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Apple makes three arguments for lack of 10x optical zoom on iPhone 15 Pro Max

Why no 10x optical zoom on iPhone 15 Pro Max | Close-up of cameras

The iPhone 15 Pro Max stands out from the other models in this year’s lineup mostly because of the periscope lens, which extends last year’s 3x optical zoom to 5x this year. But Samsung’s main competing phone – the Galaxy S23 Ultra – offers 10x optical zoom. Why doesn’t the latest flagship iPhone do the same?

Apple says there are three reasons for this. Of these, I’d say one is weak, one moderately persuasive, and the third is a killer argument …

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iPhone versus Huawei battle back on; US National Security Advisor comments; China fights back [U]

iPhone versus Huawei battle back on | Huawei Mate 60 Pro

Update: In seeming response to the White House comments, China has now accused the US of hacking Huawei servers and stealing data.

The iPhone versus Huawei battle is back on in China, following the launch of the Mate 60 Pro (yeah, that’s not an iPod, despite appearances). Sales of the Chinese company’s smartphones plummeted last year, after US tech sanctions blocked it from purchasing 5G radio chips.

The fact that Huawei has now solved this problem has raised a lot of eyebrows, including those of the US National Security Advisor, who commented on it during a recent White House press briefing …

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iPhone 15 Pro weight mystery solved: Why it feels lighter than it is

iPhone 15 Pro weight mystery solved | Apple promo photo of new line-up

While Apple made much of the iPhone 15 Pro weight reduction, achieved by swapping out the stainless steel frame for a titanium one, it did create something of a mystery.

The weight reduction of the iPhone 15 Pro versus last year’s model is relatively modest, yet almost everyone present at the launch event – including our own Chance Miller – said that they could really feel the difference …

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iPhone 15 Pro ship dates slip into October/November as customers struggle with pre-order process

Apple began selling iPhone 15 and iPhone 15 Pro at 8 am ET today, and ship dates for Pro and Pro Max models started slipping into October within 30 minutes. Pro Max models were first to reach November ship dates in just two hours. Likely a sign of high demand, the process has understandably frustrated buyers who couldn’t gain access to Apple’s online store during the first half hour or longer of pre-orders.

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iPhone 15 battery capacity slightly higher across all models, compared to iPhone 14

iPhone 15 battery capacity | iPhone 15 Pro models shown

A regulatory database has revealed details of the iPhone 15 battery capacity for each of the four models, and shows it to be slightly higher than the equivalent iPhone 14 ratings across all four models.

However, the boost doesn’t come anywhere close to the double-digit percentage increases that had been rumored …

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iPhone 15 USB-C port is 100% standard; MFi certification rumors wrong

iPhone 15 USB-C port | iPhone 15 connected to MacBook

Prior to Apple’s launch event, there had been numerous suggestions that the iPhone 15 USB-C port might be restricted in some way, with only Apple-certified cables and accessories able to take advantage of full data transfer rates and charging power.

This would have mirrored the situation with the Lightning port in previous iPhone models, but a new report today says that Apple itself has indirectly confirmed that there are no such restrictions with the USB-C port in iPhone 15 models …

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Here’s a roundup of hands-on iPhone 15 videos

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9to5Mac editor-in-chief Chance Miller shared his hands-on iPhone 15 video straight from the Apple event in Cupertino, focusing on the Pro models. This included his impression of the new titanium frame, a run-through of the various ways to use the new Action button, and a look at the new 5x telephoto camera.

These immediate hands-on videos are always brief, and of course only represent first impressions, but until the first iPhone 15 reviews are out, they do give us the best sense of what the new devices are like to actually use …

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[Video] 15 reasons why the iPhone 15 Pro Max is a must buy

Now that the dust has settled from Apple’s Wonderlust event we can take a longer, hands-on look at the iPhone 15 lineup and see what it is all about. At first glance, the iPhone looks relatively similar to last year’s lineup of iPhones. But if we start to dig into the features, design, and cameras, the picture really starts to shine. The 15 Pro Max, especially, has a lot going for it. Here are 15 reasons why the iPhone 15 Pro Max is a worthy upgrade.

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iPhone Diary: As expected, the camera improvements sold me an iPhone 15 Pro Max

iPhone 15 Pro Max – iPhone Diary

Yep, I’m now a fully paid-up member of the Annual iPhone Upgrade Club. As of the iPhone X, I’ve upgraded every year to the iPhone 111213, and 14

As usual, it’s the camera improvements that sold me on the new model – even though I’m fairly sure I’ll never actually use two of the biggest new features …

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iPhone 15 RAM increase confirmed: Pro models get 8GB

iPhone 15 RAM | Two Pro models shown

One of the pre-launch rumors suggested that there would be iPhone 15 RAM increases, at least for the two Pro models. Reliable source Aaron (@aaronp613) and Joe Rossignol say they’ve now been able to confirm this from files present in Xcode.

They found that both the iPhone 15 Pro and iPhone 15 Pro Max have 8GB RAM, increased from the 6GB found in the equivalent iPhone 14 models …

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iPhone 15 Pro supports 10Gbps USB 3 speeds, and it brings lots of cool features to the table

Apple announced its next-generation iPhone lineup today, and unsurprisingly, it marks the end of the road for Apple’s long-running Lightning connector in favor of USB-C. Not only does USB-C further streamline the wired cable connections across Apple’s vast product lineup, but it also brings faster USB 3 speed capability, alongside other special features, to the iPhone 15 Pro and Pro Max.

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What are you most excited to see at Apple’s ‘Wonderlust’ event?

stream iPhone 11 event

iPhone 15 rumor season is almost over. Apple will officially announce the new iPhone and Apple Watch lineup on Tuesday, and we believe there are some exciting updates to come. Based on what we know so far, what are you most excited to see at the “Wonderlust” Apple event this week? Let us know in our poll below!

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I dislike the Pro Max name, but I’m glad Apple is sticking to it

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One of the rumors about this year’s iPhone lineup was that the top-end model might be called the iPhone 15 Ultra, instead of the iPhone 15 Pro Max. But just ahead of the reveal, we noted Bloomberg’s Mark Gurman is confident the Pro Max name is sticking around.

In a new report detailing what to expect at next week’s “Wonderlust” event, Bloomberg says Apple is planning to stick with the “Pro Max” branding this year …

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iPhone 15 Pro Max sales will account for 40% of this year’s purchases, predicts TrendForce

iPhone 15 Pro Max sales | Close-up of camera lens on last year's model

iPhone 15 Pro Max sales will account for 40% of all purchases of this year’s models, according to a prediction by market intelligence company TrendForce.

It says that the periscope lens unique to the top-tier model will be enough to drive consumer demand, despite a potential $100 price increase over last year’s Pro Max …

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iPhone 15 buyers will be reminded that their Lightning cables are now landfill

iPhone 15 buyers | Old iPhones with USB-A to Lightning cable

Leaker yeux1122 says that Apple Store staff have been told to make sure iPhone 15 buyers know about the change from Lightning port to a USB-C one, when they make their purchase.

Staff will advise them that the box includes a USB-C to USB-C cable, but not a charging brick, so they may need to buy one …

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iPhone 15 ultrawide-band chip will improve location accuracy; periscope lens around 6x zoom; more

iPhone 15 ultrawide-band chip will be more accurate

The iPhone 15 ultrawide-band chip will reportedly be a new U2 version – the first time the location-finding chip has been updated since the U1 first seen in the iPhone 11 Pro.

The report says that this further improves on the already impressive location-finding abilities of the first-gen chip …

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