPhone to have a bigger screen?

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We heard earlier today that the next iPhone may have a bigger screen which could make the chassis slightly bigger.  How do you feel about this?  What size would you prefer?

Unsure? Check here (via Tim Bray).
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For many, issues watching YouTube on Apple TV

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Owners of the Apple TV set-top box around the world took to Twitter to complain about an unknown issue affecting the device’s ability to stream YouTube clips through the Internet section of the main menu. According to reports, attempting to play any YouTube clip produces this error message:

No content was found. There is a problem communicating with YouTube. Try again later.

It would appear that some sort of backend issue is to blame, but it is inconclusive. The problem persisted since the past couple days; with a bunch of posts over at the Apple Support Communities indicating it is widespread. One poster claimed an Apple representative advised him to contact Google because this is “a YouTube issue.”

It seems to be particularly bad in Japan, Australia, Canada and various European countries, including the United Kingdom, Scotland, Germany, France, Italy, Spain and the Netherlands, Denmark, Romania, Argentina and Croatia.

Not all users in the United States seem to be experiencing this issue, although some do. Resetting a router or the device will not help. Likewise, performing a factory restore to the latest 4.4.4 firmware did not do the trick for another poster. Some users are only able to see the videos in their History. Are you having same issues with your Apple TV? We would love to hear from you in the comments.

[youtube=http://www.youtube.com/watch?v=9b4mlFqq6pQ]

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Survey: Stellar iPhone sales help Apple beat Android in the United States

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Apple announced monster sales of 37 million iPhones yesterday for the holiday quarter that spanned 14 weeks and ended Dec. 31, 2011. It’s a 128 percent unit increase and 133 percent revenue increase, annually, and enough to knock Samsung off the No. 1 spot it briefly held in the previous quarter. However, it appears that the popularity of the iPhone 4S also helped Apple thrive over Google’s platform, especially with Android backers such as Motorola Mobility, HTC and Sony Ericsson reporting disappointing results.

According to research firm Kantar Worldpanel ComTech (via Reuters), iPhone sales gave iPhone a lead over Android in smartphone sales in the United States. Specifically, Apple’s share of the U.S. market during October to November of last year doubled from 22.45 percent a year ago to 44.9 percent. Meanwhile Google’s Android smartphones dropped from 50 percent to 44.8 percent in the same period. Kantar’s global consumer insight director Dominic Sunnebo:

Apple has continued its strong sales run in the U.S., UK and Australia over the Christmas period. Overall, Apple sales are now growing at a faster rate than Android across the nine countries we cover.

Another way to look at iPhone numbers: The iPhone business generated $24.42 billion revenue. During the same quarter, all of Microsoft raked in $20.89 billion revenue. In fact, all of Apple’s holiday-quarter revenues and profits were two times higher than Microsoft’s.

Yet another look at iPhone numbers: Apple sells more iPhones in a day than babies born.


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Bill Gates reflects on relationship with Steve Jobs and their last meeting [video]

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The Steve Jobs segment begins at mark 3:35. Flashless version is here.

Microsoft cofounder and former CEO Bill Gates sat for an interesting interview with Yahoo! and ABC News. The public face of Microsoft responded to a wide range of questions, including those touching on his final conversation with Steve Jobs and how his passing affected him. Contrary to the popular belief, the two Silicon Valley luminaries kept in contact with each other throughout their respective careers. What were the topics of their friendly chats?

He and I always enjoyed talking. He would throw some things out, you know, some stimulating things. We’d talk about the other companies that have come along. We talked about our families and how lucky we’d both been in terms of the women we married. It was great relaxed conversation.

How did Jobs’ death affect Gates? Read on…

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Report: Apple starts hiring chip experts in Haifa, Israel

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Following our in depth report last night on Apple turning its Anobit purchase into a permanent Israeli  presence, a new report in Hebrew by Israeli daily business newspaper Calcalist says Apple is looking to open a research center in Haifa by the end of February.  This follows its acquisition of NAND flash technology provider Anobit for a reported $390 million. The facility is said to be located at the Matam technology district south of the Haifa city, right in the neighborhood of Intel, Microsoft and Philips who also run R&D centers there.

The company reportedly received “several hundred resumes” for various engineering positions. Specifically, Apple is seeking hardware engineers in chip development with strong emphasis on electrical circuits, analogue and hardware testing and verification. The publication learned that Apple’s new research center in Israel is not related to the Anobit acquisition. In fact, Anobit employees are not expected to participate in the activities of the Haifa research center.

The Yedioth Ahronoth Group is also behind Yedioth Ahronoth, Israel’s most widely circulated newspaper publishes Calcalist. The paper reported in December of last year that Apple dispatched its Vice President of R&D Ed Frank to investigating possibilities of an Apple-run development center in Israel. Apple joins other Silicon Valley firms that operate R&D facilities in the country, such as chipmakers Intel, Qualcomm and Broadcom, Internet giants Google, Yahoo! and eBay, software makers IBM and Microsoft and China-based handset maker Huawei.


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‘Inside Apple’ book on how Apple ‘really works’ is now available in iBookstore

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Apple just emailed customers who pre-ordered the book “Inside Apple” from the iBookstore to let them know the book is now available to download and read. Those interested in downloading the book can do so from this direct link.  The Amazon Kindle version should be available in less than an hour.


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