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Jony Ive disappears from Apple’s online executive list (Update 2x: Back, PR comment)

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(Update: He’s back. Whew!)

Early Monday morning, Jonathan Ive, Apple’s VP of design, disappeared from the list of executives on Apple’s website. While this type of thing has usually only happened when an executive left the company, there’s no reason to believe this is more than a website glitch at this point.

In the past whenever someone has been removed from the list, his accompanying personal page was also deleted. For example, the link to Scott Forstall’s bio now leads to an error page. Ive’s, on the other hand, is still up and running. Apple would also likely issue a press release if such a high-ranking member of its team was suddenly out.


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iPodfather and Nest CEO spotted showing off (RED) Mac Pro, Gold EarPods (Updated)

Famed former head of Apple’s iPod devision and current founder and CEO of Nest Tony Fadell was recently spotted showing off the Jony Ive-designed and auctioned Product (RED) Mac Pro and Gold EarPods.

It’s unclear whether Mr. Fadell was the buyer at either auction, but both photos suggest he is the owner of both one-of-a-kind treasures from the company he helped build strong in the early 2000’s.

[tweet https://twitter.com/kevinabosch/status/410783676801118208]

[tweet https://twitter.com/kevinabosch/status/410767365366763520]

The Mac Pro sold at auction for $977,000 while the EarPods went for just under half a million dollars at $461,000.

Update 12/13/2013: A day and a half following the original tweets showing Tony Fadell photographed with the auctioned products, Mr. Fadell has clarified that he is not the owner of either.

[tweet https://twitter.com/tfadell/status/411508413428813824]

Apple SVP Jony Ive and Marc Newson on Charlie Rose [Video]

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[tweet https://twitter.com/CharlieRoseShow/status/403659673699905536]

The Charlie Rose Show has tweeted that Jony Ive and Marc Newson are interviewed on the show, which aired last night in some markets and is shown tonight in others.

[ooyala code=”NnaG1raDqtQJgUvvrjx6fWautfqKsifC” player_id=”null”]

The two previously appeared in a five-minute video talking about the items they designed for tomorrow’s charity RED auction, which include special editions of the Mac Pro and Leica M camera, and an aluminum desk … 
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Apple book season: tidbits from Dogfight as unofficial Jony Ive biography goes on sale

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For fans of books about Apple, this is a epic time. Earlier this week, Fred Vogelstein’s book Dogfight went on sale, and today, Leander Kahney’s The Genius Behind Apple’s Greatest Products book about Apple Senior Vice President of Industrial Design Jony Ive went on sale.

Dogfight focuses on the emergence of both Apple and Google as the world’s two preeminent technology companies, and it details the competition of the two companies and the respective product development cycles of early iPhones and iPads and devices running Android. The book provides first-hand accounts of life working under Steve Jobs, and details the incredible run-up to the launch of the first iPhone in early 2007…


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Apple’s multi-billion dollar spend on gadgets you’ll never see

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Bloomberg claims to have some info on how Apple plans to spend some of the $10.5B it has set aside for capital expenditure over the next year, saying that the investments will span everything from lasers to robots.

Apple is spending more on the machines that do the behind-the-scenes work of mass producing iPhones, iPads and other gadgets. That includes equipment to polish the new iPhone 5c’s colorful plastic, laser and milling machines to carve the MacBook’s aluminum body, and testing gear for the iPhone and iPad camera lens … 
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A look at the hardcover catalog for Jony Ive’s Sotheby’s (RED) Auction

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As we’ve been covering, Jony Ive and Marc Newson have teamed with Sotheby’s to host an auction for Bono’s Product(RED) Charity. The auction, which takes place on November 23rd, is highlighted by several items hand picked by the two world-famous designers. The auction includes one-of-a-kind items such as gold-plated Apple EarPods, an aluminum unibody Leica camera, and a red next-generation Mac Pro.

In addition to the images and online catalog of the products, we thought it would be interested to provide a look at Sotheby’s hardcover version of the catalog. As you can see in the images above, the book has an intriguing front and back cover design that showcase cartoon-like representations of both Ive and Newson. Inside, the catalog provides an in-depth look at the items on auction.

You can see our full gallery of images of the catalog below, courtesy of 9to5 reader Chris:


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After the (RED) Leica, the (RED) desk (in aluminum, of course)

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Following the interview in which Jony Ives and Marc Newson talked about their collaborative design of the one-off Leica M camera for the (RED) charity auction, the one-of-a-kind desk designed by the two has also been unveiled.

As you might expect, it’s made from machined aluminum, fabricated by renowned aluminum specialists Neal Feay Studio. The design is, though, not quite as minimalist as I’d expected, featuring a mosaic pattern on its surface. More photos below the fold …


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Jony Ive and Marc Newson talk collaboration and development of one-off Leica for (RED) auction

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Earlier this week, we reported on some details and photos of the one-off Leica camera designed by Apple’s Jony Ive and Marc Newson for the Product(RED) campaign. Leica originally shared some interesting tidbits about the functionality and development process of the camera, but now, Vanity Fair has published an extensive interview with Ive and Newson about the process. The report provides an interesting look into Apple PR’s process of organizing interviews of its executives:
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Original iPhone radio engineer details the heart (and Scotch) pounding moments that lead up to the Steve Jobs iPhone announcement

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Fred Vogelstein, author of Dogfight: How Apple and Google Went to War and Started a Revolution, has published a massive, detailed account of the atmosphere around Apple in the lead up to the historic announcement of the original iPhone in 2007. This particular profile, which is entitled “And Then Steve Said, ‘Let There Be an iPhone,'” appears in The New York Times Magazine and portrays the exceptional excitement and nervous energy that encompassed the people who worked tirelessly to deliver what we now love and know as the iPhone.

Vogelstein begins with describing how Andy Grignon, the senior engineer behind OS X’s Dashboard and iChat, felt terrified ahead of his boss Steve Jobs demoing the iPhone publicly to world, namely because Grignon was responsible for the iPhone’s radios and his work was facing the ultimate challenge of sink or swim in front of the entire world, and more particularly the press.

 Grignon and some colleagues would spend the night at a nearby hotel, and around 10 a.m. the following day they — along with the rest of the world — would watch Jobs unveil the first iPhone.

But as Grignon drove north, he didn’t feel excited. He felt terrified. Most onstage product demonstrations in Silicon Valley are canned. The thinking goes, why let bad Internet or cellphone connections ruin an otherwise good presentation? But Jobs insisted on live presentations. It was one of the things that made them so captivating. Part of his legend was that noticeable product-demo glitches almost never happened. But for those in the background, like Grignon, few parts of the job caused more stress.

Much of the piece illustrates the colorful gems of reality for the team behind the iPhone:

By the end, Grignon wasn’t just relieved; he was drunk. He’d brought a flask of Scotch to calm his nerves. “And so there we were in the fifth row or something — engineers, managers, all of us — doing shots of Scotch after every segment of the demo. There were about five or six of us, and after each piece of the demo, the person who was responsible for that portion did a shot. When the finale came — and it worked along with everything before it, we all just drained the flask. It was the best demo any of us had ever seen. And the rest of the day turned out to be just a [expletive] for the entire iPhone team. We just spent the entire rest of the day drinking in the city. It was just a mess, but it was great.”

Read on for more entertaining anecdotes and tales of what happened behind-the-scenes (and in the fifth row, in this instance) that made Apple’s tremendous announcement possible (and endurable).
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Full Businessweek interview with Jony Ive and Craig Federighi

Following their joint top level conversation and subsequent Interview with Tim Cook, Businessweek posts an in-depth interview with Apple SVP of Design Jony Ive and  SVP Software Engineering Craig Federighi.

It gives a nice insight into the collaborative process at Apple between industrial design and software teams which have always been close but took on a new closeness to develop iOS 7 and the new iPhones.  Here’s a snippet to whet your appetite:

What’s Apple’s mission?

Ive: This is probably a clumsy definition, but I think we try to make tools for people that enable them to do things they couldn’t without the tool. But we want them to not have to be preoccupied with the tool.

One of the ironies is that, from a design point of view, we feel that we’ve done our job when you finally get to that point and you think, “Well, there couldn’t be a rational alternative.” It appears inevitable. It almost appears like it wasn’t designed. Then we feel like we got it right, which is sort of semi-ironic, as a design team, to not make you feel like it was designed. But that’s what we try to do.

Federighi: I would have a hard time saying it any better. I would just say that I have been profoundly influenced by Apple’s technology since I was a little boy. I think it made me and all of us smarter, enabled us to achieve things we wouldn’t have otherwise achieved, has helped us communicate with people in a more fluid way that enriches our lives, and I think all along the way we do it in ways that enhance people’s lives instead of frustrate them, instead of making them feel stupid.

I mean, honestly, how many times do you buy a piece of technology that in the end just frustrates you? It’s something you bought to enhance your life, and instead you’re fighting it. And I think we aspire to move people forward in a way that they love.

OK, I’m a technology freak, but I think probably if someone mapped my brain, you would find that there were moments when I lit up the love pattern in my neurons in association with our products. I mean, literally, there is love, and I think that is true of many of our customers. I think when we build something we love and that others love, then we have done our job.

Ive: Our products are often at those times and those places that are meaningful to us, aren’t they? They are there when we communicate. They’re there when we take photos. They’re there when we look at the photos. They’re there when we listen to music. These are sort of seminal points in our lives, aren’t they? I think we try to create objects and products that enable those and enhance those connections. But you can’t do that in a way where the object is wagging its tail in our face.

It’s a good read. Head over to BBW for the rest.
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Jony Ive designs one of a kind pieces for upcoming Product (Red) charity auction at Sotheby’s

Apple’s Senior Vice President of Design Jony Ive has teamed up with designer & friend Marc Newson to create one of a kind pieces for Bono’s Product (Red) charity auction scheduled for November 23 at Sotheby’s New York. Ive commented on the upcoming auction in statement today released by Sotheby’s:

“It’s been a fantastic honour to curate this collection of objects with Marc for the auction at Sotheby’s. Each piece represents the value of thoughtful design. What we create for each other is not only a comment on our culture but of course in many ways defines it. (RED) is making a difference in the lives of millions of people and we’re humbled to make this contribution to such an important and worth cause.”

Among the items to be auctioned off that were designed by Jony and Marc: a unique Leica Digital Rangefinder Camera, an aluminium desk produced by Neal Feay Studios, a Steinway & Sons Parlor Grand Piano, a 2012 Range Rover, and the rose gold Apple EarPods pictured above.

Bono said, “When you think of Jony and Marc, you think of design which is both iconic and sublime. Those two words can be applied to the unique collection of objects on the auction block this November. Each bang of the hammer will be raising critical dollars to fight AIDS… by getting medication to mothers with HIV which means they will not pass the virus on to their newborns.” 

The press release from Sotheby’s says that Marc and Jony spent the last year and a half curating the collection that includes “objects from disciplines as diverse as space travel and lighting design to contemporary art and rare automobiles.”

(via MacRumors)

iWatch watch: a roundup of some of the more interesting concepts

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Some iWatch concepts are, well, just a bit silly. But this concept by Stephen Olmstead has the kind of restrained design one might expect from Apple. Sure, the hardware design doesn’t quite have the finesse and finish of something Jony Ive would create, but it strikes me as along the right lines. The matching colored wallpaper and straps are a good fit with both iOS 7 and what we’re expecting from the iPhone 5C.

Some of the screens look a little unrealistic – I don’t see anyone scrolling through apps one at a time like that, or hitting a date on a calendar of that size – but Siri, Weather and Compass all look good. And Facetime on the iWatch? Hell yeah: we’ve all been wanting wristwatch videophones since those SF programs we watched as a kid, right?


Martin Hajeck always produces interesting work. While I’m not a fan of the rather chunky-looking hardware shown here (I’d hope Apple can create something sleeker), the colored, embossed leather straps look every inch the sort of thing you’d expect Apple to produce….
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Apple continues website redesign, flattens support pages

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As noted by several 9to5 readers, Apple has just recently updated its Support pages through Apple.com to better reflect the redesign the rest of the site has been receiving in recent months.  Today’s update provides a new design for the majority of support pages available through Apple.com/support, including: Videos, Manuals, Tech Specs, and Downloads.

Apple used to present these pages using a design that was a few generations behind the rest of the site and displayed links in a search result style list. Today’s update brings a flat grid style layout that allows users to select or search for a product in order to find related manuals, videos, tech specs, etc, but also displays search results by product in the grid layout.

Apple.com’s search result pages also get a cleaner look today to match the recent Apple online store design (pictured below).
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From beta 1 to release: how each major iOS version has transformed

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Following its introduction earlier this month, Apple’s newest operating system has fallen under criticism and scrutiny from both designers and casual users alike. Due to both the tight development timetable and the new design direction under Jony Ive, following the removal of former iOS SVP Scott Forstall last fall, iOS 7 is, understandably, the most controversial and intriguing iOS version yet.

In response to much of the negative criticism directed towards iOS 7, some have suggested that iOS 7 will change substantially before it is released to the general public. Looking back at previous versions of iOS reveals a long trend of subtle refinements to the operating system during beta periods, not dramatic changes. Let’s take a look at how each version of iOS has transformed:


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Bloomberg: Apple to release its iWatch within 9 months

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Bloomberg reported earlier this year that Apple had a team of over 100 product designers working on a wristwatch-like device. At the time, we noted that all the recent rumors and intel surrounding the iWatch seemed like the lead up to an impending product launch. Bloomberg is out with a new report today, claiming Apple will indeed launch its watch product in 2013:

Apple seeks to introduce the device as soon as this year, this person said. Apple has filed at least 79 patent applications that include the word “wrist,” including one for a device with a flexible screen, powered by kinetic energy… The watch business is experiencing a renaissance reminiscent of the cell phone industry before the iPhone.

The report added information about some of the potential features of the device that we had also heard of previously, including the ability to receive incoming calls, view maps, and record health data via various sensors:

Features under consideration include letting users make calls, see the identity of incoming callers and check map coordinates, said one of the people, who asked not to be identified because the plans aren’t public. It would also house a pedometer for counting steps and sensors for monitoring health-related data, such as heart rates, this person said.

Citigroup Inc. analyst Oliver Chen estimated Apple could generate $6 billion of the approximately $60 million in sales he expects the global watch industry to bring in during 2013. As pointed out by Bloomberg, gross margins are roughly four times bigger than TVs, which would only bring about $1.79 billion in gross profit for the company compared to $3.6 billion for watches.

Former creative director at Nike Scott Wilson told Bloomberg that Apple’s Jonathan Ive “has long had an interest in watches.”
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Full Jony Ive BBC video reveals ‘out of the box’ thinking on product naming, David Beckham connection

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http://www.youtube.com/watch?v=6SD70jM1uwo&feature=youtu.be

9to5Mac showed you a clip just last week from a recent BBC special of Sir Jony Ive receiving the prestigious gold Blue Peter badge (known as the highest accolade given out by the BBC’s Blue Peter program). We got our hands on the full Jony Ive clip from the technology special today, where we learn, among other things, about Apple’s ‘out of the box’ thinking on product naming and a little-known connection to David Beckham.

If we’re thinking of a lunchbox, we’d be really careful about not having the word ‘box’… already give you bunch of ideas that could be quite narrow. Because you think of a box being a square and like a cube. And so we’re quite careful with the words we use because those can sort of determine the path that you go down.

Perhaps you could replace ‘Box’ with ‘watch’ and be on to something.

Earlier this year, Apple’s design guru assumed software design responsibilities from former longtime iOS chief Scott Forstall. CEO Tim Cook said in a recent interview that Ive “has the best taste of anyone in the world” and looks forward to his new role designing the “look and feel of the software.”
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Report: Scott Forstall wouldn’t participate in Jony Ive’s iPhone design meetings

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Earlier this week, we learned iOS chief Scott Forstall will leave Apple at the end of this year and has been moved to an advisory role to CEO Tim Cook until then. Giving us a look into the closed doors of Apple, Bloomberg noted this morning that Forstall and famed-Apple designer Jony Ive had a fiery relationship and couldn’t work together in the same room—nor be together during meetings. During the beginning design phases, Forstall was present in Ive’s iPhone meetings:

Even as Forstall oversaw the group responsible for the software that would run the iPhone, he didn’t participate in the meetings, according to people with knowledge of the matter who requested anonymity because the meetings were private. Ive and Forstall were rarely in the same room, the people said.


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Covering the Apple Exec Shakeup: Mansfield lured back by Forstall departure, Ive will clean UI, eliminate skeuomorphic design

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Since Apple announced late last month that longtime iOS chief Scott Forstall and newly appointed head of retail John Browett would soon leave the company, there has been much talk about CEO Tim Cook’s direction at the executive level going forward.

The departure of Forstall saw bigger responsibilities and new roles given to executives Craig Federighi, Bob Mansfield, and Jony Ive, leading to rumors Forstall didn’t see eye to eye with the other executives. Bob Mansfield’s return after announcing retirement is also interesting, as it is something new sources said was directly influenced by Forstall leaving. Some even said Forstall’s refusal to sign the Maps apology lead to Cook’s decision. There are a few in-depth reports today, with many citing people close to the company, speculating on what these changes might actually mean for the company and for iOS in the months and years to come.

AllThingsD is out with a new report, claiming Mansfield’s return might have been directly influenced by Forstall’s departure:

All Things D:

Sources said that Mansfield was actually very serious about retiring, which makes his quick return to Apple all the more curious… As one source close to the company told AllThingsD, “The timing of Bob’s return is notcoincidental.” To begin, Mansfield was not a fan of Forstall’s confrontational management style, and sources said he generally tried to avoid the iOS exec.

“It wasn’t a him-or-me situation,” one source said of Mansfield’s return and Forstall’s ouster. “But, put it this way, I think Bob was much more willing to commit to two more years once he knew Scott was on his way out.”

Many of the reports speculated Jony Ive’s new role picking up Forstall’s Human Interface responsibilities would lead to major changes in iOS’ visual design:


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Observations on Forstall and Browett departures from Apple (Updated)

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The announcement

We knew that Browett was fired last week, but Apple was waiting for a good time to announce the move. We’re not sure exactly what was the nail in Forstall’s coffin but Inside Apple/Fortune’s Adam Lashinky’s take is that Forstall’s refusalto sign the Maps apology is what sealed his fate. Forstall was at last week’s iPad mini event but uncharacteristically didn’t present anything.


iPad Mini launch last week

Interestingly, Cook also did the apologizing for Browett’s hair-brained schemes to cut head counts at Apple Stores ahead of the holiday shopping season to save a few bucks.

Lesson to learn: Be big enough to apologize publicly. Look at Bob Mansfield. Out of Retirement Mansfield publicly apologized for the Retina MacBook Pro EPEAT fiasco; fast forward months and all of a sudden he’s got his own division and a lucrative two year contract. Apple execs should be falling over themselves to apologize for their mistakes going forward.

The rationale

Browett’s situation was simple: everyone hated him, especially his retail employees. Apple watchers, especially those familiar with Dixons in the UK (Americans: think Best Buy), were shocked at the decision to allow him to follow Ron Johnson as Apple’s Retail head.  Cook initially defended Browett but the #Firebrowett movement was too strong. So far Tim Cook is 0 for 2 in big outside hires (Mark Papermaster was hired during one of Jobs’ absences) . That might be something to be concerned about.

Forstall’s departure is an entirely different situation. Although more information may come to light, in the hours after the announcement it seems a power struggle happened, and the Ive camp won out over Forstall’s.  The two execs and Steve Jobs subordinates have faced off for years and reportedly wouldn’t be in the same meetings unless called specifically by Tim Cook. It certainly didn’t help that Mansfield didn’t like Forstall either. I think we’ll hear more of the details in the weeks and months ahead.

The new situation
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Jony Ive explains design process of Apple’s new EarPods [Video]

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[youtube=http://www.youtube.com/watch?v=8Rme3uZ_abc&feature=plcp]

We told you they were coming: Apple officially unveiled its new “EarPods” earlier today. The company explained during this morning’s media event that the EarPods are three years in the making. Apple has yet to post the video of the full iPhone 5/iPod event, but now we get a look at a video played during the presentation. It features Jony Ive explaining the process of creating the new earbuds. In addition to the engineering process described by Ives above, Apple explained on its website that it tested over 100 prototypes to make the EarPods more durable and stable than its previous-generation earphones:

Apple engineers asked more than 600 people to test over 100 iterations of the Apple EarPods. Testers ran on treadmills in extreme heat and extreme cold. They performed various cardio workouts. They were even asked to shake their heads side to side, up and down. The result: Apple EarPods provide stronger protection from sweat and water, and they’re remarkably stable in the ear. Which means they stay in, even when you’re on the go.

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Jony Ive: Apple almost shelved the iPhone because nearly unsolvable problems like ear-dialing

Apple SVP of Industrial DesignJony Ive is making the rounds in London for the Olympics this week.  Yesterday he spoke on Apple’s design process and the ‘Bankruptcy Days’ at the British Embassy’s Creative Summit. Today more of what he’s has said was revealed by the Independent and the following quotes stand out:

  • “There were multiple times where we nearly shelved the phone because we thought there were fundamental problems that we can’t solve,” said Sir Jony, speaking at a British Business Embassy event to coincide with the Olympics. One problem involved an early prototype “where I put the phone to my ear and my ear dials the number”… accidentally.
  • The Ive-designed iPhone has gone on to enjoy extraordinary success since its launch in 2007, selling almost 250 million and becoming a design classic. But Sir Jony, who has worked at Apple since 1992, said it was not uncommon to feel during the planning stage of a device that “we were pursuing something that we think ‘that’s really incredibly compelling’, but we’re really struggling to solve the problem that it represents”.
  • “We have been, on a number of occasions, preparing for mass production and in a room and realised we are talking a little too loud about the virtues of something. That to me is always the danger, if I’m trying to talk a little too loud about something and realising I’m trying to convince myself that something’s good.
  • “You have that horrible, horrible feeling deep down in your tummy and you know that it’s OK but it’s not great. And I think some of the bravest things we’ve ever done are really at that point when you say, ‘that’s good and it’s competent, but it not’s great’.”

 

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Apple SVP of Design Jony Ive speaks on Apple’s design process and the ‘Bankruptcy Days’

Senior Vice President of Industrial Design Jonathan Ive spoke at the British Embassy’s Creative Summit this morning about Apple’s design focus, and Wired was on hand to get the report.

The Apple executive primarily described how revenue does not drive the folks in Cupertino but rather “great products” do. He noted the company is “pleased with revenues,” and its goal is again not “to make money.”

“It sounds a little flippant, but it’s the truth. Our goal and what makes us excited is to make great products,” said Ive. “If we are successful people will like them and if we are operationally competent, we will make money.”

Ive made similar comments on the day of his Knighting [audio] and to Walter Isaacson for the “Steve Jobs” Bio. Moreover, Tim Cook has reiterated Apple’s great products goal many times since he took the reigns as CEO.

Ive also recounted at the summit Apple’s bankruptcy days. He said Steve Jobs recognized Apple products needed to be better, so that is where the chief’s attention remained instead of trying to earn money.

He explained how, in the 90s, Apple was very close to bankruptcy and that “you learn a lot about vital corporations through non-vital corporations”. When Steve Jobs returned to the company in 1997, his focus was not on making money — “His observation was that the products weren’t good enough. His resolve was to make better products.” This was a different approach from other attempts to turn the company around, which had focused first and foremost on cost savings and revenue generation.

According to Wired, Ive then detailed how thrilled he feels to “be a part of the creative process”:
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Samsung says Apple stole iPhone design from Sony

With Apple and Samsung’s jury trial slated to kick off in a federal district court in San Jose, Calif., this Monday, AllThingsD points us to trial briefs where Samsung’s lawyers argued Apple’s inspiration for the original iPhone CAD drawings and designs were inspired by a Sony product:

Right after this article was circulated internally, Apple industrial designer Shin Nishibori was directed to prepare a “Sony-like” design for an Apple phone and then had CAD drawings and a three-dimensional model prepared. Confirming the origin of the design, these internal Apple CAD drawings prepared at Mr. Nishibori‘s direction even had the “Sony” name prominently emblazoned on the phone design, as the below images from Apple‘s internal documents show..

Soon afterward, on March 8, 2006, Apple designer Richard Howarth reported that, in contrast to another internal design that was then under consideration, Mr. Nishibori‘s “Sony-style” design enabled “a much smaller-looking product with a much nicer shape to have next to your ear and in your pocket” and had greater “size and shape/comfort benefits.” As Mr. Nishibori has confirmed in deposition testimony, this “Sony-style” design he prepared changed the course of the project that yielded the final iPhone design.

The article referenced above is from a 2006 interview with Sony designers that appeared in Businessweek.

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Listen to Jony Ive’s interview on the future of Apple [audio]

We reported yesterday on The Telegraph’s interview with Apple’s design guru Jonathan Ive, and the video of Ive officially being knighted at Buckingham Palace, after being granted knighthood last December for his work in design and enterprise. Last night, at the Queen’s Jubilee celebration of the arts, the BBC’s James Naughtie had the chance to speak with Ive. The designer explained that his passion goes back to the age of seven. He also confirmed plans to stick around at Apple for a while, and he even discussed his design ideals. The full six-minute audio clip from BBC Radio 4 is above.

“…Part fine art, part engineering… The goal isn’t to make money, the goal is to try and develop the very best products that we can.”

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