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Apple officially announces iPhone 15 event: ‘Wonderlust.’

Apple Wonderlust event

Apple has officially announced its next product event where it will announce the new iPhone 15 lineup alongside Apple Watch Series 9 and Apple Watch Ultra 2. The event will take place on September 12. The tagline for the event reads “Wonderlust.” and features the rumored colors of the titanium iPhone 15 Pro lineup.

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iPhone 14 Pro Max the best-selling model, as trend predicted to continue

iPhone 14 Pro Max best seller | Model seen at launch event

While the entry-level iPhone 13 was the best-selling model in the 2021 lineup, that changed the following year, with a new market intelligence report indicating that the iPhone 14 Pro Max was the best-selling model.

It suggests this was true not just for the launch period – when you’d expect early buyers to trend toward the flagship model – but remained the case throughout the first half of this year …

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iPhone 15 production cut by 11 million units over supply snags – analyst

iPhone 15 USB-C port Thunderbolt

There’s a ritual around every new iPhone release, and we’re crossing one of the final steps before launch.

First, analysts predict how many tens of millions of new models will be produced. Some time passes, then last minute reports of production issues arise. Finally, just before the new iPhones are announced, analysts cut their iPhone production predictions due to supply constraints.

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iPhone 15 cable rumors highlight a mess Apple ought to solve

iPhone 15 cable mess should be avoided | Mac cable shown

This week has seen three iPhone 15 cable rumors, which serve to underline the mess around USB-C cables in general. While that’s not a mess of Apple’s making, it is one the company could and should solve for its own customers.

The first of the three rumors appeared to be good news. It suggested that the charging cable included in the iPhone 15 box might be longer than usual and perhaps also more durable…

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USB-C cable included with iPhone 15 may be limited to USB 2.0 speeds

iPhone 15 Pro USB-C charging speed storage tiers | 9to5Mac render

It’s only three weeks until Apple announces the next generation iPhone, and we’ve been hearing more details about the new phones. Last week, a rumor claimed that some iPhone 15 models will support Thunderbolt for faster data transfer speeds. While this may still be true, a new rumor suggests that the USB-C cable included in the box will be limited to USB 2.0 speeds.

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Apple may have just recorded the iPhone 15 Guided Tour in Mexico City

Apple may have just recorded the iPhone 15 Guided Tour in Mexico City

When Apple introduces a new iPhone, the company also publishes a series of videos highlighting the new features of the devices. In the last two years, the company has created a new Guided Tour format in which a person walks around a city to show off the capabilities of the new iPhone. And it seems that the company has just shot a video in Mexico City to promote the iPhone 15.

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Rumored iPhone 15 price rises echoed in supply chain report

iPhone 14 Pro

Previous reports of iPhone 15 price rises are being echoed in a new supply chain report. As with earlier rumors, this one again suggests that the iPhone 15 Pro and Pro Max models will cost $100 to $200 more than the iPhone 14 equivalents.

We would offer the same cautions as we did with the previous reports, however …

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iPhone 15 rumored to support faster charging speeds with up to 35W

iPhone 15 Pro USB-C charging speed storage tiers | 9to5Mac render

iPhone 15 is almost here, and one of the biggest changes expected is the replacement of the Lightning connector with USB-C. We’ve heard before that at least some of the new models will support faster charging speeds, and now we have another source to corroborate that information. According to people familiar with the matter, iPhone 15 is rumored to support charging with up to 35W.

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No Apple leather cases for iPhone 15 lineup, say sources

No Apple leather cases for iPhone 15 | iPhone 14 Pro Max leather case shown

9to5Mac sources are corroborating an unlikely-sounding claim: that there will be no official Apple leather cases for this year’s iPhone 15 lineup.

It’s unclear what the reason for this might be, though the most likely explanation would be that the company plans to introduce a new premium case material this year intended to take the place of leather …

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Big iPhone 15 discounts expected from carriers, as they fight smartphone recession

Big iPhone 15 discounts expected | Render of the Pro model expected

If you’re planning on an upgrade next month, it may be worth holding out to see what deals can be found from mobile carriers: A Bloomberg report suggests that they will be offering “aggressive” iPhone 15 discounts.

The predicted move is expected as they seek to address disappointing smartphone demand in the US, amid a global smartphone recession expected to be the worst in a decade …

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Analyst predicts iPhone 15 production cut ahead of official launch

iPhone 15 Pro render

Apple is expected to announce iPhone 15 next month. However, there are a lot of rumors claiming that the company has had some issues with the mass production of certain components, such as the display and cameras. Although everything points to the iPhone 15 being announced in September, analyst Jeff Pu believes that Apple is already cutting production of the new phones.

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iPhone 15 USB-C port may support Thunderbolt for faster data transfer speeds

iPhone 15 USB-C port Thunderbolt

Apple is rumored to announce iPhone 15 next month. At this point, multiple sources agree that the new phones will all be equipped with a USB-C port instead of Lightning. It’s no secret that USB-C has a bunch of advantages over Apple’s proprietary connector, but more than that, it seems that iPhone 15 will have Thunderbolt support.

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