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Apple’s easy finance initiatives in India pay off as local revenue breaks a billion dollars – report

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Times of India is reporting that Apple is expected to have hit $1B in revenue in India in the financial year ended on 31st March – up 42% year-on-year, and a tripling of revenue over the past three years. India is one of the so-called BRIC nations (Brazil, Russia, India, China) where Apple is expecting to see a large chunk of its future growth.

It had previously been reported that Apple sold half a million iPhones in the final calendar quarter of 2014, and Cybermedia Research estimates that it sold 1.3M phones in the full financial year. If true, “over $1B revenue is inevitable,” says the report … 
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Apple sold half a million iPhones in India in Q4 2014 vs 1M in whole of 2013

An Apple reseller in India (photo: indiaprwire.com)

Data from Counterpoint Research, and corroborated by two “leading trade partners,” suggests that Apple sold half a million iPhones in India during the final quarter of 2014, reports the Economic Times. This compares to around a million phones during the whole of 2013.

Apple has also halved the credit period offered to resellers, from the standard 14 days offered by most manufacturers to 7 days, and sliced between 0.5% and 1% offered the 9-11% margins offered on iPhones (rates varying by sales performance). The company is promising to invest the savings in consumer financing offers and marketing, to assist resellers in increasing sales.

Apple operates through a mix of Apple Premium Resellers and Apple Shop sections within other retailers in the country. It was reported in December that its plans to expand its reseller network into smaller towns and cities, adding 500 new dealers.

Apple looking for London-based ‘Apple Pay Intern’ to help expand service into Europe

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A new UK job listing posted on Apple’s website and uncovered by iClarified indicates that the company is planning to expands its payment service into Europe and elsewhere. It shouldn’t come as a big surprise that Apple wants to put its iPhone 6-based payment system into as many hands worldwide as possible, but this is one of the first indications of a move in that direction.

The intern will be part of a new London-based team that will help roll the product out across Europe, the Middle East, India, and Asia. Specifically the intern will be responsible for handling contracts and non-disclosure agreements between Apple and third-parties like banks and retailers.


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Apple planning to support 500 Apple resellers in India, focusing on iOS devices – report

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An Apple Premium Reseller store in India

Times of India has put numbers on its earlier claim that Apple was planning to open a collection of iOS-centric stores in India. It now says that Apple plans to support 500 new resellers in the country as part of a major expansion program into smaller towns and cities, where Samsung currently dominates.

Apple reportedly sold a million iPhones in India in the 12 months to September 2014, helped in part by a cheaper 8GB version of the iPhone 5c, and is said to expect sales to treble in the following 12 months following the rollout of the iPhone 6 in October … 
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Apple officially announces iAd expansion into programmatic channels including AdRoll, now available in 102 countries

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Earlier this week news leaked that Apple would begin offering automated purchasing of mobile ads by advertising agencies through its iAd program when one partner ad company accidentally published a press release early, and today Apple has officially shared the full announcement regarding iAd’s “move into programmatic channels.” In addition to Rubicon Project, Apple shared that it is partnering with various “demand-side platforms (DSPs) and ad tech companies” which include Accordant Media, Adelphic, AdRoll, GET IT Mobile, MediaMath, and The Trade Desk.


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Apple rolls out iPhone 6/Plus to 36 more countries this month

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Apple has announced that it will be rolling out the iPhone 6 and 6 Plus to an additional 36 countries this month, bringing the total number of markets to 69. The latest rollout will begin with India and Monaco alongside China on Friday.

Apple today announced that iPhone 6 and iPhone 6 Plus, the biggest advancements in iPhone history, will arrive in 36 additional countries and territories across Europe, Asia, the Middle East, Latin America and Africa by the end of October. iPhone 6 and iPhone 6 Plus will be available in a total of 69 countries and territories by the end of the month and are on track to be available in more than 115 countries by the end of the year, making this the fastest iPhone rollout ever … 


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Apple expands cheaper 8GB iPhone 5c availability to India

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After introducing the iPhone 5c last fall in 16GB and 32GB variants at launch, Apple later added a cheaper and admittedly space-constrained version in a number of non-US markets around the globe. Apple’s position on the device’s purpose was that it offers a more attractive price while still offering LTE (unlike the iPhone 4s) in markets where the faster network is well desired.

A few weeks ago, The Times of India reported that Apple was poised to introduce the 8GB variant of the iPhone 5c to iPhone buyers in India, and today The Times is reporting that Apple has indeed introduced that cheaper version of the colorful iPhone as was rumored and expected.

While the phone’s MRP is Rs 37,500, Apple is offering a cash discount of Rs 4,000. This brings down the phone’s price to Rs 33,500.

Apple is also giving a case worth Rs 2,000 with the phone. However, Apple informs that it’s a limited period offer.


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Apple to introduce 8GB iPhone 5c in India by early next month following end of iPhone 4 sales

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Apple will continue to experiment with its iPhone lineup in India after both reintroducing and re-retiring its iPhone 4 in the country this year. That’s according to a new report by The Times of India, which says Apple is poised to introduce the cheaper iPhone 5c 8GB model in India by early next month.
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Apple reportedly ends iPhone 4 sales in India after relaunching it earlier this year

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After introducing the phone to the Indian market in January this year, The Times of India is reporting that Apple has reversed this decision, once more discontinuing the product which was originally released in June 2010.

The paper says that new supplies of the iPhone 4 have been terminated at three leading trade partners in the country. It is weird for Apple to reverse plans so soon, but it was also uncharacteristic of the company to bring back the iPhone 4 in the first place.

Apple may have decided that the iPhone 4s and 8 GB iPhone 5c fills the gap well enough that it no longer needs to keep the iPhone 4 around. Despite expanding the availability of the SKU to more countries in mid-April, however, the device is not actually offered in India just yet. It is possible that the transition is still taking place.


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Apple to open local, mobile-focused stores in India to promote entry-level products

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Apple is planning to change up retail in India in a big—and small—way, according to a report by The Economic Times. According to the Times, Apple plans to open a collection of small, iOS-centric stores. The stores will be setup by local distribution partners, not by first-party retail staff. While the main focus of these locations will be on mobile devices, Apple’s other offerings will also be represented to some degree in each store.

In fact, the focus of these stores will not even be Apple’s latest devices, according to the report. Instead, these local shops will focus on the less-expensive models that Apple offers, including the iPad 2 and iPhone 4s. Macs and other products in these smaller stores will also be lower-priced models. The goal of the local establishments seems to be to place Apple’s most affordable products as close as possible potential customers—a neccessary move if Apple is to continue gaining ground in the country.


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Apple reportedly planning to bring back 8 GB iPhone 4 in India to combat slow sales

The Times of India reports that Apple is planning to re-introduce the 8 GB version of the iPhone 4 in India to combat its sluggish sales. The report states that the company hopes the even lower price of the device will help win back its share of the market, which is slipping away to competitors.

The phone would be available at a lower price than before, reportedly around ₹15,000 (about $240). Apple lost a large portion of its market share in India after phasing out the iPhone 4, which was previously one of the country’s top three phones.

In the US, Virgin Mobile has kept the venerable iPhone 4 8GB around, selling it for a measly $179 Off contract.

Delayed China Mobile iPhone launch may be due to renegotiations based on 5c vs 5s sales

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Photo: arstechnica.net

KGI’s Mingchi Kuo has suggested in a note to investors that the mystery of the apparent delay in the iPhone launching on the world’s largest carrier, China Mobile, may be due to last-minute renegotiations with Apple on volume discounts across the two new models.

We believe weak sales of iPhone 5C may trigger a re-negotiation of the Apple-China Mobile partnership. While previously we estimated that Apple originally planned the TD-LTE version would account for 30% of total iPhone 5C shipments, our latest survey indicates that demand for the TD-LTE iPhone 5C has declined dramatically due to 5S being far more popular than 5C among China Mobile subscribers […]

We believe this would necessitate a re-negotiation of the Apple-China Mobile deal and therefore defer its finalization …


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The countries where an iPhone can cost 20 percent of the average annual income

Mobile Unlocked has put together an interesting interactive tool that shows contract-free iPhone prices around the world, both in absolute terms and as a percentage of GDP. There are four countries where an iPhone sells for around 20 percent of the average annual income: Philippines (18%), Jordan (18.2%), Vietnam (19.8%) and India (22.3%).

Qatar – one of the richest countries in the world – has the lowest percentage, at less than 0.8%, while the USA comes in at just under 1.4% and the UK at 2.4%.

Cheapest in cash terms is the USA at $707, most expensive is Jordan at $1091. In the US, of course, most of the true cost of the iPhone is a disguised part of your monthly contract fee.

Apple looking to launch trade-in programs for emerging markets in Asia Pacific, Latin America

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After launching a new iPhone trade-in program through its retail stores in the U.S and UK and another initiative in India, Apple appears to be planning even more trade-in programs in emerging markets. A new job listing posted on the company’s website seeking a Reuse (Trade-In) Worldwide Program Manager is looking for someone to assist in “developing and implementing programs in emerging markets, with emphasis in APAC and ALAC, while enhancing current EMEIA and North American programs.”

That sounds a lot like Apple is planning to launch new trade-in programs in some of its emerging markets across Asia Pacific (APAC), Latin America and the Caribbean (ALAC). Apple describes the trade-in programs as a “mega trend” and lists its objectives as increasing its share of the used electronics market and “reducing the flow of Apple-branded materials into unauthorized markets, which tarnish the Apple Brand.”  The job listing adds, “Scaling these programs to keep Apple on the leading edge of this emerging mega trend is a priority,” something it has already started doing in recent months with its new retail store trade-in program in the US and UK.


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Apple slightly increases prices of iPhone 5s and iPhone 5c in France

iPhone 5s prices on the French Apple Online Store, yesterday and today.

First noted by iGen.FR, Apple has slightly raised the prices of the iPhone 5s and 5c in France. As shown above, the increase ranges between €10 for the 16 GB model, €12 for the 32 GB model and €18 for the 64 GB model. In terms of dollar value, when converted, these changes are equivalent to a rise of about $13 – $25.

The same price increase applies to the 5c, again dependent on capacity, going from €599 to €609 for the 16 GB model and from €699 to €711 for the 32 GB variant.


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Apple reduces iPhone margin in India in run-up to launch of 5C

Bloomberg reports that Apple has absorbed a 14% hit in the value of the rupee in order to keep iPhone prices steady in India, speculating that it is willing to reduce margin in order to grow market share in what is expected to become the world’s second-largest smartphone market by 2017.

Apple has refrained from following Samsung Electronics Co in raising prices. Apple is selling the iPhone and iPad to distributors such as Redington India Ltd at the same price as in 2012 even after the currency’s decline this year, Rajesh Khetarpal, head of Redington’s strategic business unit, said in an interview.

Apple is currently in 6th place in smartphone market share in India, behind Samsung, Micromax, Karbonn, Nokia Oyj and Sony. It has previously offered disguised discounts and interest-free credit deals via distributors in order to boost sales in the country.

It is thought that BRIC countries (Brazil, Russia, India and China) are key target markets for the iPhone 5C expected to be officially announced today.

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Disguised discount on iPhone 4 triples sales in India in less than a week

Four large Apple resellers in India have reported a trebling of iPhone 4 sales in just five days after Apple introduced a trade-in scheme allowing customers to hand in their existing phone as part-payment on an iPhone 4, reports The Times of India.

Customers are offered a minimum Rs7,000 ($128) trade-in on any handset against the Rs26,500 ($486) cost of an iPhone 4. Retailers pay Rs,2000 of this in return for the right to sell the used handset, while Apple pays the Rs5,000 balance. As there appear to be no restrictions on brand, age or condition of the handset used for the trade-in, the move effectively amounts to a disguised discount, and suggests that the much-rumored low-cost iPhone is likely to prove successful.

The move appears to be a further strand in Apple’s push to expand its market share in India after last month’s news that it was trebling the number of franchisees in the country.

Apple tripling franchise stores in India, but Apple Stores still impossible

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The Economic Times reported that Apple plans to triple the number of Apple-exclusive franchise stores in India from 65 to 200 by 2015, but the country still won’t see any official Apple Stores.

Government regulations mean that branded stores must source 30 percent of their stock from Indian companies, something Apple’s yet unable to do. It instead sells via franchisees who operate under their own brands, though generally emulating the look and feel of official stores to some degree …
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Apple renews efforts in India with increased distribution, marketing & installment plans

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Despite comments from Apple CEO Tim Cook last year about India remaining a lower priority than many other emerging markets, a report from Reuters today detailed how Apple is “aggressively pushing” the iPhone in India through payment plans and a new marketing campaign. Cook suggested last year that India wasn’t the biggest international focus for Apple and multi-layer distribution in the country “really adds to the cost of getting products to market.” According to Reuters, on top of an aggressive marketing campaign and payment plans, Apple also aims to increase the distribution channels Cook mentioned last year:
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Report: Apple snags Rolls Royce exec to strengthen corporate communications for EMEIA

According to a report from PRWeek, Apple has strengthened its European communications team with the hiring of Rolls-Royce’s director of external comms Josh Rosenstock in a newly created executive position. The report claimed sources close to the situation said the hire was based on “Apple’s desire to grow its corporate affairs capabilities as it becomes increasingly drawn into global regulatory and political issues.” Rosenstock will reportedly join the company in the coming weeks as the Director of Corporate Comms for the Europe, Middle East, India and Africa (EMEIA) and report to Apple Senior Director of Corporate Comms for EMEIA Alan Hely.

One source with knowledge of the move said the ‘heavyweight’ hire was a reflection of Apple’s desire to grow its corporate affairs capabilities as it becomes increasingly drawn into global regulatory and political issues… Another senior comms source added: ‘This is an acknowledgement from Apple there’s a need for wider horsepower when it comes to links with Whitehall stakeholders. ‘As Apple becomes an institution in its own right it needs to upskill in this area.’… It is thought Rosenstock will report to Alan Hely, senior director, corporate comms, EMEIA, Apple Europe.

Apple and Rolls-Royce declined to comment on the report.

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Apple launches Apple TV in India for Rs 8,295 ($150)

After officially bringing iTunes music and movies to India alongside a huge international rollout in December, Apple appears to have now launched Apple TV in the country. The Apple TV product page on Apple’s India website was first spotted by BGR India, but Apple has yet to issue an official press release announcing the product launch. The product page doesn’t include a “buy” button, and some reports claim stock has not yet made it to Apple resellers in the country. BGR first posted a screenshot of Apple’s site showing an Rs 7,900 price tag, but Apple’s website now shows a price of Rs 8295 (as pictured to the right). That’s roughly $150 USD and slightly higher than first rumored. As pictured above, the product page also highlights a number of Bollywood films and other local content in addition to The Wall Street Journal, YouTube, Vimeo, and MLB.TV.

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Analyst says $300 price point is sweet spot for unsubsidized iPhone mini

Topeka Capital analyst Brian White issued a report to clients today (via Forbes) to provide what he thinks Apple has in store for the much-rumored low-cost iPhone. According to White, Apple will introduce the lower-priced iPhone as early as June. This is of course something we heard before from previous reports, but White also predicted pricing and a possible name for the device…

Some new information that White added: He said the device will be called the “iPhone mini” or “iPhone Air” and sell for an unsubsidized price of $250 to $300.

“A $250-$300 price range would also be competitive with China-based Xiaomi that offers a high-end phone experience at a mid-range price of ~$320 in China,” he writes. “We believe a $250-to-$300 price point will allow Apple to significantly expand its reach in the smartphone market and better address developing markets such as China, while opening up more opportunities in Brazil, Russia, India and elsewhere.”

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Apple drops to 6th in Greenpeace Guide to Greener Electronics on lack of transparency

Apple is down slightly in the recently published 18th annual edition of the Greenpeace Guide to Green Electronics. Apple, which came in at No. 6, slipped down due to “lack of transparency on GHG emission reporting, clean energy advocacy, further information on its management of toxic chemicals, and details on post-consumer recycled plastic use.”

Apple receives half marks in Sustainable Operations. Apple does not score high on the e-waste criteria, losing points for lacking a robust take-back programme in India. However it continues to score points for its global take-back programme, reporting that 2010 global recycling exceeded its 70% goal (as a percentage of sales 7 years ago), a level that it is confident it will maintain through 2015. Together with HP, Apple is a top scorer for policies and practices regarding conflict minerals, but fails in developing a paper procurement policy banning suppliers involved in deforestation and illegal logging.

You can check out the full entry on Apple from the Greenpeace here.