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Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.

After being acquired by Apple, Beats Music (a Spotify competitor) was shut down and many of its features found their way into Apple Music. Apple continues to release products under the brand today.

Current Products:

9to5Toys Last Call: Apple Watch $200 off, 13-inch MacBook Air $800, Beats Studio Over-Ear Headphones $150, more

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: TwitterRSS FeedFacebookGoogle+ and Safari push notifications.

TODAY’S CAN’T MISS DEALS:

Last Call Updates:

Dock your iPhone, iPad and Apple Watch with this Rosewood Desk Stand for $20 Prime shipped

Best Buy 4-Day sale: Apple Watch w/ Stainless Steel casing $200 off, deals from $349 shipped

MacBook Air: 13-inch 1.6GHz/4GB/128GB $800 (Orig. $999), 11-inch 256GB from $875 (Reg. $1,099), more

Best Buy 4-day sale: Beats Studio Over-Ears $150 or Wireless $250, Powerbeats2 Active Collection $130, Roku HDTVs from $170, more

Apple 12.9-inch iPad Pro 32GB Wi-Fi in all colors: $640 shipped (Reg. $799)

Apple iPad Air 16GB Wi-Fi in Space Gray or Silver $249 shipped (Orig. $399)

App Store Free App of the Week: Readdle’s Calendars 5 for iOS goes free for the first time in years (Reg. up to $7)

Upgrade Your Mac with 3 Great Apps: Scapple $9 (Orig. $15), STAMP Premium $5 (Orig. $10), Ghostnote $7 (Orig. $10)

Apple offers Day One 2 iOS journal app for free ($10 value)

The best accessories for Apple’s 12-inch MacBook: USB-C cables, hubs, flash storage, more

Apple drops the price on refurbished 12-inch MacBooks, now start at $929 shipped

Review: Are these third-party $11 Apple Watch Sport bands any good? Turns out, they aren’t too bad.

MORE NEW GEAR FROM TODAY:

Daily Deals: PNY 32GB Duo-Link USB Lightning Flash Drive $35, Lowepro Urban Reporter 250 Camera Bag $40, more

MORE DEALS STILL ALIVE:

Save $10/month by owning your cable modem: NETGEAR DOCSIS 3.0 $47 (Reg. $60), more

NEW PRODUCTS & MORE:

SanDisk’s new iXpand Flash Drive for iPhone & iPad sports a fresh design and speed boost

Bang & Olufsen’s new A1 Bluetooth speaker brings 24-hour playback and USB-C charging

UK footballer Raheem Sterling set to become latest Beats/Apple celebrity endorsement

The Times reports that Apple is signing up UK footballer Raheem Sterling to be its latest celebrity endorser as the company reportedly plans a new ad campaign that will surround Sterling and the European Championship finals this summer. The report claims Sterling will earn a six-figure pay check for the endorsement:


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Apple updates Radio tab with live Beats 1 show details and artwork in iOS Music app

Apple has rolled out a nice enhancement to the Radio tab in the Music app, further promoting Beats 1 as a live always-on service. As pictured above, rather than displaying the same static image of the Beats 1 logo with a Listen Now subtitle, the Radio tab now updates along with the live schedule … displaying live show titles, host names, description and artwork for the current show. This change allows users to quickly find out what’s on right now and could convert more people into actively listening to the free Beats 1 radio station.

The Radio tab content is largely controlled by server-side data, so Apple has been able to apply this change without an iOS system update; it is appearing on devices running the public iOS 9.2.1 and beta iOS 9.3 seeds.


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Apple’s Back to School promotion returns to Australia and New Zealand w/ a Beats Solo2 promo

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Apple’s annual Back to School program returns in Australia and New Zealand with a promotion to receive a pair of Beats Solo2 On-Ear Headphones with qualifiying Mac purchases. Customers may also alternatively choose to receive savings on a new iPad (although there is currently an error on both sites not indicating how much can be saved). Last year’s promotion in Australia and New Zealand included an Apple Store gift card up to A$100/NZ$125, so it’s nice to see them promoting the acquired Beats brand and giving away instant credit for the headphones.


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Apple audio supplier suggestion corroborates rumored noise-cancelling iPhone 7 headphones

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My cheap headphone jack-less iPhone mockup

While it’s widely rumored that the iPhone 7 will drop the headphone jack when it launches later this year, known Apple audio supplier Cirrus Logic may have hinted about how Apple plans to handle this transition. Speaking to analysts and investors during the company’s latest earnings call (via BI), CEO Jason Rhode made a few interesting comments about what might be planned for later this year.


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Do you listen to Beats 1? Here’s what Apple can do to improve its radio station & encourage more people to tune in

Apple continues to talk high praise of Apple Music, most recently leaking that the service has 10 million paying subscribers, but it has remained somewhat quiet about its Beats 1 online 24/7 radio station. Beats 1 launched to much fanfare with Zane Lowe leading the effort, and while it seems to be doing decently, it isn’t a sensation in the music business yet. It’s especially timely to talk about Beats 1 now that Apple has retired the iTunes Radio ad-supported stations, leaving Beats 1 as the only way to get free streaming music from Apple. I’m intrigued by the uptake of the station — there’s a poll to find out how often you tune in below the break — as it seems Beats 1 has an awareness issue.

I tend to like the music that is played but I just forget to tune in. I think Beats 1 is good but Apple needs to support it better within iOS and iTunes to make it stickier. Here are some suggestions …


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Poll: Do you want a thinner iPhone 7 at the expense of the 3.5mm headphone jack?

If all the recent reports turn out to be true, it looks like Apple might actually ditch the 3.5mm headphone jack for the next-generation iPhone later this year. It’s been a long-time coming, not just since Apple started preparing for the transition with audio over Lightning for headphone makers a couple years back, but also since wireless Bluetooth headphones have become good enough in recent years to replace wired solutions that rely on the 3.5mm jack we’ve used for the last century or so.

Apple is no stranger to being first to ditch old technologies while ushering in the new (think floppy drive, optical drives, and everything on the new 12-inch MacBook, as a few examples), but how do you feel about this particular transition? 


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Apple developing revamped, cord-free Beats with charging case ahead of iPhone 7

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With its resources from the 2014 acquisition of headphone maker Beats Electronics, Apple is prototyping a completely new set of Bluetooth earphones with the potential of launching the accessory alongside the iPhone 7 this fall. The new earphones are said to be completely wireless, which is to say that they do not even have a cable connecting the left and right ear pieces. Sources say that the headphones are similar in concept to the Motorola Hint headset (pictured above) and Bragi’s new Dash headphones that were shown at CES this week.


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Best Buy just dropped $100 off the new Apple Beats Lightning Pill+ ($117-138/ea)

From 9to5Toys.com:

Update: Looks like Best Buy and Amazon both killed the deal. Hope you guys got in early!

Amazon and Best Buy offer the Beats Pill+ in Black (Best Buy also offers White) for $137.99 with free shipping. That’s the lowest price we’ve seen on Apple’s new Bluetooth speaker by quite a bit (it was discounted $30 to $200 on Black Friday). It comes with soft carrying case, 1.5m Lightning to USB-A charging cable and 12.5W PSU. Read our full review for an in-depth look at this stylish speaker.

Better yet, grab 2 and the price for each drops to just $117/ea at Best Buy which is pretty much BoGo. Note Amazon might take a 1-2 days for processing but both promise to deliver in time for Christmas.

In addition to tonight’s Beats deal, Best Buy is also discounting several other Apple products down to all-time low prices. Highlights include $300 off the all-new 12-inch MacBook$100 off Apple Watch$125 off iPad Air 2, and iPhone 6s for just $1 on-contract.

 

 

Shop Apple’s holiday gift guide, save up to $350: great 9to5 deals on every device + accessory

Every year, Apple puts together a beautiful-looking holiday gift guide on Apple.com, packed with the latest iOS devices, Macs, and accessories people would love to receive as gifts. The hitch is that Apple’s prices are almost always full retail, with no discounting, so it’s easy to spend anywhere from $5 to $300 more per item than if you shopped around.

This year, 9to5Toys and 9to5Mac have done the bargain hunting for you. We’ve found savings on virtually every item on Apple’s holiday shopping list, which this year is organized into 6 sections: Gaming, Photography, Music, Fitness, Learning and Travel. Using the links below, you can save up to $350 on a new 12″ MacBook, between $20 and $80 on many third-party accessories, and up to $130 on a pair of Beats headphones


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9to5Mac Holiday Gift Guide: Chance’s wish list & picks for every budget

Earlier this month I broke down all of the gifts you should get for the Apple lover in your life that loves entertainment. Items in that guide ranged from speakers to game controllers to headphones to TVs and more. In this guide, however, I’m going to breakdown some of my personal favorites on the market right now that I use everyday, as well as some items that are on my own wish list this year. These items are all gifts that any tech lover in your life would love to receive this holiday season…


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Review: Beats Pill+ packs portable sound & Lightning charging in an Apple-designed speaker

At the start of the week we saw Apple officially pull the plug on Beats Music after using it as the foundation for Apple Music which includes a streaming radio station dubbed Beats 1 as a salute. On the hardware front, Apple is totally marching forward with the headphone and speaker business it acquired after buying Beats for $3 billion a year and a half ago. The first totally new product to come from Apple under the Beats brand is the recently announced Beats Pill+ ($195, reg. $229), a portable Bluetooth speaker that recharges over Lightning like iPhones and iPads.

The Pill+ marks Apple’s first real step back into the speaker business since briefly entering it in with the iPod Hi-Fi from 2006 to 2007; aside from color variations and wireless models, all other Beats hardware has been designed before the Apple move. Still, Apple’s new portable speaker resembles previous versions of Beats hardware more than you might expect from the iPhone maker in 2015. There’s even a companion Pill+ app for both iOS and Android. And even though this is clearly a Beats-branded product and not purely Apple, there’s something for fans of both to like, but is it the best speaker in its class?


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Apple bundling $60 Apple Music/iTunes gift cards with most Beats headphones and speakers

Apple’s new <a href="http://www.amazon.com/gp/product/B016QXV2QK?qid=1449202644&ref_=sr_1_1&keywords=beats%252520pill%25252B&tag=n003f1-20&sr=8-1" target="_blank">Beats Pill+</a> Bluetooth speaker

Apple may have outsourced Black Friday discounts on its products to other retailers this year, but it’s not staying completely out of the promotion game during the Christmas shopping season. Starting today Apple is bundling $60 gift cards that can be used toward Apple Music memberships with almost all Beats headphones and speakers purchased from Apple for a limited time. The promotion specifically pushes Apple Music memberships as it can pay for almost 6 months of access, but the $60 credit can be used toward iTunes, iBooks, and App Store, and Mac App Store purchases and subscriptions as well.
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Verizon giving away 2GB to upgraders, T-Mobile discounts iPhones and Apple Watches to AT&T switchers

The carrier wars in the US are heating up as we head further into the winter, and that’s generally good news for consumers. Verizon is currently adding 2GB of data for new and current subscribers that upgrade to certain plans over the next few weeks. T-Mobile is targeting switchers by offering AT&T subscribers that jump carriers the chance to buy the 128GB iPhone 6s at the price of the 16GB model and save as much as $125 on financed accessories including Beats headphones and the Apple Watch. Read on for details…
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9to5Mac’s premium audio gift guide: special gifts for the music lover in your life

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If you’re buying gifts for music lovers in your life, there has never been a better time to do it: there’s a vast range of products to choose from at every price level. But here I’m focusing on the premium end of the market – a main gift for someone who you love as much as they love music!

These are products consistent with my philosophy of buying the right thing once. Gifts that will be appreciated as much a few years down the line as they will when first unwrapped.

Let’s start with headphones … 
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Jimmy Iovine & Mary J. Blige discuss Apple Music ad, curation, & more in new interview

Update 10:20PM ET: Jimmy Iovine has issued an apology to BuzzFeed News for his controversial quote regarding him believing women have a “difficult” time finding music:

“We created Apple Music to make finding the right music easier for everyone — men and women, young and old. Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologize.”

Apple executive Jimmy Iovine and popular recording artist Mary J. Blige sat down with the hosts of CBS This Morning earlier today to discuss Apple Music. A couple of months back, Apple debuted a new TV ad for its music streaming service starring Blige along with actresses Kerry Washington and Taraji P. Henson. In the ad, the three stars described Apple music as the “Instant boyfriend mixtape service” and touted that the For You feature is the equivalent of having a boyfriend inside your computer.


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Apple refreshes Beats Solo 2 Wireless + urBeats with rose gold colors to match iPhones & Apple Watches

Two months after the introduction of the rose gold iPhone 6s and Apple Watch Sport, Apple has refreshed its Beats Solo 2 Wireless headphones and urBeats in-ear headphones with matching rose gold color options. If you’ve already got Solo 2 Wireless or urBeats, the only difference here is the new color option, but they do look good especially if you want to match your hardware. Apple now offers iPhone and Apple Watch color-matching versions of both headphone models with gold, rose gold, silver, and space gray.
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9to5Toys Last Call: iPod Touch (5th gen) from $149, 2-pack MFi Lightning cables $8, iPhone 6 cases from $3, more

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: TwitterRSS FeedFacebookGoogle+ and Safari push notifications.

TODAY’S CAN’T MISS DEALS:

Last Call Updates:

Target previews its top Black Friday deals, launches surprise one-day sale starting now

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Apple iPod Touch 5th gen 16-64GB sizes, multiple colors: $149-$199 shipped

Aukey iPhone accessories: 3.3-ft MFi Lightning Cables 2 for $8, 50W 6-Ports USB Wall Charger $10

ULAK Cases for iPhone 6/s, iPad mini, iPod Touch and Android devices from $3 shipped (Reg. $10+)

T-Mobile is discounting iPhone 6s/Plus by $100 when bought on an installment plan or outright

Implosion – Never Lose Hope for iOS goes free for the first time as IGN’s Game of the Month ($10 value)

GameStop Black Friday ad leak: PS4/Xbox One bundles $300, new Nintendo 3DS XL $180, tons of games

Staples Black Friday Ad Revealed: iPad Air 2 from $374, mini 4 $300, Kindle $49more

Sam’s Club Black Friday ad leak: iPad Air 2 Cellular $175 off, Google Play $100 Gift Card $80more

Kohl’s Black Friday ad leak: more PS4/Xbox One $300 bundles, home goods, clothing, much more

Sam’s Club One-Day Sale: iPhone 6s/Plus $100 off, iPad Air 2 64GB/128GB $150 off, PlayStation 4 $300more

Amazon’s Black Friday Deals store is now open for business

eBay calls on Black Friday shoppers to decide which products will get discounted this year

The best GoPro HERO4 action camera accessories, mounts, storage, more

MORE NEW GEAR FROM TODAY:

Beats by Dre. Powerbeats2 Wireless active collection drops to $130 after debuting less than 2 months ago for $200

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MORE DEALS STILL ALIVE:

Huge savings on pre-owned Apple Watches, deals from as low as $261 shipped

Apple Magic Mouse 2 (open-box): $68 shipped (Reg. $80)

Review: How Amazon Echo changed my life + $130 special price ($50 off) for Amazon card holder

NEW PRODUCTS & MORE:

Is Luma’s surround Wi-Fi system the router we’ve been waiting for?

Don’t Panic’s latest iPad Air 2 case is an astute all-in-one solution for every angle

These Mac, iPod, & Beats products are losing Apple repair support, moving to ‘obsolete’ status in December

As it does regularly with older products, Apple is about to move a bunch of Macs, iPods, and accessories to obsolete status, meaning the products will no longer be eligible for service or repair support through Apple retail stores or authorized third-party channels. So if you happen to have one of these products and need a hardware repair of some kind, you’ll have until early December to do so at an Apple Store or authorized service provider. 

The Macs getting the axe this time around include:
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Apple’s latest Android app is already getting trolled by 1-star reviews

Apple can’t catch a break on Android. When Apple released its first app on Google’s platform last month called Move to iOS, Android fans were quick to negatively rate the app that only existed to help people switch from Android to iPhone. To date, Move to iOS has roughly 30,000 1 star reviews to only 10,000 5 star reviews with not much happening in the middle.

Now Apple has its second Android app on the Google Play Store called Beats Pill+. It’s a companion app to Apple’s new portable Bluetooth speaker with the same name, allowing both Android and iPhone users to pair two speakers as stereo or amplified and use a DJ feature for queueing up tracks from multiple phones.

And the reviews? Just as extreme despite Beats speakers working with both iPhone and Android and only recently being bought by Apple…
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Apple’s new Lightning-equipped Beats Pill+ is now available

Apple TV 4 isn’t the only new hardware coming out of Cupertino today. Announced earlier this month, the new Beats Pill+ is now available to order for $229 in black or white finishes. The new portable Bluetooth speaker is the first new design to come out of Beats since Apple bought the headphones and speaker company last for $3 billion last year in part to use its Beats Music service as the foundation for Apple Music. The rechargeable speaker uses a Lightning port and cable, the same as iPhones, to power up for up to 12 hours of use.
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