London Stories August 20, 2015

AAPL: 112.65

-2.36

Apple has long been known to extravagantly deck out its own retail stores with eye-catching window displays featuring flagship products at key times, and unsurprisingly it’s treating the 24 window displays that wrap around Selfridges’ high-end retail store in London just the same. Profiled today by Wallpaper.com, the massive display of detailed floral shots easily catches the attention of window shoppers to advertise the Apple Watch. The profile also shows previous themes used by Apple to advertise the Apple Watch’s availability at the high-end retailer and includes some interesting details about the display as well: expand full story

London Stories August 17, 2015

AAPL: 117.16

1.20

Apple today announced that it will be holding its annual music festival across 10 days during the month of September in London. Previously known as the iTunes Festival, this year’s show is known as the “Apple Music Festival” in reference the recently launched Apple Music service. It is also notably shorter than the typical 30 days of concerts. Pharrell Williams, One Direction, Florence + The Machine and Disclosure will be the headlining acts at this year’s festival, which takes place from September 19th to September 28th.

Apple’s Eddy Cue in addition to the main artists have commented on the announcement:

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London Stories May 26, 2015

While Apple plans to debut its own mass transit directions service for Maps in iOS 9 as soon as June, the rollout will not be as ambitious as some users may have hoped. In its first iteration, Apple’s Transit service will only support approximately a half-dozen cities across the United States, Canada, and Europe, in addition to China, according to sources…

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London Stories May 11, 2015

London’s cycle hire scheme finally gets an official iPhone app

Cycling is definitely the fastest and most pleasant way to get around central London, and the large-scale cycle hire scheme – informally known as Boris Bikes, after Mayor Boris Johnson who launched the scheme – finally has an official app.

Named after the scheme’s new sponsor, the Santander Cycles App allows users to find the nearest docking station, check availability of bikes and obtain a release code to hire one. Transport for London has long made the data publicly available, allowing developers to create their own apps with limited functionality, but it’s taken five years to create an official app that allows you to hire the bikes.

There are more than 700 Boris Bike docking stations in London, with a total of 11,500 bicycles available. More than 10 million journeys were made by Boris Bike last year. Users pay £2 ($3) for a one-day membership, and can then make unlimited use of the bikes for journeys of up to 30 minutes each (which will pretty much get you anywhere to anywhere in central London).

The app is a free download from iTunes, and the full press release can be found below.

London Stories April 28, 2015

As Apple continues its marketing campaign for the Apple Watch along with its release, the company has shared a recent interview with Christy Turlington Burns hosted by fitness lead Jay Blahnik at the Regent Street Apple Store in London. expand full story

London Stories April 14, 2015

EasyJet’s new app provides end-to-end proactive guidance to air passengers

European no-frills airline EasyJet seems to have taken a full-service approach to its new app, dubbed Mobile Host. The app aims to provide proactive, location-based guidance to passengers from one end of their journey to the other.

The app begins with check-in reminders, guides you to the baggage-drop if you have luggage, tells you when your gate is open and navigates you there, opens your boarding pass when you get there, and directs you to the correct baggage carousel on arrival. The service goes live at London Gatwick Airport today, with other airports to follow.

easyJet’s Mobile Host is a joint initiative with Gatwick and combines live data from the airports information systems, using Google indoor maps, together with a passenger’s booking details, location and flight time.  The result is personalised instructions and updates for passengers during their journey.

The app is currently iPhone-only, and is available in seven languages. The new app was not on the App Store at the time of writing, but if you download the current app, it should update.

EasyJet last updated the app a few weeks ago to add support for the Apple Watch. It was one of the first European airlines to support Passbook boarding passes, and started using iBeacons for location-based alerts last summer.

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