Tim Cook

Yesterday, we reported that Apple is gearing up to launch its iPhone trade-in program in September. The program will allow an iPhone user to exchange an older iPhone model for a new iPhone at a discounted price. Today, we’ve learned several new details about the program, including how it works, the official name, and information about the launch.

The trade-in program will be marketed as the “iPhone Reuse and Recycle Program.” It will begin rolling out in select Apple Stores this upcoming Friday, August 30th. Like we previously reported, a larger-scale rollout will occur during the month of September.

The program is applicable to both standard customers and business customers that want to purchase a new iPhone.

Here’s how it will work:

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Earlier this month, we reported that Apple would soon introduce significant changes to its online AppleCare support portals. In line with our report, Apple has begun rolling out a redesigned AppleCare website to provide support and has also begun rolling out 24/7 live chat support.

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Apple is beginning final preparations to launch an iPhone trade-in program in its retail stores by next month, according to sources with knowledge of the initiative. This trade-in program will allow customers that own earlier versions of the iPhone, such as the iPhone 4S, to bring the phone into an Apple Store and exchange it for a new iPhone model, like the iPhone 5, at a discounted price…

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Image: reuters.com

Reuters is today running a profile on Apple CEO Tim Cook. There’s of course the inevitable angle in there: stock down, no major new products launched, questions asked about whether Cook has what it takes.  But what emerges is a picture of a man who knows he isn’t Steve Jobs and isn’t trying to be.

In the day to day at Apple, Cook has established a methodical, no-nonsense style, one that’s as different as could be from that of his predecessor. Jobs’ bi-monthly iPhone software meeting, in which he would go through every planned features of the company’s flagship product, is gone. “That’s not Tim’s style at all,” said one person familiar with those meetings. “He delegates.”

Yet who also doesn’t shy away from making big decisions in tough circumstances.

[The Apple Maps fiasco] prompted him to fast-track his thinking on the future direction of the critical phone and tablet software known as iOS, a person close to Apple recounted.

Cook soon issued a public apology to customers, fired Forstall, and handed responsibility for software design to Jony Ive, a Jobs soul-mate who had previously been in charge only of hardware design.

“The vision that Tim had to involve Jony and to essentially connect two very, very important Apple initiatives or areas of focus – that was a big decision on Tim’s part and he made it independently and very, very resolutely,” said Bob Iger, CEO of Walt Disney Co. and an Apple director … 
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Jay Blahnik, a globally recognized fitness expert and instrumental consultant in the development of several Nike fitness products, has confirmed his new role at Apple. In July, we reported on unconfirmed whispers out of the fitness industry that Blahnik had been hired at Apple, likely to work on the iWatch. We’ve also since confirmed with additional sources that he has joined Apple, and these people say that Blahnik will be working on the iWatch team…

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Photo of Beijing Apple Store: news.cn

Apple appears to be preparing for increased focus on the Chinese market, with more than 200 (mostly) senior job openings appearing on LinkedIn, reports the WSJ. Some of these were added in the past three weeks, many within the last few days. Digitimes reported yesterday on Apple also seeking senior engineers in Taiwan.

With the developed market close to saturation point, the BRIC markets – Brazil, Russia, India and China – are key to Apple’s future expansion. Worldwide, smartphones represent only just over half of the total cellphone market, generating massive potential for future growth.

Apple’s challenge in China is as much a political one as it is marketing-based … 
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China Mobile Chairman Xi Guohua

China Mobile, the world’s largest Telecom with close to 700M subscribers, reported mixed earnings today on slow growth of its smartphone business relative to its competitors which both carry the iPhone. Chairman Xi Guohua noted this and said that talks with Apple on carrying the iPhone were progressing.

“Both sides sounded keen (during recent talks),” Xi told a news conference after announcing the company’s first-half results.

“Good progress was made in preparing for the commercialization of TD-LTE,” Xi said, referring to 4G “long-term evolution” network technology that may support newer iPhone models.

Dow Jones’ Paul Mozur noted the remaining issues to be worked out:

#ChinaMobile Chairman says company still having commercial and technical issues with Apple that need to be resolved to sell iPhone

— Paul Mozur 孟建國 (@paulmozur) August 15, 2013

Working out the hurdles and signing up the world’s largest telecom would obviously be a big win for Apple and CEO Tim Cook, who would probably love to announce the carrier relationship at the upcoming September 10th iPhone event in San Francisco.  
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U.S. President Barack Obama met with Apple CEO Tim Cook and other technology company executives today to discuss government surveillance, according to a report from Politico. Earlier this week, according to the report, the President and his staff began holding confidential meetings about surveillance tactics and topics such as the recent NSA-related controversies with company executives and other members of pertinent organizations.

Those invited were mostly senior executives, including Cook, Stephenson and Cerf, as well as representatives of groups like the Center for Democracy and Technology and Gigi Sohn, the leader of Public Knowledge, according to three sources familiar with the meeting. Each declined comment for this story.

The report names AT&T CEO Randall Stephenson and former Google Vice President Vint Serf as the other technology community members involved in the meetings. Serf recently was appointed by President Obama to the National Science Board, and Serf is also known as a pioneer of the internet…

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Fox Business News’ Charlie Gasparino, noting that his “sources are solid on this”, reports that Apple’s Board of Directors are concerned about Apple’s pace of innovation and the product pipeline coming from the company. From the video above, Gasparino states that this “does not mean that Tim Cook is out of a job or that there’s a job search inside Apple”, however, the Board is expressing deep concern about the lack of notable products coming out of Cupertino.

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January File Photo

According to a local Chinese report, Apple CEO Tim Cook was recently back in China hoping to jumpstart relations with Chinese carriers this week. Cook met with China Telecom, already a strong Apple partner. The topic of conversation wasn’t revealed but likely on the plate is Apple’s lower cost plastic iPhone, perhaps called the iPhone 5C, and overall flattening growth in Apple’s second biggest market.

Apple CEO Tim Cook in China, visited with China Telecom, possibly to talk about declining iPhone sales, say local reports.

— Michael Kan (@Michael_Kan) July 30, 2013

The article speculates that he probably met with the other local carriers including partner China Unicom and the world’s biggest carrier, China Mobile who has around 700M subscribers – none of which have direct access to Apple’s iPhone yet.

It is Cook’s third known trip to China since he took over as CEO almost two years ago. Other things that may come up include Pegatron’s supposed worker violation issues and perhaps even another Beijing scalping problem.

Rough translation below:
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Apple’s Tim Cook, Bob Mansfield, Kevin Lynch

Apple has begun assembling a team of hardware and software engineering, medical sensor, manufacturing, and fitness experts, indicating the company is moving forward with a project to build a fitness-oriented, sensor-laden wearable computer, according to our sources.

Over the past half-decade-or-so, Apple has experimented with and shelved numerous wearable computer designs. Internal prototypes have included designs that could clip onto different pieces of clothing (like an iPod shuffle/nano) in addition to devices that could wrap around a wrist.

Based on comments from Apple CEO Tim Cook and numerous reports, the wrist is the part of the body in which top Apple executives are currently targeting…

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Apple’s Senior Vice President of Internet Software and Services Eddy Cue was spotted alongside Tim Cook at the annual Sun Valley conference for technology and media executives. According to a tweet from Bloomberg‘s Jon Erlichman, Cue and Cook arrived today at the conference, as pictured above.

In response to a question about the event being a “big week,” Cook reportedly said, “we’ll see.”

The week long conference held in Idaho, which Tim Cook attended last year, is a media-and-content-heavy conference focused on making deals, partnerships, and acquisitions. While an earlier report confirmed  Cook’s attendance at the conference earlier, Eddy Cue’s appearance is unexpected…

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Image via Getty Images

Apple CEO Tim Cook and his leadership team are moving to implement sweeping changes to the way iPhones are sold and marketed in order to deflect competition from smartphones running Google’s Android operating system. Hints of the new iPhones sales push were described at a secretive summit at San Francisco’s Fort Mason for Apple Retail Store Leaders from across the globe, according to multiple people familiar with the internal event…

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“Can’t innovate anymore, my ass.”

Over the past few months, it feels as if Apple is on a media and publicity roadshow. Tim Cook has appeared on Rock Center, testified at the Senate’s corporate tax hearing, and was interviewed at All Things D’s D11 conference. In addition, as was mentioned during today’s Happy Hour podcast, the Apple executives took many opportunities during the WWDC keynote to speak directly to recent criticisms about their design decisions and abilities to innovate in the tech industry.

This is, quite simply, the era of unshackled and vocal Apple executives. 
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There were no shortage of details regarding Apple’s much rumored radio service leading up to today’s keynote address. The rumors said Apple was planning on introducing a free, ad-supported radio service, similar to Pandora, that would be highly integrated with a tweaked model for its iAd business. Apple has now officially unveiled the service dubbed ‘iTunes Radio’ and provided some details on exactly how it will work during its keynote presentation this morning at Moscone West in San Francisco.

The new iTunes Radio app is built in to the iOS radio app, and works on the Mac and Apple TV as well. As rumored, iTunes Radio will be free, supported by ads. In a twist, however, iTunes Radio will be completely free (free of ads) if you’re a subscriber to iTunes Match:

The Music app has a beautiful new design and includes the new iTunes Radio, a free Internet radio service featuring over 200 stations and an incredible catalog of music from the iTunes Store®, combined with features only iTunes can deliver. iTunes Radio is the best way to discover new music. When you tune into iTunes Radio on your iPhone, iPad, iPod touch, Mac®, PC or Apple TV®, you’ll have access to stations inspired by the music you already listen to, Featured Stations curated by Apple and genre-focused stations that are personalized just for you.

As we reported prior to today’s event, the underlining technology is based on Apple’s iTunes Genius feature with iTunes Radio tailoring the experience to your iTunes usage. Apple says there will be Siri integration, and also aims to offer users “access to exclusive “first listen” premieres from top selling artists.”
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