Skip to main content

Steve Jobs

See All Stories

The foundation of Apple

Steve Jobs was the co-founder and CEO of Apple. He also founded NeXT and was the majority shareholder of Pixar, both of which he was also CEO. Jobs is known as an icon of creativity and entrepreneurship. The prolific author Walter Isaacson released Jobs’ biography in October of 2011. Isaacson describes his major accomplishment as being a “creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.”

Jobs attended Reed College for a short period of time before dropping out in 1972. However, he continued to dabble with classes unofficially and came across a calligraphy course instructed by Robert Palladino. This course ended up being highly influential for Jobs as he attributed it to bringing multiple typefaces to the Mac.

Steve Jobs founded Apple with Steve Wozniak and Ronald Wayne in 1976. After a drawn out power struggle Jobs was pushed out of Apple in 1985. He then founded NeXT in 1985 and also funded the move of Lucasfilm’s Graphics Group to become its own corporation, which became Pixar in 1986. Just over a decade later in 1997, Jobs returned to Apple as they acquired NeXT. His return marked the beginning of a new era of success. He took over as CEO in July of 1997 and continued on until handing the position to Tim Cook on August 24, 2011 after increasing health problems. Jobs passed away on October 5, 2011.

Isaacson describes his major accomplishment as being a “creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.”

Steve Jobs almost engaged in Willy Wonka fantasy but was foiled by California law

Site default logo image

Update: Ken Segall’s Insanely Simple book just landed in the iBookstore for $12.99. Full excerpt after the break.

There are a few interesting stories coming out of Ken Segall’s “Insanely Simple: The Obsession That Drives Apple’s Success,” which is set for release later this month available now. Perhaps the most intriguing story is the one about Apple’s late CEO Steve Jobs and his idea to celebrate the sale of the millionth original iMac shortly after his return to the company. Jobs’ idea was apparently to hold a Willy Wonka style competition –golden ticket and all– allowing a lucky recipient to win a behind-the-scenes trip to Cupertino and a free iMac. He also planned to dress up in the full Willy Wonka outfit to greet the winners, rockin’ a top hat, velvet blazer, and bow tie (via MacRumors):

Steve’s idea was to do a Willy Wonka with it. Just as Wonka did in the movie, Steve wanted to put a golden certificate representing the millionth iMac inside the box of one iMac, and publicize that fact. Whoever opened the lucky iMac box would be refunded the purchase price and be flown to Cupertino, where he or she (and, presumably, the accompanying family) would be taken on a tour of the Apple campus.

Steve had already instructed his internal creative group to design a prototype golden certificate, which he shared with us. But the killer was that Steve wanted to go all out on this. He wanted to meet the lucky winner in full Willy Wonka garb. Yes, complete with top hat and tails.

The idea was apparently cancelled when Apple figured out California state law required the contest to not require a purchase for entry. Apple would have had to open the contest to all, likely squashing Jobs’ idea of handing out the prize to new iMac purchasers.

Last year, CollegeHumor ran its own darker version of Charlie and the Apple factory with Jobs playing the Wonka role:
Expand
Expanding
Close

Apple CEO Tim Cook gets report card from Al Gore in TIME’s 100 Most Influential People list

Site default logo image

Time Magazine just released its list of the 100 Most Influential People in the World for 2012, and Apple’s Chief Executive Officer Tim Cook—following in the footsteps of Steve Jobs— made the list alongside Hilary Clinton, Tim Tebow, Rihanna, and Salman Khan. Also featured on the list this year, after stemming from the incredible success of his “Steve Jobs biography, is author Walter Isaacson.

Each entry on the list includes a description written by someone close to the influential person. In the case of Cook, former U.S. Vice President and Apple board member Al Gore did the honors. Gore said Cook has already “led the world’s most valuable and innovative company to new heights while implementing major policy changes smoothly and brilliantly.” Gore’s full entry on Cook is below:

Expand
Expanding
Close

French Designer Philippe Starck says he’s working on a ‘revolutionary’ project with Apple due in 8 months (Updated: Steve’s Boat)

Site default logo image

Le Figaro reports that renowned designer Philippe Starck (pictured, right) is working with Apple on a “revolutionary” product due in eight months.

French designer Philippe Starck announced today on France Info that it is working with the U.S. computer group Apple in a project “revolutionary” that would emerge in eight months. “Indeed, there is a big project together which will be out in eight months,” said the designer in the show “Everything and its opposite.” Invoking the “religious cult of secrecy” of the California firm, he declined further detail, except to talk about a project “quite revolutionary (…) if not very”.

Interestingly, Stark reveals that he had a close collaborative relationship with Apple’s former Chief Executive Officer Steve Jobs with whom he met on a monthly basis for seven years.

Philippe Starck, who has revamped hotels, restaurants, toothbrushes or even the last Parisian Navigo travel card, has revealed that he regularly met in California Steve Jobs, Apple’s legendary founder who died last October. “For seven years I came to see him once a month in Palo Alto and elsewhere I go Monday, because even though he is dead, now I will see his wife. We liked to talk all things interesting, “he said.

While this is beyond tantalizing, much can be lost in translation here. Starck already sells products in the Apple Store, and we could be talking about an iPod dock or iPad case or something less exciting than an Apple HDTV or new camera.

Update: More lost in translation/buzzkill: Remember Philippe Starck was working with Steve Jobs on his boat and that would explain the monthly meetings that are ongoing with his wife.  The 75 meter yacht is due in the same 2012-2013 timeframe. It isn’t clear if this is the revolutionary product he was speaking of.

Update 2: Apple says WTF: Reached for comment, an Apple spokeswoman said the company is not working on a new product with Starck and declined to speculate about what the designer might have been referring to when he told France Info Radio that he and Apple “have a big project together that will be out in eight months.”


Expand
Expanding
Close

US government sues Apple in eBook price-fixing antitrust suit

Site default logo image

[tweet https://twitter.com/#!/bloombergnews/status/190075312703410178]

Bloomberg is reporting that the United States has filed an antitrust lawsuit in a New York district court against Apple and publishers Hachette SA, HarperCollins, Macmillan, Penguin, and Simon & Schuster over alleged eBook price-fixing. The news follows reports from Reuters yesterday that the U.S. Department of Justice was preparing to launch a lawsuit against Apple and five major publishers accused of colluding to fix and increase the price of eBooks.

According to the report, all the parties named in the suit—except Macmillan, Penguin, and Apple— are willing to settle to avoid legal costs. The Department of Justice could announce “unspecified” settlements as early as today.

At the core of the settlement discussions is the agency model introduced with the iPad in 2010. The deal with publishers was described by Steve Jobs to biographer Walter Isaacson:

“We told the publishers, ‘We’ll go to the agency model, where you set the price, and we get our 30%, and yes, the customer pays a little more, but that’s what you want anyway…. They went to Amazon and said, ‘You’re going to sign an agency contract or we’re not going to give you the books.’ “

The model allows publishers to set their own prices as long as Apple gets a 30 percent cut and a guarantee that the same content is not offered lower elsewhere, but the Department of Justice is trying to return to Amazon’s wholesale model by giving retailers like Amazon control over pricing. Bloomberg explained:
Expand
Expanding
Close

Tim Cook to appear as opening-night speaker at D10 conference

Site default logo image

AllThingsD just announced Apple’s Chief Executive Officer Tim Cook would appear as the opening-night speaker at this year’s D10 conference. The 10th D: All Things Digital conference will be Cook’s first time speaking at the event, and AllThingsD noted this is his first-ever appearance onstage at a non-Apple event since becoming CEO last year. Past D conferences were notably a stage for many in-depth discussions and interviews with Steve Jobs. Jobs last appeared at the event at D8 in 2010.

Walt Mossberg and I could not be more thrilled to announce that Tim Cook, CEO of Apple, will be the opening-night speaker at our 10th D: All Things Digital conference.

The D10 conference is slated for May 29 to May 31, 2012 at the Terranea Resort in Rancho Palos Verdes, Calif.

Expand
Expanding
Close

How to add a USB Blu-ray player to your Mac for $42

Site default logo image

With 1080P hitting the new iPad and Apple TV last month, some of you are perhaps now looking to send your Blu-ray collection over to iOS devices.

Here is the easy part: Buy a Toshiba Lightscribe Blu-ray Player for just $42 with free shipping (via 9to5Toys). It also burns DVDs, and Lightscribe media will even do some art on the cover. Oh, and it is USB bus-powered, so it is nice and portable.

Update: There is a white version!

Toshiba advertises it as “Mac compatible,” but we all knew that the late and great Steve Jobs viewed Blu-ray as a “bag of hurt” from the “mafia.”

So, the hard part is getting Blu-rays to your Mac….


Expand
Expanding
Close

Google CEO Larry Page says Steve Jobs’ fury over Android was just to rally troops

Site default logo image

In a recent interview with Bloomberg Businessweek, Google’s Chief Executive Officer Larry Page talked at length about his new role as chief and his plans for the future of Android, Motorola, and the rest of the company. Much the interview revolved around Android and Google’s relationship with other companies, and Page was asked about his relationship with Steve Jobs toward the end. He was also asked about the state of Android tablets and his thoughts on Apple’s recently announced dividend.

When the interviewer mentioned Google and Jobs had their “differences” about Android, presumably referring to Jobs’ claims that Android is a “stolen product,” Page claimed Jobs’ anger toward Android/Google was “actually for show”:

I think the Android differences were actually for show. I had a relationship with Steve. I wouldn’t say I spent a lot of time with him over the years, but I saw him periodically. Curiously enough, actually, he requested that meeting. He sent me an e-mail and said: “Hey, you want to get together and chat?” I said, “Sure, I’ll come over.” And we had a very nice talk. We always did when we had a discussion generally… He was quite sick. I took it as an honor that he wanted to spend some time with me. I figured he wanted to spend time with his family at that point. He had a lot of interesting insights about how to run a company and that was pretty much what we discussed.

He continued when encouraged to elaborate on his “for show” comment:

Expand
Expanding
Close

Biographer Walter Isaacson on the Leadership Lessons of Steve Jobs

Site default logo image

Walter Isaacson, author of the Steve Jobs biography, said in the past he omitted certain details and even referred to the book as a “first or second draft” when discussing plans to expand it with an addendum in a future re-release of the best-selling bio. While we have heard nothing official on those plans since, Isaacson just published a lengthy piece for Harvard Business Review titled “The Real Leadership Lessons of Steve Jobs.”

As noted by Isaacson, he was inspired to write the piece after many attempted to draw management lessons from the biography that he claims, “fixate[s] too much on the rough edges” of Jobs’ personality. Most of the piece focuses on Jobs’ management style, but Isaacson also once again talked about the late chief’s desire to produce “magical tools for digital photography and ways to make television simple and personal.” Here is an excerpt:


Expand
Expanding
Close

FT profiles Jony Ive: Transformational designer who understood the politics of Jobs

Site default logo image

In a Financial Times story about Apple’s Senior Vice President of Industrial Design Jonathan Ive “emerging from [Steve] Jobs’ shadow,” we get a few interesting stories from ex-Apple employees regarding the design guru’s work ethic. While one anonymous ex-Apple employee told the publication Ive’s “main talent was his ability to manage his relationship with Jobs,” Path chief and former Apple employee Dave Morin remembers Ive as a perfectionist.

Morin described a story about Ive spending three months adjusting the MacBook design to ensure it could be easily operated with one finger:


Expand
Expanding
Close

Ashton Kutcher to play Steve Jobs in the biopic?

Site default logo image

Here is one we are a bit dubious about because of the date: Variety Magazine says Twitter magnate Ashton Kutcher is signed on to play Steve Jobs in the upcoming biopic movie:

Ashton Kutcher is attached to play Steve Jobs in the indie pic “Jobs,” which Joshua Michael Stern (“Swing Vote”) will direct from a script by Matt Whiteley.

The film will chronicle Steve Jobs from wayward hippie to co-founder of Apple, where he became one of the most revered creative entrepreneurs of our time.

Joshua Michael Stern will direct, and production will start in May, according to Variety.


Expand
Expanding
Close

Weekend Reading: The Apple Experience by Carmine Gallo [excerpt]

Site default logo image

If you are wondering why your recent trip to the Apple Store left you loving Apple more than ever or wanting your customers to feel the same way about your company, we got the book for you.

The Apple Experience” by veteran Apple/technology author Carmine Gallo deep dives into the Apple retail experience and breaks down exactly what it is that Apple retail employees are trained to do just to make a customer feel good about an experience (and want to come back). The 235-page book goes through every aspect of employee training and pours through countless hours of interviews with employees and shoppers on Apple’s five-step service: Approach, Probe, Present, Listen, and End.

Even if you do not own a retail business and just want to understand how Apple retail works, there is a lot here for you.

Gallo heeds his own advice by delivering a fun and incredibly insightful book that will help people understand the “magic” of the Apple retail experience.

The Apple Experience is at Amazon. The hardcover is $16.50, and the Kindle version is $9.99. When it hits the iBookstore, it will be available here.

An “Apple Experience” excerpt from “Chapter 10: Sell the Benefit” is below:
Expand
Expanding
Close

Tim Cook improves on Steve Jobs’ approval rating at Glassdoor CEO survey

Site default logo image

Apple’s Chief Executive Officer Tim Cook has only held his title for 10 months, but he is already the world’s Highest-Rated CEO.

Careers community Glassdoor gave Cook a 97 percent rating in its “Top 25 Highest Rates CEOs” list for 2012. Apple co-founder and former CEO Steve Jobs only boasted 95 percent during his last year as chief executive.


Expand
Expanding
Close

Photographer Doug Menuez on his three years with Steve Jobs at NeXT

Site default logo image

[vodpod id=Video.16288813&w=650&h=350&fv=]

The man in the interview above with RT is photographer Doug Menuez. He spent three years capturing Steve Jobs after the legendary chief executive officer was forced out of Apple in 1985 and began work at NeXT computer. In the interview, Menuez gave first-hand accounts of how Jobs worked with engineers and his team at NeXT, and he spent an almost four-year period photographing Jobs and the company. Menuez did not keep in contact with Jobs following those years, but thousands of his pictures currently reside in Stanford’s Apple Collection archives.

Menuez told RT how the project to photograph Jobs initially began:


Expand
Expanding
Close

Apple researching universal remote that customizes UIs intelligently

Site default logo image

This is not the first time we have received hints that Apple is working on an innovative universal remote control for controlling TV and video content. In January, we told you that Apple was researching a touchscreen remote with adaptable user interfaces. The invention would essentially allow button layouts stored in the cloud or in a device (such as a TV) to be wirelessly and seamlessly beamed to the controller’s UI. The concept would alleviate the “table full of remotes” scenario Steve Jobs described at D8.

Today, a new patent application published by the United States Patent & Trademark Office and detailed by PatentlyApple gives us even more insight into what Apple’s universal remote concept could become. In the newly discovered patent application, Apple details a remote that is capable of displaying customized controls for various devices by simply taking a picture of the device. Apple would send the picture to iCloud, analyze it, and beam a UI or button layout to the remote that works for your TV. PatentlyApple explained:


Expand
Expanding
Close

Steve Jobs tried to hire Linux founder a decade ago

Site default logo image

[youtube=http://www.youtube.com/watch?v=pE-D2RtagHU]

This is an interesting little paragraph from Wired’s profile of Linus Torvalds, the founder of Open Source Linux OS:

Torvalds has never met Bill Gates, but around 2000, when he was still working at Transmeta, he met Steve Jobs. Jobs invited him to Apple’s Cupertino campus and tried to hire him. “Unix for the biggest user base: that was the pitch,” says Torvalds. The condition: He’d have to drop Linux development. “He wanted me to work at Apple doing non-Linux things,” he said. That was a non-starter for Torvalds. Besides, he hated Mac OS’s Mach kernel.

Linux is now the core of many operating systems, such as Android, Chrome WebOS, and a few others. If Apple hired Torvalds in 2000, Linux might not have made it to 2012.


Expand
Expanding
Close

Apple, Steve Jobs posthumously granted patent application for Shanghai Apple Store design

Site default logo image

Late last year, the New York Times did a great interactive feature on the 323 Patents that Steve Jobs was granted as CEO of Apple.

From Patently Apple today:

Today, the US Patent and Trademark Office granted Apple a design patent for their flagship Shanghai Apple Store which opened its doors in September 2010. One of the designers credited for this incredible architecture is the late Apple CEO Steve Jobs.

He keeps racking them up…
Expand
Expanding
Close

iPhone reverse-engineer/hacker/rapper Geohot arrested for marijuana possession on way to SXSW talk

Site default logo image

[youtube=http://www.youtube.com/watch?v=9iUvuaChDEg]

According to Above the Law, the original iPhone jailbreaker, Geohot, was arrested for felony possession of marijuana while at an international border crossing on his way to SXSW. According to the report, the arresting border patrol officers may have been outside of their jurisdiction (and likely measured improperly).

[tweet https://twitter.com/stroughtonsmith/status/180262261535940610]

Before you rush to judge the guy, remember Steve Jobs’ thoughts on mind-altering substances (and phone hacking). If you have jailbroken using any of the “xxxRain” jailbreaking tools, you have used Geohot’s work. He also recently worked at both Google and Facebook (and Lady Gaga’s BackPlane).

He was still able to give his talk at SXSW, which is a pretty interesting (mp3). The full description is below:

Tim Cook unloads $11 million in AAPL stock

Site default logo image

According to an Apple filing with the U.S. Securities and Exchange Commission today, Tim Cook sold 20,178 shares of his company’s stock in a series of transactions over the past two business days. The sales started at $547 per share and climbed to $551 before the last transaction, which left Apple’s Chief Executive Officer with $11.1 million.

Cook, who earns a bit more than $1 a year in Apple salary, was awarded 1 million shares of Apple last year, which vest in 2016 and 2021. Those shares are now worth over half a billion dollars.

Apple is the world’s most valuable company with stock valued at $552 upon today’s closing bell and continued to climb in after-hours trading.


Expand
Expanding
Close

Apple SVP Industrial Design Jony Ive talks Apple design and competition

Site default logo image

In a rare Q&A with the Evening Standard‘s Mark Prigg from the firm’s headquarters, Apple’s design guru talks about Apple’s design process and of course the competition.

When asked what made design different at Apple, Ive responded:

A: We struggle with the right words to describe the design process at Apple, but it is very much about designing and prototyping and making. When you separate those, I think the final result suffers. If something is going to be better, it is new, and if it’s new you are confronting problems and challenges you don’t have references for. To solve and address those requires a remarkable focus. There’s a sense of being inquisitive and optimistic, and you don’t see those in combination very often.

On the genesis of new products:

A: What I love about the creative process, and this may sound naive, is this idea that one day there is no idea, and no solution, but then the next day there is an idea. Where you see the most dramatic shift is when you transition from an abstract idea to a slightly more material conversation. But when you make a 3D model, however crude, you bring form to a nebulous idea and everything changes — the entire process shifts. It galvanises and brings focus from a broad group of people. It’s a remarkable process.

Apple’s goal when building a new product:

A: Our goals are very simple — to design and make better products. If we can’t make something that is better, we won’t do it.

Why is the competition seemingly unable to keep pace with Apple?:

A:Most of our competitors are interested in doing something different, or want to appear new — I think those are completely the wrong goals. A product has to be genuinely better. This requires real discipline, and that’s what drives us — a sincere, genuine appetite to do something that is better.

One particularly interesting comment regarded the praise Ive has for Apple’s iOS iPhoto team (which I do not believe Ive is involved with). He gushed, “The iPhoto app we created for the new iPad completely consumes you and you forget you are using an iPad.”

The entire interview is a great read.


Expand
Expanding
Close

CBS CEO Leslie Moonves again says he denied Steve Jobs access to TV programming for fear of disrupting revenue streams

Site default logo image

Way back in November, CBS Chief Executive Officer Les Moonves told investors on an earnings call:

..the media company turned down a partnership with Apple for a streaming deal on the Apple TV. Moonves says that the deal was turned down because of the ad-split revenue that Apple was trying to reach an agreement over.

Fast forward to this weekend when the Hollywood Reporter caught up to Moonves at a FUCLA conference:

CBS CEO Leslie Moonves said Saturday that he was approached about a year ago by Steve Jobs to provide content for Apple’s long-rumored television service but he declined to participate.

Moonves told a conference audience that he met with Jobs, the late Apple CEO, and heard a pitch for what was billed as a subscription content service, but ultimately he said he wasn’t interested in providing CBS shows or films to the venture.

“I told Steve, ‘You know more than me about 99 percent of things but I know more about the television business,’ ” Moonves said, citing his concerns about providing content to a service that could disrupt CBS’ existing revenue streams. Moonves said Jobs, in characteristic fashion, strongly disagreed with his assessment.

Yeah, that is not much new, but the point is that CBS still is not going to be partnering with Apple any time soon.

However, streaming is pretty much dead anyway except for live TV, news, weather, and sports. Everything else worth watching is downloadable or already in a Hulu/Netflix/Amazon Cloud.


Expand
Expanding
Close

Apple explains stance on e-book price fixing and the ‘Kindle threat’ in court documents

Site default logo image

Yesterday, reports from The Wall Street Journal claimed the United States Justice Department was planning to launch an antitrust case against Apple and the country’s five largest book publishers related to claims of e-book price fixing. The European Commission announced in December that it would begin investigating whether Apple and book publishers “engaged in illegal agreements or practices that would have the object or the effect of restricting competition.” Many believe the probes are a direct result of Steve Jobs’ comments documented in Walter Isaacson’s Steve Jobs biography where the late CEO said: “Amazon screwed it up.”

“We told the publishers, ‘We’ll go to the agency model, where you set the price, and we get our 30 percent, and yes, the customer pays a little more, but that’s what you want anyway… They went to Amazon and said, ‘You’re going to sign an agency contract or we’re not going to give you the books.’ “

Today, new court documents from a request by Apple to throw out a class action case over e-book price fixing revealed Apple’s stance on the issue. PaidContent explained: “Apple argues that its business plan was to sell as many e-books as possible and that it had no incentive to raise prices.” Meanwhile, Apple argued: “Why would Apple offer Amazon’s Kindle app on the iPad.” The company’s comments sidestepped all claims about Apple allegedly conspiring to slow Amazon’s entrance into the tablet market with Kindle Fire:


Expand
Expanding
Close

Will Apple build a 7.85-inch iOS device and deliver it in time for the holidays (Poll)?

Site default logo image

Mockup by CiccareseDesingn

In recent months, the increasingly unreliable Digitimes seems quite confident that “Apple is likely to launch a 7.85-inch iPad.” recent report from the publication in December claimed a 7.85-inch iPad would begin production in Q2 2012 with a launch for the fourth quarter following a “new iPad” (presumably iPad 3) in Q1. The reports keep surfacing today with Digitimes pointing to a report from United Evening News and Oled-Display referring to a “Samsung Securities” document from December that mentions a 7-inch iPad.

Starting with the Samsung document, the company claimed Apple is planning to launch a new 7-inch “iPad mini” in Q3 after the release of iPad 3 in Q1:


Expand
Expanding
Close

Apple acknowledges use of Corning Gorilla Glass on iPhone, means Gorilla Glass 2 likely for iPhone 5

Site default logo image

Apple’s relationship with Corning has always remained shrouded in mystery. The relationship started famously when Steve Jobs visited Corning Headquarters in 2006 and told CEO Wendell Weeks not to be afraid to make the stuff.  Corning however never made it into Apple marketing material after that and even isn’t included in Apple’s supplier lists (PDF).

That and Apple’s reliance on Asian parts materials makers had led some to believe that Apple had gone to Asian glass manufacturers for their iPhone production.

In the New York Times’ iEconomy series, Corning is said to have shifted its glass manufacturing to China.

“Our customers are in Taiwan, Korea, Japan and China,” said James B. Flaws, Corning’s vice chairman and chief financial officer. “We could make the glass here, and then ship it by boat, but that takes 35 days. Or, we could ship it by air, but that’s 10 times as expensive. So we build our glass factories next door to assembly factories, and those are overseas.”

However, today, Apple released its US Jobs report which included the following info:

Corning employees in Kentucky and New York who create the majority of the glass for iPhone,..

What’s the takeaway?
Expand
Expanding
Close

Marvel Comics comes to iBooks: ‘New Avengers Vol. 1: Breakout’ is free for a limited time

Site default logo image

Marvel announced today that comic fans around the globe could now launch the iBooks app and buy its classic graphic novels.

The publisher said it “entered a bold new era in digital comics” with the release of iconic Marvel stories and characters on the free iOS e-book application:

“With an iPad, iPhone, or iPod touch, Marvel fans across the world can now purchase over 80 graphic novels with fan-favorite characters like Thor, Captain America, Iron Man, Hulk, Wolverine, Spider-Man and more by launching the iBooks app,” wrote the company on the Marvel Comic News website.

Fanatics can visit the Marvel Graphic Novels section on the iTunes Store to start downloading the graphic novels today. Prices currently range from free to $24.99.

The publisher promises to add more titles to the choice each week for a “truly digital comic book reading experience that customers will never forget.”

Moreover, “New Avengers Vol. 1: Breakout” is available free of charge for a limited time. As of press time, the e-book had a 4.5-star rating. There are also literary-adapted graphic novels available for children (“Wonderful Wizard of Oz“) and adults (“Pride & Prejudice“) alike, including a pre-order option for “Marvels.

It is worth noting that the Walt Disney Company bought Marvel Entertainment in 2009 for over $4 billion. Apple’s late cofounder and CEO Steve Jobs was a Disney shareholder and served on its board of directors until August 2011.

A complete list of Marvel’s iBooks offerings is available below.


Expand
Expanding
Close