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Facebook is the most popular social media service in the world with 2.32 billion monthly active users as of December 31, 2018

Facebook is the most popular social media service in the world with 2.32 billion monthly active users as of December 31, 2018. It also averages 1.52 billion daily active users as of December 2018.

Facebook was launched in February of 2004 (as The Facebook) for college students and then rapidly grew as it opened the service to more than those with a .edu email address. It was the subject of the 2010 movie called “The Social Network“.

In 2012, the social media giant offered its IPO and Facebook earned the title of the fastest company to grow to $250 billion market capitalization in the S&P 500.

In recent years, the company has been at the center of attention related to its role in the Russian interference in the 2016 US election. Since then, it’s been a continual stream of negative news for the company. They recently had all of their enterprise certificates for iOS revoked after it was discovered they had repackaged Onavo VPN as a ‘Research’ app and were paying teens $20/month to sneakily sideload it.

In early 2019, CEO Mark Zuckerberg announced a “privacy shift” for the company. He outlined a detailed vision for the future of the social media platform, specifically its messaging services. Notably, in contrast to how the company operates today, he says the future of the platform will be privacy-focused with features like end-to-end encryption, interoperability between its various apps like Facebook, Instagram, and WhatsApp, reducing how long it holds data, secure storage of personal data, and more.

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Tim Cook to talk Parler, Facebook, and more in Kara Swisher interview on Monday [update: now available]

Tim Cook Apple law Russia

Update: The full podcast interview with Tim Cook and Kara Swisher is now available.

Apple’s CEO Tim Cook will give an interview to The New York Times’ Kara Swisher on Monday, according to a tweet by the journalist. In the interview, the two will discuss the right-wing social app Parler and Apple’s feud with Facebook.

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iPhone app privacy analysis shows which apps collect the most personal data

iPhone app privacy

iPhone app privacy labels have been a real eye-opener in showing just how much of our personal data is accessed by certain apps. If you’ve ever wondered which apps collect and share the most data, cloud storage company pCloud did the legwork.

The company examined app privacy labels in the App Store, and compiled a ranking of apps by the percentage of personal data collected, as well as the amount of it passed to third parties…

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Former Facebook employees detail how iOS 14 privacy features are affecting the company

privacy

Apple has become even more aggressive with its privacy policy since the introduction of iOS 14, which added multiple new features to let users control how third-party apps use their data. Facebook has been criticizing these changes, and now some former employees explained how the iOS privacy features are affecting the company.

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Mark Zuckerberg subtly criticizes Apple’s rumored AR and VR headset plans in new interview

As rumors of Apple’s plans to create AR and VR products intensify, Facebook CEO Mark Zuckerberg joins The Information 411 podcast this week to talk about Facebook’s own interest in AR and VR. Zuckerberg made it through the interview without mentioning Apple by name — but the icy relationship between the two companies was clear in multiple comments from the Facebook CEO.

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Facebook planning to take on Siri with new ‘Hey Facebook’ voice activation feature

Users who have an iPhone, iPad, Apple Watch, or Mac can interact with Siri without even touching the device by using the voice command “Hey Siri,” which invokes Apple’s virtual assistant. As other assistants like Amazon’s Alexa also have similar commands, Facebook is now introducing a new, “Hey Facebook” wake word for its own smart devices.

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Facebook’s new PR blitz touts benefits of personalized ads ahead of Apple’s privacy feature

Facebook continues to play defense against Apple’s upcoming App Tracking Transparency feature. The company has today launched a new digital ad campaign called “Good Ideas Deserve to be Found,” with the purpose of explaining the importance of personalized advertisements.

The world is full of good ideas. Now, thanks to personalized ads, small businesses can get theirs found. Good ideas deserve to be found.

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Apple versus Facebook on ad-tracking: Harvard sides with Apple

Apple versus Facebook Harvard

We’ve seen an increasingly heated Apple versus Facebook battle over the upcoming App Tracking Transparency feature, which will require apps to seek permission to capture data that can be used to deliver personalized ads.

Facebook has claimed that the change will hurt small businesses by making their ads much less effective. But a piece in the Harvard Business Review says that this is misleading …

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Facebook testing new prompt asking users to allow tracking ahead of Apple’s ATT launch

privacy

The battle between Facebook and Apple over the upcoming iOS 14 ad tracking transparency (ATT) feature is ramping up. Starting today, Facebook will begin testing its own prompts asking users to allow app and website tracking. That comes ahead of Apple officially rolling the feature out in “early spring” that will give highlight what apps and websites are tracking them and the ability to easily opt-out.

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